rga 2011-12 annual report
DESCRIPTION
The 2011-12 Annual Report for the Regina Garden Associates. We are a volunteer organization that operates the Regina Floral Conservatory.TRANSCRIPT
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Regina Garden Associates 2011 - 12 Annual Report
Regina Garden Associates2011 - 2012 ANNUAL REPORT
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Regina Garden Associates 2011 - 12 Annual Report
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Regina Garden Associates 2011 - 12 Annual Report Regina Garden Associates 2011 - 12 Annual Report
Table of Contents
President’s Message
About the Regina Garden Associates
Mission
About the Regina Floral Conservatory
Members
Floral Display
Information Centre
Educational Programming
Teas
Horticultural Open House
By the Numbers
Partners/Sponsors
2011-12 Financial Statements
Five-Year Financial Analysis
Goals for 2012-13
Board of Directors
Committees
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4
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5
6
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9
11
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14
20
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Photographs in this annual report courtesy of John Lake and Jessica Paul. Layout and design courtesy of Jamie Tremblay.
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Regina Garden Associates 2011 - 12 Annual Report
President’s Message
It is my sincere pleasure to introduce this first
ever Annual Report for the Regina Garden
Associates (RGA). RGA volunteers provide a
wide range services including educational
programming for students of all ages, hosting
public and private events and programming,
designing and installing the floral display, and
much, much, more.
The 2011-12 season was a busy one that
commenced with vacancies in two important
board positions: President and Vice-President.
The Board of Directors appointed me as the
Vice-President in the fall of 2011 while we
worked to fill the role of President. In April, the
Board of Directors appointed me as the Interim
President and long-time RGA volunteer Bob
MacFarlane as the Interim Vice-President. The
appointments expire at the 2012 RGA Annual
General Meeting, September 11, 2012, at which
time a new executive will be elected.
These appointments were made to give the
board more stability and the resources needed to
draw upon as it planned for the 2012-13 season.
The board held a Strategic Board Planning
Session with executive and committee
members in June of 2012 to map out the
upcoming season and to evaluate everything
that we do with a focus on increasing
membership (and in turn volunteers),
improving member communication and
increasing opportunities for members to
gather, increasing revenues, fine tuning
our successful events and programming,
and working towards the building of a new
floral conservatory.
During 2011-12, the association received a
Business Case for the building of a new Floral
Conservatory in Regina prepared by the
University of Regina’s Centre for Management
Development. The case presents an ambitious
plan for the building of a new conservatory.
In order to even begin to work towards the
building of a new floral conservatory, the
association requires a solid foundation
upon which to build – a major focus for the
association in the upcoming 2012-13 season.
The RGA is currently in the process of
negotiating a formal funding agreement
with the City of Regina for the first time in the
association’s history.
At the end of the 2011-12 season, two long-time
and dedicated RGA volunteers retired from
positions that they had held with the RGA
for many years in the areas of Events and
Publications. The volunteer workload of these
two individuals amounted to almost full-time
work in both cases, meaning the association
needed to find a number of volunteers to ensure
the roles were fulfilled in the 2012-13 season.
The executive met several times over the
course of the summer to restructure the
association’s committees and to identify
areas in which more volunteer help would be
required to ensure a successful 2012-13 season.
Our membership has certainly answered the
call, with many members pitching in to take
on new volunteer duties. I am thankful for
everyone’s ongoing dedication and desire
to ensure the Regina Floral Conservatory
continues to play such an important role in our
community. It’s going to be an exciting year!
Jessica Paul
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Regina Garden Associates 2011 - 12 Annual Report
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Regina Garden Associates 2011 - 12 Annual Report
The RGA was formed as a non-profit
organization in 1991 with the goal of supporting
the establishment and development of
horticultural projects within the City of Regina.
The original group of 12 members has grown
over the years to a membership of just over
100 dedicated volunteers with a passion
for gardening, plants and all things green
that operate and maintain the Regina Floral
Conservatory. In 1999, the RGA and the City
formed a partnership to maintain a 315-square
metre greenhouse display, oversee special events
and run the small gift shop.
In the last 21 years, fundraising activities have
varied and have included teas, a gift shop, tree
banding kits, plant sales, “Grow and Show”
contests, gardening classes, seed packaging and
sales, and facility rental and promotion. Over the
last two decades, the RGA has continued to focus
on working with students, teachers and parents
from Regina and area schools to foster awareness
of gardening, horticulture and the environment.
