rfhd programme summary south africa 2016 v2

ROTARY FAMILY HEALTH DAYS (RFHD) PROGRAMME SUMMARY

SOUTH AFRICA 2016

Sue Paget, RFHA Programme Director, Southern Africa

30 November 2016

RFHA RFHD Programme Summary South Africa 2016

30 November 2016 of 45

Highlights

New corporate partner, Gilead Sciences

SABC Foundation signs new 3-year MOU with RFHA in support of RFHD’s

Re-commitment of all Partners

Launch site was at Boitekong Ext 8, Bojanala District, Rustenburg, North West Province

Piloted Hepatitis B and Hepatitis C counselling, screening and referral services on 4 sites

Education material available on HBV and HCV on all 100 sites

100 Health Day sites across 8 provinces

127 Rotary clubs

1000’s of Rotarians, National, Provincial and District Department of Health workers and Partners

39 689 clients visited the sites

142 105 health services provided in total

9 827 HIV tests

16 968 Diabetes screening

6 941 eye tests

12 430 TB screenings

19 886 Blood Pressure test

4 078 referrals – a number of which were emergency referrals



Contents Highlights .............................................................................................................................. 2

Executive Summary ............................................................................................................... 5

Background ........................................................................................................................... 6

Rotarians for Family Health and Aids Prevention Inc. (RFHA) .................................................................. 6

Rotary Family Health Days: A Public Private Partnership ......................................................................... 7

RFHD Programme Model ....................................................................................................... 7

Primary Partners ....................................................................................................................................... 8

Implementing and Support Partners ........................................................................................................ 8

Contributing Media Partners .................................................................................................................... 8

Media Support Partners ............................................................................................................................ 8

Organizing the Health Days .................................................................................................... 9

Determining the Dates .............................................................................................................................. 9

Selecting the Sites ..................................................................................................................................... 9

Launch Site .............................................................................................................................................. 10

2016 Pilot Focus Area .......................................................................................................... 12

HEPATITIS B (HBV) AND HEPATITIS C (HCV) ............................................................................................ 12

Table of Figures: Summary of Four Test Sites ......................................................................................... 14

Engaging with Primary Partners ........................................................................................... 16

Caxton ..................................................................................................................................................... 16

Centres for Disease Control and Prevention (CDC) ................................................................................ 16

Gilead Sciences ....................................................................................................................................... 16

Rotary ...................................................................................................................................................... 17

SA Department of Health ........................................................................................................................ 17

The South African Broadcasting Corporation Foundation ...................................................................... 18

Media Strategy and Plan ...................................................................................................... 19

Monitoring and Evaluation .................................................................................................. 22



The Numerical Results ......................................................................................................... 23

Overall Summary ..................................................................................................................................... 23

Registrations by Rotary District .............................................................................................................. 24

Registrations by South African Province ................................................................................................. 25

Core RFHD Services Provided .................................................................................................................. 26

Rotary Add-on Services Provided ............................................................................................................ 27

Service Referrals Provided ...................................................................................................................... 28

Proposed Changes for 2017 ................................................................................................. 29

Positive Impact .................................................................................................................... 30

Conclusion ........................................................................................................................... 33

Partner Details .................................................................................................................... 34

Rotary International ................................................................................................................................ 34

South African National Department of Health ....................................................................................... 34

Gilead Sciences ....................................................................................................................................... 35

U.S. President's Emergency Plan for AIDS Relief (PEPFAR) ..................................................................... 36

South African Broadcasting Corporation Foundation (SABC Foundation) ............................................. 37

Caxton Community Newspapers ............................................................................................................ 37

Alere ........................................................................................................................................................ 38

Paprika Graphic and Communication Studios ........................................................................................ 38

Sesego Cares ........................................................................................................................................... 39

Rotary Districts and Club Partners .......................................................................................................... 39

The National Community Radio Forum .................................................................................................. 42

YFM ......................................................................................................................................................... 42

Independent Newspapers ....................................................................................................................... 43

Media 24 ................................................................................................................................................. 44



Executive Summary In 2016, RFHD administered 142 105 services to nearly 40 000 people at 100 sites across 8 Provinces in

South Africa who attended the Rotary Family Health Days. There were 4 078

referrals over the three day period some of which were life threatening emergencies.

The aim of the Rotary Family Health Days Partnership Programme (RFHD’s) is to bring free, comprehensive

and holistic health care services to people in disadvantaged communities in both a rural and urban context

outside of normal government health care facilities. Services include: HIV counselling and testing, TB

screening, cholesterol, blood pressure and diabetes screening, immunizations and Vitamin A drops,

condom distribution, eye testing, dentistry, cancer screening, MMC, information for Young Girls and

Women and more.

This year the Programme aligned closely with the PHILA Initiative (Power of Knowing) and the She

Conquers Campaign recently launched by the South African Ministry of Health.

Our 2016 RFHD event included thousands of Rotarians both locally and internationally, Department of

Health workers at a National, Provincial and District level, multiple Partners, NGO’s, Service Providers,

Media Houses and most importantly the Communities who worked tirelessly together to deliver this

Programme. The thousands of manpower hours, resources, mobilization tools, and communication

platforms used throughout the year to plan this impactful campaign, was all donated. RFHD both

recognizes and appreciates the immense amount of support needed to execute such a successful

Programme.

All partners in the Programme have defined roles and responsibilities and work together to achieve this

final objective. The chart below identifies the relationships and hierarchy of the roles who contribute to

the Rotary Family Health Day’s initiatives.



Background

Rotarians for Family Health and Aids Prevention Inc. (RFHA)

Rotarians for Family Health & AIDS Prevention (RFHA) is a global Rotarian Action Group and mobilizing

partner of Rotary International. RFHA creates the design, obtains the resources and has overall

management responsibility for Rotary-led disease prevention programmes such as the Rotary Family

Health Days. RFHA’s mission is to save and improve the lives of children and families who lack access to

preventative health care and education through the mobilization of Rotarians and Global Partners.

RFHA’s role in the South African RFHD programme is to act as the lynchpin organization to initiate the

programme, obtain partner organizations and funding sources and to co-ordinate the work with all

implementing partners leading up to and over the three-day event. RFHA further provides mechanisms,

tools, platforms and training to assist the three Rotary Districts and clubs in the roll out of the RFHD’s as

well as developing a comprehensive Media and Communications strategy delivered through a dedicated

Media team.



Rotary Family Health Days: A Public Private Partnership

The Rotary Family Health Days is the signature programme of the Rotary Action Group, Rotarians for

Family Health & AIDS Prevention (RFHA). This three-day annual programme provides holistic,

comprehensive and preventative health screenings (both for infectious and non-communicable

diseases) by way of leveraging and inspiring a massive force of humanitarian-driven Rotarians and

Partners. Through this Public/Private Partnership programme, tens of thousands of people are served in

underprivileged communities in 5 countries in Africa and now India in their 2016 pilot year.

The services include free lifelong immunizations to children, such as polio and measles vaccines and

comprehensive life-saving annual health screens, counselling, testing and referrals for HIV/Aids, TB,

diabetes, hypertension, malaria, MMC, cancer and more.

