rias newsletter issue no 03

RIAS Newsletter. Issue No 03. February, 2014

1

RIAS TARRAGONA

Official Newsletter:

After-Event Report

ISSUE No 03

Enjoy your reading and remember to

book your presence for

RIAS Tarragona in 2015

Learn about the conference and B2B

meetings at RIAS Tarragona 2014

See RIAS Georgaphy

Get our analytics for 2012-2014

for Fernando Torres, Juan Mata and

others prominent football stars


2

CONTENTS

OUR VENUE 2014-2015

TARRAGONA IMPULSA

TESTIMONIALS

Our participants impressions on RIAS 2014

PARTICIPANTS RIAS Tarragona 2014

Meet them now

RIAS 2014 GEOGRAPHY

Europe, Asia and Africa

RIAS TARRAGONA 2014

Overview of our event

INTELLECTUAL PROPERTY VALUE (IPV)

Learn about our new analytical tool for business in sports

MIKAEL DASHIAN’S WELCOMING WORD

Gratitudes and plans for future

CONTACTS

P 09

P 10

P 16

P 21

WELCOME TO TARRAGONA

Learn about the beautiful city of Tarragona

P 07

P 08

P 06

P 03

P 04


3

MIKAEL DASHIAN

President

NPF Group

I am pleased that we got a lot of posi-

tive reviews after RIAS Tarragona 2014

ended. We work as one wise Spanish

saying states — Menos bulto más clari-

dad (less complex—more clear). That is

the reason why we focused not on pro-

tocol conference, but on B2B meetings.

It is essential that every event brings

real benefit for its participants.

It so happened that our main audience

for RIAS 2014 was from Russia. And we

have our good reasons: sport is trending

now in Russia. Universiade in Kazan,

Winter Olympics in Sochi, coming up

World Cup 2018 and Universiade in

Krasnoyarsk. It would bring me great

delight if the I RIAS would become the

first step for entrance to the Russian

market. Though we are thinking glob-

ally.

Next year we do our utmost to continue and improve RIAS. It is good that we have already ‘started

the engine’ and people from different parts of the world have got interested in the event.

I express my best appreciation and gratitude to all our partners who took part in the first event.

I also send my best words for the City Council of Tarragona—this remarkable city with great and rich

history has become the perfect venue for our project.

And this is only the beginning!

VISIT RIAS TARRAGONA 2015

Follow us on Twitter @NPFRias

Book your presence by email [email protected]

WELCOMING WORD

So

urc

e: N

PF

Gro

up


4

WELCOME TO CATALONIA

WELCOME TO TARRAGONA


5

WELCOME TO CATALONIA — WELCOME TO TARRAGONA

Tarragona past is glorius: during the Roman times , the city was

named Tarraco and was capital of the province of Hispania Tarraconensis,

one of the three provinces in Hispania, the present day territory of the Ibe-

rian peninsula. There are still a lot of roman remains to be found in good

condition in Tarragona and around

Tarragona Present is exciting: not only tourist industry, but also great trans-

port links, interesting projects like Smart City and more

Tarragona Future is promising: 2017 Mediterranean Games are yet to

come


6

RIAS TARRAGONA 2014

January 22-24, 2014. Tarragona. Catalonia

RIAS Tarragona 2014 is the business forum for sports and investments held in

Tarragona, Catalonia, Spain on 22-24 January 2014. We thank the City Council

of Tarragona for being that helpful and cooperative and all participants who

found the time to join us for their benefit.

RIAS Tarragona 2014 at a glance

3 days, 5 cities

1 conference day, 11 speakers

2 B2Bs days, target meetings in Tarragona, Barcelona, Salou, Pineda de Mar

7 countries from Europe, America and Asia

3 newsletters





7

OUR VENUE




Address: Espai Tabacalera Av. Vidal i Barraquer s/n (Magatzem 1, 2n pis), Tarragona

Tarragona Impulsa


8

RIAS 2014 Geography indicators show the allocation of participants and readers of RIAS Newsletter (Issue 1

and 2). The following scheme shows the list of countries forming the shape of the RIAS geography.