Today, the Regina Floral Conservatory is operated
and maintained by RGA volunteers with the
support of the City of Regina.
Mission
The Regina Garden Associates is a volunteer
non-profit organization that operates the
Regina Floral Conservatory to provide a
unique, tranquil, indoor tropical garden for
the enjoyment and education of all ages and
cultures in our community.
About the Regina Garden Associates
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Regina Garden Associates 2011 - 12 Annual Report
The current facility was established by the
City of Regina during the 1950’s. It housed the
main office building for the City Parks and
Recreation Department and also consisted
of three small greenhouses to grow plant
material used to beautify the city. A portion
of this operation was later opened to the
public featuring a variety of themed displays,
so that the citizens of Regina could enjoy an
indoor green space. Another large production
greenhouse was built in 1986 and was used by
the City until 1999, when it was leased to Trico
Farms, a commercial greenhouse operation.
This greenhouse was dismantled in 2008 to
make room for the new Parks and Open Space
office building directly south of the old building.
Two of the small greenhouses were
dismantled in 1990, and in 1996, Regina’s
City Council proposed to close the remaining
greenhouse (the one open to the public)
and their horticultural program in favour of
contracting commercial suppliers for plant
material for city parks and flowerbeds.
Due to enthusiastic public support, the display
greenhouse was kept open, and in 1999, a
partnership was formed with the RGA to
maintain the floral display, organize rentals
and events, and operate a small gift shop in the
main facility. The greenhouse was renamed the
Regina Floral Conservatory in 2002. The gift shop
was discontinued in 2008, but the floral display
continues to delight visitors and school children
with its beauty and tropical diversity.
About the Regina Floral Conservatory
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Regina Garden Associates 2011 - 12 Annual Report
Members
There are currently approximately 100
members of the Regina Garden Associates.
Membership fees are $15 per year per
individual. All members have a wide variety
of volunteer opportunities available to them,
including:
• FloralDisplayMaintenance
• InformationCentre
• TeasandEvents
• EducationalProgramming,FamilyDays,
andLil’GardenersClub
• ConservatoryTourGuides
• RGAPromotion
In addition to these volunteer opportunities,
our members gather three times a year
for RGA potlucks, have the opportunity to
gain hands-on experience in growing and
planting projects and to meet and learn from
experienced gardeners.
Each summer, the RGA also plans a garden
tour for its members. This summer, RGA
members gathered for a tour and learning
session at the Wascana Centre Authority
(WCA). Darcy Schenk, Manager of Forestry &
Horticulture with the WCA, educated members
about the many responsibilities of his team,
from the growing of annuals, shrubs and trees,
to park maintenance and dealing with pests.
Mr. Schenk also took members on a walk about
by the new Queen Elizabeth II Gardens in
front of the Saskatchewan Legislative Building
that were undergoing a significant renovation
and upgrade in honour of the WCA’s 50th
Anniversary and the 100th Anniversary of
the Legislative Building.
Floral Display
The main highlight of the Regina Floral
Conservatory is the indoor floral display that
is open to the public, free of charge, seven
days a week from September to the start of
June (except for Christmas Day and New Year’s
Day). There is a permanent collection of trees,
shrubs and other plants that make up the base
of the floral display. This permanent collection
includes a variety of trees (from figs to Norfolk
pines) and plants (birds of paradise, succulents,
cacti, and more).
This permanent collection is enhanced by
the floral display itself, which is designed,
installed and maintained by RGA volunteers
under the leadership of Pat Kosloski and
Joanne Sens. Each morning, a volunteer
maintenance crew oversees the care of
the display – from watering, deadheading,
identifying and dealing with insects and
pests, adding in new plants and more.
Throughout the course of the conservatory’s
10-month season, six different displays are
designed and installed. During the 2011-2012
season, the displays included: a fall display,
Thanksgiving & Fall Chrysanthemums,
Christmas (featuring hundreds of poinsettias),
Winter Get Away & Orchid Show, Spring Bulbs
& Easter Blossoms, and Celebrate Spring.
