chapter 8: rhetorical analysis
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Chapter 8: Rhetorical Analysis. Today’s Objectives. By the end of today’s class you should: Understand : The purpose of rhetorical analysis Elements to consider when analyzing a text Rhetorical appeals Apply Understanding of rhetorical appeals. Understanding your Audience. - PowerPoint PPT PresentationTRANSCRIPT
Chapter 8: Rhetorical Analysis
By the end of today’s class you should:◦ Understand:
The purpose of rhetorical analysis Elements to consider when analyzing a text Rhetorical appeals
◦ Apply Understanding of rhetorical appeals
Today’s Objectives
A rhetorical analysis- explores the rhetorician’s goals, the techniques (or tools) used, examples of those techniques, and the effectiveness of those techniques.
◦ You are NOT saying whether or not you agree with the argument.
◦ You’re discussing how the rhetorician makes that argument and whether or not the approach used is successful.
Understanding your Audience
Rhetorician -author of a speech or document or creator of an advertisement, cartoon, or other visual work.
Aristotle
Understanding Your Audience
"Martin Luther King describes the conditions of African-Americans at that time period. This is an appeal to our emotions / an example of pathos" (with no further explanation).
"Martin Luther King describes African Americans as 'crippled by the manacles of segregation and the chains of oppression.' This reference to "manacles" and "chains" vividly captures the pain and the burden of discrimination and also serves as a sharp reminder to listening white Americans of the history of slavery."
Improving a Rhetorical Analysis
Old Spice | The Man Your Man Could Smell Like (Isaiah Mustafa)
http://www.youtube.com/watch?v=owGykVbfgUE
2012 Chevrolet "Route 66" Super Bowl XLVI Commercial - Happy Gradhttp://www.youtube.com/watch?v=SeChAbQYSOU
Listerine Mouth vs. Life: The TV Ad http://www.youtube.com/watch?v=fDfYye4Z7RI
&feature=related
Discussion
Old Spice | The Man Your Man Could Smell Like (Isaiah Mustafa)
2012 Chevrolet "Route 66" Super Bowl XLVI Commercial - Happy Grad
Listerine Mouth vs. Life: The TV Ad
Consider a texts use of rhetorical appeals Appeal-an attempt to earn audience
approval or agreement by playing to natural human tendencies or common experience.
Rhetorical Appeals ◦ Ethos◦ Pathos◦ Logos
Finding and Developing Materials
Appeals to writer’s or speaker’s character and credibility to make a case or gain approval
Every text or argument is presented by someone or something.◦ Individual◦ Group◦ Institution
Audiences are influenced by writers or speakers who present themselves as:◦ Knowledgeable◦ Honest◦ Fair-minded◦ Believable
Ethos
Make Yourself Athlete: Sofia Boutella◦ http://www.youtube.com/watch?feature=endscree
n&v=DNoL5-thO5s&NR=1
What are other example of the use of ethos you know of?Proactive:◦ http://www.youtube.com/watch?v=HqL9MjPnxBA
Examples of the use of Ethos
Emotional Appeal Ways a text generates strong feelings to:
◦ Support its points◦ Gain acceptance and approval for the ideas expressed
Animal Cruelty◦ http://www.youtube.com/watch?v=9gspElv1yvc
Vim Clean◦ http://www.youtube.com/watch?v=TeKzE1mahNs
Cheese◦ http://www.youtube.com/watch?v=6tCtM8UEQv8&feat
ure=related
Pathos
Appeal to reason and evidence Look carefully at the claims a text offers
and whether they are supported by facts, data, testimony, and good reasons.
Colgate:◦ http://www.youtube.com/watch?v=nyU7ZEIbCRg
Logos