RIAS 2014 GEOGRAPHY

RIAS Tarragona key region in 2014 was Europe with top sub-regions being Western Europe and Eastern

Europe. We were happy to see the significant reach in Southern and Northern Europe. A great deal for

expanding RIAS geography in 2015 has been established already 2014: USA, Canada and Brazil came in

for America and Kazakhstan and Philippines—for Asia.



Book your presence by email

Europe, Northern and Southern America and even Asia:

great start and base for extension for 2015

So

urc

e: N

PF

Gro

up

Poland; 0,48%

Kazakhstan; 0,48%

Canada; 0,48%

Germany; 0,97%

Belorussia; 0,97%

Brazil; 0,97%

Philippines; 1,45%

USA; 1,45%

Ukraine; 1,45%

Moldova; 1,45%

Italy; 1,45%

Ireland; 1,93%

UK; 4,83%

Netherlands; 15,94%

Spain; 17,39%

Belgium; 17,87%

Russia; 30,43%

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00%

Poland

Kazakhstan

Canada

Germany

Belorussia

Brazil

Philippines

USA

Ukraine

Moldova

Italy

Ireland

UK

Netherlands

Spain

Belgium

Russia


9




TESTIMONIALS

So

urc

e: N

PF

Gro

up

Albert Malshakov: Everything went fine, what is important is the result. I am very glad to get acquainted. Thank you for your invitation. It was very interesting

Pavel Podlipsky: Just spoke online from Moscow at the conference which is held in Spain. Interesting ex-perience :)))


10

January 22, 2014 at 09:00 AM - RIAS Tarragona

opened its doors at Tarragona Impulsa for all partici-

pants

Albert MALSHAKOV

Author of Formula Neftegaz

Formula Neftegaz is the first and only team in Tumen Region to develop Formula Student in this

region. Formula Student (FS) is Europe's most established educational motorsport competition,

run by the Institution of Mechanical Engineers

Albert presented his project to the audience, focusing on the people involved in it: a team of

young professionals constantly developing their skills by applying the knowledge gained at the

University for hands-on experience. Albert also described Formula Neftegaz Event 2014

planned for July 26, 2014 in Tumen: the race itself and opportunities for sponsorship and pub-

licity.

Should you wish to contact Albert Malshakov directly please request his contact details by

emailing to [email protected]

Rebeca MARTÍN

Chair of Entrepreneurship and Business Creation

Universitat Rovira i Virgili. The public university of Tarragona

Rebeca told the audience about the structure and activities of

Chair of Enterpreneurship and Business Creation with the Univer-

sity of Tarragona (URV). The URV was created in 1991 by the Par-

liament of Catalonia from the already existing university faculties

and schools. In this way the Tarragona University of the 16th cen-

tury was restored.

Should you wish to contact Rebeca Martin directly please request

his contact details by emailing to [email protected]




CONFERENCE DAY

So

urc

e: Fo

rmula

Neft

eg

az

So

urc

e: N

PF

Gro

up


11



pants

Anna CHEKAREVA

Marketing Manager, Innostar

Innostar is the project to promote and support young people. The aim of the project is to create conditions

for exchange of experience in scientific and innovative projects

Anna described the activities of Innostar that actively encourages scientific activities of the young also by

regular contests. To learn more about Innostar please visit the official webpage thereof: http://

www.innostar.ru/

Should you wish to contact Anna Chekareva directly please request his contact details by emailing to

[email protected]

OGUNPITAN ADEBOLA

BOOLEAN CONSULT LIMITED (ONWARD SPORTS CONSULTANCY)

Sport consultant, scouting and agent managing soccer players from Nigeria helping them to succeed

internationally

Onward Sports is active in football business and has well established connections with Nigeria and

other countries, like Gibraltar where there is a team which is looking for a sponsor or investor.

