rewire your brain, rewire your business
Post on 19-Oct-2014
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DESCRIPTION
This presentation is intended to give a firm foundation about how social media is impacting our world and our businesses. Instead of a how-to guide, this presentation provides a framework to find the answers that are relevant to YOUR business.TRANSCRIPT
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Rewire Your Brain
Rewire Your BusinessWednesday, July 31, 13
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True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Wednesday, July 31, 13
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Jeff Gibbard
truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com
President & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
jeffgibbard.com/g
Wednesday, July 31, 13
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True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Social BusinessTrue Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
StrategyPolicyTrainingListeningContent MarketingEngagement & Community ManagementPromotion & AdvertisingMeasurement & AnalyticsCollaborationCustomer Service
Wednesday, July 31, 13
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True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
ResourcesSlides, Links and Tools Mentioned
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
truevoicemedia.com/notes
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Wednesday, July 31, 13
![Page 7: Rewire your brain, rewire your business](https://reader034.vdocuments.us/reader034/viewer/2022051608/544388e4b1af9fbc0e8b458a/html5/thumbnails/7.jpg)
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive InWednesday, July 31, 13
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What IsSocial Media?
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Is It This?Wednesday, July 31, 13
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Is It This?Wednesday, July 31, 13
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It’s Even
BIGGERWednesday, July 31, 13
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Those Are Just PLATFORMS
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For The Moment, Let’s Forget About PLATFORMS
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This Is Our
WorldWednesday, July 31, 13
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It’s Gotten
SmallerWednesday, July 31, 13
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More Connected
It’s Gotten
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It’s Gotten
FasterWednesday, July 31, 13
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Is Right At Our Fingertips
Connection
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Is Right At Our Fingertips
Information
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It’s Part Of Our Everyday LivesWednesday, July 31, 13
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It’s how we...★Communicate
★Complain
★Promote
★Seek Help
★Find Information
★Share Information
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The Conversation
Needs To EvolveWednesday, July 31, 13
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So Let’s Start
At The BeginningWednesday, July 31, 13
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Prior To The Year 2000Wednesday, July 31, 13
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A World With Gatekeepers
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+
A World Without Gatekeepers
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“The Amount Of Information Created By Humankind From The
Dawn Of Civilization Until 2003 Is About 5 Exabytes
Of Data...Wednesday, July 31, 13
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...that Same Amount Of Information Is Created
Every Two Days In 2010, And The Pace Is
Increasing.”-Eric Schmidt,
Former CEO, GoogleWednesday, July 31, 13
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Dawn of reco
rded human civiliz
ation
20032010
5 Exabytes of Data 5 Exabytes of Data
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1995
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2005
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20051995
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2013
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anyone know a good cuban restaurant in Philadelphia?
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If Your Customers Are Changing Their
Behavior Will Your Business
Change With Them?Wednesday, July 31, 13
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It’s Time To
Rewire Your BrainWednesday, July 31, 13
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You Need To Always Ask
Yourself 3 Questions
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What Is Valuable To Our
Customers?
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Where Do Our Customers
Spend Their Time Online?
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Are WeListening
To Our Customers?
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The 5 Components
Of Social MediaWednesday, July 31, 13
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ListeningWednesday, July 31, 13
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Are you listening?★People talking about your industry
★People talking about your brand
★People talking about your competitors
★People asking for information & answers
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Are you listening?★People are sharing experiences
★People are writing opinions.
★People are creating videos.
★People are posting pictures.
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Listening can lead to...★Improved Service Offering
★Improved Product Development
★Knowing Our Customers Better
★Relevant Content Creation
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ContentWednesday, July 31, 13
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Customers have problems you have solutions.
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Give them a taste
Customers have problems you have solutions.
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Your customers are motivated by incentives.
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Dazzle with Fabulous Prizes
Your customers are motivated by incentives.
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You have loyal customers that you want to be vocal.
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Create Exclusive Offers
You have loyal customers that you want to be vocal.
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Give them Social Proof
Your customers are motivated by status.
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EngagementWednesday, July 31, 13
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Thank You.
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Jeff Gibbard
truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com
President & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
jeffgibbard.com/g
Wednesday, July 31, 13