revival of japanese tea industry - economic and political weekly

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Revival of Japanese Tea Industry I N view of the impregnable hold the Indian and Ceylonese teas have on the world market today, Japan's role in the beginning of the present century as an important pro- ducer and an exporter has faded out. In Japan, as in China, tea was used in the beginning as a medicine and it is only in course of time that it became a national beverage. A legend and a religious ceremony have grown around tea and the customs and manners of tea drink- ing are hallowed by their aura. The Japanese have made tea into a religion and " Teaism is a cult founded on the worship of the beautiful . . . . It is re flected in their (Japanese) porcelain, lacquer, paint- ing, literature . . . . Teaism represents much of the art of Japanese lite. The Chinese tea clubs made no such demands upon the potter and the artist, as did similar gathering in Japan:' (W H. Ukers: All About Tea.) Although tea has the flavour of religion for the Japanese people, it has been relegated to a subsidiary position in the country's agricultu- ral economy. Tea is very often in- terplanted with mulberries and plums. The plantation is done on the lower slopes of the hills, though it has not been unsuccessful even on the level plains, provided drainage is adequate. '['he famous Uji tea gardens are chiefly located on the plains and cultivation is carried on there under an artificial shade, the result being a high quality tea of a dark green colour,, chiefly grown for home consumption. Picking of leaves commences at the end of third or fourth year after planting, the well-renowned Japans being pluc.k- ed from the eighth to the fifteenth year. The normal life of a bush is twenty-five years. There are usually three pickings in a year and some- times a fourth one, which yields only poor quality leaves. Among the principal tea producers of the world, Japan occupied, dur- ing the pre-war years, a position next to China, India, Ceylon and Netherlands East Indies. Her aver- age production of tea in 1935-39 amounted to 114.4 million lbs, the bulk of it comprising green tea. In 1041 when her output was at the peak level of 136.5 million lbs. Japan's share in world production (excluding China for which figure' are not available) was 12 per cent. Production declined during the war- vears. touching the lowest ever re- corded figure of 47.2 million lbs in 1946). In the post-war period, how- ever, tea output began to move up and reached 77.4 million lbs in 1950. During January-July 1951 it was 03.2 million lbs. Japanese tea may be classified into lour kinds: (i) Hikacha or Yencha, a high quality powdered tea used on ceremonial occasions; (ii) Green tea, subdivided into Gyokuro and Sencha, the latter, though inferior to the former in quality, accounting lor the bulk of home con- sumption; (hi) Bencha. an admixture of previous season's leaves and withered stalks and chopped twigs; and (iv) Black tea. Japan's contribution to the world tea supply is in respect of green tea which, from the early Years of the present century to the outbreak of the Second World War, had a great hold upon the popular taste in the American Continent and indeed, certain grades of Japans enjoyed a long-standing reputation abroad. In spite of Japan being the prin- cipal producer of green tea, the growing importance of black tea in the overseas markets has been brought home to Japanese producers as a result of increasing black tea. imports into the USA in preference to green tea. The Japanese Covern- inent and private enterprise have been giving encouragement ever since 1933 tor the manufacture of black tea in order to compete with supplies from other South-East Asian countries. From the negli- gible output in the 'twenties, Japan increased her black tea manufac- ture to a tenth of her total tea pro- duction in 1937. During the war- years, production of black tea dwindled owing to the loss of her foreign markets and to her being a consumer of green tea. It was resum- ed at the end of the war and from 2 per cent in 1948, it went up to 6 per cent of total tea production in 1950. The accompanying table will indicate the growing importance of black tea manufacture in Japan. It is believed that good blacks can be manufactured from Japanese leaves, if the same is followed as in China where a very full fermenta- tion takes place in the leaves. All varieties of tea come from the same plant, but have a different taste as a result of the chemical treatment given to the leaves after plucking. If the leaves are fermented, they turn to black tea; if unfermented, the result, is green tea. An autho- rity on the chemistry of tea observes; '' At Shizuoka, I saw a small factory where they were making black tea in the same style as in India, i.e., with a definite period during which the rolled leaf was put in a cool place to ferment before it was fired. I believe the black tea thus made was not a success, perhaps because of low temperatures. When the temperature gets below 70 F in Darjeeling, it is found that the fer- mentation takes so long that the tea is not good. However, I see no reason why Japan black tea should not be as good as China black tea, if manufactured in the China wav." (C. R. Harler quoted by W. H. Ukers op cit ). No doubt. Japan tried to increase her exports in the pre-war period, but her home consumption had been steadily increasing. The per capita consumption of tea in the pre-war years was estimated at less than a lb; by 1940 it had gone up to 1.3 lbs. During the early war-years there is every reason to suppose, that the in- ternal consumption was greatly in- creasing as indicated by the ever- widening gap between the figures of production and exports, though the increase in population has again brought down the per capita con- sumption to less than a pound in .the post-war period. The export of Japanese tea on a commercial scale began in the latter half of the nineteenth century when it was bartered for calico and other products. Due partly to the direct ocean link with America and partly to the American preference for green 182 February 16, 1952 THE ECONOMIC WEEKLY K. Murti