Should you wish to contact Ogunpitan Adebola directly please request his contact details by emailing

to [email protected]




CONFERENCE DAY

So

urc

e: Inno

star

So

urc

e: O

nw

ard

Spo

rt


12



pants

Pavel PODLIPSKY

Enterpreneur, chairman of the Youth Committee under the Department of Science, Industrial policy

and entrepreneurship of Moscow City

Pavel helps young entrepreneurs to establish a start-up and promote their business Pavel would also

describe a few projects which are working already. Pavel has been successfully active as an entrepreneur

with over ten business ventures in Moscow, Moscow Region, Tomsk, Tumen, Krasnodar, Buryatiya. 2009

he started the Tomsk club of young entrepreneurs. Pavel is the winner of various contests and awards.

Pavel has a strong portfolio of investment projects: wellness clubs chain for women (600 000 Euro);

sorting and recycling facility for waste (900 000 Euro); development of tourist facilities on the Northern

Baikal Lake (Republic of Buryatiya) (2 300 000 Euro); a 3200 m2 fitness centre in Tomsk (1 600 000

Euro); construction of affordable housing (economy and comfort class) (2 600 000 Euro)

Pavel, once a professional football player, has a strong intention to invest into a football club, espe-

cially in Europe.

Should you wish to contact Pavel Podlipsky directly, please request his contact details by emailing to [email protected]

Yan BOBROVSKY

Russian soccer player

Yan played for the top Russian club – Zenit and playing for Russia, he became 2006 UEFA European

Under-17 Football Championship winner, now he is a professional football referee. We are really happy

to have had Yan as a speaker. Yan was very open about his career saying that is is important to have

an agent to help a young footballer at the dawn of their career. Yan spoke about injuries. Nine cham-

pions of the squad got injured the same way (crucial ligament) which calls for special treatment and

careful recovery. Yan’s experience can come in handy for young players and youth teams coaches.

14 May 2006 года Number 11 of the Russian national team defender Yan Bobrovsky went out on

pitch to play against the Czech team. This happened at the stadium Josy Barthel - Luxembourg. That

night Russia won 5:3 and became the European Champion (2006 UEFA European Under-17 Football

Championship). This was a great advantage for many young Russians. But only a very few of this

‘golden’ squad are playing now in the Russian top football league, while their opponents were Toni Kroos, Bojan Krkic, César Azpili-

cueta, Stevan Jovetić, Axel Witsel, Marko Marin.

Should you wish to contact Yan Bobrovsky directly, please request his contact details by emailing to [email protected]




CONFERENCE DAY

So

urc

e: Pave

l Po

dp

lisky

So

urc

e: Yan B

OBR

OV

SKY


13



pants

Javier VILLAMAYOR

Ajuntament de Tarragona (City Council of Tarragona)

Deputy Mayor of personal services, the Mediterranean Games 2017 and Tarragona Smart City

The Mediterranean Games are a multi-sport games held every four years. for nations bordering the

Mediterranean Sea. Among participating nations are countries from Africa, Asia and Europe, 24 at the

whole. The Games will be held in Tarragona and some other towns around Tarragona, Catalonia,

Spain over 10 days from 30 June to 9 July, 2017

Mr. Villamayor described the pre-histpry of the Games in Tarragona, how the city gets ready, what is

built and what is needed.

Should you wish to contact Javier Villamayor directly please request his contact details by emailing to [email protected]

Mediterranean Games 2017

Organizational Committee

The board in charge of organizing and promoting the Mediterranean Games in Tarragona

The representative of the organizational committee for the Games told more details on the coming

games. Should you wish to learn more, you are free to consult the official webpage of the Games (http://

www.tarragona.cat/tarragona-2017), follow the Twitter (https://twitter.com/Tarragona2017) and Facebook

(https://www.facebook.com/Tgna2017)

Should you wish to contact Mediterranean Games 2017 Committee directly please request his contact

details by emailing to [email protected]




CONFERENCE DAY

So

urc

e: N

PF

Gro

up


14



pants

Juanan FERNANZEZ

Running Solutions

Running Solutions is the organizer of lots of event both marathons and triathlon in Catalonia

Running Solutions are service providers for both athletes and companies in popular sports To learn

more please visit Running Solutions’ website (http://www.runningsolutions.es)

Should you wish to contact Running Solutions directly please request his contact details by emailing

to [email protected]

Rudi VAN DEN BRINK, Frank HOMMES

Glevmo International

Glevmo is a professional organisation specialising in mobility management with years of

experience at major events

Next to advising their clients about traffic flow and off-site management, Glevmo has

got a hands-on mentality with employing Traffic Managers, Crowd Controllers and

Parking Stewards.

