The Magazine

RFDTV.COMMAY | JUNE 2015

FIRST LOOK:FIRST LOOK:NEW STUDIO

FUN FACTS ABOUT GARY• Favorite team is the Montreal Canadiens• Favorite band is Chicago and favorite

artists are Joni Mitchell and Elton John• Was honored with the CEO Award at

NBC for “Leading Change” • Most memorable moment in the TV

Industry: Being backstage with Michael Jackson in his dressing room, holding “Bubbles the Chimp” while talking to Michael about Neverland Ranch.

ary Kanofsky, a native of Montreal, has had an interest

in television for as long as he can remember. Gary has enjoyed a 35 year career in broadcasting, but his passion and energy is as intense as it was the day he started in television.

Early in his career, Gary spent many years producing entertainment in Hollywood, first at the local level and then as an executive producer of the network and syndicated specials. He later moved east and took on the subject of business news at CNBC. Initially, he line produced and later managed many of the network’s early morning programs. Gary then moved to London where he took on responsibility for Bloomberg’s business news line up. Upon his eventual return to the US, he was recruited by Al Jazeera America to launch that network’s morning show.

His producing track record is highlighted by commendations and accolades, the result of his creative initiative and dedication. These honors and awards include the CNBC CEO Leading Change Award, CNBC Top 5% Performer for nine consecutive years, and The McGill University Scarlet Key. Gary is well regarded for his craft as he encompasses virtually all aspects of

program development, production and technology oversight.

For Gary, his parents were key motivators. Growing up, they encouraged him to identify and connect with his passion, and to be sure to stay connected to it in his studies and his work. He would often ask, “What if it isn’t the most lucrative?” His mother would respond, “Do the thing that means the most to you, and you’ll be the most fulfilled and the dividends will be worth more than anything.”

Of course she was right. Not every day is a perfect day, but Kanofsky can honestly say that working in television has been enormously fulfilling and exciting. After many years, he still feels the same wonder and joy that he did when he first discovered television.

He gives tremendous credit to his parents for steering him in the right direction, even when he was seriously contemplating other choices.

While Gary’s parents may have been the initial source of support in his career, these days he finds powerful encouragement and motivation from his own family. Gary is the father of two children, Joshua and Chayna. He has been married to his wife, Sabrina,

since 1995. They celebrate their 20th wedding anniversary this year. Working in Nashville, Gary is forced to explore the true meaning of “work-life balance” as he often commutes to New Jersey to see his family. However, it is his family that excites, motivates, and drives him. Gary never passes up the chance to credit his family for motivating him and allowing him to pursue his career goals.

CHIEF CONTENT OFFICER AND EXECUTIVE VICE PRESIDENT OF NEWS: RFD-TV

IN THE NEWSMEET THE MAN IN CHARGE:

GARY@RFDTV.COM

G

Gary’s NBC identification card from 1981

Photos above, from left to right: Gary at WCBS. Gary and his father. Gary and his mother. Gary and his two kids goofing off at the beach. Gary and his wife on their one year anniversary. Gary and the Stanley Cup.

GARY KANOFSKY

CHAT WITH GARY

MAY | JUNE 2015 20

HOW THE DREAM BECAME REALITY For the past two years, RFD-TV had been working with Red Development to research opportunities for relocation and had narrowed the states down to Texas, Colorado, Nebraska, and Tennessee. Having offices in both Omaha and Nashville was no longer ideal. Senior management knew that with the media business evolving and growing at such a rapid pace, RFD-TV needed to stay on top of the curve. It was time to pull the trigger and combine all of its assets into one location, plus build a premier television studio to reflect what RFD-TV is today. Plans were already in the works for designing the new corporate headquarters from the dirt up when Brian Hughes, Chief Revenue & Strategy Officer, called Patrick on July 1, 2014 and said he had an interesting opportunity that came across his desk. Brian informed Patrick that GAC (Great American Country) owned by Scripps Networks had recently vacated its offices on

Music Row and moved back to Scripps Headquarters in Knoxville, TN leaving all their equipment and office furniture. Once again, as Patrick always says, “When we need something, the sky magically opens and out drops what we

need.” Needless to say, Patrick jumped on a flight immediately to tour the GAC facilities. Within 24 hours of his

first tour, the decision was made that Music Row would be the new home of RFD-TV. “The first time I toured the building, I saw what impeccable shape it was in and how beautifully engineered the facility already was from the work GAC had invested. I saw the immediate potential for RFD-TV to come in, make it reflect who we are and finally be on our way to reaching our true potential.”