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Page 1: Revival of Japanese Tea Industry - Economic and Political Weekly

Revival of Japanese Tea Industry

IN view of the impregnable ho ld the I n d i a n and Ceylonese teas

have on the w o r l d market today, Japan's role in the beg inn ing of the present century as an impor t an t pro­ducer and an exporter has faded out . In Japan, as in Ch ina , tea was used in the beginning as a medicine and it is only in course of t ime that it became a nat ional beverage. A legend and a religious ceremony have grown around tea and the customs and manners of tea d r i n k ­ing are ha l lowed by their aura.

The Japanese have made tea in to a rel igion and " Teaism is a cult founded on the worship of the beaut i ful . . . . I t is re flected in their (Japanese) porcelain, lacquer, pa in t ­ing, l i tera ture . . . . Teaism represents much of the art of Japanese l i te . The Chinese tea clubs made no such

demands upon the potter and the artist, as d i d similar gather ing in J a p a n : ' (W H. Ukers: All About Tea.)

A l t h o u g h tea has the flavour of re l igion for the Japanese people, it has been relegated to a subsidiary posit ion in the country 's agr icu l tu­ral economy. Tea is very often i n -terplanted w i t h mulberries and plums. The p lan ta t ion is done on the lower slopes of the hi l ls , t hough it has not been unsuccessful even on the level plains, provided drainage is adequate. '[ 'he famous Uji tea gardens are chiefly located on the plains and cu l t i va t ion is carr ied on there under an ar t i f ic ia l shade, the result being a h igh qual i ty tea of a dark green colour,, chiefly g rown for home consumpt ion . P ick ing of leaves commences at the end of t h i r d or four th year after p lan t ing , the wel l - renowned Japans being pluc.k-ed f rom the e ighth to the f if teenth year. T h e normal life of a bush is twenty-five years. There are usually three pickings in a year and some­times a f o u r t h one, w h i c h yields only poor qua l i ty leaves.

A m o n g the p r inc ipa l tea producers of the w o r l d , Japan occupied, dur ­ing the pre-war years, a posi t ion next to Ch ina , I n d i a , Ceylon and Netherlands East Indies. H e r aver­age p roduc t ion of tea in 1935-39 amoun ted to 114.4 m i l l i o n lbs, the b u l k of i t compr is ing green tea. In 1041 w h e n her o u t p u t was at the peak level of 136.5 m i l l i o n lbs. Japan's share in w o r l d p roduc t ion (exc lud ing C h i n a for w h i c h f igure ' are not avai lable) was 12 per cent.

Product ion declined d u r i n g the war-vears. touch ing the lowest ever re­corded figure of 47.2 m i l l i o n lbs in 1946). In the post-war per iod , h o w ­ever, tea ou tpu t began to move up and r e a c h e d 77.4 m i l l i o n lbs in 1950. D u r i n g January-July 1951 it was 03.2 m i l l i o n lbs.

Japanese tea may be classified into lour k inds :

( i ) Hikacha or Yencha , a h igh qua l i ty powdered tea used on ceremonial occasions;

( i i ) Green tea, subdivided in to Gyokuro and Sencha, the latter, though infer ior to the former in qua l i ty , account ing lo r the bulk of home con­sumpt ion ;

( h i ) Bencha. an admix tu re of previous season's leaves and wi thered stalks and chopped twigs ; and

( i v ) Black tea. Japan's con t r i bu t ion to the w o r l d tea supply is in respect of green tea w h i c h , f rom the early Years of the present century to the outbreak of the Second W o r l d W a r , had a great hold upon the popular taste in the A m e r i c a n Con t inen t and indeed, certain grades of Japans enjoyed a long-standing repu ta t ion abroad.

