rgs-ibg research groups and social media
DESCRIPTION
RGS-IBG Research Groups and Social Media. James Cheshire UCL Centre for Advanced Spatial Analysis. [email protected] @spatialanalysis. About Me. Lecturer at the UCL Centre for Advanced Spatial Analysis (CASA). Secretary GIScience Research Group - PowerPoint PPT PresentationTRANSCRIPT
RGS-IBG Research Groups and Social Media
James Cheshire
UCL Centre for Advanced Spatial Analysis
@spatialanalysis
About Me
• Lecturer at the UCL Centre for Advanced Spatial Analysis (CASA).
• Secretary GIScience Research Group• Enjoy blogging for both spatial.ly and
mappinglondon.co.uk.• Twitter: @spatialanalysis and @maplondon
The Value of Social Media
• Promotion• Interaction
General Principles
• Quality not quantity of followers important.• @Maplondon has fewer than ½ the followers that
@spatialanalysis has but I would argue is more influential.
• Not all your followers are real people.• People who don’t follow you may still find content
– Via Google or other users.
Why people will follow: Name
Why people will follow: Affiliation/ Endorsement
• Not to be underestimated – there is a lot of junk out there so people are after credible people– RGS-IBG offers this.
• Tweets need to be on topic.• Mentions from influential tweeters• Who you follow/ are being followed by.
Why people will follow: Content
• Relevant– To your RG/ topic. No-one cares what you had for
lunch!
• Original• Consistent- regular postings• Interpretable
Conventions
• #hashtags – used for topics/ themes.– Good for conferences. “Backchannel”– Naming rules apply– Also be consistent
• Retweets – RT @spatialanalysis• Modified tweet- MT @spatialanalysis• Hat Tip – HT @spatialanalysis• Conversations - @spatialanalysis
– Followers of both people see this in their feed, everyone can see them if clicking on profile.
• Good way of interacting/ including followers
Maintaining Interest
Aggregators- RSS Feeds
• http://blogs.casa.ucl.ac.uk/
• http://www.bartlett.ucl.ac.uk/casa
• A great way to get content to your websites without having to write it.
• Can be from RG member’s blogs or elsewhere.
• Seek permission.
Tools: Tweetdeck
Final Thoughts
• Long term commitment• Have a few people run the account.• Encourage members to tweet your RG account.
– You can then RT their work.
• Limit who you follow to key individuals.