RFD-TV did not simply want to just take the keys and move in. Senior management wanted to use this opportunity to really take RFD-TV to the next level and beyond. “We could have moved in, just moved over our old

set and hit the on-air button, but that was not good enough,” said Patrick. “It was time for RFD-TV to have a makeover, staying true to our core values and audience, yet reflect a television network

in modern day rural America. We were long overdue–not just for a facelift, but for an awakening. Television news has gone through tremendous changes

editorially and technically, and it was time for RFD-TV to do the same. And not just on the news side, but across all aspects of programming. News is just the start.”

WELCOME TO 49 MUSIC SQUARE WEST When Patrick Gottsch, founder and president of RFD-TV, started this network in 1988, he always visualized that one day he would be building a state of the art television production facility. It was 27 years later that his vision became a reality. On Monday, March 23, 2015, RFD-TV reached its biggest milestone yet, ushering in a new era when the network started originating from its new corporate headquarters and production studios on historic Music Row in Nashville, Tennessee.

RFD-TV’S NEW HOMERECONNECTING CITY & COUNTRY

Once again, as Patrick always says, “When we need something, the sky magically opens and out drops what we need.”

“It was time for RFD-TV to have a makeover staying true to our core values and audience.”

RFDTV.COM5 RFD-TV THE MAGAZINE

HOW THE DREAM BECAME REALITY For the past two years, RFD-TV had been working with Red Development to research opportunities for relocation and had narrowed the states down to Texas, Colorado, Nebraska, and Tennessee. Having offices in both Omaha and Nashville was no longer ideal. Senior management knew that with the media business evolving and growing at such a rapid pace, RFD-TV needed to stay on top of the curve. It was time to pull the trigger and combine all of its assets into one location, plus build a premier television studio to reflect what RFD-TV is today. Plans were already in the works for designing the new corporate headquarters from the dirt up when Brian Hughes, Chief Revenue & Strategy Officer, called Patrick on July 1, 2014 and said he had an interesting opportunity that came across his desk. Brian informed Patrick that GAC (Great American Country) owned by Scripps Networks had recently vacated its offices on

Music Row and moved back to Scripps Headquarters in Knoxville, TN leaving all their equipment and office furniture. Once again, as Patrick always says, “When we need something, the sky magically opens and out drops what we

need.” Needless to say, Patrick jumped on a flight immediately to tour the GAC facilities. Within 24 hours of his

first tour, the decision was made that Music Row would be the new home of RFD-TV. “The first time I toured the building, I saw what impeccable shape it was in and how beautifully engineered the facility already was from the work GAC had invested. I saw the immediate potential for RFD-TV to come in, make it reflect who we are and finally be on our way to reaching our true potential.”

RFD-TV did not simply want to just take the keys and move in. Senior management wanted to use this opportunity to really take RFD-TV to the next level and beyond. “We could have moved in, just moved over our old

set and hit the on-air button, but that was not good enough,” said Patrick. “It was time for RFD-TV to have a makeover, staying true to our core values and audience, yet reflect a television network

in modern day rural America. We were long overdue–not just for a facelift, but for an awakening. Television news has gone through tremendous changes

editorially and technically, and it was time for RFD-TV to do the same. And not just on the news side, but across all aspects of programming. News is just the start.”

WELCOME TO 49 MUSIC SQUARE WEST When Patrick Gottsch, founder and president of RFD-TV, started this network in 1988, he always visualized that one day he would be building a state of the art television production facility. It was 27 years later that his vision became a reality. On Monday, March 23, 2015, RFD-TV reached its biggest milestone yet, ushering in a new era when the network started originating from its new corporate headquarters and production studios on historic Music Row in Nashville, Tennessee.

RFD-TV’S NEW HOMERECONNECTING CITY & COUNTRY

Once again, as Patrick always says, “When we need something, the sky magically opens and out drops what we need.”

“It was time for RFD-TV to have a makeover staying true to our core values and audience.”

