Rewire  Old  Marke-ng  For  New  Revenue    

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Webinar  Sponsored  by  

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Welcome  Webinar  A:endees  

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Follow  This  Webinar  On  Twi:er  

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About  Retail  TouchPoints  

ü  Launched in 2007

ü Over 28,000 subscribers

ü  To provide executives with relevant,

insightful content across a variety of

digital medium

Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP

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Panelists   Debbie Hauss Editor-in-Chief

Retail TouchPoints

MODERATOR

Matt Flight Sr. Manager,

Email and Loyalty Programs Gazelle

Jen Leen Director of Marketing

Extole

Marke*ng:    Leading  Business  Influencer  

The  ShiH  To  Newly  Defined  Roles  

More  than  60%    of  retail  organiza*ons  have  added  or  changed  C-­‐level  roles/func*ons  in  the  past  two  year  to  reflect  changing  retail  

reali*es.  

New  Roles  In  Place  Today  

Customer-­‐Centricity  Is  The  Focus  

Syncing  Data  Across  Channels  

Smart  Marketers  Engage  In    Ac*ve  Listening  

ü Monitor  social  channels  for  content  and  men-ons  specific  to  the  company  (70%)  

ü  Iden-fy  key  social  influencers  in  a  market  for  engagement  (55%)  

ü  Iden-fy  and  priori-ze  social  posts  for  engagement  (45%)  

ü  Iden-fy  customer  advocates  for  outreach  and  engagement  (42%)    

Aberdeen:  Social  Powers  Ac.vate:  Engineering  Social  Engagement  To  Win  The  Hidden  Sales  Cycle  

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Growth  Of  Retailers’  Social  Fan  Bases  

More  than  90%  of  retailers  are  tracking  their  fan  base,  finding  impressive  increases,  up  to  75%  per  month.  -­‐Retail  TouchPoints  2014  study:  Strides  in  Social  Commerce  

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Imagine yourself at the beach with friends.

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xxxxxxxx

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This is as big as

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Pay for Customers Not Traffic Pay for Customers Not Traffic

Search Referral Marketing

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#ReferralMarke*ng  

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Marketers Have Control

Share & Earn refer.mycompany

Marketers Have Control

Share & Earn refer.mycompany

Word of Mouth Referral Marketingvs.

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Why Does it Work? Why does it work?

End-to-end program you can track, measure, analyze and optimize

Target rich, sophisticated creative to segmented audiences !

Reach people who aren’t looking for you or don’t know your brand

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#ReferralMarke*ng  

#ReferralMarke*ng  #ReferralMarke*ng  

#ReferralMarke*ng  

Treat it as a Program

Keep it genuine

Make your offer compelling

Promote, promote, promote

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Keep it genuine

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#ReferralMarke*ng  

#ReferralMarke*ng  

#ReferralMarke*ng  

Referrals drive purchases

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Make your offer compelling

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#ReferralMarke*ng  

#ReferralMarke*ng  

#ReferralMarke*ng  

#ReferralMarke*ng  

Promote

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#ReferralMarke*ng  

#ReferralMarke*ng  

#ReferralMarke*ng  

#ReferralMarke*ng  

#ReferralMarke*ng  

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Hit Peak Performance with Timed Blasts

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Measure & Optimize

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Building a Great Program

Began promoting

on site

Added in-packagepromotion

Changed headerCTA color

Sent dedicatedemail

Turned on “stats” nurture email

Dedicatedemail to full list

Ne

w C

ust

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ers

Acq

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ed

Optimization Over Time

100

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400

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1,000

Month 1 Month 2 Month 3 Month 4 Month 6 Month 7Month 5

Building a Great Program

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Make the message clear

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Make the message clear

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Know Your Customers

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“If you’re not spending on referral marketing, you’re making a mistake.”

– Gigaom Gigaom Research, “Workhorses and dark horses: digital tactics for customer acquisition,” June 2014.

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Q&A

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Q  &  A  //  Panelists   Debbie Hauss Editor-in-Chief

Retail TouchPoints

MODERATOR

Matt Flight Sr. Manager,

Email and Loyalty Programs Gazelle

Jen Leen Director of Marketing

Extole

#ReferralMarke*ng    

Thanks  for  a:ending!  Download  and  view  this  webinar  at:  hJp://rtou.ch/rewire-­‐marke-ng-­‐web