DO YOU YOU HAVE THE RIGHT TO WIN?

PRESENTED BY

Daniel Newman

WHO IS DANIEL NEWMAN? MEDIA AND COMMUNICATIONS STRATEGIST BUSINESS INTELLIGENCE ANALYST

INTERNATIONAL PROJECT MANAGER ENTREPRENEUR

Intelligence

Analytics Business Competitive Marketing

Strategic Coordination & Delivery

Customers Developers Partners Suppliers [Users]

JOURNALIST

CIVIL SERVANT

ADMINISTRATOR

DEVELOPER FARM BOY

NEWSPAPER BOY

STUDENT

• Content

– Profiles, “There is a Zuckerberg in You”

• Competitive Intelligence

– The power of profiles, Tools

• Strategic Alliances

– The Gold Leaf Story

Presentation Outline

+ ENGAGEMENT = REVENUE

It is vital to your online business to have a content strategy!

SUBSTANCE WORKFLOW

STRUCTURE GOVERNANCE

CORE Strategy

Who needs what content and why?

Does your content have a Core strategy ? What is this strategy doing for your BUSINESS and USER ?

Content organisation; prioritised, accessible?

Content creation and maintenance?

Content decisions, who is making them?

Content

No content strategy = poor revenues

“There is a Zuckerberg in You”

PROFILES

Francesco

Francesco

Profiles are key to online business success.

Competitive Intelligence “The early identification of risks and opportunities in the market before they become obvious.”

MI6

MOSSAD

THE POWER OF PROFILES

Intelligence agencies are using social media, you should be too.

COMPETITIVE INTELLIGENCE, TOOLS

[Determine Growth] http://dld.bz/b9pR8 {Solo SEO Tools}

[Monitor Constantly] http://dld.bz/b9pTx {Tracker Tool}

[Look who's Talking] http://dld.bz/b9pUy {News Tool}

[Track your market share] http://dld.bz/b9pVu {Competitor Analytics Tools}

[Learn which customers are influential] http://dld.bz/b9pXt {Relationship Viewing Tool}

MISSION: DEFINE, GATHER, ANALYSE and DISTRIBUTE

TARGET: CUSTOMERS, COMPETITION, PRODUCTS, EMPLOYEES and OTHER

[Q’s TO DO LIST]

[Background check] http://dld.bz/b9pS7 {Whois Tools}

[Analyse pages] http://dld.bz/b9pSr {Analyser Tools}

[Check links] http://dld.bz/b9pRY {Bing Tools} [DO a SWOT] http://dld.bz/b9pRV {SEO Tools}

Find out what your competitors and customers know.

Strategic Alliances

CONTENT THAT ENGAGES FANS CREATES COMMUNITIES

Plan, Organise, and Wow fans!

The Gold Leaf Story

Tough UK market

Mother tells them to do FREE work

Education rescued them

Designer partnership

Continuous learning Harrods

Saudi Royals Pierce Morgan

“If you don’t ask, you don’t get” Sylvia Smith, Mother

Terry

Tony

Strategic Alliances

Learning points of the Gold Leaf story - Get input for your vision

- Give away valuable freebies

- Offer to work at low cost

- Partner sources of potential work

- Let others build up your profile

- Invest in research, monitor customers

- Be innovate and inspiring

Thank you

YES! YOU HAVE THE RIGHT TO WIN

Twitter: Psicoremedia

Website: www.psicoremedia.com

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