RFDTV.COM5 RFD-TV THE MAGAZINE

GARY KANOFSKY HIRED AS CHIEF CONTENT OFFICER & EXECUTIVE VICE PRESIDENT OF NEWS It’s no secret around RFD-TV, Patrick is a dreamer and likes to see immediate results. Therefore it was time to hire the right person to help reach this full potential. Gary Kanofsky, a veteran of NBC, CNBC, Bloomberg, CBS, and Al Jazeera America, had assembled an impressive portfolio during his 35 year career as a production executive, newsroom leader, and technologist. “The first time I talked to Gary on the phone, I knew I had found my guy,” Patrick recounted. Gary felt the same. “Patrick’s passion was infectious,” said Gary. “Here’s a guy who succinctly explained the importance of rural America–and then flat-out challenged me to work with him to help make his network better. How could I say no?”

THE DESIGN Gary’s first phone call was to Jim Fenhagen, Senior Vice President of PDG Jack Morton. Jim is one of the TV industry’s most admired creators of sets for everyone from CBS to the Vancouver Olympics. With designer Camille Connolly, Jim conceived a set which preserves the network’s roots, but incorporated all the modern bells and whistles expected from a major cable network today. “This is the only set I’ve done that manages to evoke the feeling of a contemporary log cabin but is really a state of the art production center,” said Jim. The multi-purpose stage is highlighted by a main anchor desk and flanked by a battery of ten edgeless Primeview 60” plasma monitors. The gorgeous new anchor desk sits on a riser made of wood planks. The studio evokes a rustic

quality, complete with barn doors and wood beams spanning the ceiling, without being the least bit kitschy or cliché. In addition to the main anchor set, there is an intimate interview area, complete with a fireplace, a music and demo area, a weather center, and a green screen area. “I could not be more pleased with what PDG Jack Morton has created here for RFD-TV,” said Patrick. “The first time I saw the design, I was amazed that someone could understand who RFD-TV was so well and so quickly.”

To ensure that things were executed as beautifully as they were designed,

Gary hired Showman Fabricators to build the set. Gary

then brought in multiple Emmy Award Winner Niel Galen of LDG Group to ensure the various stage components were lit to perfection.

The design extends a brand new look to RFD-TV throughout the broadcast day. Imaging and promotion are based on an entirely new template created by Big Studios out of Toronto, Canada. It’s a look that captures the feeling of rural America in a manner that is fresh and graphic. New network ID’s

transport the RFD-TV logo out, literally, into the middle of the land. “This identity package, in a very effective way, establishes that RFD-TV is an important network that is quite literally connected to the land it serves,” say Jocelyn Meinert and Mike Moore, creative leads on the motion graphics part of the project. Included in the makeover were brand new title sequences for MARKET DAY REPORT, the RURAL EVENING NEWS, and RURAL AMERICA LIVE.

Next up, a complete overhaul of the network look and news graphics. Retained to tackle the mammoth project, Gary hired MotionPath Graphics of Montreal. The new graphic look ties in well with the set and respects RFD-TV’s traditional color palette, but adds contemporary touches. The financial boards and charts used to showcase the agricultural markets, as well as all the other non-data graphics, blend a unique mix of gold, yellow and brown–artfully bound with platinum and white. It’s a fresh look–and again, unique to RFD-TV. “With all the blue and red on TV these days, RFD-TV will be unmistakable,” says Anton Maximovsky, president

of MotionPath. Gary wanted MotionPath to buck a trend he says he finds “boring.” “Everyone these days is flat. I challenged Anton and his team to produce something loaded with energy, movement, and tack-sharp color. And he’s done it, and then some.”

On the technology front, Gary also had to make a lot of choices. “Although we inherited a spectacular facility from GAC, most the gear left behind was Standard Definition, not High Definition. So when it came time to plan the build for RFD-TV’s launch in the new space, we realized that although there was plenty of stuff in the racks, we were really starting with a clean slate.” RFD-TV now has built out an all-new suite of digital production tools, supporting video, graphics, data, remote communications, and much more.

REAL NEWS IN REAL TIME As part of the graphic overhaul of the network, RFD-TV is also moving away from 15 minute delayed quotes to real-time data

feeds of commodities, equities, indexes, and ETF’s. Viewers now see financial data on the move –quite literally as it’s moving. “It’s costly to build this infrastructure, but our viewers deserve nothing less than real-time, and Patrick wants to see this done. And of

course, he’s entirely correct,” Gary says.

In addition to enhancing RFD-TV’s signature studio product, installations in Chicago and Washington D.C.,

are adding live capabilities for the network’s reporters at the Board of Trade (where agricultural commodities are traded daily) and at the Department of Agriculture (where the network’s bureau chief routinely tracks policy developments affecting the agricultural markets).

“It’s costly to build this infrastructure, but our viewers deserve nothing less than real-time, and Patrick wants to see this done.”