In spite of Japan being the p r i n ­c ipal producer of green tea, the g rowing impor tance of black tea in the overseas markets has been brought home to Japanese producers as a result of increasing black tea. imports in to the U S A in preference to green tea. T h e Japanese Cove rn -inent and pr iva te enterprise have been g iv ing encouragement ever since 1933 tor the manufacture of black tea in order to compete w i t h supplies f rom other South-East Asian countries. F r o m the negl i ­gible o u t p u t in the ' twenties, Japan increased her black tea manufac­ture to a tenth of her tota l tea pro­duc t ion in 1937. D u r i n g the war-years, p roduc t ion of black tea d w i n d l e d o w i n g to the loss of her foreign markets and to her being a consumer of green tea. It was resum­ed at the end of the w a r and f r o m 2 per cent in 1948, it went up to 6 per cent of to ta l tea p r o d u c t i o n in 1950. T h e accompanying table w i l l indicate the g r o w i n g impor tance of black tea manufac ture in Japan.

It is believed that good blacks can be manufac tu red f r o m Japanese leaves, if the same is fo l lowed as in C h i n a where a very f u l l fermenta-

t ion takes place in the leaves. A l l varieties of tea come f r o m the same p lant , bu t have a different taste as a result of the chemical t rea tment given to the leaves after p luck ing . If the leaves are fermented, they tu rn to black tea; i f unfermented , the result, is green tea. An autho­r i ty on the chemistry of tea observes; '' At Shizuoka, I saw a small factory where they were mak ing black tea in the same style as in I n d i a , i.e., w i t h a definite period d u r i n g w h i c h the rol led leaf was pu t in a cool place to f e rmen t before it was f ired. I believe the black tea thus made was not a success, perhaps because of low temperatures. W h e n the temperature gets below 70 F in Darjeel ing, it is found tha t the fer­menta t ion takes so long tha t the tea is not good. However , I see no reason w h y Japan black tea should not be as good as China black tea, if manufac tured in the Ch ina wav . " ( C . R . H a r l e r quoted b y W . H . Ukers op c i t ) .

No doubt . Japan t r i ed to increase her exports in the pre-war pe r iod , but her home consumpt ion had been steadily increasing. The per capita consumpt ion of tea in the pre-war years was estimated at less than a l b ; by 1940 it had gone up to 1.3 lbs. D u r i n g the early war-years there is every reason to suppose, tha t the i n ­ternal consumpt ion was greatly i n ­creasing as indicated by the ever-w i d e n i n g gap between the f igures of p roduc t i on and exports, t h o u g h the increase in p o p u l a t i o n has again b rought d o w n the per capita con­sumpt ion to less than a p o u n d in .the post-war per iod .

T h e export of Japanese tea on a commerc ia l scale began in the lat ter ha l f of the nineteenth century w h e n i t was bartered for calico and other products . D u e pa r t l y to the d i rec t ocean l i n k w i t h A m e r i c a and p a r t l y to the A m e r i c a n preference for green

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February 16, 1952 THE E C O N O M I C W E E K L Y

K. Murti

Page 2: Revival of Japanese Tea Industry - Economic and Political Weekly

T H E E C O N O M I C W E E K L Y February 16, 1952

tea, the U S A was, f r o m the beg in ­n i n g , the best customer of Japan . T o w a r d s the end of the last cen­t u r y , the US offtake of Japanese tea represented near ly h a l f of her tea impor t s . T h e Japanese exports ex­panded f r o m the beg inn ing o f the present cen tury to the end of the F i r s t W o r l d W a r , the annua l ship­m e n t averaging 50 m i l l i o n lbs d u r ­i n g 1914-18. T h e U S A h a d her first taste of b lack tea d u r i n g the F i r s t W o r l d W a r a n d as a result of the vigorous p ropaganda for I n d i a n tea i n t ha t coun t ry , impor t s o f Ja­panese tea d r o p p e d to 17 m i l l i o n lbs on an average in the decade 1919-1928. To revive her expor t t rade , J a p a n C e n t r a l T e a Associat ion launched in 1926 a five-year tea adver t i s ing c a m p a i g n i n the U S A w i t h good results. Expor t s shot up to 30 m i l l i o n lbs in 1932, a n d steadi­l y increased to 52 m i l l i o n lbs i n J939- Japan was one of the f o u r l ead ing exporters i n 1939, a l o n g w i t h I n d i a , C e y l o n and Ne the r ­lands East Indies . At the end of the war , J apan increased her exports , w h i c h a m o u n t e d to 16 m i l l i o n lbs i n 1950—the highest recorded i n any year i n the post -war p e r i o d . T h e share of exports to t o t a l p r o d u c t i o n was a fifth in 1950 as compared w i t h a t e n t h in 1942 a n d a t h i r d d u r i n g 1935-39.