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Regina Garden Associates 2011 - 12 Annual Report
Information Centre
The Information Centre at the Regina Floral
Conservatory is the public’s first point of
contact upon their arrival. RGA volunteers
staff the centre on a daily basis during the
hours the display is open to the public, seven
days a week. Volunteers provide the public
with information about the current display
and any upcoming events and programming
at the conservatory.
Long-time volunteer Edna McCall heads up
the Information Centre, which this past year
was staffed by:
• Monday–
EmmaBartelandGraceBurtonwood
• Tuesday–
MaryHoffmanandShirleyTuttosi
• Wednesday–
GeriColterandEdnaMcCall
• Thursday–
TrudyNatyshakandAnnaWoods
• Friday–
RalphBryantonandBarbCrowhurst.
• Saturday–
RoseMiller
• Sunday–
Marion&JohnLake,ElizabethMagee
Our volunteers give the public special
attention to ensure their visit to the
conservatory is a memorable one. There are
many compliments from guests about how
they are greeted and treated throughout
their visit at the conservatory – something
we love to hear!
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Regina Garden Associates 2011 - 12 Annual Report
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Regina Garden Associates 2011 - 12 Annual Report
Educational Programming
Our Educational Programming is fondly
known as Kids Can Grow and is run by
a number of retired educators under the
leadership of Rosemary Helliwell. Her team
includes: Marilyn Bergen, George and Lily
Dobransky, Angela Fuller, Brenda Herring, Marj
Sawyer, and Joanne Sens.Marion Lake has also
provided invaluable assistance to the team.
Kids Can Grow focuses on the exciting and
diverse world of plants. School classes tour the
tropics, deserts and temperate zones of the
floral conservatory. They discover some of the
interesting adaptations of plants needed for
their survival in different climates. Students
look for plants that humans utilize and learn
about plant growth, parts and needs.
Each participant learns how to prepare
and plant a cutting for dish gardens and
bottle gardens. One of the new focuses
of the program is the introduction of
vermicomposting whereby children learn to
use red wiggler worms to compost household
kitchen food waste. Students and adults with
disabilities are provided access, tours and a
hands-on experience.
Family Days
The four garden-themed Family Days bring
youth and adult family members together
for an outing that showcases plant ecology
with seasonal themes. Children participate in
planting a bulb, cacti, or cuttings at each event
to take home with them and care for.
The Kids Can Grow program consists of four environmental education components with the following objectives:
•Conservatoryschooltoursfornearly1,000
students,teachersandassistantsfromelementary
andsecondarypublic,Catholicandprivateschools
inReginaandsurroundingareas;
• Hosting500youthandadultsatfourgardenthemed
FamilyDays(September,October,January&April);
• EnvironmentaleducationoutreachtoGirlGuides
andScouts;ReginaOpenDoorSociety
(apartnershipiscurrentlyunderdevelopmentto
aidlanguagedevelopment);RanchEhrloSociety,
plusstudentswithdisabilitiesfromCosmopolitan
LearningCentre;
• Hosting700pre-schoolchildrenandadultvisitors
atnineLil’GardenersClubevents,apreschool
programtopromotecreativityandinterestin
gardeningandtheenvironment.
Kid
s Can Grow
!
Regina Floral Conservatory
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Regina Garden Associates 2011 - 12 Annual Report
Lil’ Gardeners’ Club
From the inception of the Lil’ Gardeners
Club in 2009-2010, the program component
has progressively expanded into a nine-
event initiative, comprising one event per
month. It is implemented as a co-op effort
of the RGA with parents/guardians or
caregivers. Lil’ Gardeners Club emphasizes
creative play, exploration, investigation and
social interaction in a garden environment.
Programming stresses work with vocabulary
around plants and encouragement of parents
to play and read with their children.
The RGA environmental education program
continues to meet an increasing need for
Regina’s youth and families. Support from the
TD Friends of the Environment Foundation
has enabled the continued expansion of the
Kids Can Grow program. Student, parent and
teacher letters are extremely supportive of
the programming. We are encouraged with
the interest shown to-date and our volunteers
remain focused on offering the best in
environmental education programming and
floral displays. During the 2011-12 season, our
educators worked with 1,466 children in
115 classes, 364 parent supervisors, and 110
teachers and teacher assistants. Every year
our numbers continue to grow. The letters
and appreciative comments that are received
as each class leaves, spurs us on and we
know that we are making a significant
difference in the lives of our youth. These
little ones and their families keep us all
young at heart and laughing.