Their main motto is hospitality with a passion for our profession, where quality is not

only just a saying; but a mentality throughout the whole of the organisation. To learn

more please visit Glevmo’s webpage (http://www.glevmo.com/aboutus)

Should you wish to contact Glevmo directly please request his contact details by emailing to [email protected]

Bert DEVIES

Winners Circle Group

Winners Circle Group (WCG) manages approximately $50 million on behalf of a number of significant

investors in its funds and projects. Making investments ranging in size from $300.000 to $7.5 million

and having strategic co-investment relationships with many of its investors which allow it to partici-

pate in larger initial and follow-on rounds of funding. Winners Circle Group has offices in the Unites

States of America, the Bahama’s, Aruba, Curacao, Bonaire and Europe. For more visit—http://

www.winnerscirclegroup.us/

To contact Bert Devies directly please request his contact details by emailing to fo-

[email protected]




CONFERENCE DAY

So

urc

e: N

PF

Gro

up

So

urc

e: N

PF

Gro

up


15

January 23-24, 2014 I RIAS Tarragona 2014

B2B Meetings are our priority

Only half a day for conferencing and two and a half days for pre-arranged in 5 cities in Catalonia.

We focused on B2B meetings instead of conferencing, because we know how valuable the time is, especially nowadays.

Here are some companies and organizations who joined RIAS Tarragona 2014 as B2B participants:

Cambrils Park, Cambrils family resort on the Costa Dorada, Tarragona (Catalonia), with exclusive facilities and amenities to match

its 5-star category—www.cambrilspark.es

Futbol Salou, Salou The Futbol Salou Sports Complex is a series of installations designed specifically for football and a point of ref-

erence within the field—www.futbolsalou.es

Running Solutions, Tarragona Running Solutions is the organizer and service provider for lots of events both marathons and tri-

athlon in Catalonia — www.runningsolutions.es

Mediterranean Games 2017, Tarragona A multi-sport games held every four years. for nations bordering the Mediterranean Sea.

The next Mediterranean Games are to be held in Tarragona from 30 June to 9 July, 2017 —www.tarragona.cat/tarragona-2017

Primavera Sound, Barcelona For over a decade now Primavera Sound has been offering consistently successful musical events—

www.primaverasound.com

Estadi Olímpic Lluís Companys, Barcelona The stadium has a capacity of 55,926 (67,007 during the 1992 Olympics) and was reno-

vated for the Olympic Games 1992 to be the main venue

Half Challenge Barcelona, Pineda de Mar Triathlon competition on the coast — www.challenge-barcelona.es

Should you wish to get your B2B scheduled,

please request one or more

by emailing to [email protected]




B2B Meetings

So

urc

e: N

PF

Gro

up

Cambrils Sa

lou Tarra

gona

Barcelona Pineda d

e Mar

Mediterranean Sea


16

Meetings and events are only one part of RIAS. RIAS

is more.

RIAS stands for a scientific centre for Re-

search of Intangible Assets in Sports, where

we analyze commercial opportunities of in-

tellectual property in sports.

What is IPV?

Here is some background and results. 2 years ago in 2012 we developed a complex method based on statistical, mathematical and

other analytical tools basing on open sources to evaluate the value of intellectual property rights of each and every football player

or any other sportsman or woman. These rights can be sold and leased as anything that has value. One of the first clubs we ana-

lyzed was FC Chelsea in March, 2012. Please take your time to learn some results

we have.

Let us introduce you our index called Intellectual Property Value, or IPV for sport.