Expor t s of Japanese blacks began w i t h a negl ig ible q u a n t i t y in 1933 a n d reached the record f igure o f 14.2 m i l l i o n lbs in 1937. T h e y de­c l ined af terwards, no shipments t a k i n g place in 1948 a n d 1949. E x ­ports were resumed in 1950, a n d a m o u n t e d to a t o t a l of 1.3 m i l l i o n lbs d u r i n g the year.

T h e U S A has always been the best cus tomer fo r Japanese tea. T h e expor t o f Japanese tea t o t he U S A to ta l l ed 4 m i l l i o n lbs in 1949 a n d w e n t up in the f o l l o w i n g year by a m i l l i o n lbs, a s compared w i t h an annua l average of 13.5 m i l l i o n lbs in 1937 a n d 1938. A l g e r i a a n d T u n i s i a w i t h a combined off take of 6 m i l l i o n lbs, M o r o c c o w i t h 2 m i l l i o n lbs a n d C a n a d a w i t h near ly a m i l l i o n lbs were o ther p r i n c i p a l markets fo r Japanese tea in 1950. T h e U n i t e d K i n g d o m was never a n i m p o r t a n t m a r k e t for green tea a n d hence Japanese tea d i d no t f igure p r o m i n e n t l y there. I t was, however , repor ted qu i t e recently, t ha t the Japanese black tea was in offer in the U K marke t for the f i r s t t i m e since the Second W o r l d W a r , i n d i c a t i n g a b i d by Japan to compete w i t h other blacks i n the U K marke t , es­pecial ly w h e n she is able to sell at really compe t i t i ve prices.

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Page 3: Revival of Japanese Tea Industry - Economic and Political Weekly

THE ECONOMIC WEEKLY

N o r t h Borneo " In British North Borneo there are 350,000 people on an area

one-third the size of Britain, but the Colonial Office will not admit Indian and Chinese labour for fear of creating ' another Malaya'. And the Indian Government itself is unwilling to permit indentured emi­gration, and imposes a ban on emigration to most of the areas that would welcome immigration"—W. Arthur Lewis, A Policy for Colo­nial Agriculture.

TH E Co lony o f N o r t h Borneo, whose Governmen t requested

the Government of I n d i a recently to pe rmi t the emig ra t ion of 10,000 I n d i a n families for permanent set­t lement there, is the least k n o w n and least developed of the remain­i n g Br i t i sh terr i tories in South-East Asia, viz. , M a l a y a , Singapore, Sara­wak, Brune i and N o r t h Borneo. Be­fore the war , the (Colony was a Br i t i sh protectorate adminis tered by a Char te red Company . I t was only in 1946 tha t i t became a C r o w n Colony and the U K assumed d i rec t responsibili ty for its governance. Labour , w h i c h fo rmed a p a r t of the Straits Settlements before the war , is now incorpora ted in the Colony of N o r t h Borneo.

T h e present popu la t ion of the Co lony is est imated at 360,000, of w h i c h less t han 20 per cent, i.e., about 70,000, are Chinese and the rest mostly nat ive tribes, the most i m p o r t a n t being the Dusuns, w h o are" prosperous agriculturists . T h e n , there are the head -hun t ing Muruts, w h o fo l low the pract ice of shi f t ing c u l t i v a t i o n , and the sea-faring Ba-jaus. T h e Chinese f o r m the largest a l ien race and are engaged in c u l t i ­va t ion of small holdings, trade and commerce, skil led occupations and government service. T h e rest of the p o p u l a t i o n consists of the small , bu t power fu l , European c o m m u n i t y , a few Indonesians, Malays and I n ­dians. T h e count ry is very t h i n l y popula ted , the highest density being 23 persons to the square mi l e in the West Coast, where about h a l f the p o p u l a t i o n lives.

No estimate of the present I n d i a n popu la t ion in N o r t h Borneo is ava i l ­able. I t was less than 1500 at the census of 1931. T h e Colony's an­nua l repor t for 1949 ment ioned tha t " a few Ind ians , o r ig ina l ly employ­ed in the constabulary, have fo rmed small settlements and many of these have become da i ry farmers in the v i c i n i t y of the p r i n c i p a l towns " .