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Regina Garden Associates 2011 - 12 Annual Report
Teas
Each year, the RGA puts on five public teas at
the Regina Floral Conservatory. Each tea has
four sittings of an hour each where guests
are treated to tea, coffee, and dainties and
enjoy local entertainment. The RGA’s Social
Committee responsible for putting on the
teas consists of Social Director Edna McCall
and her team (Rose Miller, Joanne Sens, Mary
Hoffman, Shirley Tuttosi and Christine Brown).
In 2011-12, the five teas hosted by the RGA
included the Harvest Tea, Christmas Tea,
Valentine’s Tea, Easter Tea, and the
Celebrate Mothers Tea. This season’s events
were extremely successful with near sellouts
for some and complete sellouts for most.
This year’s entertainment for the teas
featured a wide variety of local talent
performing for the first time at the
conservatory, including Ken Jefferson, Brian
Sklar and the Tex Pistols, Gil White (AKA
“Gilvis”), Dennis and Curtis Ficor, and, back by
popular demand, A capella Attitude.
Horticultural Open House
Every spring, the RGA partners with several
other local plant and horticultural societies to
put on a Horticultural Open House. Joining the
RGA to organize and put on this event each
year is the Regina Horticultural Society, Peony
Society, Rose Society and Lily Society.
This annual event is come-and-go style
and gives the general public an opportunity
to meet other gardeners, ask questions
of experts from these societies and gain
information about the many vibrant
gardening organizations in our city.
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Regina Garden Associates 2011 - 12 Annual Report
By the Numbers
The Regina Floral Conservatory continues to be
a popular attraction for visitors including those
from Regina and other areas in the province,
as well as national and international travelers.
During the 2011-12 season, more than 11,200
people visited the Regina Floral Conservatory.
Forty per cent of those who visited in 2011-12
were those who came in to view the floral
display, including visitors from six Canadian
provinces and eight foreign countries. Twenty-
three per cent were people who participated
in educational programming including school
tours, Family Days and Lil’ Gardeners Club.
The remaining 36 per cent included people
who attended teas, private booked events and
photo sessions. Total monthly visits peaked in
April with more than 1,800 people, followed in
order by December, March and May with more
than 1,300 people per month.
Of all events hosted, weddings and photos,
plus paid group/private functions comprised 62
and 25 events respectively. A total of 64 school
tours were held along with four Family Days,
nine Lil’ Gardeners Clubs and five public teas.
RGA volunteers started to record events and
attendance beginning in 2008-09. Use of the
Regina Floral Conservatory is continuing to
evolve. To date the four-year attendance and
events have fluctuated from a 15,606 people
and 261 events in 2009-10 to 11,222 people and
191 events in 2011-12. The number of visitors
continues to remain fairly consistent in the
range of 4,500 to 5,500 people. The evolution
in visitors could be a result of a combination
of both expanded educational programming
offered and increased event rental rates. The
peak year for events occurred in 2008-2009
with 295 and this was principally represented
by 134 weddings/photos, 11 paid photo sets
plus 169 paid group/private functions. The four-
year trend has seen a decline in total events.
This is primarily attributed to fewer weddings/
photos and paid group/private functions. In
sharp contrast, educational programming has
school tours increasing from 33 in 2008-2009 to
a high of 74 in 2009-2010. For 2011-2012, school
tours increased to 64 over 44 in 2010-2011.
The addition of Little Gardeners events
beginning in 2009-2010 has grown from 5 to 9
events. Public teas and Family Days remain
constant at 5 and 4, respectively. To generalize,
the number of people and events for private
use by rental of the Floral Conservatory are
declining over the four-year period. Public use
by visitors remains relatively constant with
additional new people growth being attracted
by expanded educational programming.
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Regina Garden Associates 2011 - 12 Annual Report
Partners/Sponsors
The RGA would like to thank its many partners
and sponsors who are an integral part of
the continued success of the Regina Floral
Conservatory and all that the RGA does.
CityofRegina
KanukaThuringerLLP
LookMatters
ReginaHorticulturalSociety
Rose,LilyandPeonySocieties
TDCanadaTrustFriendsoftheEnvironmentFund
WascanaCentreAuthority
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Regina Garden Associates 2011 - 12 Annual Report
2011-12 Financial Statements
REGINA GARDEN ASSOCIATES INC.
