Introducing Rezora, Enterprise-wide Email Marketing

Extraordinary Elegance Made Simple

What’s so special about email marketing?

nurturing relationshipsbrand recognition across digital media channelslast-minute communicationsinstant feedbackactive “push” to all digital media channels (eg your Website)send a lot more for a lot less than print advertisingtargeted messagingstudies show combined email & print increases effectiveness by 20%

Direct mail represents largest share of marketing budgets, although email may

slightly surpass direct mail in the next 12 months.“For companies who sell to B2C customers, e-mail is and will remain

the number one channel.”from Direct Marketing Association Study, 2012

90 percent of home buyers searched online during their home buying process.

Real Estate-related searches on Google.com grew 253 percent over the past 4 years.

Buyers use online tools during different phases of the home search process.

Video (YouTube) satisfy buyers’ research needs.Google and National Association of Realtors Collaborative Study, 2012

And, the experts chime in….

Email marketing is a significant channel to support brand recognition and nurturing potential clients.

Popular digital marketing channels such as videos, blogs, social media can all be promoted actively by

email, not to mention the all-important website.

So, in other words, not engaging in email marketing is not cool…if you want to remain competitive.

Drawing a few conclusions….

…Next step, choose the right email marketing platform

Ensure branding and enhanced design protection without creating more work for marketing departments.

Provide more sophisticated and relevant content solutions. And coupled with unique design, enable greater “open rate” potential.

Offer a more streamlined approach toward email delivery across multiple accounts. With just a few clicks, reach a significant base while protecting the proprietary agent/contact relationship.

In addition to company-directed email delivery, provide an easy-to-use interface to encourage agents to nurture relationships within the digital world.

…

What would you prefer to send your clients?

We work on the code, so you can focus on the design.

We take care of email-deliverability so you don’t have to.

Design and branding are enhanced. No generic templates, ever.

Although content, when applicable, is dynamic, design is locked down for each template (exc text editor box).

Content is relevant and dynamic, not canned.

Leveraging Smart Design Theirs

Ours

“Rezora is to marketing what Apple is to computers.”Carrie Host, real estate broker associate

See how your emails look in various OS/email clients

“I love the application. Great, great. Well-thought out, well-engineered.”George James Ghiz, Los Angeles real estate associate manager

Inbox Preview

Leveraging Smart Technology

User-interface makes choosing designs and including content easyEdit

Headlines & Message area

Drag n dropMLS/IDX listingsRSS news feedsOnline news/stories

Integrate Market report data

Multi-tier organization for streamlined email-send, reporting

capabilitiesMulti-level management

Brand adminCompany adminGroup admin

Company-wide reportingTemplateAgentGroups/Campaigns

Scheduled sendsUn-editable templates only

In-depth Reporting provided at both company and end-user level

Stat Center, companyOverall email performancePeer comparisonTop-performing end-usersHow emails are viewed#Contact potentialListings viewed

Multi-tier reportingCampaign-level Group/AgentPer marketing piece

Overall agent statistics

Agent Dashboard Reporting

Email statistics Open rate, views, clicks Listings viewed Peer comparison How emails are viewed

Contact & Listing Specific Reporting

Design focus and Content-full:Locked-down design and flexible contentMLS/IDX-integrated & Market Report dataSocial Media LinksOnline Content (RSS news, local stories, blogs)

Delivery and Deliverability:Company schedules on agent’s behalf, orAgent-customized for personalizationEach template hand-coded by Rezora for optimal deliverability across email clients

Reporting Metrics:Real-time reporting per marketing piece and per contact, groups and campaignsPer listing within email templates that include listings

Features Summary

Stand out from the crowd with your own unique design. Expand your digital marketing reach. Create customized pieces in minutes. Enjoy relevant content to personalize your marketing. Consistently higher open-rates than industry standard. Unlimited emails, contacts and document storage. CREST/IMAT integration and hundreds of templates at NO COST

Benefits

“I am so happy that your company exists – I have searched for a solution

like this for years.” Meagan Greisel, Director of Marketing

Colorado real estate brokerage

Available Templates

Hundreds of available and planned templates

Available Templates

Hundreds of available and planned templates

A January 2011 Inman News Survey of 1,345 Top Agents (earning over $100,000) found that 98% use email marketing, and that it’s “their most effective way to convert leads into sales”.

But really, you ask, how important is email in the overall picture of real estate marketing?

Ascent Sotheby's International RealtyAtlanta Fine Homes Sotheby's International RealtyCallaway Henderson Sotheby's International RealtyCascade Sotheby’s International RealtyCoastal Sotheby's International RealtyCrawford Group Sotheby's International RealtyDamianos Sotheby's International RealtyDaniel Gale Sotheby's International RealtyDecker Bullock Sotheby's International RealtyFour Seasons Sotheby's International RealtyFuller Sotheby's International RealtyIsland Sotheby's International RealtyJackson Hole Sotheby's International RealtyJulia B Fee Sotheby's International RealtyKuper Sotheby's International RealtyLegacy Properties Sotheby's International RealtyLenihan Sotheby's International RealtyLitchfield Hills Sotheby's International RealtyMacArthur & Company Sotheby's International RealtyMary Worrall Sotheby's International Realty

North Country Sotheby's International RealtyoldCape Sotheby's International RealtyONE Sotheby's International RealtyPacific Sotheby's International RealtyPeaks Real Estate Sotheby’s International RealtyPremier Sotheby's International RealtyRealogics Sotheby's International RealtyRuss Lyon Sotheby's International RealtySelect Sotheby's International RealtySierra Sotheby's International RealtySoleil Sotheby's International RealtySotheby's International RealtySotheby's International Realty, Inc.Summit Sotheby's International RealtySun Valley Sotheby's International RealtyThe Lipman Group Sotheby's International RealtyToday Sotheby's International RealtyTTR Sotheby's International RealtyWarren Lewis Sotheby's International RealtyWilliam Pitt Sotheby's International Realty…and more.

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Questions?