Economic Resources

T h e i m p o r t a n t p r i m a r y products of N o r t h Borneo are rubber , copra , m a n i l a hemp, tobacco, r ice, sago and t imber . W i t h the except ion o f rice, the others are expor ted , rubber

and copra be ing the largest revenue producers. Coffee, tapioca, maize, g roundnuts , bananas, .soya bean, sugar cane and various types of fruits and vegetables are also g r o w n for local consumpt ion .

O u t of the to ta l area of 19 m i l l i o n acres, the acreage, cleared and c u l ­t iva ted is about 1 ½ per cent. T h e acreage under rice is about 90,000; under rubber about 125,000; under coconuts about 40,000 and under sago about 14,000.

T h e to ta l p r o d u c t i o n o f rice i n 1949-50 season was 35,000 tons, w h i c h was sufficient for four-f i f ths o f the popu la t ion . In the 1950-51 season, however, the y i e ld was only 25,000 tons o w i n g to the late a r r i v a l of rains.

The. booming w o r l d prices fo r p r ima ry products has s t imula ted p roduc t i on and exports of rubber and copra. Rubbe r exports i n ­creased f r o m 19,500 tons in 1949 to 24,000 tons in 1950 and amoun t ­ed to about 21,000 tons in 1951. Expor ts of copra increased f r o m 19,000 tons in 1949 to 31,700 tons in 1950. Product ion of t imber du r ­i n g 1950 amoun ted to 6,237,558 cubic feet of w h i c h 3,750,507 cubic feet were expor ted .

T h e p r i nc ipa l impor ts in to the Colony arc textiles and apparel , provisions, rice, sugar, c iga r ' a n d cigarettes and vehicles. The t o t a l value of exports increased f r o m $ M 3 8 m i l l i o n i n 1949 t o $ M 9 2 m i l l i o n in 1950, and of to t a l impor t s f r o m $ M 3 4 m i l l i o n t o $ M 4 6 m i l ­l ion . ( $ M 1 = 2 sh. 4d . = Re. 1-

9-0)-T h e prosper i ty since the K o r e a n

w a r has been d i e to increased re­venue f r o m the h igh prices ob ta ined fo r rubber. T h e . to ta l government revenue increased f r o m $ M 1 1 m i l ­l i o n i n 1949 t o $ M 1 6 mi l l i ons i n 1950. O f the lat ter , $ M 1 1 m i l l i o n was f r o m customs a n d $ M 1 m i l ­l i o n f r o m in te rna l revenue ( I n c o m e -tax, C o m p a n y tax, licences, e t c . ) . T h e revenue surplus o f $ M 7 m i l ­l i o n was ut i l i sed for recons t ruc t ion a n d development , i n a d d i t i o n t o grants- in-aid o f $ M 3.8 m i l l i o n f r o m the U K Government ( m a i n l y w a r damage compensa t ion) .

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February 16, 1952

I he re-emergence of C h i n a as a p roduce r and exporter o f lea w i l l , no doubt , a f fec t Japan's trade in the green tea consuming countries. In fact , Japan has been fac ing a stiff c o m p e t i t i o n f r o m C h i n a i n the N o r t h a n d West A f r i c a n markets where C h i n a greens are preferred to the Japanese because of the i r lower pr ice . Nevertheless, at no t ime in the last ten or eleven years, has the Japanese tea indust ry been placed in such a favourable posi t ion as it is today.

T h e prospects of w o r l d tea p ro ­d u c t i o n exceeding the d e m a n d in the near fu ture , i f they material ise, are l ike ly to place I n d i a and Ceylon in a pred icament since, it is believed, the cost of p r o d u c t i o n in these' countries is on the. increase and q u a l i t y i s on the decline. I f Japan increases her serviceable black tea manufac tu re at a lower cost, as she has been do ing , she w i l l have a better marke t , p rov ided her supplies are regular and larger. India ' s posi­t i o n as the largest tea expor ter of the w o r l d w i l l not, however, be affected to any appreciable extent . Japanese compe t i t i on w i l l not be acute. Japan is h a v i n g less than a t e n t h of India ' s acreage under tea a n d her p r o d u c t i o n of tea, even in the peak pe r iod , was on ly about a f o u r t h o f the I n d i a n ou tpu t . Fu r ­ther p r o d u c t i o n of black tea in J apan is not l ikely to reach such a m a g n i t u d e as to threaten India ' s h o l d in fore ign markets. Never the­less, i f I n d i a is to m a i n t a i n her h o l d on a i l her t r a d i t i o n a l markets, she mus t offer on ly good qua l i ty tea at a reasonable pr ice.