REVIEW ENGAGEMENT REPORT
To the Members of Regina Garden Associates Inc.,
I have reviewed the balance sheet of Regina Garden Associates Inc. as at June 30, 2012 and the
statements of income and cumulative surplus and cash flows for the year then ended. My review
was made in accordance with Canadian generally accepted standards for review engagements
and accordingly consisted primarily of enquiry, analytical procedures and discussion related
to information supplied to me by the organization. A review does not constitute an audit and
consequently I do not express an audit opinion on these financial statements.
Based on my review, nothing has come to my attention that causes me to believe that these
financial statements are not, in all material respects, in accordance with Canadian generally
accepted accounting principles.
Marcia Herback
Chartered Accountant
Regina, Saskatchewan, July 17, 2012
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Regina Garden Associates 2011 - 12 Annual Report
See accompanying notes.
Approved on Behalf of the Board
Director Director
Current assetsCash
Temporary Investments
Interest Receivable
Inventory
Investments (Note 2)
2012
ASSETS
$ 38, 517
40, 974
687
-
80, 178
96, 930
$ 177, 108
2011
$ 46, 309
38, 594
861
952
86, 716
75, 726
$ 162, 442
Net assetsCumulative surplus $ 177, 108
$ 177, 108
$ 162, 442
$ 162, 442
REGINA GARDEN ASSOCIATES INC. BALANCE SHEET
LIABILITIES AND NET ASSETS
ASATJUNE30,2012
(withcomparativefiguresfor2011)
(Unaudited)
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Regina Garden Associates 2011 - 12 Annual Report
RevenueGreenhouse RentalsTeasKids Can Grow ProgramDonationsMembershipsTree branding Kits
Expenses
Feasibility studyBusiness caseGreenhouse plantsGreenhouse labourGreenhouse suppliesGreenhouse teasAdvertisementsInformation centreInsuranceKids Can Grow ProgramNewslettersOffice suppliesPrinting and duplicationProfessional feesRepairs and maintenanceSoft drinksTelephoneTree bandingVolunteer appreciation (socials, lunches, etc.)
Surplus (deficit)
2012
$ 16,4027, 7628, 5007, 4311, 847
47842, 420
-
5, 0001,3855, 5001, 8912, 267
423806515
4, 884500127955770
-166
2, 799952
1, 88530, 825
11, 595
2011
$ 19, 5527, 9748, 4249, 0812, 0251, 126
48, 182
17, 500-
5, 6288, 1751, 8662, 3232, 3816, 097
5155, 602
662669
1, 710770356 411
2, 446-
1, 52358, 634
(10, 452)
REGINA GARDEN ASSOCIATES INC.STATEMENT OF INCOME AND CUMULATIVE SURPLUS
FORTHEYEARENDEDJUNE30,2012
(withcomparativefiguresfor2011)
(Unaudited)
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Regina Garden Associates 2011 - 12 Annual Report
See accompanying notes
2012
2, 60514546
2753, 071
14, 666
162, 442
$ 177, 108
2011
3, 290110101150
3, 651
(6, 801)
169, 243
$ 162, 442
Other IncomeInterest on term depositsClassesSoft drinksMiscellaneous
Surplus (deficit) of the year
Cumulative surplus, beginning of the year
Cumulative surplus, end of year
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Regina Garden Associates 2011 - 12 Annual Report
Operating activitiesSurplus of the yearNet change in non-cash working capital balances (Note 6)Cash provided by operating activities
Investing activitiesAdditions to investmentsCash used in investing activities
Increase (decrease) in cash
Cash position, beginning of year
Cash position, end of year
See accompanying notes.
2012
$ 14, 666(1, 254)
13, 412
(21, 204)(21, 204)
(7, 792)
46, 309
$ 38, 517
2011
$ (6, 801)
35, 074
28, 273
(17, 704)(17, 704)
10, 569
35, 740
$ 46, 309
REGINA GARDEN ASSOCIATES INC. STATEMENT OF CASH FLOWS
FORTHEYEARENDEDJUNE30,2012
(withcomparativefiguresfor2011)
(Unaudited)
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Regina Garden Associates 2011 - 12 Annual Report
NOTES
1. Summary of significant accounting policies(a)ThepurposeoftheReginaGarden
AssociatesInc.istosupportandpromote
horticulturalactivitiesintheCityof
Regina.Thisismainlysupportedby
fundraisingactivitiessuchasseminars,
teasandrentaloftheGreenhouse.
