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Rhetorical Analysis

+Rhetorical Analysis: A Definition.

A close reading of a text to find out how it persuades the reader (and why it’s effective or not).

+Advertising and its Persuasive Magic

Why are celebrity endorsements so prevalent?

Are they truly effective?

Chanel Perfume featuring Brad Pitt

+Remember…

Follow every lead.

Dig as deep as you can.

Google search!

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+ Composing a Rhetorical Analysis PG. 92-93

Understanding the Purpose PG. 93-94

Understanding Who PG. 94

Identifying and Appealing to Audiences PG. 96-98

Examining Arguments Pathos, Ethos, Logos

Arrangement and Media PG. 104-105

Style PG. 105-107

+GUIDE: to writing a rhetorical analysisStarting on page 114.

+A Few Advertisements

+Sou

rces

Everything’s an Argument, 6th ed. Lunsford & Ruszkiewicz.

E! Online.

The Daily Pulp – Fort Lauderdale and Palm Beach News.

YouTube.