present 2 win
TRANSCRIPT
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WinningHearts & Minds.
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I have a dream.Martin Luther King, Jr.
28 August 1963
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No. 1
Start with WHY.
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Make a connection.
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No. 2
The 7%rule.
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Egyptiangestures!
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No. 3
Mind the Brain.
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Cognitive Load.
Working Memory
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The exterior of the Classic Car combines the dynamic road-hugging focus of a coupe, delivering comfort in flat free tires, speed by its aerodynamics, handling by its new light weight material and visual perfection with Xenon lights and a beautiful air intake and reduced fuel.
Supercar Exterior
The exterior of the Classic Car combines the dynamic road-hugging focus of a coupe, delivering comfort in flat free tires, speed by its aerodynamics, handling by its new light weight material and visual perfection with Xenon lights and a beautiful air intake and reduced fuel.
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The exterior of the Classic Car combines the dynamic road-hugging focus of a coupe, delivering comfort in flat free tires, speed by its aerodynamics, handling by its new light weight material and visual perfection with Xenon lights and a beautiful air intake and reduced fuel.
Supercar Exterior
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Cognitive Load.
Split Attention
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January February March April May
12.5 11.0 14.9 13.4 12.0
12.1 12.1 13.6 14.4 11.9
11.7 14.4 14.7 12.8 12.8
13.3 13.5 14.2 15.1 14.2
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January February March April May
12.5 11.0 14.9 13.4 12.0
12.1 12.1 13.6 14.4 11.9
11.7 14.4 14.7 12.8 12.8
13.3 13.5 14.2 15.1 14.2
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Topic 1Topic 2Topic 3Topic 4
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Cognitive Load.
Redundancy
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Exterior advantages of the Classic Car:
The exterior of the Classic Car combines the dynamic road-hugging focus of a coupe, delivering comfort in flat free tires, speed by its aerodynamics, handling by its new light weight material and visual perfection with Xenon lights and a beautiful air intake and reduced fuel.
Supercar Exterior
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Supercar Exterior
Xenon lightsFlat free tiersAir intakeNew materials
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Context
Tell-Show-Tell
&
Storytelling
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Winning Hearts & Minds
1. Start with
2. The rule
3. Mind the
WHY
7%
brain
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