(b)Inventoryisrecordedatthelowerofcostor
netrealizablevalue.
(c)Capitalassetsarechargedagainst
operatingrevenueswhenpurchased.
(d)Revenueisrecognizedintheperiodin
whichitisearnedandiftheamounttobe
receivedcanbereasonablyestimatedand
collectionisreasonablyassured.
(e)Thepreparationoffinancialstatements
inaccordancewithCanadiangenerally
acceptedaccountingprinciplesrequires
managementtomakeestimatesand
assumptionsthataffectthereported
amountsofassetsandliabilitiesand
disclosureofcontingentassetsand
liabilitiesatthedateofthefinancial
statements,andthereportedamountsof
revenuesandexpensesduringthe
reportingperiod.Theseestimatesare
reviewedperiodically,and,asadjustments
becomenecessary,theyarereportedin
earningsintheperiodinwhichthey
becomeknown.
2. InvestmentsInvestments consist of the following term
deposits:
• $55,000-3yearnon-redeemable,annual
interestrateof2.6%,maturesJanuary20,
2014
• $40,500-3yearnon-redeemable,annual
interestrateof1.6%,maturesJune14,
2015
3. Incorporation statusRegina Garden Associates Inc. is incorporated
under the Non-Profit Corporations Act of
Saskatchewan. Under present legislation, no
income taxes are payable on the reported
income of such operations.
4. Financial instrumentsThe association’s financial instruments,
including accrued interest receivable,
accounts payable and accrued liabilities,
have carrying amounts that approximate fair
value due to their immediate or short-term
maturity.
5. Economic dependenceThe Regina Garden Associates Inc. has a
partnership with the City of Regina to run
and maintain the Regina Floral Conservatory
which is owned by the City of Regina. The
Regina Garden Associates Inc. operates out of
the Regina Floral Conservatory. Many of the
plants in the floral display are purchased by
the City of Regina. As a result, the association
is dependent upon the continuance of this
partnership to maintain operations at their
current level.
6. Net change in non-cash working capital balancesDecrease (increase) in current assets:
2012 2011Temporary investments $(2,380) $34,024
Accounts receivable 174 1,050
Inventory 952 -
$(1,254) $35,074
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Regina Garden Associates 2011 - 12 Annual Report
Five-Year Financial Analysis
The financial position of the RGA has
continued to flourish over the past five
years. The net assets of the organization
have grown $50,255 from $126,853 at June
30, 2008 to $177,108 at June 30, 2012. This
represents continuing growth in the revenues
the organization raises accompanied by
the careful management of expenses. The
organization has also invested $17,500 for
completion of a feasibility study in 2010
and $5,000 for a business plan in 2011.
The University of Regina Centre for
Management Development prepared these
documents, with input from the RGA
members and other interested groups.
These documents provide a professional view
of the future direction of the Regina Floral
Conservatory and will help the RGA continue
to develop in the coming years.
The rental of the conservatory for personal
events such as weddings, anniversaries,
birthdays has been the main source of revenue
over the past five years, although revenue
from these events has dropped from a high of
$23,003 in 2010 to a low of $16,402 in 2012.
A hailstorm in the summer of 2011 resulted in a
loss of revenue since the facility was closed for
repairs for two months. The Board of Directors
is reviewing this source of revenue since the
long-time Event Coordinator decided to take
a well-deserved retirement from this activity.
Offsetting this decline in revenue is the increase
in the Kids Can Grow program sponsored
by the TD Friends of the Environment.
This popularity of this program and the
continued support of the TD sponsorship
resulted in an increase in revenue form $1,393
in 2008 to $8,500 in 2012. This program brings
many young families to the conservatory
to experience the unique atmosphere of
the conservatory and expands the base of
conservatory patrons. Teas, donations and
membership continue to be fairly consistent
sources of revenue for the RGA.
The expenses for the operation of the
conservatory, programs and publicity,
administration and members have
fluctuated over the five-year period. In 2009
communications and technology for the
conservatory were updated to provide
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Regina Garden Associates 2011 - 12 Annual Report
voice-messaging services and there was a
one-time expense of $4,579 for a new audio
system. The communications upgrade both
increased the ease with which people calling
the conservatory could book events and
register for programs, and the ease with
which volunteers could access and respond
to these requests. Internet service was also
established which brought the benefits of
online calendaring and access to e-mail and
the Regina Floral Conservatory website at the
conservatory.