In South Africa, the programme is Rotary-led together with our valued Partners which include the South

African Department of Health, Gilead Sciences, and the US Mission through the PEPFAR funded agencies

of the Centres for Disease Control and Prevention and USAID, three Rotary Districts and the SABC

Foundation and Caxton as primary media partners as well as several support partners.

Together we are leaving a legacy of shared responsibility to serve the disadvantaged communities within

South Africa.

RFHD Programme Model



Primary Partners Rotarians for Family Health and Aids Prevention (RFHA) – a Rotary International Action Group

Rotarians in South Africa encompassing three Rotary Districts (D9350; D9370 and D9400)

The South African National Department of Health (NDoH), 9 Provincial Departments of Health and

District Departments of Health

Gilead Sciences

The USG through PEPFAR supported agencies – CDC and USAID

The South African Broadcasting Corporation Foundation (SABC Foundation)

Caxton

Implementing and Support Partners Paprika Studios

Alere

Pharos-Avantgard, Balefyre and Truteq

Contributing Media Partners Primedia

Media 24 News

Independent Newspapers – Cape Community Newspapers

YFM

National Community Radio Forum

Media Support Partners Sesego Cares

Afstereo

Partner details can be found on page 33.



Organizing the Health Days

Determining the Dates

The inclusion of the Rotary Family Health Days Programme into the National Health Calendar for

October by the Minister of Health was welcomed and considered an important endorsement of the

programme. In consultation with the NDoH and Rotary District Leadership in January 2016, the date of

12th – 14th October was determined for the 2016 Campaign.

Selecting the Sites

Following on from the 2015 RFHD’s, Rotary Leadership estimated that approximately 40 sites per Rotary

District could be managed in the 2016 campaign.

100 sites were operational in the final roll out phase of the campaign in 8 Provinces and all 3 Rotary

Districts. The Northern Cape Province did not participate in the 2016 Health Days due to challenges

faced in that Province at the time of the Health Day roll out.

This year there was a drop in the number of site which was due to a number of factors that included lack

of Rotary club and/or local Department of Health participation/capacity, Rotary footprint, bigger sites

requiring more than one club to manage them and some sites needing to close down due to security

issues that became apparent at the time of the campaign roll out.

Criteria identified for the site selection included the following:

Rotary footprint

evidenced based areas with a high burden of disease in urban and rural context

under serviced areas

resources

key populations

formal and informal areas and

areas with basic infrastructure.

Rotary and Department of Health local authorities were requested to consult together to select relevant

and pertinent sites in their areas of operation taking into account the above criteria and DoH knowledge

and expertise

Roadshows with all stakeholders were held in the Provinces of Gauteng, Limpopo, Mpumalanga, North

West, Northern Cape and KZN this year. Rotary and Department of Health at a National, Provincial and

District level attended these Roadshows. The late activation of the RFHD’s this year due to funding, the

International Aids Symposium and the local government elections meant that planning was

compromised on some levels.



Launch Site

The 2016 RFHD Launch Site was in Boitekong Ext 8, Bojanala District in Rustenburg, North West Province

by the Minister of Health in consultation with partners.

The site saw close to 3 000 clients over three days with partners, around 300 service providers,

Rotarians, Community Youth workers engaging to bring services to the people. The morning event was

well represented by all Partners and included but was not limited to the following dignitaries:

Deputy Minister of Health, Dr Joe Paahla

First Lady of South Africa, Madam Bongi Ngema Zuma

Queen Mother Royal Bafokeng Nation, Her Royal Highness Queen Semane Molotlegi

MEC for Health, North West Province, Dr M Masike

Provincial House of Traditional Leaders, Kgosi MS Zibi

SANAC, Rev Zwo

Mayors of Rustenburg and Bojanala Local Municipalities

Speaker of the House, Rustenburg Municipality

CEO and President of RFHA Inc, Alicia Michael

NDOH Director of HIV Prevention and Strategies, Thato Chidarikire

Rotary District Governor, D9370 Bruce Steele Grey

Rotary District Governor, D9400 Grant Daly

RFHA Inc Directors Anton Meerkotter and Sue Paget

Alere, Mr David Mokgokolo

SABC Foundation, Katleho Tsolo, Weya Moosa and Noerina Hendricks

Hepatitis clinician, Dr Mulaudzi

Paprika Studios, Mr Rob de Gouveia

North West Provincial Leaders

National Department of Health Rotary Family Health Day team leaders

NCRF National Secretary General, Mr Johannes Dire

Rotary Clubs of Rustenburg and Rustenburg Kloof

Rotary District 9400 Leaders

Bojanala Community Leaders and Community

RFHA Media Team and media colleagues

RFHA would like to acknowledge and thank the Rotary Site Champion, Rotary volunteers, National DoH,

North West DoH, District DoH, Boitekong Community, Partners and Service Providers for working

together over many months to ensure that the launch was such a success. A debriefing was held in

November and constructive feedback was received from all.



2016 Pilot Focus Area

Hepatitus B (HBV) and Hepatitus C (HCV)

The WHO is urging countries to take rapid action to improve knowledge about hepatitis, and to increase access to testing and treatment services. Today, only 1 in 20 people with viral hepatitis know they have it. And just 1 in 100 with the disease is being treated.

"The world has ignored hepatitis at its peril. It is time to mobilize a global

response to hepatitis on the scale similar to that generated to fight other

communicable diseases like HIV/AIDS and tuberculosis,” Dr Margaret Chan WHO

Around the world 400 million people are infected with hepatitis B and C, more than 10 times the number of people living with HIV. An estimated 1.45 million people died of the disease in 2013 – up from less than a million in 1990.

The 2016 RFHD Programme together with Partners saw the inclusion of 4 ring fenced pilot sites that tested for HBV and HCV. Criteria around these sites included the assurance of pre and post counselling, a referral system and treatment for those found positive

The four sites were identified as strong sites by Rotary leadership in four major metropoles. They were

in EThekwini, KZN; Cape Town, Western Cape; Eldorado Park, Gauteng and Rustenburg, North West.

Technical, training and referral support for health workers at each site as well as for the clients testing

positive, was secured from the Hepatology Clinics at Groote Schuur Hospital, University of KZN (King

Edward), Charlotte Maxeke in Gauteng and Royal Bafokeng Clinic and Dr Mulaudzi in the North West

ALERE came on board as a support partner to donate 5 000 testing kits for both HBV and HCV as well as

providing expert training on the administration of these tests to health workers on site. The HBV test

was a rapid finger prick blood sample whilst the HCV test required a venous blood sample that needed

needles, syringes and blood tubes. Both tests required an average of 15 minutes to read results.

RFHA and local Rotary leaders secured the HR at each site through partnerships with Lancet

Laboratories, local hospitals, local health practitioners and NGO’s. Reports were received from 3 Rotary

leaders on each testing site. Unfortunately the KZN site was not successful – challenges sited as bad

weather, poor turnout, poor resources and lack of proper mobilization.

