richard brown & associatesrichard brown & associates sports marketing specialists 18251 w....
TRANSCRIPT
R I C H A R D B R O W N & A S S O C I A T E S
S P O R T S M A R K E T I N G S P E C I A L I S T S
EXPERIENCE & CORPORATE AFFILIATIONS:
Leverage the Power of Sports Marketing;
Companies large & small benefit tremendously by properly navigating the world of sports to satisfy long & near term marketing objectives.
The challenge is finding the right sport, athlete, & activation programs to maximize your investment.
With over 23 years of experience working for and with Fortune 500 com-panies, professional sport franchises and independent entreprenuers, Richard Brown & Associates understands sports marketing from a unique perspective.
Organizations have specific objectives that must be addressed to suc-cessfully develop a mutually beneficial relationship. Understanding their distinctive positions from first hand knowledge and being able to lever-age sports properties to achieve marketing objectives is the formula for reciprocal benefits for all parties.
Whether you want to build a platform for new business initiatives, increase sales, expand brand awareness, develop a strong grass roots presence, or simply want to leverage the “Unique Access & Privileges” offered from the world of sports, then we will help you design the sport package that fits your specific needs.
Coca-Cola Company • Quaker Oats Company • Walt Disney Company
Pepsi-Cola Company • H.J. Heinz Company • Campbell Soup Company
ABC Prime Time • Nextel Communications • Bowne Financial
24 Hour Fitness • USA TODAY/Baseball
Dale Earnhardt Jr.
ABC - John Quinones
R I C H A R D B R O W N & A S S O C I A T E S
S P O R T S M A R K E T I N G S P E C I A L I S T S
1 8 2 5 1 W . M c D u r m o t t , S u i t e A , I r v i n e , C A 9 2 6 1 4T : 7 1 4 . 4 1 2 . 8 9 3 8 • F : 9 4 9 . 7 5 2 . 5 0 6 0
i n f o @ r b s p o r t s m a r k e t i n g . c o m
“Simply put, Brown found a way to
make money for Pepsi. Not only is
this an affective strategy now, but it
will be impossible for Pepsi not to
renew the deal when it is up” -Alan Friedman
Street & Smiths
Sports Business Journal
SPORTS AFFILIATIONS
Our Sponsor Clients Include:
• Coca- Cola Enterprise • H. J. Heinz Company• Campbell Soup Company• Pepsi Cola Company• 24 Hour Fitness • US Marines• US Army• Holiday Inn• Marriott Hotels• Priva Sports {Lotto sports apparel}• Bowne Financial Corporation• Consolidated Resorts Inc.• Roth Capital Partners• Vintage Designs• Nextel Communications• ABC Prime Time Live• Cadbury Schweppes • Arnel Property Management • Hyperdisk Marketing• Comscape Communications• Metal Jeans• TVG The Vintage Group
MLB Anaheim Angels (LA Angels) • Sports Development Group Inc. / MLS affiliate LA Galaxy
NASCAR Nextel Cup series / BAM Racing • NASCAR Grand National Series / Team Walker Motorsports
NASCAR Nextel Cup Series / Team Gordon Racing • NHRA Corporate • NHRA / Frank Pedregon Racing
NHRA / Don Prudhomme “Snake” Racing • Goossen Tutor Promotions / WBC / WBA Fight Promoter
Global Sports Project / Surf, Skate & Snow / Action Sports / ERBACHER Racing
“Brown, who worked in marketing for
Disney before being hired at the end of
last season, has signed $5 million
marketing deal with Pepsi, the largest
such arrangement in A-League History.
Brown also has signed a number of
marketing agreements. Those deals
have helped put the franchise in the
black for the first time.”
- Dave McKibben
Los Angeles Times
MLB Anaheim Angels (LA Angels) • Sports Development Group Inc. / MLS affiliate LA Galaxy
NASCAR Nextel Cup series / BAM Racing • NASCAR Grand National Series / Team Walker Motorsports
NASCAR Nextel Cup Series / Team Gordon Racing • NHRA Corporate • NHRA / Frank Pedregon Racing
NHRA / Don Prudhomme “Snake” Racing • Goossen Tutor Promotions / WBC / WBA Fight Promoter
Global Sports Project / Surf, Skate & Snow / Action Sports / ERBACHER Racing
Sponsorship Value• Unique access & Privileges• Platform for new business initiatives• Build brands & move products• Solidify partnerships• Quantifiable return on investment• Achieve competitive advantages• Establish differentiation• Strong grass roots presence• New channels of distribution / sampling• Assured target audience• Improve customer relations• Build Database• Expand visibility in your key markets• Inform consumers about new products and services • Direct Communications (new promotions & sampling)• Simple to communicate (online, on & off the track & print)
“Rick- I speak for all of us in expressing
our excitement about partnering with you. People are going to go
nuts, when they see the car, truck etc. Thank you for your support. We are
glad to have you on our team!”
Chris MarekVP Marketing - 24 Hour Fitness
Terry CollinsCarl Karcher
N H R A
N A S C A R
M L S
M L B
B O X I N G
A C T I O N S P O R T S
“Rick, It is not easy having the sponsors at the race track and having to entertain them and keep their interest in our
team and hoping they leave at the end of the day feeling confident in the investment they made with their
company funds. So thank you – we appreciate your time and hard work and hope you will be able to continue
representing our team.
Bill Sedgwick –NASCAR Driver – Two Time Winston West Champion
Vision
We are committed to managing sports sponsorships from conception to implementation, ensuring the highest profitable return on investment for our clients.
Developing strategic partnerships is essential to the success of leveraging professional sports to attain your sales, marketing and profitable revenue goals.
Our experience and knowledge in professional sports will be an invaluable asset to your organization.
Let us lead you through this complex course so that your company can begin to realize impressive results today.
At the core of everything we do are quality, integrity & professionalism.