The expenses of the Kids Can Grow program
have increased consistently with the increase
in the number of families participating.
Publicity and printing costs have risen over
the five-year period in order provide wider
exposure to the events and promotion of the
availability of the conservatory as a unique
rental facility in Regina. The growing use of
social media, earned media and other free
publicity opportunities available to non-profit
organizations will help to manage these types
of costs in the coming years.
In 2010 contract labour costs started to
be recorded in the Greenhouse category
rather than the Administration category.
This change is reflected in a lower
Administration cost from 2010 onwards
and a corresponding higher cost for
operating the Greenhouse.
The following graph depicts the various
categories of expenses:
5 Year Expenses 2012 to 2008
$ T
hou
san
ds
Expense Category
Greenhouse Programs & Publicity Administration Members
20
18
16
14
12
10
8
6
4
2
-
2012
2011
2010
2009
2008
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Regina Garden Associates 2011 - 12 Annual Report
Goals for 2012-13
An important goal for the coming year, and
indeed for years to come, will be to continue
to attract new members, especially those
from a younger age demographic, so that we
can ensure the RGA continues to flourish into
the future. One of the key challenges many
organizations and associations throughout the
province and country are currently facing is
a shortage of new blood. In order to facilitate
continuity and knowledge transfer within
the association, it’s important that the RGA
starts to attract members of a younger age.
Our educational programming is a great
vehicle for finding these new members. Many
of those who are coming to the conservatory
for this programming often are coming for
the first time and are members of younger
families. A greater emphasis will be placed on
encouraging more of these visitors sign up to
become members of the RGA.
This coming year, a Fundraising Committee
will be established with the goal to
establish an annual campaign to fund
annual operating costs. To be launched by
spring 2013, this new exciting initiative will
progressively seek annual contributions
ultimately reaching $25,000+ per year.
The Committee will focus on corporate,
foundation and individual contributions to
the Regina Garden Associates’ operation of the
Regina Floral Conservatory. The Committee
will first identify what aspects of the operation
could be matched to contributor interests.
Subsequent work through the coming year
will include research and identifying a
prospective donor list from which committee
members will prioritize, develop individual
prospect proposals and contact/ask will be
made to prospective contributors. While the
Fundraising Committee’s effort is new, they
will be building on a successful existing RGA
corporate partnership with TD Canada Trust
Friends of the Environment Fund, which
currently contributes to the RGA educational
programming.
In 2012-13, the board will continue to work to
ensure the association has an engaged and
sustainable membership and volunteer base,
well-run and organized events, sustainable
revenue streams, strengthened relationships
with our community (the City, Wascana
Authority, Open Door Society and other
entities), and that we do all of this keeping our
mission top of mind:
TheReginaGardenAssociatesisavolunteer
non-profitorganizationthatoperatesthe
ReginaFloralConservatorytoprovidea
unique,tranquil,indoortropicalgardenforthe
enjoymentandeducationofallagesandcultures
inourcommunity.
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Regina Garden Associates 2011 - 12 Annual Report
Board of Directors (2011-12) President-JessicaPaul
Vice-President-BobMacFarlane
Secretary-SherrySproule
Treasurer-ColleenSampson
Committees (2011-12)
Display-PatKosloski&JoanneSens
Education-RosemaryHelliwell
Social-EdnaMcCall
Events-RoseMiller
Publications-MarionLake
Publicity-JessicaPaul
InformationCentre-EdnaMcCall
Statistics-AlyceGarratt
Membership-LisaTurk
MemberContact-ChristineBrown
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Regina Garden Associates 2011 - 12 Annual Report
27
Regina Garden Associates 2011 - 12 Annual Report
28
Regina Garden Associates 2011 - 12 Annual Report
Regina Garden AssociatesBox1790ReginaSKS4P3C8
Regina Floral Conservatory1450BFourthAvenueReginaSK
Phone: 306•781•4769
Web: www.reginafloralconservatory.caEmail: [email protected]
Facebook: facebook.com/ReginaFloralConservatoryTwitter: @reginagardeners