IEC was made available at all RFHD sites throughout the country. NDoH supplied WHO educational

posters and leaflets which were printed by RFHA and couriered to each site.In addition, NDoH sent

through educational material for community health workers to assist them in educating and creating

awareness within the community about Hepatitis B and C. Steering Committee Heads requested Rotary

site champions to print material at each of the 100 sites



+ Example of two of four educational posters printed for each RFHD site



Table of Figures: Summary of Four Test Sites

SITE Khayalitsha, Cape

Town, Western Cape

Boitekong 8, Rustenburg, North

West EThekwini, KZN

Eldorado Park, Ext 9, Gauteng

ROTARY CONTACT

Sr Bev Frieslich George Zozi Irene Kotze Mariam Jacobs

CLINICIAN Prof Wendy Spearman

Prof Mark Sonderup

Prof Bilal Bobat

Dr Mulaudzi

Dr N Magula Dr Fanarak

Prof Bilal Bobat

FACILITY Hepatology Dept:

Groote Schuur

Hepatology Dept:

Charlotte Maxeke

Royal Bafokeng Clinic

University of KZN

King Edward Hospital

Prince Mshiyeni

Dr AB Maharaj

Hepatology Dept:

Charlotte Maxeke

STAFF 2 nurses engaged by Rotary

6 Staff Royal Bafokeng Health and Social Services provided screeners, counsellors and health promotors

3 Staff including a phlebotomist from LANCET Laboratories and Dr Mulaudzi

Department of Health

Specialist and registrar of King Edward Hospital on site for all 3 days

DoH Clinic staff

2 nurses engaged by Rotary

TRAINING,

COUNSELLING,

TEST ADMINISTRATION

Methodology training of two test given by Alere

Clinicians gave additional tutorials on Hepatitis, consent, testing, reporting and treatments to nurses


Royal Bafokeng Health and Social Services and Lancet staff trained on consent, testing, reporting and treatments

Methodology training of two test given by Alere and Global Labs


TEST KITS 5 000 each in total for HBV and HCV testing donated by ALERE



TEST KITS PER SITE

1000 HCV

1000 HBV

2000 HCV

2000 HBV

1000 HCV

1000 HBV

1000 HCV

1000 HBV

ADDITIONAL EQUIPMENT

PATHCARE donated EDTA tubes and needles

CAPE TOWN CITY COUNCIL supplied waste disposal container, gloves etc. as well as additional EDTA tubes and needles

LANCET and Royal Bafokeng Health and Social Services

SD Bioline HCV Devices

Determine HBsAG

EDTA Blood tubes

Determine Chase Buffer CD

Global labs donated EDTA tubes and needles

Eldorado local DoH colleagues supplied additional equipment needed

DATA COLLECTION

Provision for testing recording made on Services Data recordings




TEST HBV 236 274 0 347

TEST HBV + 1 0 0 1

TEST HCV 209 274 0 347

TEST HCV + 0 2 0 0

REFERRING FACILITY

Groote Schuur Charlotte Maxeke Prince Mshiyeni Charlotte Maxeke

IEC Posters and leaflets printed and delivered by RFHA to all sites

Counselling education for community Health workers given to RFHA and printed by Rotary Clubs

Posters and leaflets printed and delivered by RFHA to all site


Posters and leaflets printed and delivered by RFHA to all sites


Posters and leaflets printed and delivered by RFHA to all sites


Local Radio and Community awareness



Engaging with Primary Partners

Caxton

As the primary print partner Caxton Community newspapers placed advertisements and articles in all

relevant publications for three weeks running up to the campaign. RFHD community articles appeared

in the newspapers as well as on the Caxton electronic media platforms. The RFHA Media Team

facilitated this function working with Caxton head office, Paprika Studio and Rotary Steering Committee

media representatives connecting into clubs to support all sites.

Centres for Disease Control and Prevention (CDC)

The CDC has worked closely with RFHA over many years as a consulting and advisory body in the USA as

well as the implementing and support partner for the RFHD’s in Africa, South Africa and India.

RFHA and the RFHD Campaign continues to receive outstanding support from the CDC for the Programme.

RFHA engaged the expertise of a professional analyst over the last two years who worked closely with

representatives from the CDC, the NDoH and Rotary to redesign and refine the Data Collection tools for

the RFHD campaign. (see Monitoring and Evaluation report)

Further, the CDC engaged with their partners to timeously print, collate and distribute the Campaign

tools to all Rotary Family Health Day sites throughout the country. This was done pro bono.

Gilead Sciences

RFHA was very pleased in 2016 to welcome Gilead Sciences as the Primary Corporate Partner in South

Africa for the Rotary Family Health Days. Through this sponsorship vital support was given for the

following activities:

Mobilization and training costs for Volunteer Rotarians

Facilitation and infrastructure of sites

Development of campaign specific Data collection tools developed by RFHA, the CDC and the

NDoH

Media support and mobilization of communities

Management of the Programme

Strengthening of existing Partner relationships

Growth of new Partners supporting the Programme



Rotary

The leadership in all 3 Rotary Districts in South Africa worked with RFHA early in the campaign to establish

dates, identify and appoint 4 Steering Committee Heads (SCH) and their teams whose responsibility it was

to Project Manage the Programme in each Rotary District. MOU’s were signed. Through the structures set

up, the Steering Committees were responsible primarily for the following:

Engaging with Rotary clubs to establish participation in the programme

Engaging with and building relationships with the Provincial and District level Department of

Health colleagues in their relevant Provinces.

Attending Provincial Roadshows where applicable

Engaging with and supporting the Provincial and District level Department of Health and Rotary

clubs for identification and partnering at sites

Working with Rotary clubs to identify site champions at club level to facilitate the management

and logistics of sites

Assisting in engaging with and mobilizing the community around each site to attend and have buy

in of the RFHD’s

Facilitating on-going communication and training for Rotarians in each District

Using training material and platforms created at a National Level to support their endeavors

Facilitating add on medical services at the sites

Data capturing at each site in collaboration with the local DoH and partners and the aggregation

of all data electronically

Recording and collection of information for a further 3 month follow on Impact Study for RFHD

2016 in February 2017

Working with the RFHA media team to strengthen communications and public relations efforts at

a local level around the RFHD’s, the partnership and social mobilization

Have dedicated RFHD Financial representatives in each District responsible for managing funds

and accountable to the National Financial Director.

Submitting final figures and report to RFHA Programme Director

SA Department of Health

2016 saw the alignment of the Rotary Family Health Day Campaign with the newly launched NDoH

PHILA Initiative (Power of Knowing and a brand that stands for good life and good health in South Africa) as well as the SHE CONQUERS Campaign. This year, there was a particular focus on adolescent girls and

young women as part of the National Department of Health’s strategic plan. The campaign will fast track

efforts to empower young people, especially adolescent girls and women. High HIV incidence in young

women and girls is compounded by high levels of teenage pregnancy, school dropout, and gender based

violence, and occurs in a context where there are limited economic opportunities for young people.

An important intervention for the 2016 RFHD Programme was the facilitation by the NDoH and RFHA

where local Steering Committee Heads met with their Provincial and District level DoH colleagues in



order to solicit knowledge, buy in and strengthen relationships between the two entities. Provincial

Roadshows were held in 6 of the 9 Provinces in South Africa (Northern Cape, Limpopo, Mpumalanga,

KZN, North West and Gauteng) where the National Department of Health colleagues, Provincial

Department of Health and District Department of Health colleagues, RFHA Programme Director and

local Rotary leadership engaged. Roadshows were not held this year in the Western Cape, Eastern Cape

and the Free State due to the late timing of these scheduled visits.