IPV Index shows the return on investment on transfer of a player, for example

IPV=10% means that each transfer value Euro is potentially capable of bringing in

10 eurocents if intellectual property assets of the player in question are managed

and distributed.

The final income in this case depends on allocation of profits between a club, an

agent and a player. The index shows potential for growth, it is a promise for future.

Our top 5 Chelsea players with the highest index in 2012 were Oriol Romeu, Fernando Torres, Juan Mata, Daniel Sturridge and John

Terry. In the below Table you will find the results:

Table 1. IPV Index 2012-2014. Top 5 Chelsea Players

Four out of five players showed improvement of the Index, which proves the good prospects of players.




IPValue

So

urc

e: N

PF

Gro

up

Rank Name IPV 2012 IPV 2014

1 Oriol Romeu 73,24% 61,44%

2 Fernando Torres 65,08% 147,67%

3 Juan Mata 62,11% 87,01%

4 Daniel Sturridge 24,77% 33,28%

5 John Terry 24,68% 60,17%


17

Meetings and events are only one part of RIAS. RIAS

is more.

RIAS stands for a scientific centre for Re-

search of Intangible Assets in Sports, where

we analyze commercial opportunities of in-

tellectual property in sports.

IPV Index shows the potential of a player in terms of using his image rights in advertising for example. The high-

est IPV belonged to Oriol Romeu - 73,24%. Such high value was attributed to Romeu’s promising start with the

world’s leading football team Barcelona (top rank of IFFHS 2009-2011) Romeu is also on youth national team of

Spain where Romeu won 2008 the UEFA U-17 Championship. The footballer is a young player, he was born in

1991, so when potential is evident and the future is ahead it is likely that there can be potential for growth. It is

worth mentioning that the transfer value was growing over the previous three years (average annual growth

rate—51%). Now he is on loan to Valencia, a troubled Spanish club, and Barcelona lost their leadership.

The top playing and commercial potential of Oriol Romeu provided all reasons to assume that the second Cesc Fabregas. But there

were some circumstances that prevented the rise. The present loan at Valencia does not look like a grand twist in the world star’s

career. Though there may be some personal difficulties. It is no secret that Sturridge and Lukaku also did not quite enjoy good per-

formance in Chelsea. And it is obvious what would happen to Tibo Courtois if he had not moved on loan to Atletico. Apparently it is

the very case when IPV Index and the actual career are not corresponding. An exception to prove a rule.

Fernando Torres held the second place with 65,08%. Torres was a captain for Athletico Madrid (2012 - 25th place

IFFHS) and for Liverpool (2012 - 150th place IFFHS), but mostly his high ranking is attributed to the international

career of the player for the world’s top national team—Spain (91 appearences, 27 goals scored). Torres has a lot

of titles and is active in public (has a personal webpage, published an autobiography, appeared in a film and mu-

sic video). Since 2012 Torres managed to add up because of UEFA Europa League, UEFA Euro Golden Boot, FIFA

Confederations Cup Golden Shoe and FIFA Confederations Cup Team 2013.

Immediately after his transfer to Chelsea El Niño has deteriorated his performance. 12 goals in 2 seasons seemed

like a sentence for any further selection, and the decline in the quality of game is really very similar to the one of Shevchenko. But it

seems to be a turned page: 22 goals in season 2012-2013 look impressive. El Niño is still a central forward in the Spanish national

team with over 100 matched played. 2012 brought Torres a victory as part of the Spanish team, he scores in the final and makes a

goal pass. He wins the Golden Boot of the tournament. In a year he will win the Golden Boot of the Confederations Cup and the

UEFA Cup.

The third place is occupied by Juan Mata (62,11%). He also played for the Spanish national team (14 appear-

ances, 5 goals). Mata has a lot of titles. Among Juan Mata’s latest achievements we can name the two. The first

one is his multimillion transfer to Manchester United. In January 2014 he was transferred to Manchester for the

club record fee of over 37 million pounds.




IPValue

So

urc

e: A

ll p

ho

tos

- so

ccer.ru


18

Daniel Sturridge (24,77%) played for Manchester City before Chelsea where he reserved his

place in the first squad and scored 20 goals.

