Ringgold Webinar Series: Session 115 January 2014

Today’s Agenda

1.Data Governance: What is it, and how can it drive business?2.Good data health3.Standard identifiers4.Ringgold’s data services and how we support our clients

Why is healthy data important?Data is - potentially - your most

valuable business asset

Healthy data can be leveraged to gain real insight into your business, and to support strategic planning, decision making, and ongoing business operations.

But when it’s unhealthy….

Poor data has real consequencesHard to get a complete revenue picture from a single institutionInability to see overlap between members and authorsIncomplete title metadata translates into less visibility and fewer

salesSubscriber assigned to incorrect price tierInaccurate holdings reports for subscribersBusiness trends become difficult to determine

Everything becomes more difficult, and less accurate

2014 ChallengesDo any of these look familiar?

Pricing models for subscription products

Journal mergers & launchesPDA/DDAE-books on the rise

Tracking fundersOpen accessAuthor engagement

& marketingAltmetrics

Total wellness program

Data governance is defined as the processes, policies, standards, organization, & technologies required to manage & ensure the availability, accessibility,

quality, consistency, auditability, & security of data……

In other words it’s the data equivalent of

&

Good habits pay off Increase consistency and confidence in decision making Maximize the value of your data Provide excellent customer service Designate accountability for information quality Minimize or eliminate re-work Optimize staff effectiveness Improve data security

So what do the steps towards total wellness look like?

Standard Data Governance Plan

…in detail: Steps 1 & 21. Plan & Prioritize 2. Audit & AnalyzeScope of the dataIdentify stakeholdersWhat problems are you trying to

solve? What goal are you trying to meet?Resources availableBarriers – might be technical or

culturalTimescale & deadlines

Audit existing data quality – how bad (or good) is it?

Review current systems, technology, and processes, data silos

Where is your data housed & how accessible is it?

…in detail: Steps 3 & 43. Clean Old & New Data 4. Ongoing MonitoringClean & normalize existing dataAdd useful data elementsImprove data capture:

Add dropdowns to web forms Omit free text input Real-time data validation

DashboardsRegular auditsMetrics – Institutional Linking RateStaff awareness & educationReporting of errors

….and do it all over again

Healthy records: an essential component of a data governance program

So What Does “Healthy” Look Like?

We may have a vague sense that our data could be better…..

To put a finer point on it…

Healthy records are:CompleteAccurateFree of duplicatesCurrentConsistentConforms to standards

Regardless of the state of your data’s health, it can be improved by the addition of unique identifiers

Your data’s superfood

What are they? How can they help?Numeric or alpha-numeric designations which are associated with

a single entityEntities can be an institution, person, or piece of contentEnable the disambiguation of each entityProper understanding of the customer, author, reader or

institutionProper identification of title, product, or packageCan be used internally or in conjunction with external partners

They provide a simple basis for data governance

Identifiers availablePeople

International Standard Name Identifier (ISNI)

Open Researcher and Contributor ID (ORCID)

Proprietary IDsContent

ISSN, eISSNISBNDOILCCN

InstitutionsInternational Standard

Name Identifier (ISNI)Ringgold IDDUNS Number (D&B) MDR PID Numbers and other

marketing IDsLibrary of Congress MARC

Code List for Organizations

The more identifiers that are used….

Consortium

AuthorSubmission

and Peer Review System

Publisher

Online Host or

Technology Partner

Subscription Agent or

Sales Agent

Fulfilment House or System

Library

Discovery Service

End User

Data Providers and

Systems (multiple)

Consortium

Societies

FundersCitation

…the more connected data becomes.

Consortium

Little things mean a lot

IdentifyAuditingCDOProtoView

Identify Database: Catalogs & classifies institutions in the scholarly publishing supply chain…..

…organizes them into hierarchies (aka “family trees”)…

…and spans all industries, market segments, and regions.

AcademiaMedicalNot-for-profitPublic librariesCorporateGovernment

PublishersFunding bodiesIntermediaries

More than 370,000 institutions and growing

Audit Service: Mapping Your Subscribers to Identify

Turn your customer records from this….. …..into this.

Identify & Auditing Use CasesUnderstand & analyze your customer baseAnalyze the wider market for opportunitiesDisambiguate institutions & find duplicate accountsReveal institutional relationships with hierarchiesEnhance customer records with Identify metadataSupport pricing decisions & policiesIdentify can act as an authority file of institutions in any

system: editorial, MSS submissions, CRMs, financial, fulfillment, etc.

CDO: Consortia Directory OnlineMore than 400 library consortia worldwide

Understand global consortia marketStrategize & identify targets using lists of vendor content

acquired by consortiaInform proposals with current contact details, membership

lists, links to licenses, and electronic content acquisition policies.

ProtoViewA service that creates and disseminates book and e-book

metadata on behalf of scholarly publishersDeveloped from a successful model as the next generation of

services to meet the needs of an evolving marketGuided by industry best practices and standards

Built on the Book News, Inc. foundation and its 35 years of experience in providing promotional services for publishers

Session 2: Core Strength: Standard Identifiers as the Foundation of Healthy Data and the Basis for Linking Your Supply ChainWednesday, January 29. 60 minutes.

Session 3: Lean and Mean: Publication Metadata to Enhance Discovery, Purchase and Use of Your ContentWednesday, February 12. 60 minutes.

Session 4: 30-Minute Workout: Quick Tips for Better Customer Data Health Wednesday February 26. 30 minutes.

Visit www.ringgold.com to see full descriptions & to register.

Jay Henry Christine OrrChief Marketing Officer Sales Director

www.ringgold.com