DoH in all Provinces and Districts were asked to provide a core set of services at each identified site

RFHA would like to acknowledge and thank the NDoH team and Provincial DoH colleagues who again

collectively worked hard and efficiently to strengthen the 2016 RFHD’s programme throughout the

country.

In addition, the NDoH worked closely with RFHA to further refine and improve a campaign specific set of

data collection tools (see notes on M&E) that were used at each site by Rotary, the DoH and their

implementing partners.

The RFHA Media team engaged with NDoH Communications team around media strategy, media plans

and implementation.

The South African Broadcasting Corporation Foundation

The SABC through the SABC Foundation as the primary media partner flighted the RFHD TV

advertisement updated by YFM on its television stations.

Radio advertisements which were recorded in 11 languages by YFM on a pro bono basis were flighted

by the SABC Foundation on all site relevant radio stations.

The RFHA worked closely with SABC colleagues around planning of schedules and the implementation

thereof.

Interviews were conducted on radio stations with stakeholder spokespersons.



Media Strategy and Plan Since inception of the Rotary Family Health Days in South Africa, it has been clear that it is vital to

develop and strengthen a National Media and PR policy, strategy and campaign to achieve the following

objectives:

Supporting the mobilization efforts of Rotary District and clubs in getting communities to attend

the RFHD’s.

Highlighting and exposing the RFHD Programme and Public/Private Partnerships

Not only is it be necessary to invest time and money in PR, Media and Communication, but also it is crucial

to understand that communication is the key enabler in achieving the above vision and goal. A dedicated

media team was therefore required to work closely with the Programme Director to implement and drive

the media strategy. PR and Communication were the responsibility of the Programme Director driven by

a dedicated RFHA Media Team and identified PR members in each Rotary district. Without a project or

country manager it will not be possible to have an integrated PR, Media and Communication approach

and therefore realizing the vision would be very difficult.

In order to achieve this objective, a dedicated RFHA RFHD Media Team made up of a core of Rotary

volunteers with media and public relations skills, was appointed and an MOU was signed between the

RFHA Media Liaison Head and the RFHA CEO and Programme Director. In addition, the Media Team were

grateful to have been supported by a sponsored Intern who had a Master’s Degree in IT.

The Media team’s mandate was to update the media policy, strategy and campaign to assist in social mobilization in collaboration with GILEAD and the Department of Health as well as to build on existing formalised RFHA Media partner relationships developed over the last 5 years.

Relationships were strengthened with existing primary and support media partners. It is important to

note that all media/pr coverage was negotiated by RFHA Media Team and was either sponsored or

donated:

Website: RFHA Media Team worked closely with RFHA Inc (USA) to update the RFHD website.

(www.rfhdsouthafrica.org) to be used as a multifunctional communication platform particularly aimed

at Rotarians to easily access all updated information, artwork, press releases, radio ads, high res images,

multimedia/video, spokespeople lists, site lists, training tools and powerpoints, data collection tools,

marketing tools etc to support their mobilization efforts.

Training: Comprehensive training on the Media and Communications strategy, plan and roll out to

Rotary Steering Committee Heads, District Media Liaison representatives, Rotary Leadership and

Department of Health was held through a successful training Webinar.

http://www.rfhdsouthafrica.org/



Social Media Platforms: RFHA Media Head further developed social media platforms – Facebook,

Twitter, Whats-App, Instagram, YouTube, DOH and partners platforms

USSD and National Aids Helpline: Training and support as well as listing of all sites on these two

platforms as linked through all collateral. Set up by Balefyre, Pharos-Avantard and Truteq.

SABC: the primary media partner in radio and television – PSA schedule on all radio relevant stations in

11 languages as well as the Television advertisement in English only. Coverage at the launch site.

Primedia: PSA ran on Radio 702, Cape Talk and 94.7 as per schedules agreed upon

NCRF: An MOU was signed with NCRF and RFHA Programme Director as a support Media Partner.

Community Radio Stations covered all relevant sites with interviews (where Rotary engaged) and PSA’s.

The launch site was supported with an OBU that broadcast the speeches and interviews nationally.

YFM: (Gauteng based only) supported the Eldorado Park site with an OBU as well as actively supporting

the call to action. All 11 language radio ads and revision of visuals of the television ad were recorded

pro bono at YFM studios. Voice over recording artists were also sponsored by YFM to do this.

Posters, leaflets, templates and advertisements: Liaising with Paprika Studio regarding artwork,

translations into 11 languages, sizing for specific newspapers and the placing thereof with correct logos

Media 24 News: Advertisements and launch articles were placed in all community newspapers

Independent Newspapers: Advertisements and launch articles were placed in all community

newspapers

Caxton papers: As the primary print partner, advertisements were placed in Caxton community papers per week. Most of the publications carried the advertisement more than three times. RFHD articles appeared in the newspapers as well as in the Caxton electronic media platforms. Rotary Africa Magazine: 3 exposures in Rotary Africa Magazine Launch Site Media Co-ordination in Boitekong, Rustenburg: Coverage of the launch by various media houses which included news channels, radio interviews, press interviews etc. Social media was active. Afstereo: provided a breakdown of most coverage received over the RFHD’s nationally Rotary International Media: articles and interviews arranged Other tools developed for the campaign included:

Media Policy

Media Strategy

Media Plan

RFHD Factsheets, Stats and targets

Key Messages

Briefing templates for interviews



Press Releases – 3 in total

Comms – holding statements and boilerplates

Briefing for spokespersons

Partners Profiles

Detailed Media Report submitted to RFHD Programme Director Paprika Studios This year the RFHD Brand developed by Paprika and Dr Sarah Britten in 2012 was updated to create the following design elements to be used in social mobilization and exposure of the partnership:

Posters in 11 languages Leaflets in 11 languages Specifically sized advertisements for all community newspapers including Caxton, Independent

Newspapers and Media 24 Press kits Powerpoint templates Website templates Design, printing and distribution of HBV and HCV educational material and posters Design and Artwork for campaign t shirts and bibs

Campaign Imagery:



Monitoring and Evaluation The 2016 Data Collection tools used at each RFHD site were further refined from 2015 feedback in joint

consultation with a RFHA appointed analyst, RFHA and NDoH representatives. In general the tools were

well received by Rotarians.

The revised Campaign specific tools included the following:

Printed Registration Tool – basic headcount tally sheet to be completed by Rotarians to record

clients coming through each site

Printed Services Tool – based on the existing NDoH campaign services tally sheet tool to be

completed by services providers

Services tools and registration tools were colour coded and printed in duplicate affording

RFHA/Rotary and the DoH to each have a copy recorded at each site

Electronic aggregation tools for Rotary to capture all data recorded at each site

Four levels of aggregation tools were designed to take into account the Rotary structures set up

for the RFHD Campaign

Comprehensive Training Powerpoints were developed to train Rotarians on how to use the

revised forms and aggregation tools for data collection

Each Rotary District was given the opportunity for the RFHA Analyst to train the Steering

Committee Head and Club Champions face to face on the forms and the process.

