Application Process And Q&A Session

1

Rohit Shukla & Dragos Pislaru

Agenda For Today

§ Broad Qualifying Criteria

§ The Successful Applicant

§ How to Apply to RICAP

§ Program Reminders

2

Broad Qualifying Criteria

§ Be committed to commercialization of the technology/application/product/service that you are bringing to the program.

§ Have an IP “position” i.e. be in possession of intellectual assets, whether protected or not, that can be described and discussed.

§ Have a “business model” in mind, around which you wish to grow your company.§ This is not a technology

concern but a business approach

3

§ Be able to describe the underlying strength of the technology /product/service in terms of known competition.

§ Have shown progress or understanding in meeting one or more certain critical milestones, e.g. filed IP, established a team, received investment, created a prototype, worked with partners, etc.

4

Broad Qualifying Criteria

Broad Qualifying Criteria

§ Able to express the commercialization goals of the company or venture, in terms of desired and realistic outcomes.

§ Show focus!

5

The Successful Applicant…§ Wants to commercialize a

product, service or technology.

§ Needs to develop business strategy.§ This commitment is separate from,

but connected to, technical milestones

§ Just getting started in commercialization, and understands commercialization is a “long and winding road”.

6

The Successful Applicant…§ Must be able to identify some key

areas where he/she lacks knowledge or the tools necessary to commercialize.

§ E.g. need assistance in identifying competitive position vis-a-vis current products, or e.g. need assistance in building out your financial or business model.

§ Be open to feedback!7

The Successful Applicant…§ Must articulate interest in

learning to build their business.

§ What is your “value proposition”?

§ Understanding competitive advantage and recognizing this as being important to commercial success.

§ Recognizes this is not a business development program!

8

How To Apply For RICAP§ Visit RICAP website: www.RICAP.ro

§ Read all info (available in English

& Romanian)

§ Check if you fit the criteria

§ Create account to start

application

§ If 2013 applicant, prepare to

discuss what has changed

§ Complete entire application in

English

§ Application deadline is 15 July

2014

9

How To Apply For RICAP

10

Create Account(or login with existing)

11

Create Account

12

Start Application

13

Complete Application

14

Section 1:Company Information

§ Company Name§ Fiscal Code§ Contact Details§ Legal Reps§ Ranges:

§ Years in Business

§ Employees§ Revenue

(optional)§ Intellectual

Property§ Technology

Sector§ Target Market§ Company &

Management Descriptions

§ Sources of Funding

Section 2: Technology &Commercialization Needs

§ Product & Technology Descriptions

§ Target Market Sector (customer details)

§ Value Proposition§ Stage of

Technology Development

§ Time to Market, Market Studies & Market Strategy

§ Strategic Partnerships

§ Commercialization Status, Gaps & Priorities

§ Current Management Team Expectations

§ IP Strategy§ RICAP

expectations

Complete Application

15

Option One

§ Complete & submit application at once after creating account on Larta Portal

§ Cannot edit application after submission

Option Two

§ Create account on Larta portal

§ Start application, but save application progress and complete at later time

§ Can edit application at any time by logging in to Larta Portal

§ Must complete & submit by15 July 2014

Pay Special Attention To:

16

Section 1:

Pay Special Attention To:

17

Section 2:

18

Pay Special Attention To:

Don’t Forget!

19

• Save Application Progress with or

• Complete & Submit Application with

• Be Honest & Concise§ Do not use misleading

language

• Complete in English!

• Application Deadline:15 July 2014

• Selection Announcement:September 2014

• Be Open to Feedback!

Thank You!

20

Questions?

RICAP Partners: