rezora book 2 09jan17

The Real Estate Marketer’s Guide to Collaboration Marketing

2nd in a 3-part series Releasing the Marketing Genius in Your Sales Force

New Technology

Marketers engaging in the important tasks of brand awareness and supporting independent sales teams with overflowing lead funnels have an abundance of technology at their disposal that promise overall success with the bottom line.

With the rise of digital marketing technology, there is a great deal for marketers to be excited about as there are now ways to quantify, identify, and prove how and where marketing efforts can create strong leads that translate into good sales.

However, with all the growth in technology that supports marketing efforts and access to data, there is a downside. Oftentimes, the incredible amount of technology exceeds the ability to manage and use it effectively. Now more than ever companies have the capability to not only spread their brand message across many channels, but with that ability, there is a need to spend time learning, relearning, and executing on what has been learned, as well as training sales teams on what is available in the rich world of promotional technology.

This presents the subtle irony of having more at your disposal, offering ways to stay ahead of the marketing game, and creating more efficiency. It ultimately results in the need for more resources to tackle everything efficiently. What’s a marketer to do? Does one throw in the niche-specific separate real estate applications for one’s industry, and the management and execution? It becomes a serious conundrum as to how to manage it all.

The Details

The information provided below offers a way out or at least a way through these challenges with ease. Thankfully, there are professionals with the knowledge they’ve gleaned through many years of experience thinking about this very challenge for marketers.

The good news is that there is technology that enables marketers to manage the influx of marketing applications, organize and rein in the plethora of comprehensive distribution channels. This new technology not only offers promises of effective management of these same channels, but creates platforms that allow for the subtle balance of protecting and promoting brand messaging. This also allows independent sales agents, and other departments the ability to respond uniquely to their own niche markets’ needs and requirements.

The good news is that there is technology that enables marketers to manage the influx of marketing applications.

Introduction

1Book 2 of 3 www.rezora.com

Part Two

The Successful Marketer’s Guide to Releasing the Marketing Genius in Your Sales Force (the 2nd in a 3-part series) explains how to capitalize on digital marketing channels within a large sales force. We will discuss the specific ways to achieve this balance, and what to look for in software applications.

Beginning with a summary of the concept of Collaboration Marketing proposed in the first eBook, The Successful Marketer’s Guide to Collaboration Marketing, this 2nd part in the series will tackle the ways to compartmentalize all the digital marketing channels with organization and efficiency. In other words, utilizing the appropriate technology, a marketer can leverage their independent sales teams’ constituencies to spread the company’s brand messaging far and wide without acquiring additional departmental resources or taking up too much of your valuable time. Sound too good to be true? Read on. We’re here to say it’s entirely possible. With a bit of education, effort, and visionary insight, there is a way.

Let’s Get Started

The information provided below offers a way out. We’ve organized this eBook into three parts after summarizing the concept of Collaboration Marketing as explained in detail in the first eBook.

The first part, Reining in Digital Marketing Channels for Powerful Collaboration Marketing, addresses how technology can help you gain control over your digital marketing channels, thereby simplifying the work of creating brand-compliant content for each channel.

Part Two

The second part, Diverse Real Estate Applications, addresses niche-specific applications, namely real estate, and ways to incorporate these applications within an overall hub allowing marketers the ability to oversee brand messaging and compliance that their independent sales agents can access.

The last section, Bringing Digital Channels Together For Distribution, discusses how one comprehensive platform enables all departmental levels, from the overall brand, to the independent sales agents, to have oversight in all areas of concept, execution, and distribution; and, importantly, doing all of this while maintaining the privacy of an independent sales agent’s database. Excited yet?

Introduction (continued)


1 The Successful Marketer’s Guide to Collaboration MarketingA Review of the Principles of True

Collaboration Marketing and Its Capabilities

Harmonizing Sales and Marketing

Brand Protection

In the first eBook in the 3-book series, we introduced the concept

of Collaboration Marketing. You will recall that Collaboration

Marketing is a strategy to harmonize marketing and sales teams

to effect a greater increase in the bottom line. The idea behind this

is to help orchestrate, navigate, and engage independent sales

teams while at the same time managing important marketing

channels. It doesn’t have to be a struggle!

An important aspect of Collaboration Marketing is supporting

brand compliance throughout an organization, especially among

sales teams that may independently manage and market to their

own client base. Collaboration Marketing involves the process

of leveraging your brand across all suitable digital marketing

channels in ways that don’t drain marketing resources.

Building an effective and successful

strategy for promoting your brand

and supporting the marketing

efforts of sales agents.

Collaboration Marketing

A Summary


When partnering with independent sales teams, building this type of strategy also involves encouraging and building trust between your independent sales agents and marketing teams. When there is trust, a company can bring all of its marketing aspects together to benefit both agents’ efforts and overall brand promotion.

Creating a multi-tiered content hub that combines brand content, contacts, and distribution methods, the work of brand promotion and compliance becomes easier for everyone involved.

A central marketing hub is a great place to start, and if robust in scope, it can match up the appropriate departments within an organization in order for the harmonious marketing strategies and campaigns to be executed. Approved content that is brand compliant and consistent can be used to quickly and beautifully to execute those campaigns.

A marketer’s worst nightmare is a brand’s misrepresentation in the marketplace, eroding the brand’s reputation on a large scale. This can take the form of a rogue customer service department’s script or a sales agent’s social media post.

True Collaboration Marketing has the capability to produce results that are

greater than anyone can accomplish alone.

rezora

Central Marketing Hub

Bringing it all Together


A Marketer’s Conundrum

Let us reflect back on the situation from the first eBook between marketer Doreen and sales agent Don, a typical scenario in most real estate organizations. Doreen was tasked with revamping Don’s new email marketing design while attempting to remain brand-compliant, uploading contacts for a marketing piece promoting a recent condominium development, and bringing new team-members up to speed. Frustrated with these time-consuming challenges, Doreen sought a simple solution to the problem.

How should she consolidate these monumental tasks and handle this marketing problem quickly and effectively so that she can focus on her ever-growing to-do list?

The solution is a Collaboration Marketing system that utilizes a comprehensive, organization-wide content hub with a multi-tier structure that seamlessly allows for the production and distribution of fresh, relevant content across a multitude of marketing channels.

When Doreen and her team are able to create, access, manage consistent design elements, templates, images, fresh content and contact lists, everybody wins. Don is able to maintain the security of his contacts database and use his new design while Doreen and her team can quickly and effectively create marketing pieces that are brand-compliant without being exposed to sensitive contact information.

The Solution

Top tiers of an organization can contribute to the content hub, providing images and

templates that can be used company-wide, while marketers can use these elements to

quickly and effectively create pieces that reach targeted consumers and collect data

on the effectiveness of a given piece.

Elements Come Together


Top-to-Bottom Consensus

After Don, Doreen and her team, and the rest of the company adopt a system of collaboration marketing, this scenario is very different than without it. Doreen can strategize and delegate marketing pieces to team-members old and new with confidence. Don, in turn, can rest assured that all of the content being distributed is brand-compliant, and that his contacts are safe from prying eyes even while they are being used.

True to its name, Collaboration Marketing requires a top-to-bottom consensus regarding the system. When executives, sales teams, and marketing people work together to create and maintain a content hub, everyone can do their job with less stress and higher productivity.

Collaboration Marketing eliminates ambiguity surrounding brand-compliance, gathering contacts, and receiving important analytics to determine the effectiveness of any piece or campaign.

Innovation needs to be part of your culture. Consumers are transforming faster than we are,

and if we dont catch up, we’re in trouble.

Ian Schafer, Marketoonist

A System of Collaboration


• Collaboration Marketing is a strategy for harmonizing marketing and sales teams to effect a greater increase in the bottom line.

• Collaboration Marketing is the process of leveraging your brand across all suitable digital marketing channels in ways that don’t put a strain on marketing resources.

• Collaboration Marketing utilizes a comprehensive, organization-wide content hub with a multi-tier structure that seamlessly allows for the production and distribution of fresh, relevant content across a spectrum of marketing channels.

• Collaboration Marketing requires a top-to-bottom consensus regarding the system, with executives, sales teams, and marketing people working together to create and maintain a content hub so that everyone can do their job within a framework that leads to less stress and higher productivity.

Summary


2 Reining in Digital Channels for PowerfulCollaboration MarketingWhat’s A Marketer With A Large Sales Force To Do?

More Avenues to Reach Audiences

Reining it In

While email marketing remains the basis for targeting appropriate

potential and recurring clients, there are a number of other

methods through which individuals and organizations relate

with marketing content. This can be frustrating for marketing

teams in their quest to reach audiences across platforms without

performing redundant work.

How do we manage all of these platforms and applications

effectively? The solution is a content hub where one can easily

and seamlessly create pieces and then quickly share them across

all manner of platforms and applications. This approach saves

time and money for organizations because the entire spectrum of

digital marketing avenues can be accessed from one discrete hub.

The solution is a content hub where

one can easily and seamlessly

create pieces and then quickly share

them across all manner of platforms

and applications.

A Marketer’s Best Friend


Leveraging email marketing assets as the hub for an organization’s broader digital marketing strategy allows marketing teams to work from the most important digital landscape, and move to other platforms as needed.

When an organization collaborates on a content hub that streamlines brand-compliant materials, templates, and contacts to all of these outlets from one point efficiency is optimized. Relevant and interested parties are reached quickly and easily, and it frees up time for other projects. That means more time to study analytics and more time to hone marketing and sales strategies.

Take a risk and keep testing, because what works today won’t work tomorrow, but what

worked yesterday may work again.

Amrita Sahasrabudhe

Email Marketing Applications as The Hub

Brand Compliance Across Platforms

EMAIL RETAR

GE

TIN

G T

WIT

TER

LISTINGS

PR

INT

FA

CE

BO

O

K

CONTENT HUB

First Things First


Leveraging Collaboration Marketing within all digital marketing platforms (in addition to print) puts brands in control of message, sales agents in control of reach, and marketers in a position to do their job with greater efficiency.

Instead of relating separately with numerous existing platforms that are available, teams and agents can relate with one platform as the basis for reaching out to key audiences without redundancy and inconsistency. The results are powerful.

When every tier in an organization participates in managing their part of a content hub, reaching out to clients and studying analytics is easy and the company’s bottom line will reap the benefits.

The Abundance of Marketing Channels

A Multi-Tier Hub Acts as a Springboard

Organizations should consistently reach their target audiences. Teams and agents can relate with one platform as the basis for reaching out to key audiences without redundancy and inconsistency.

The Results are Powerful

Obviously, the highest type of efficiency is that which can use existing material to the

best advantage.

Jawaharlal Nehru

From the Top Down


Greater Visibility

Expand Your ReachSocial media pages and accounts, similarly, may either be the focal point of marketing materials or those materials could manifest as retargeted advertisements.

With the rise of mobile devices, stand-alone real estate applications, and social media, retargeting is a great way for many clients to relate with listings and advertisements.

When people visit websites and blogs, an organization’s content may be explicitly available as the main content, but frequently advertising information on those sites shows up as peripheral advertising and retargeted material.

The solution is a content hub where one can easily and seamlessly create pieces and then quickly share them across all manner of platforms and applications.

A multi-tiered hub allows the right content to be put in front of the right people at the right time.

Dynamic Web Retargeting


Total spending on Internet advertising is predicted to grow 12.9% next year. The

Internet will become the largest medium for advertising in 2016 (ahead of TV).

MediaPost.com

Relevant and interested parties are reached quickly and easily, and it frees up time for other projects. That means more time to study analytics and more time to hone marketing and sales strategies. This approach saves time and money for organizations because the entire spectrum of digital marketing avenues can be accessed from one discrete hub.

When an organization’s members and teams collaborate on a content hub that streamlines brand-compliant materials, templates, videos, MLS listings, and contacts to all of these outlets from one point, efficiency is optimized. In turn, audiences get a consistent picture of the brand and its message. A multi-tiered structure controls who has access to what and when ensuring that no member is left in the dark about which materials and elements to use. The structure of such a marketing platform puts everyone in the right place, at the right time, and with the right tools.

Powerful Publishing

Consistent Content

Tying It All Together


Knowledge is Power

Staying on Top

“One-third of marketers say they don’t know which digital marketing tactic has the biggest positive impact on revenue. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online

display advertising (5%).” -MarketProfs.com

Understanding the impact that these online channels have is crucial to understanding marketing campaigns overall.

When teams can track analytics across various platforms, and especially email, they can be better informed and prepared in order to improve their reach across the internet overall.

Studying analytics is a crucial step in creating and revising marketing pieces, and yet “Less than 30% of small businesses use Website analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything.” -MediaPost.com

Less than 30% of small businesses use website analytics, call tracking,

or coupon codes. 18% of small businesses admit to not

tracking anything. MediaPost.com

Analytics


• Central Hub Managing digital marketing platforms effectively requires a hub where one can easily and seamlessly create the appropriate marketing pieces in order to quickly share them across all manner of promotional marketing channels.

• Collaboration and Consistency When an organization collaborates on a content hub that streamlines brand-compliant materials, templates, and contacts to all of these outlets from one point, efficiency is optimized.

• Bringing it Back Home Collaboration Marketing is most effective when the content hub begins with email.

• Leverage and Control Leveraging Collaboration Marketing and comprehensive analytics from one digital marketing platform puts brands in control of message, sales agents in control of reach, and marketers in a position to do their job with greater efficiency.

Summary


3 DiverseReal EstateApplicationsOne Platform to Rule Them All

One Platform

Brand Compliance

What about the applications specific to real estate that allow

your agents to market properties based on the specific needs

and expectations of their audience? While email marketing is

a powerful tool to closely integrate the many digital marketing

channels for the efficient promotion of content, there is another

important prior step: accessing relevant content to effortlessly

include in marketing pieces.

When such things as local real estate market data, property listings,

video tours, pertinent news, and messaging for a sales agent’s

own circle of influence is easily accessible within one application

in order to create a relevant marketing piece, it becomes a sales

agent’s dream.

When the same information is

easily incorporated by agents into a

template, it is a dream come true for

a marketer.

Real Estate Applications


Sales and Marketing Narrative

She asks Don to provide some detail about what he’d like to do to promote his business over the next few months. He shares a very comprehensive plan based on all the articles he’s been reading about digital marketing and other ways to successfully grow his client base.

Don has recently hired a media company to write a few articles and blog posts on the local real estate market, as well as the cultural scene of South Beach Miami, and he’d like to design a few ads in the area’s newspapers.

This software, she explains, will enable Don and others to make a significant impact in their marketing efforts without a great deal of effort. Don, always seeking to reduce his amount of desk time, is intrigued. Doreen, happy that she has piqued the interest of Don, invites him to sit down for a quick tutorial.

Let’s head back to the story of Don and Doreen to explain in greater detail this concept of one comprehensive platform for simultaneously managing the needs of marketers, agents, and the brand.

Don has just made the decision to ramp up the marketing efforts to his clients in the winter season when there is a lull in his business. He seeks help from Doreen who enthusiastically informs him that they’ve recently made an acquisition of new marketing software.

Agent Don

Marketer Doreen


Don’s Three Month Plan

Engage in more social media interactions to build his reputation as a thought leader while potentially increasing referrals. He’d prefer daily posts to his main social media apps such as Facebook, LinkedIn, Twitter, and Pinterest, but he’d also like to try some newer exchanges if there is time, such as Instagram.

More frequent email marketing pieces so as to stay top-of-mind with clients, rather than just the Open House Invitations and New Market Listings that tend to be less consistent.

Create commentary from local monthly market reports of areas his clients are typically interested in, and possibly include other areas for vacation spots and second homes.

Write his own as well as sharing blog posts of his real estate knowledge on a consistent basis, and include them in other areas where his clients have access.

Quarterly ads in local newspapers focusing on what he can do for clients.

1

2

3

4

5

Five Steps

Don’s Comprehensive Marketing Plan


Further Possibilities

As Doreen reads through Don’s plan, she makes a few notes of additional actions Don can take based on what she knows about the new software application. She’s excited that Don’s so willing to dive in to do this work because it will not only help his business grow, but it will also be positive for the brand overall. Doreen explains to Don that many of his objectives can be handled solely and seamlessly in the new application.

Since he’s interested in creating print ads, has he ever thought about digital ads as well? This new application includes ways to create, access, and distribute ads online. Retargeting is a recent digital phenomenon that is proven to be effective with increasing brand awareness. Don’s excitement grows as Doreen continues to talk about the application’s many abilities.

But, he’s also concerned. How can his plan be accomplished without spending inordinate amounts of time behind a desk, in mortal combat with his computer? This is the best part, says Doreen.

She goes on to explain that as a marketer she has the twofold responsibility of protecting and promoting the brand while at the same time supporting her agents’ sales and marketing efforts. Here’s where the new application can assist her in both, and help Don successfully tackle his new marketing plan.

A Marketing Plan Evolves

A marketer has the twofold responsibility of protecting and promoting the brand while at the same time supporting her agents’ sales and marketing efforts.

Twofold Marketing Responsibility


Doreen’s Solution

The New Application

What about my video tours? They are hosted on separate applications. Is it possible to

include them?

Don

Real estate listings data, personal or brand blog posts, links to hosted videos, are all readily available to simply and easily search and drop into your template.”What about my video tours?” Don asks. “They are hosted on separate applications. Is it possible to include them?”

Doreen can create brand-compliant templates and give Don access to add information appropriate to his audience. There is no need to adjust or redesign any of the content elements once Don includes them in the marketing piece. The template automatically does this for him. Font style, content placement, and email structure is locked down. Don won’t spend an inordinate amount of time having to design a smart marketing piece.

Combining Content and Materials

A New Email Platform


Doreen’s Solutions

“Yes,” Doreen says emphatically.” Our new software works with a few vendors in this arena, but the software also provides an avenue for other applications to be integrated through something called an API (Application Program Interface) key. There’s some additional work to get it started, but after the integration, your app will always be at the ready.”

Since marketing pieces may vary in size depending on their eventual placement or distribution, templates are designed with these size specifications and content needs in mind. For example, a digital ad placement will have a different structure and appropriate content placement than an email marketing piece.

Structural Flexibility

Answering Don’s Question

Images and videos will have different requirements based on whether the marketing piece is used as a physical print ad versus a digital ad. The application ensures that the elements that make up the intended marketing piece are optimal.

Element Optimization


Doreen’s Solutions

For all templates, the software has created a repository to store images such as logos or property photos, as well as documents to conveniently include in a template or access from a link. Don is thrilled with this prospect, and asks about the photos that Doreen’s photographer took of the recent condo development.

Doreen happily responds that she can make her company marketing account repository available to any and all agents. Gone are the days of the incessant requests from agents for this or that photo, and the hours of following up on individual requests. Access is instantaneous within the platform.

Instant Access

The Shared Repository

BRAND MATERIALS

COMPANY TEMPLATES

AGENT MATERIALS & TEMPLATES

CONTENT HUB

DIGITAL CHANNELS

The ideal top down structure of an effective digital marketing strategy and system


Don takes all of this information in, thinking about even more marketing ideas with this newly implemented software application. Even more exciting is that he doesn’t have to depend on Doreen’s schedule availability (or lack thereof) for her to get back to him on simple tasks. Oh, the possibilities!

But, wait. There’s more! When Don learns about the many ways these marketing pieces can be distributed, easily, and again without her assistance, Doreen knows that there will be further thought to the myriad possibilities. And, she knows that with this new platform, it is now within her means to transform her sales team into brilliant marketing machines.

To say, ‘well done’ to any bit of good work is to take hold of the powers which have made the

effort and strengthen them beyond our knowledge.

Phillips Brooks, eminent scholar, engineer, statistician.

Icing on the Cake

Another Satisfied Agent

The Magic of Collaboration


• Relevant Marketing Pieces Real estate market data, property listings, video tours, pertinent news, and messaging for a sales agent’s own circle of influence should be easily accessible within one application in order to create a relevant marketing piece.

• Relevant Data When relevant content is easily accessible for agents, more opportunities arise to effectively promote the brand.

• Bringing it Back Home Agents actively engage in their own marketing with brand-compliant marketing pieces, marketing resources are available to focus on the company’s marketing objectives.

Summary


4Bringing DigitalChannels Togetherfor DistributionEmpowering Organizations

Under One Roof

Lightening the Load

Ideally, a collaborative real estate marketing platform can draw

upon existing listings, websites, and blogs to populate a digital

marketing piece. Simplicity is crucial for allowing agents to easily

drag and drop MLS listings alongside internal property descriptions

and information about the surrounding neighborhoods, regions,

and local amenities, etc. into a pre-formatted and pre-designed

marketing piece that is brand-compliant.