The CDC facilitated and sponsored the printing of the campaign tools as well as the distribution thereof

throughout South Africa to all Rotary distribution points.

This year the tools were received by Rotary a month before the Campaign roll out.

It is the general opinion that the Data collection forms were much improved and more user friendly.

Comprehensive training took place through all Rotary Districts by RFHA Analyst for Steering Committee

and Regional Heads. In some instances, Rotary Clubs did find them a challenge as did local DoH colleagues.

DoH colleagues at some sites opted not to use the tools and used the standard DoH data collection tools.

A long term RFHA study has been requested to see how the process can be moved to an electronic format.

A standardized Monitoring and Evaluation 3 Month Impact Study template was designed by Dr Phil

Silvers, RFHA’s Monitoring and Evaluation Advisor, for use in all RFHD countries.

All 4 District Steering Committee Heads engaged to collect relevant standardized information on RFHD

2016 for the 3 month follow on Impact Study to be conducted early in February 2017. A successful and

positive pilot impact study was conducted in Western Cape and KZN in March 2016 which was shared with

all partners mid year 2016.



The Numerical Results

Overall Summary

Event Date People Male Female

0-11

months

12-59

months

5-14

years

15-24

years

25-49

years 50+ years

RFHD Total 39,689 13,273 26,416 1,830 5,764 4,147 5,261 13,073 9,614

12/10/2016 14,865 5,219 9,646 758 2,365 1,612 1,757 4,809 3,565

13/10/2016 14,732 4,820 9,912 622 1,954 1,671 1,987 4,822 3,676 14/10/2016 10,092 3,234 6,858 450 1,445 864 1,517 3,442 2,373

Registration Demographic DataGENDER AGE

Event Date

Total

People

Total

Services

Total

Referrals

Core

Services

Add-on

Services

Total

Services

Core

Referrals

Add-on

Referrals

Total

Referrals

RFHD Total 39,689 142,105 4,078 118,367 23,738 142,105 3,490 588 4,078

12/10/2016 14,865 50,868 1,704 41,712 9,156 50,868 1,545 159 1,704

13/10/2016 14,732 57,434 1,416 46,922 10,512 57,434 1,138 278 1,416

14/10/2016 10,092 33,803 958 29,733 4,070 33,803 807 151 958

Services Split Referrals SplitPeople vs. Services



Registrations by Rotary District

Male Female 0-11mths 12-59 mths 5-14 yrs 15-24 yrs 25-49 yrs 50+ yrs

RFHD Total 39,689 13,273 26,416 1,830 5,764 4,147 5,261 13,073 9,614

12/10/2016 14,865 5,219 9,646 758 2,365 1,612 1,757 4,809 3,565

13/10/2016 14,732 4,820 9,912 622 1,954 1,671 1,987 4,822 3,676

14/10/2016 10,092 3,234 6,858 450 1,445 864 1,517 3,442 2,373

District Steering

Committee Head Event Date People Male Female 0-11mths 12-59 mths 5-14 yrs 15-24 yrs 25-49 yrs 50+ yrs

D9350 Bev Frieslich District Total 12,436 4,212 8,224 318 1,750 1,546 1,455 4,223 3,144

D9350 Bev Frieslich Day 1 5,170 1,715 3,455 181 814 586 622 1,673 1,294

D9350 Bev Frieslich Day 2 5,059 1,683 3,376 94 741 785 529 1,656 1,254

D9350 Bev Frieslich Day 3 2,207 814 1,393 43 195 175 304 894 596

D9400 Steve du Plessis District Total 15,659 5,162 10,497 791 2,536 1,513 2,281 5,394 3,144

D9400 Steve du Plessis Day 1 5,035 1,717 3,318 279 683 514 611 1,850 1,099

D9400 Steve du Plessis Day 2 5,920 2,009 3,911 276 852 585 960 2,049 1,198

D9400 Steve du Plessis Day 3 4,704 1,436 3,268 236 1,001 414 710 1,495 847

D9370 East Hennie de Bruin District Total 7,037 2,303 4,734 391 968 667 1,060 2,072 1,879

D9370 East Hennie de Bruin Day 1 2,490 900 1,590 135 491 220 322 727 595



D9370 West Gianna Doubell District Total 4,557 1,596 2,961 330 510 421 465 1,384 1,447

D9370 West Gianna Doubell Day 1 2,170 887 1,283 163 377 292 202 559 577

D9370 West Gianna Doubell Day 2 1,251 363 888 90 72 76 139 399 475

D9370 West Gianna Doubell Day 3 1,136 346 790 77 61 53 124 426 395

PeopleEvent Date

Rotary DistrictGENDER AGE

GENDER AGE



Registrations by South African Province

People Male Female 0-11mths 12-59 mths 5-14 yrs 15-24 yrs 25-49 yrs 50+ yrs

RFHD Total 39,689 13,273 26,416 1,830 5,764 4,147 5,261 13,073 9,614

Gauteng Steve du Plessis Province Total 7,588 2,614 4,974 283 1,070 642 990 2,921 1,682

Gauteng Steve du Plessis Day 1 2,580 912 1,668 113 253 320 302 1,052 541

Gauteng Steve du Plessis Day 2 2,827 996 1,831 87 378 232 372 1,096 662

Gauteng Steve du Plessis Day 3 2,181 706 1,475 83 439 90 316 773 479

Limpopo Steve du Plessis Province Total 1,924 651 1,273 96 285 344 397 439 363

Limpopo Steve du Plessis Day 1 665 262 403 44 172 106 67 140 136



Mpumalanga Steve du Plessis Province Total 3,693 1,115 2,578 222 803 317 531 1,072 748

Mpumalanga Steve du Plessis Day 1 967 266 701 53 123 46 138 305 302

Mpumalanga Steve du Plessis Day 2 1,446 475 971 89 291 147 205 434 280

Mpumalanga Steve du Plessis Day 3 1,280 374 906 80 389 124 188 333 166

North West Steve du Plessis Province Total 2,454 782 1,672 190 378 210 363 962 351

North West Steve du Plessis Day 1 823 277 546 69 135 42 104 353 120



Eastern Cape Gianna Doubell Province Total 3,646 1,272 2,374 304 406 357 344 986 1,249

Eastern Cape Gianna Doubell Day 1 1,750 715 1,035 150 323 271 132 389 485

Eastern Cape Gianna Doubell Day 2 1,022 289 733 83 46 52 124 293 424

Eastern Cape Gianna Doubell Day 3 874 268 606 71 37 34 88 304 340

Free State Gianna Doubell Province Total 405 167 238 9 40 11 69 169 107

Free State Gianna Doubell Day 1 295 133 162 9 38 5 59 108 76

Free State Gianna Doubell Day 2 51 11 40 - - 6 3 25 17

Free State Gianna Doubell Day 3 59 23 36 - 2 - 7 36 14

North West Gianna Doubell Province Total 506 157 349 17 64 53 52 229 91

North West Gianna Doubell Day 1 125 39 86 4 16 16 11 62 16



Northern Cape Gianna Doubell Province Total - - - - - - - - -

Northern Cape Gianna Doubell Day 1



Western Cape Bev Frieslich Province Total 12,436 4,212 8,224 318 1,750 1,546 1,455 4,223 3,144