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STARSTRUCK ENTERTAINMENT

ROY ACUFF PLACE

BROKEN BOW RECORDS

RCA STUDIO B

CURB RECORDS

SONY/ATV MUSIC PUBLISHING LLC

“Patrick’s passion was infectious,” said Gary.

RFDTV.COM7 RFD-TV THE MAGAZINE MAY | JUNE 2015 8

GARY KANOFSKY HIRED AS CHIEF CONTENT OFFICER & EXECUTIVE VICE PRESIDENT OF NEWS It’s no secret around RFD-TV, Patrick is a dreamer and likes to see immediate results. Therefore it was time to hire the right person to help reach this full potential. Gary Kanofsky, a veteran of NBC, CNBC, Bloomberg, CBS, and Al Jazeera America, had assembled an impressive portfolio during his 35 year career as a production executive, newsroom leader, and technologist. “The first time I talked to Gary on the phone, I knew I had found my guy,” Patrick recounted. Gary felt the same. “Patrick’s passion was infectious,” said Gary. “Here’s a guy who succinctly explained the importance of rural America–and then flat-out challenged me to work with him to help make his network better. How could I say no?”

THE DESIGN Gary’s first phone call was to Jim Fenhagen, Senior Vice President of PDG Jack Morton. Jim is one of the TV industry’s most admired creators of sets for everyone from CBS to the Vancouver Olympics. With designer Camille Connolly, Jim conceived a set which preserves the network’s roots, but incorporated all the modern bells and whistles expected from a major cable network today. “This is the only set I’ve done that manages to evoke the feeling of a contemporary log cabin but is really a state of the art production center,” said Jim. The multi-purpose stage is highlighted by a main anchor desk and flanked by a battery of ten edgeless Primeview 60” plasma monitors. The gorgeous new anchor desk sits on a riser made of wood planks. The studio evokes a rustic

quality, complete with barn doors and wood beams spanning the ceiling, without being the least bit kitschy or cliché. In addition to the main anchor set, there is an intimate interview area, complete with a fireplace, a music and demo area, a weather center, and a green screen area. “I could not be more pleased with what PDG Jack Morton has created here for RFD-TV,” said Patrick. “The first time I saw the design, I was amazed that someone could understand who RFD-TV was so well and so quickly.”

To ensure that things were executed as beautifully as they were designed,

Gary hired Showman Fabricators to build the set. Gary

then brought in multiple Emmy Award Winner Niel Galen of LDG Group to ensure the various stage components were lit to perfection.

The design extends a brand new look to RFD-TV throughout the broadcast day. Imaging and promotion are based on an entirely new template created by Big Studios out of Toronto, Canada. It’s a look that captures the feeling of rural America in a manner that is fresh and graphic. New network ID’s

transport the RFD-TV logo out, literally, into the middle of the land. “This identity package, in a very effective way, establishes that RFD-TV is an important network that is quite literally connected to the land it serves,” say Jocelyn Meinert and Mike Moore, creative leads on the motion graphics part of the project. Included in the makeover were brand new title sequences for MARKET DAY REPORT, the RURAL EVENING NEWS, and RURAL AMERICA LIVE.

Next up, a complete overhaul of the network look and news graphics. Retained to tackle the mammoth project, Gary hired MotionPath Graphics of Montreal. The new graphic look ties in well with the set and respects RFD-TV’s traditional color palette, but adds contemporary touches. The financial boards and charts used to showcase the agricultural markets, as well as all the other non-data graphics, blend a unique mix of gold, yellow and brown–artfully bound with platinum and white. It’s a fresh look–and again, unique to RFD-TV. “With all the blue and red on TV these days, RFD-TV will be unmistakable,” says Anton Maximovsky, president

of MotionPath. Gary wanted MotionPath to buck a trend he says he finds “boring.” “Everyone these days is flat. I challenged Anton and his team to produce something loaded with energy, movement, and tack-sharp color. And he’s done it, and then some.”

On the technology front, Gary also had to make a lot of choices. “Although we inherited a spectacular facility from GAC, most the gear left behind was Standard Definition, not High Definition. So when it came time to plan the build for RFD-TV’s launch in the new space, we realized that although there was plenty of stuff in the racks, we were really starting with a clean slate.” RFD-TV now has built out an all-new suite of digital production tools, supporting video, graphics, data, remote communications, and much more.