The easier it is to draw together a piece with existing descriptive

content, the more simple it is for sales agents to create an effective

marketing piece. When agents are able to quickly disseminate

relevant web materials to marketers and create a piece that works

for everyone, the process is streamlined and painless. No longer

do sales teams and marketing teams have to argue and wrestle

for information when everyone contributes equally to a dynamic

content hub. There are some technical components to understand,

but ultimately these elements should come together to create a

singular platform that all tiers of an organization can use.

These elements should come together

to create a singular platform that all

tiers of an organization can use.

In a Perfect World


Surely you’ve heard of all the marketing tools that promise great returns. Maybe you’ve even seen some of your colleague’s ads show up as you browse the web.

Now you’re wondering how you can take advantage of an up and coming concept called Retargeting. Behavioral retargeting (also known as behavioral remarketing) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions.

Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user’s browser. Once the cookie is set, the advertiser is able to show display ads to that particular user elsewhere on the internet via an ad exchange.

The Specifics

Overall ImpressionsThis means that every time someone searches for a specific item for purchase, a cookie is set and web ads reflect that initial search. This is a key practice that increases visibility and sales overall. When potential clients are repeatedly reminded of what they are looking for, they are more likely to put their money where their mouse is and make a purchase.

“The internet has turned what used to

be a controlled one way message into a

real time dialogue with millions.”Danielle Sacks, award-winning journalist

Behavioral Retargeting


Adobe conducted a study in 2013 about marketers in which 76% of respondents believed that marketing has changed more in the past two years than in the last 50. But, only 9% believed that their digital marketing is working.

“Users who are retargeted

to are 70% more likely to

convert.” Hubspot

According to a survey conducted by AdWeek, almost half of those surveyed agreed that analytics skills will become a core competence in marketing within the near future. Easy access to analytics means a better understanding of what works and what doesn’t in your targeted marketing efforts.

When this information is available to an entire sales or marketing team, members can more easily understand the effectiveness of their work. Comprehensive analytic information ideally should be available every time a marketing piece is published.


The answer is that most marketing professionals within large organizations feel powerless to create effective brand-compliant content. The managers and executives may understand the brand, but sales agents are chiefly concerned with their bottom line which leaves everyone scrambling for a compromise and a solution to the problem of company-wide miscommunication.

When digital marketing does work, it is because there is a multi-tier collaboration happening. When the top brass in any organization are able to delineate and institute brand-compliant practices, agents and marketers can quickly and easily collaborate to conceive of methods that create consistent materials for the public. Drawing upon a general, company-wide content hub is the ultimate method for generating uniform marketing materials.

Individuals within organizations are empowered to create their own brand-compliant marketing pieces with content that is niche-specific, addressing their specific audience, the company as a whole will see the benefits. A single platform that combines a content hub, simple template creation, and analytic tools provides the ultimate solution for businesses that have a wide diversity of

skills, ideals, and priorities.

Why do Marketers Stress Out?

Putting a Platform to Work

Empowering Your Team

Ease and Simplicity


• System Confidence Simplicity is key in a true collaboration marketing platform to give sales agents the confidence to utilize the system.

• Readily Accessible New and successful digital marketing channels should be inclusive and readily accessible within your Collaboration Marketing platform.

• Shared Resources Agents actively engage in their own marketing with brand-compliant marketing pieces, marketing resources are available to focus on the company’s marketing objectives.

Conclusion


Contributors:

Two Heads Media

THM is a content-focused national media firm that specializes in creating and implement-ing marketing plans through a variety of mediums. As a Certified Marketing Partner of rezora, we assist clients with the development and execution of strategies across the many digital and print channels enabled by rezora’s platform.

Balancing great content with strong execution is paramount to what we do. Our creative group of writers, editors, and strategists bring 30+ years of experience in content market-ing and media relations.

Bryce Navin Project Manager/ Head Writer

Melissa WhitakerWriter/ Editor

Mark InmanCopy Editor

Chris ColeHead Designer

rezora

rezora specializes in collaboration marketing for the real estate industry, having developed a platform which allows clients with independent sales teams to have greater reach in their marketing programs. With the ability to work within one single platform, marketers are empowered to provide brand management and access to analytics across multiple digital marketing channels for their entire organization.

Rick ChastainVP Business Development and Client Services

Paul ReinarzCEO

rezora book 2 09jan17

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