© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

4© 2008 united* dsn, llc. - all rights reserved.

A retail branding revolution

© 2008 united* dsn, llc. - all rights reserved.

A retail branding revolution

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

A retail branding revolution

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

A retail branding revolution

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

organic eco natural

© 2008 united* dsn, llc. - all rights reserved.

26

A retail branding revolution

simplification

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© 2008 united* dsn, llc. - all rights reserved.

28

A retail branding revolution

aesthetics

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

35

A retail branding revolution

less is more…

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

close up shot of health iconsThe greenway type, our apples may not be perfect…

© 2008 united* dsn, llc. - all rights reserved.

38

A retail branding revolution

beyond the package

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved.

41

A retail branding revolution

maximum innovation

© 2008 united* dsn, llc. - all rights reserved.

minimal packaging…

© 2008 united* dsn, llc. - all rights reserved.

© 2008 united* dsn, llc. - all rights reserved. united* living the brand in design, language and experience.

Fuse presentationdate // 04.29.2009

contact united* dsn, llc. NY

206 west 23rd street, 3rd floor, ny, ny, 10011

917 267 2857 perry seelert. / perry@uniteddsn.com

www.uniteddsn.com

united* dsn, llc. SF

206 west 23rd street, 3rd floor, ny, ny, 10011

917 267 2857

strategic positioning / package design /environment advertising / product innovation / web strategy