Western Cape Bev Frieslich Day 1 5,170 1,715 3,455 181 814 586 622 1,673 1,294

Western Cape Bev Frieslich Day 2 5,059 1,683 3,376 94 741 785 529 1,656 1,254

Western Cape Bev Frieslich Day 3 2,207 814 1,393 43 195 175 304 894 596

KwaZulu-Natal Hennie de Bruin Province Total 7,037 2,303 4,734 391 968 667 1,060 2,072 1,879

KwaZulu-Natal Hennie de Bruin Day 1 2,490 900 1,590 135 491 220 322 727 595



Province NameDistrict Steering

Committee Head

GENDER AGE



Core RFHD Services Provided



Rotary Add-on Services Provided



Service Referrals Provided



Proposed Changes for 2017 A Public Private Partnership Programme of this magnitude with multiple stakeholders is always going to

be challenging. Each year does brings similar challenges that together as partners we endeavor to improve

upon and move forward positively.

Observations and recommendations for 2017 Campaign would include:

Improving communications, training, education and feedback of the Programme within Rotary

and DoH structures

Improving Data Collection training and implementation at Rotary club and site level

Improved adherence to timelines and feedback

Collaborative selection of relevant sites between Rotary Clubs and DoH colleagues

Strengthening of Rotary District leadership with Provincial and District DoH relationships

throughout the year leading to the RFHD’s

Continued improvement and reach in the Media



Positive Impact The feedback and response provided by partners, community members and friends truly demonstrate

the success of the RFHD efforts. A few examples:

The passing of time has not diminished my gratitude for your not only introducing me to the

wonderful work of RFHA but also for the privilege of including me in your Programme. It was a

humbling experience.

By word of mouth feedback, the community was very happy and their wish was that you could have

remained there permanently. Most importantly is that they really appreciated the three days services.

It would be good to know how it has impacted on their lives.

May the Almighty grant you and your team the strength to carry on so that you may reach more

and more lives.

Your dedication is much appreciated and looking forward to being of help wherever I may be needed.

Dr Semane Bonolo Molotlegi: Queen Mother of the Royal Bafokeng Nation

The health days open up this opportunity for the individual to access the Power of Knowing their

Health Status. The presentation of the Rotary Family Health Day platform to the public in a bright

and friendly way has been invaluable in bringing assistance to those who really need it. It is also a

marvelous unifying of Rotarians who all work together across South Africa in a spirit of compassion

and responsibility.

We are most grateful to the Health Department for the added Work in collaborating with the

Rotarians to make this a successful venture

Gianna Doubell: Rotary District Governor Elect D9370 and Steering Committee Chair D9370 West

The RFHD puts our members at the coal face of poverty, serving Humanity and doing good in our

communities.

This is truly Rotary in ACTION .

Bruce Steele Grey: Rotary District Governor D9370



The Community of Boitekong are very happy about the RFHD’s and wish it can be done quarterly so

that health services reach out to the community. They are forever grateful to Rotary and the

Department of Health – may our great Lord bless you all.

Richard Molareng: Boitekong Progressive Youth Manager

Caxton journalists are ‘on the ground’ with Rotarians around the country to promote and record the

Rotary Family Health Days as they take place with a view to helping to entrench this wonderful

project in the National Department of Health calendar.

Bevis Fairbrother: Manager Caxton Community Newspapers

District 9400 in general is committed and putting systems in place to optimize the operation of the

RFHD’s for the Health Benefit of the under privileged at large and for the protection of general public.

Especially for those under privileged who due to circumstances will not visit a regular clinic.

Jankees Sligcher: Rotary District Governor Elect D9400

Once again this year in District 9350 we count the Rotary Family Health Days as successful and

worthwhile. Many clubs and Rotarians were happily involved with the organization of sites and the

coordination of health professionals and NGOs, and it is clear that there are multiple benefits from

the programme.

Although in the Cape Town area there are excellent examples of good service to communities by the

clinics and health centres run by both the Department of Health and the City, there is no doubt firstly

that the “one-stop shop” offered to families of testing, information and additional services at our sites

is effective and helpful for the clients. We often find also that clinics and NGOs appreciate the

opportunity of a concentrated effort towards their various campaign targets.

Secondly, lasting and useful relationships and partnerships have been developed over the course of the

RFHD programme with the Department, the City and many NGOs and health professionals. It has

also been good to see the Province, representing the national Department, and the City working

harmoniously.

And from a Rotary perspective this is a great hands-on project for clubs, involving many Rotarians

in active and rewarding service. It has also been really helpful in our drive to encourage clubs to work

together, with many examples of joint site management and good collaboration at the planning and

training workshops.



Ian Pursch: Rotary District Governor D9350



Conclusion

The Rotary Family Health Days 2016 have had a significant and meaningful impact on the lives of

thousands of people living in South Africa.

Once again, the willingness of all Partners and individuals to work positively together to find solutions to

challenges has been overwhelming in this common Call to Action throughout our Country.

The Rotary Family Health Days have most assuredly created awareness around the Rotary brand and

should impact positively on growing the membership of the organization.

All three Rotary District Leadership have indicated a positive response in going forward into the 2017

Campaign to build on lessons learned again this year to expand the Programme.

The National Department of Health are committed to the 2017 Campaign.

In this year, it has been noted that the RFHD Programme is becoming better known and followed with

interest across many sectors of South Africa.

We thank all our Partners – both public and private - for their leadership, collaborative attitude and

commitment that has certainly made the Rotary Family Health Days another wonderful success!

We can achieve so much more together to make a difference in the lives of those less fortunate than

ourselves.

We applaud you!



Partner Details

Rotary International

Rotary brings together a global network of volunteer leaders who dedicate their time and talent to tackle the world’s most pressing humanitarian challenges. Rotary connects 1.2 million members from more than 200 countries and geographical areas. Their work impacts lives at both the local and international levels, from helping families in need in their own communities to working toward a polio- free world in the spirit of the Rotary motto of “Service Above Self”. Rotary International’s Six Areas of Focus include:

Peace and conflict prevention/resolution;

Disease prevention and treatment;

Water and sanitation;

Maternal and child health;

Basic education and literacy; and

Economic and community development

The RFHD Programme falls under 3 of the above – Disease Prevention and Treatment, Maternal and Child Health, and Peace and Conflict Prevention/Resolution.

In South Africa, all three Rotary Districts are engaged on the RFHD Programme – including 225 clubs in all 9 Provinces and over 5 000 Rotary volunteers to support, facilitate, manage, mobilize and support partners at site level.

South African National Department of Health

The NDoH’s mission is to improve the health status of all South African citizens through the prevention of illnesses and the promotion of healthy lifestyles and to consistently improve the healthcare delivery systems by focusing on access, equity, efficiency, quality and sustainability.

