rewriting the revenue rules: from mobile-first to mobile-only mobile shopping summit [revenue:...
TRANSCRIPT
![Page 1: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/1.jpg)
© 2015 SOASTA. All rights reserved. May 1, 2023 1
Performance Matters October 15, 2015Gamiel GranChief Strategy Officer
![Page 2: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/2.jpg)
@gamielgchief strategy officer
SOASTAperformancebeacon.com
![Page 3: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/3.jpg)
© 2015 SOASTA. All rights reserved. May 1, 2023 3
What’s 100 Millisecond Worth?
$680M
$45M
@ 1 Second
$244M
Aberdeen, Gartner, Walmart
1 Second delay in page load equals:
11% fewer pages views 16% decrease in customer satisfaction 7% loss in conversion
![Page 4: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/4.jpg)
3 out of 4 consider mobile slower than desktop
Source: Akamai
![Page 5: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/5.jpg)
46% will not return to a site that performs poorly
Source: Akamai
![Page 6: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/6.jpg)
but... mobile users are more engaged
![Page 7: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/7.jpg)
Source: Akamai
Product searches (weekly)
![Page 8: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/8.jpg)
Just a 1-second delay hurts mobile metrics 2.4 second is optimal
Source: SOASTA
![Page 9: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/9.jpg)
Source: SOASTA
Just a 1-second delay hurts mobile metrics
![Page 10: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/10.jpg)
10
What was the peak revenue minute today?
How does our performance compare
with competitors?
What are the most common and
successful customer paths?
How does one second of latency affect revenue?
User-driven Performance AnalysisSOASTA enables users to answer key business questions that will lead to increased operating efficiency and performance
![Page 11: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/11.jpg)
11
100 BillionUser experiences
measured
200 BillionUser events
processed on Cyber Monday 2014
8 TrillionUser events processed
in last 2 years
CONFIDENTIAL – Not for Distribution
Performance Analytics at ScaleSOASTA’s technology has been market tested
![Page 12: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/12.jpg)
© 2015 SOASTA. All rights reserved.
The leaders in Retail & Ecommerce…
TRUST
![Page 13: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/13.jpg)
Sephora
• Performance Driven Culture• Mobile the new glass pain• User IQ• Continuous IQ
Director Architecture & DevOps
![Page 14: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/14.jpg)
![Page 15: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/15.jpg)
What's your CPI ? http://www.soasta.com/cpi/
![Page 16: Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]](https://reader036.vdocuments.us/reader036/viewer/2022070513/588886961a28ab3e658b4f2d/html5/thumbnails/16.jpg)
@gamielgchief strategy officer
SOASTAperformancebeacon.com