REAL NEWS IN REAL TIME As part of the graphic overhaul of the network, RFD-TV is also moving away from 15 minute delayed quotes to real-time data

feeds of commodities, equities, indexes, and ETF’s. Viewers now see financial data on the move –quite literally as it’s moving. “It’s costly to build this infrastructure, but our viewers deserve nothing less than real-time, and Patrick wants to see this done. And of

course, he’s entirely correct,” Gary says.

In addition to enhancing RFD-TV’s signature studio product, installations in Chicago and Washington D.C.,

are adding live capabilities for the network’s reporters at the Board of Trade (where agricultural commodities are traded daily) and at the Department of Agriculture (where the network’s bureau chief routinely tracks policy developments affecting the agricultural markets).

“It’s costly to build this infrastructure, but our viewers deserve nothing less than real-time, and Patrick wants to see this done.”

19TH

AV

ENU

E S

OU

TH

DIVISION STREET

CHET ATKINS PLACE

18TH

AV

ENU

E S

OU

TH

MU

SIC

SQ

UA

RE

WES

T

MU

SIC

SQ

UA

RE

EAST

BROADWAY

STARSTRUCK ENTERTAINMENT

ROY ACUFF PLACE

BROKEN BOW RECORDS

RCA STUDIO B

CURB RECORDS

SONY/ATV MUSIC PUBLISHING LLC

“Patrick’s passion was infectious,” said Gary.

RFDTV.COM7 RFD-TV THE MAGAZINE MAY | JUNE 2015 8

LIVE ANYWHERE, ANYTIME Also new to RFD-TV–the ability to originate live from virtually any location–anytime, anywhere. RFD-TV has now acquired state-of-the-art mobile remote production systems from Dejero. “We’re looking forward to sending our crews out along the backroads across America,” said Patrick. “We want to connect with our viewers and cover everything from major exhibitions to state fairs to the fascinating people across our great nation. It’s important for our viewers to see more directly that RFD-TV stands shoulder-to-shoulder with them on the issues they care about.”

And that, in a nutshell, is the entire network redesign and new corporate headquarters for RFD-TV. “I couldn’t be more proud of what we’re doing,” said Patrick. “Yes, we’re spending millions on technology and studio space, but we’re only doing it for one reason: to be better equipped to tell, as best

we can, the important stories that matter to the audience we truly love and respect.”

Studio Photo Credit: Tonda McKay

“Yes, we’re spending millions on technology and studio space, but we’re only doing it for one reason: to be better equipped to tell, as best we can, the important stories that matter to the audience we truly love and respect.”

Come Visit!We encourage our fans to visit! If you do, be sure to pose for a picture with Trigger and Bullet in the lobby of RFD-TV. While you’re here, we would love to show you our beautiful studio. Call or e-mail us to

schedule your RFD-TV tour today!

TOURS@RFDTV.COM615-227-9292

49 MUSIC SQUARE W, SUITE 301NASHVILLE, TN 37203

RFDTV.COM MAY | JUNE 2015 10

LIVE ANYWHERE, ANYTIME Also new to RFD-TV–the ability to originate live from virtually any location–anytime, anywhere. RFD-TV has now acquired state-of-the-art mobile remote production systems from Dejero. “We’re looking forward to sending our crews out along the backroads across America,” said Patrick. “We want to connect with our viewers and cover everything from major exhibitions to state fairs to the fascinating people across our great nation. It’s important for our viewers to see more directly that RFD-TV stands shoulder-to-shoulder with them on the issues they care about.”

And that, in a nutshell, is the entire network redesign and new corporate headquarters for RFD-TV. “I couldn’t be more proud of what we’re doing,” said Patrick. “Yes, we’re spending millions on technology and studio space, but we’re only doing it for one reason: to be better equipped to tell, as best

we can, the important stories that matter to the audience we truly love and respect.”

Studio Photo Credit: Tonda McKay

“Yes, we’re spending millions on technology and studio space, but we’re only doing it for one reason: to be better equipped to tell, as best we can, the important stories that matter to the audience we truly love and respect.”

Come Visit!We encourage our fans to visit! If you do, be sure to pose for a picture with Trigger and Bullet in the lobby of RFD-TV. While you’re here, we would love to show you our beautiful studio. Call or e-mail us to

schedule your RFD-TV tour today!

TOURS@RFDTV.COM615-227-9292

49 MUSIC SQUARE W, SUITE 301NASHVILLE, TN 37203

RFDTV.COM MAY | JUNE 2015 10