As the Primary Healthcare partner in the RFHD’s, the NDoH committed to providing free core medical services by bringing components of their existing Health Counselling and Testing (HCT), and Expanded Programme on Immunisation (EPI) and prevention of Non- Communicable disease campaigns to each of the sites over the three days.



Gilead Sciences

Advancing Therapeutics, Improving Lives

Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. They strive to transform and simplify care for people with life-threatening illnesses around the world. Gilead's portfolio of products and pipeline of investigational drugs includes treatments for HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular conditions.

Their portfolio of marketed products includes a number of category firsts, including complete treatment regimens for HIV infection available in a once-daily single pill and the first oral antiretroviral pill available to reduce the risk of acquiring HIV infection in certain high-risk adults.

Strength Through Partnership: Collaborations of all kinds – with partners in science, academia, business and local communities – are central to their work. Partnerships enhance their ability to develop innovative medicines and deliver them to people as efficiently as possible.

Growing Worldwide Reach: Gilead was founded in 1987 in Foster City, California. Since then, they have grown to become one of the world’s largest biopharmaceutical companies, with 8,000 employees across six continents.

Providing Access to Life-Saving Medicines: Gilead’s mission is to discover, develop and deliver therapies that will improve the lives of patients with life-threatening illnesses around the world. Gilead makes it a priority to increase access to these medicines for people who can benefit from them, regardless of where they live or their economic status. Today, Gilead works to increase developing world access to its medicines for HIV/AIDS, viral hepatitis and visceral leishmaniasis.

Guiding Principles

Responsibility: Gilead focuses on the geographic and therapeutic areas where the company and its medicines can make the greatest difference.

Partnership: Strategic partnerships with other companies and organizations enhance their ability to deliver our medicines to people living in resource-limited countries. These collaborations have been critical to expanding access to their medicines.

Sustainability: Gilead treatment expansion programs are designed to be sustainable, so that patients can continue to benefit for many years to come. To help ensure sustainability at the country level, they

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support efforts to build local healthcare capacity and strengthen health systems.

Adaptability: Gilead regularly assess their access initiatives and make adjustments as needed in response to lessons learned, stakeholder feedback and evidence of program effectiveness.

The Gilead Foundation: The Gilead Foundation, a non-profit organization established in 2005, seeks to improve the health and well-being of underserved communities around the world. Their giving focuses on expanding access to HIV and hepatitis education, outreach, prevention and health services.

U.S. President's Emergency Plan for AIDS Relief (PEPFAR)

South Africa, with support from the United States, through the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), provides more than 3 million South Africans with antiretroviral treatment (ART) - saving countless lives, keeping families together, and increasing South Africa's overall economic productivity.

Since 2004, PEPFAR has invested more than $5 billion in South Africa's HIV and TB response, helping to support an unprecedented expansion of prevention, treatment and care services.

To control the epidemic and achieve an AIDS-free generation, the Governments of the Republic of South Africa and the United States are working together to refocus PEPFAR resources for greater impact; focusing programs on 27 districts identified as having the highest HIV/AIDS burden in South Africa. Special focus is also being given to two additional districts with mining and industrial activities, to prevent these areas from becoming high-burden areas as well as focusing on girls and young women.

Adolescent girls and young women remain the most vulnerable to new HIV infections; girls aged 15-19 years are up to eight times, while young women 20-24 are more than three times, more likely to be infected with HIV than their male peers. PEPFAR’S DREAMS initiative aims to reduce these numbers in five districts in KwaZulu-Natal and Gauteng Provinces – districts identified as high burden and high transmission.

Going where the virus is ensures that we are doing the right things, in the right places, right now.

· Right Things: Expanding access to a combination of evidence-based HIV/AIDS prevention, treatment, and care services that are most effective and efficient in preventing new HIV infections and saving lives.



· Right Places: Targeting resources and HIV/AIDS services to the geographic areas and populations with the highest HIV/AIDS burden and unmet need.

· Right Now: Using the latest micro-epidemic data analysis from the National Department of Health to focus efforts to act with urgency, to fundamentally change the course of the epidemic.

South African Broadcasting Corporation Foundation (SABC Foundation)

The SABC , as the national broadcaster in South Africa through the SABC Foundation, has signed a second 3 year MoU with RFHA to broadcast the Public Service Announcements (PSAs) across their various TV and radio platforms, as well as conduct interviews with key players in the rollout of the RFHDs. This partnership forms part of their vision and mission to serve the interests of SA citizens from all walks of life.

The SABC adheres to the Broadcasting Act, which aims to establish & develop a broadcasting policy in the Republic in the public interest and for that purpose to contribute to democracy, development of society, gender equality, nation building, provision of education and strengthening the spiritual and moral fibre of society.

As a good corporate citizen, the SABC Foundation is actively involved in a range of developmental and social projects across the country. Equally important is the alignment of SABC Foundation CSI activities with those of its core business. In addition, the SABC Foundation mandate falls in line with United Nations MDG’s. Amongst these are: education; health; community development, women and children

The SABC will remain the catalyst for positive social action, assisting in transforming society through the content that it provides, reflecting the true image of our country, its people, its dreams and aspirations.

Caxton Community Newspapers

Founded in 1980, Caxton & CTP Publishers and Printers Limited is an unconventional business success story. Doing things differently and better for more than 25 years, the group has grown from small beginnings into one of the largest publishers and printers of books, magazines, newspapers and commercial print in South Africa. Through its ownership or partnership with 130 urban and regional newspapers, covering most of the country, Caxton is the ideal partner to help spread the Rotary Family Health Day word far and wide. With a total weekly distribution of more than two million, all newspapers

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have close ties with their respective communities. In fact, many staff members actively participate in service organizations like Rotary and fully appreciate the importance of the project. This year, Caxton was also able to add an impressive arsenal of 73 websites, each ‘powered’ by their respective newspaper titles and linked through Caxton Digital Media. Combined, the ‘title sites’ attracted 2,5 million ‘unique visitors’ and 7,2 million ‘page views’ in July alone. These figures grow monthly. Much of the traffic is via ‘mobile’ and will, therefore, reach people who may not always have access to newspapers.

Alere

Alere delivers reliable and actionable health information through rapid diagnostic tests, resulting in better clinical and economic healthcare outcomes globally. Our high-performance diagnostics for infectious disease, cardiometabolic disease and toxicology are designed to meet the growing global demand for accurate, easy-to-use and cost-effective near-patient tests. Our goal is to make Alere products accessible to more people around the world, even those located in remote and resource-limited areas, by making them affordable and usable in any setting. By making critical clinical diagnostic information available to doctors and patients in an actionable timeframe, Alere products help streamline healthcare delivery and improve patient outcomes.

Paprika Graphic and Communication Studios

Paprika Graphics is an established, dynamic design studio that has a proven track record in developing creative visual solutions.

Whether developing corporate identities, turnkey projects or fully-fledged campaigns, the Paprika team is committed to excellence in design and delivery.

Our client base is as diverse as our expertise and includes foreign entities, corporates, government institutions and small businesses.

Our extensive experience and long-standing reputation is built on a hands-on approach. We partner with our clients to ensure quality, practical and workable solutions tailored to your budget – our vision being ultimate client satisfaction.

