retro fitness 3
TRANSCRIPT
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Group 1 Frank, Shena, Eddie, Nick
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Frank
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Eric Casaburi- owner and founder
converted from powerhouse gym
Began as a franchise in 2004
Within one year opened 60 Clubs
Since being founded has expanded across the east coast
Quantity of Clubs has increased to become fastest growing franchise in the industry projected 450 clubs open nation wide by 2012
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What We Are?
Retro Fitness is an 80's themed fitness club
geared towards the most pleasant and family oriented gym experience possible
Aimed to be a low cost leader in the gym industry
Advertises a "SuperCrazyLow” enrollment Fee.
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Nick
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What We Do
"More fitness, less money, by providing an exciting and inviting environment for exercising, fitting to any fitness enthusiast’s budget".
Mission Statement
What’s offered at Retro?•50 – 60 pieces of cardio equipment equipped with personal LCD TVs•Retro Movie Theater•Circuit Training•Juice Bar•Locker Rooms
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The Fitness Industry
High demand, fast growing industry
Rising rates of obesity, people turning to exercise?
The fitness industry: Worth $15.9 Billion
25%-50% health membership growth rate in 2010
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The Retro Fitness Franchise
A complete turnkey Business System
An innovative , comfortable, and unique experience
We make exercise affordable for all
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We have over 70 locations in NJ alone !
Although hours at each location vary, most facilities are open from 4 a.m. to midnight Mondays through Fridays, and up to 6 and 7 p.m. on Saturdays and Sundays. Our fitness centers span from 12,000 to 16,000 square feet.
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Shena
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Our Business Strategy Retro Fitness uses the differentiation approach to
achieve our business strategy.
This means our company focuses on gaining a competitive advantage by providing a unique services that other companies do not offer.
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Our Differentiation Strategy
$19.99/mo. membership fees
Variety of equipment
Availability of personal trainers
On site ATM
80s pop-culture theme Each cardio machines has it’s individual LCD TV monitor “Retro Theatre” Retro Blends Juice Bar on site Childcare is available twice a day, @ $3 per child, per visit $2 per visit packages available for 50 visits
Our business initiative is bottom line. With this initiative, we focus on improving the resources we already offer our customers.
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How Our Database Improves
EfficiencyOur network services are provided by a company named ABC Financial in which we use the primary software Data Trak. With this software, we are able to manage many aspects of our business including:
The viewing and updating of member information at anytime, from any location.
member check in,
appointment scheduling,
point of sale transactions.
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Member Check In
Point of Sale
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Appointment Scheduling
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Eddie
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Technological Components
ABC Financial
Self Service KioskData Trak for DesktopsDoor Access SecurityCredit/Debit Card ProcessingE-CommerceEquipment Lease & PurchaseData Management Security
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Self Service Kiosk
Schedule classes, view upcoming appointments, update account information, and make payments.
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More Technological Components
Door Access Security
Control member admittance to your facility using a custom interface.
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Credit/Debit Card Processing
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The Data Base
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Conclusion
What makes Retro Fitness one of the biggest and fastest growing fitness franchise in the east cost.
Differentiation Strategy
Affordable Membership
80's atmosphere
Retro Theater
Smoothie Bar
Amazing customer service
Technology
Hi-Tech Equipments
24 hour phone customer service
Customer information security systems.
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THE END