Rhetoric and Propaganda techniques in the media

Clipart-Microsoft Office XP 2002

Whose voice guides your choice?

What are Propaganda techniques?

• Propaganda is designed to persuade.

• Its purpose is to influence your opinions, emotions, attitudes, or behavior.

• It seeks to “guide your choice.”

Who uses Propaganda?

•Military

•Media

•Advertisers

•Politicians

•You and I

Bandwagon•Everybody is doing this.

•If you want to fit in, you need to “jump on the bandwagon” and do it too.

•The implication is that you must JOIN in to FIT in.

Clipart-Microsoft Office XP 2002

Ike for President

Slippery Slope

a relatively small first step leads to a chain of related events culminating in some significant effect, much like an object given a small push over the edge of a slope sliding all the way to the bottom.

We’ve all seen how this ends

Name-calling

•A negative word, image or feeling is attached to an idea, product, or person.

• If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.

Not for Tennessee

Testimonial

•A famous person endorses an idea, a product, a candidate.

•If someone famous uses this product, believes this idea, or supports this candidate, so should we.

Irvine for Congress

Glittering Generalization•A commonly admired virtue is used to inspire positive feelings for a person, idea, or product.

•Words like truth, democracy, beauty, timeless are examples of those general terms.

Train

Hasty Generalization

reaching an inductive generalization based on insufficient evidence— essentially making a hasty conclusion without considering all of the variables.

Mama grizzlies

Sarah doesn’t speak for me

Plain-folks appeal

This idea, product, or person is associated with normal, everyday people and activities.

Real People

Transfer

•Symbols, quotes, or images of famous people are used to convey a message.

•The message may not necessarily be associated with them.

Slavery

Logos: argument based on logic

Ethos: Developing trust, ethics, or credibility.

Pathos: Emotional words

•Words that leave us with positive feelings are used to describe a product, person, or idea.

•We associate those words and, therefore, those positive feelings with the product.

IN YOUR HEART YOU KNOW HES RIGHT

Faulty Dilemma

when someone tries to force on you only one answer (either or ) Ex: “Either you have faith or you believe science.”

"This is Alabama. We Speak English. If you want to live here, learn it.”

Fear Mongering

•the use of fear to influence the opinions and actions of others towards some specific end.

Peace Little Girl “Daisy”

Straw Man: a type of argument and is an informal fallacy based on misrepresentation of an opponent's position

Saddam back in power?

Card-Stacking

only presenting information that is positive to an idea or proposal and omitting information contrary to it.

Lesser of Two Evils

tries to convince us of an idea or proposal by presenting it as the least offensive option.

Here is another gem I found while making this assignment that I felt

you needed to see

Vote for Basil