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Sesego Cares

Sešego Cares, a South African registered Section 21 Company / NPO with 18A status was established in 2005 by volunteers to make a sustainable difference in the lives of vulnerable people in Southern Africa. The ethos of Sešego Cares is hinged on the spirit of ubuntu to bring together people willing to offer their time, skills and donations to help various socially significant projects in communities across Southern Africa.

Rotary Districts and Club Partners

ROTARY DISTRICT 9350: WESTERN CAPE

Rotary Club of:

Am Kap

Bellville

Blouberg

Cape of Good Hope

Claremont

Constantia

Durbanville

Goodwood

Hout Bay

Kromboom

Melkbos

Newlands

Oostenberg

Pinelands

Sea Point

Signal Hill

Tygerberg

Waterfront

Wynberg

Gordons Bay

Helderberg

Helderberg Sunrise

Somerset West

Strand

Overberg

Hermanus

Paarl

Swellendam

Breede River

Franschhoek



Stellenbosch

Worcester

George

Knysna

Mossel Bay

Oudtshoorn

Plettenberg Bay

Beaufort West

ROTARY DISTRICT 9370 EAST: KZN

Rotary Club of:

Amanzimtoti

Hibiscus Coast

Port Shepstone

Scottburgh

Shelley Beach

Durban Clairwood Park

Durban North

EClub One of SA

Chatsworth High Noon

Chatsworth

Merewent

Isipingo

Morningside

Queensburgh

Phoenix

Reservoir Hills

Umhlanga

Ballito

Zimbali

Empangeni

Mtunzini

Richards Bay

Eshowe

Melmouth

Ulundi

Nongoma

Pietermaritzburg Azalea

Hilton

Howick

Pietermaritzburg

Dundee

Newcastle

Estcourt



ROTARY DISTRICT 9370 West : Eastern Cape, part Northern Cape, Free State and part North West

Rotary Club of:

Algoa Bay

Port Elizabeth

Port Elizabeth South

Port Elizabeth West

Port Elizabeth Sunrise

Uitenhage

Uitenhage South

Grahamstown Sunset

Port Alfred

Stutterheim

Kimberley

Kimberley South

Luhkanji Sunset

Queenstown

Kenton

Bloemfontein Thabure

Acadia

Beacon Bay

Bonza Bay

East London

Gately

Gonubie

Potchefstroom

Potch Mooi

Klerksdorp

Flamingo Welkom

Welkom Sunset

Welkom

Odendaalsrus

Welkom Bahomi

Ficksburg

ROTARY DISTRICT 9400: Gauteng, Limpopo, Mpumalanga, part North West

Rotary Club of:

Haenertsburg

Louis Trichardt

Phalaborwa

Polokwane

Pietersburg 100

Giyani



Pretoria West

Pretoria Sunrise

Riverside

Vanderbijlpark

Three Rivers

Knights Pendragon

Bedfordview

Edenvale

Johannesburg East

Benoni Aurora

Benoni

Boksburg Lake

E Club SA D9400

Kyalami

Johannesburg New Dawn

Johannesburg North Central

Morningside

Rustenburg (launch site under the direction of Rotarian Wilma Lig)

Rustenburg Kloof (launch site)

The National Community Radio Forum

NCRF is a national, membership-driven association of community radio stations and support service organizations. Radio station members are independent non-profit CBO’s, owned and run by diverse local communities who actively participate in the development of programming activities for sustainable non-discriminatory local development. Our work is to build an enabling environment and a coherent sector identity, ensuring continued healthy growth of community radio in South Africa.

Vision: ”A sustainable and independent Community Radio sector in South Africa builds grassroots democracy by mobilizing all communities to engage in their own development — and enables the expression of the diverse voices of civil society — through access to the airwaves and participation in the programming of radio stations.

YFM

YFM (99.2 FM) is a "Youth" radio station in Johannesburg, South Africa. Established in 1997, the station is formatted to mostly play urban music genres such as Kwaito, Hip Hop, and R&B along with a minority of its airtime being dedicated to talk shows. As noted by the name, the station's core audience consists of young South

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Africans.99.2 YFM is Gauteng’s leading youth radio station. YFM characterizes their core audience as "young South Africans who are imaginative, curious and ambitious. They are continuously seeking new ways to improve their lives and their communities so that they are able to lead successful and rewarding lives." The YFM brand has experienced a meteoric rise to iconic status since its inception close to 15 years ago. As the first authentic voice of Black Urban Youth culture the station has been key in identifying and triggering trends in the youth market.

Through the creation of a language that extends beyond just radio, the YFM brand has defined a whole new lifestyle proposition for post democracy young black South African’s. YFM has always been a mirror and often a catalyst to lifestyle changes and preferences amongst young urban black youth. Over the last 15 years YFM has increasingly seen the profile of its listeners changing. South African black urban youth’s socio-economic conditions have improved greatly over the last few years. A large proportion of our YFM listeners now fall into this category. A significant number of the station’s listenership falls into the LSM (6-10) bracket. This has had a direct impact on the way YFM markets itself as a brand and specifically on how we engage with our consumers. The young black YFM listener – enjoying significant professional success, is very social, loves networking and partying with others (irrespective of race or colour) who share similar tastes and aspirations.

Independent Newspapers

People are at the heart and soul of Independent Media. Together with our growing unique online audience of nearly three million, our print publications have a loyal readership in excess of six million while our star magazines, GQ and Glamour, in partnership with Condé Nast International, offer a combined readership of 17,1 million local and international readers. Independent Media is one of South Africa’s leading multi-platform content companies. Our stable of fine, quality publications include 20 of the country’s most prominent newspapers with The Star in Johannesburg, Cape Times and Cape Argus in Cape Town and The Mercury in Durban firmly entrenched in millions of households throughout South Africans. African Independent is the only title which serves the African continent and I'solezwe lesiXhosa provides daily news to the 3,5 miillion literate Xhosas in the Eastern Cape.Business Report is South Africa's largest business newspaper wiith 1,2 million readers.

Independent Online, popularly known as IOL, is Independent’s current digital offering, and brings millions of readers breaking news as

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events happen in the country and around the world. With a growing daily unique online audience, iol.co.za is one of the largest news and information websites in South Africa.

Independent Media’s established loyal base, is due to its uncompromising approach to delivering fresh, original content to its audiences, with the aid of cutting edge journalism from South Africa’s most talented news staff. People trust our brands. With diversity being our key objective, we offer news and information suited for every South African.

Independent Media is geared for growth. With the adoption of best global practice, investment in state-of-the art technology and the employment of highly skilled individuals, the company aims to become the leading content provider across media platforms in Africa.

Media 24

Media24 is South Africa’s leading publisher with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms.

Our purpose: Building communities through content, technology, and commerce.

What we do: We create experiences. Through excellent journalism, and products and services that are relevant and useful, we serve our customers wherever they are.

How we do it: We use customer insights to develop and deliver products that inform, entertain, educate, and connect audiences.

The core values that drive Media24’s conduct are courage, integrity, accountability and respect.

http://www.iol.co.za/

rfhd programme summary south africa 2016 v2

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