ivan gusenko (smartyads): rewriting rules: how algorithms on demand will transform a mobile-first...

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Page 1: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

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Page 2: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

• A.I. Is the first open and transparent Algorithms and Data marketplace where you can buy any solution on-demand;

• No need to change the way you buy or sell traffic, connect via a simple API once and pay as you go.

• For AdTech, eCommerce and business: effortless accessibility to algorithm and machine learning intelligence

• For Developers and Service Providers: an easy and fast way to monetize experience, programs and the brightest ideas around

• Quantitative comparison of the algorithms' performance effectiveness

Page 3: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

www.accountableinteligence.com 3

Page 4: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

www.accountableinteligence.com 4

Page 5: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

www.accountableinteligence.com 5

in US and EU do not use any machine learning or algorithmic solutions to boost the revenues*

of the Algorithms for Publishers that instantly drive revenue:

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Header Bidding related algorithms

Demand vs Supply dynamic pricing strategy execution

Identifying and selling “intenders” (audiences with an intention to perform a certain action)

Page 6: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

www.accountableinteligence.com 6

Retargeting and E-mail marketing are 2 well established channels for the e-commerce funnels, what else could be done?

A lot of companies show the ads to the users evenafter the purchase, thus wasting ad budgets

can analyze all the competitive landscape changingthe price with the respect to your margin real-time.

Page 7: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

www.accountableinteligence.com 7

Algorithms and Data might be your old partners. But is there enough? How good your in-house algorithms perform against the open-market algorithms?

through the Open Marketplace, without disclosing the code or any sensitive data

or data-set to reach your business goal. Thus cutting the expenses on maintenance and R&D of your current algorithmic stack

your in-house “special sauce” with what the market offers

Page 8: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

www.accountableinteligence.com 7

Page 9: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

www.accountableinteligence.com 9

Just a few facts:

Works with ANY programming languagefrom the box. So you can run your codeon our Low Level Virtual Machines andlist it at no cost

Data could be hosted within theplatform or outside of it

The system could communicate with the algorithms that is hosted externally thus giving your IP maximum protection

Work with the minor adjustments to thecurrent OpenRTB or API protocols youalready use

Make it own through our well-documented API, thus empowering your current system

Buy per/hour managed services to help you enable your data and solve complicated problems

Page 10: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

www.accountableinteligence.com 10

Pay per thousand calls to the algorithm -get 1000 results

If your task is unusual and complicated, you can list it on the open marketplace

with a revenue-share or pay per task model

If your task is unusual and complicated, you can list it on the open marketplace

with a revenue-share or pay per task model

Page 11: Ivan Gusenko (smartyads): Rewriting Rules: How Algorithms On Demand Will Transform A Mobile-First Landscape @mmsmobile2017

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www.smartyads.com

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