As for Terry goes on to be the Chelsea’s captain, sharing all honours of the team and England,

and have some controversy in his behavior.

While the index shows potential for growth, IPValue itself shows the present value of IP rights.

Our top 5 Chelsea players with the highest IPV in 2012 were Juan Mata, Fernando Torres, Oriol Romeu, David Luiz and Daniel Stur-

ridge.

Table 2. IPValue 2012/2014. Top 5 Chelsea players

Mata, Torres, Romeu and Sturridge were already in our another top 5, so the one left is David Luiz. Luiz continued his career in

Chelsea and won UEFA Europa League (2012-2013) and other important championships include international ones for Brazil.

Another player but outside the top five is Didier Drogba. His career may not seem simple.

But if we pay attention not to the sport performance, but to the commercial component of

his career, we can draw real interesting conclusions. First of all it is the successful deal with

Shanghai Shenhua and it made a 34 y.o. forward one of the top paid footballers in the

world. Drogba's reported $300,000 (£193,000) a week salary (Source: http://www.bbc.co.uk/

news/world-asia-18840348). After the notorious crisis with the club, his transfer to Galata-

saray looks like a compromise, but at the same it is a successful taking into account all cir-

cumstances business transaction.

To sum up IPV is an analytical tool to evaluate the intellectual property rights and commercial potential of each sportsman or

woman. While sport is becoming more and more like business these days, IPV can be useful not only for setting up business strate-

gies and models of clubs, but also for decision-making in short- and mid-term.




IPValue

So

urc

e: N

PF

Gro

up

Rank Name IPValue 2012 IPValue 2014 Change +/- %

1 Juan Mata € 7 962 164,96 € 12 420 104,43 +55,99%

2 Fernando Torres € 7 399 358,74 € 8 100 838,29 +9,48%

3 Oriol Romeu € 3 565 917,87 € 1 753 050,36 -50,84%

4 David Luiz € 2 242 636,90 € 4 723 426,35 +110,62%

5 Daniel Sturridge € 1 973 733,00 € 2 926 974,29 +48,30%

So

urc

e: A

ll p

ho

tos

- so

ccer.ru


19

..is a consultant

For more

visit http://issuu.com/thenpf/docs/rias_english

http://issuu.com/thenpf/docs/rias_english

http://issuu.com/thenpf/docs/rias_english


20

join

II RIAS Tarragona

in 2015

today

CONTACT US

Email us at [email protected]

Skype us at NPF.Events

FILL OUT THE APPLICATION FORM

Request one by emailing us at [email protected]

BECOME A PARTNER Email us at [email protected] and we would contact

you directly

mailto:[email protected]?subject=I%20would%20like%20to%20join%20RIAS%20Tarragona%202014

http://issuu.com/thenpf/docs/rias2014form

http://issuu.com/thenpf/docs/riastarragona2014sponsors


21

The NPF Group

Tel.: +7 963 755 95 35

Tel.: +7 905 719 90 54

Fax: +7 495 956 82 62 ext. 210375

Web: http://thenpf.wix.com/npf

For subscriptions, general enquiries, bookings

Contact Person: Mrs. Lana Dashian

Email: [email protected]

For partnership

Contact Person: Mr. Mikael Dashian:

Email: [email protected]

CO

NTA

CT

S

RIAS Newsletter. Issue No 03 Winter 2014

Prepared, designed and published by

The NPF Group in 2014 for

Scientific Centre for Research of Intangible As-

sets In Sports

Distributed in electronic format.

All rights reserved

© The National Projects Foundation

BOOK YOUR PRESENCE

for

RIAS Tarragona 2015

please contact

Mrs. Lana Dashian

Follow us @NPFRias

https://twitter.com/npfrias

rias newsletter issue no 03

Documents

tarragona rias newsletter

participants rias tarragona

catalonia rias tarragona

africa rias tarragona

visit rias tarragona

tarragona tarragona

i rias

tarragona future