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Company Profile

Green Hair Care

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Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session

Outline

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Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption

Outline

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Founded ： March 8th (International Working Women’s Day), 2002

Main Products ： Green Hair Care Products

Employees: 108

Sales Channels ： Hair Salons

No. of Customers ： 7,000 salons (approx. 20,000 salons in Taiwan)

Hsinchu

Taichung

Chiayi

Tainan

Kaohsiung

TaipeiTaoyuan

Company Overview

8 Branches provide prompt services

New Taipei

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R&D Brand Communication

Manufacturing OEM/ODM

ExecutiveAdministration

HumanResource

General Affairs

Info. Technolog

y

Administration

Law Affairs

China Sales O’rightDomestic

Sales

BADOGDomestic

Sales

New Taipei Branch

Taoyuan Branch

Hsinchu Branch

Taichung Branch

Chiayi Branch

Tainan Branch

Southern Kaohsiung Branch

Int’l Sales

CEOSteven Ko

Int’l OEM/ODM

Domestic OEM/ODM

Visual Communicatio

n

Marketing

Public Relations

Procurement

Production

Logistics

Quality Assurance

F&A

AC of Branch Office

E-Commerce

Taipei Branch

Northern Kaohsiung Branch

Organization Chart

Div.

Dept.

Branch

62005

2006

2007

Set up 7 branches and ID center

Implemented Barcode & ERP systems

Declared “ Everything is all right” as future prospects. Initiated our devotion to ECO-line & CSR

Sponsored “Taiwan Fund for Children and Families” to help poor children

Cleaned Kenting Beach to keep the Earth clean.

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100

Staff

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Sponsored Guo-An for Int’l Junior Football Tournament

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Launched the brand, “BADOG”, to enter pet care market

Milestone

Awarded “The Brand Star”

Executed the “Green Earth” Plan Sponsored “ORBIS Int’l” for saving sight of blindness children.

2008

2009

Awarded “Taiwan Superior Commercial Service Brand” by

Taiwan Ministry of Economic Affairs

2010

1st Company granted “Carbon Foot Print Label” in Taiwan’s Cosmetics Industry

Homeland Construction Project

Sponsored the documentary & book publication of “Home”

SGS ISO9001:2008

UK PAS2050 Foot Print Label

Sight the New Green Salon

Reforestation Project

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“right” means everything is right, good and appropriate. Gray represents our steady and sensible business concepts.

Logo Meaning

“O” means all and perfect. It symbolizes the green Earth.

Green represents our determination to protect the Earth.

In brief, O’right hopes

everything is all right on the Earth!

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Eco-friendly

理念文化Brand Concept

Natural Pure

Also the criteria for our brand design, development, production and marketing.

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“Natural 、 Pure 、 Eco-friendly” Emphasize the balance between people and nature.

經營策略Brand Concept

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Company Overview & Brand Concept

Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session

Outline

11Green Hair Care

綠色產品Green Product

O’right puts green concepts into products,

from materials, ingredients, designs and activities.

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Natural Organic IngredientsUse ECOCERT and USDA organic ingredients, harmless to the nature.

綠色產品Green Product

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Eco Design

We make a great difference in product design.

It looks simple but unique. Also, it’s eye catching.

綠色產品Green Product

Recyclable bottles - HDPE

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Food grade packaging

Eco DesignRecyclable bottles- PETG

綠色產品Green Product

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Eco Design

FREN eco-handbags

綠色產品Green Product

Reduce the use of 100,000 paper bags.

Save 90 trees every year.

Biodegradable materials.

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Eco Design

Green Mark ECO-Carton, made of 80% recycled paper.

綠色產品

Taiwan Eco Symbol

Green Product

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Eco Design

Use eco-airbags instead of Styrofoam. Not only save the space but also reduce the pollution.

綠色產品Green Product

LDPE 4 recyclable material

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Eco Material

Soy ink printing + ecology paper

碳 足 跡 產 品Green Product

All the marketing materials such as catalogues, leaflets are printed by ecology paper and with soy ink.

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Value-creating - Green Product

Eco-labelBoth sticker and printing ink are certified by SGSRoHS compliance

產品理念Green Product

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搶 救 日 月 潭

Illustration of Sun Moon Lake covered by a great number of plastic bottles.

Green Product

Save Our Lake

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Reduce Carbon Emission: Dimethicone Free, Blow-dry time shortened.

Electricity usage reduction on hair dryer, diffuser & air-con.

Conserve Energy & Water: With fine lather, easy to rinse off.

Save LakesGreen Product

ECO-Packaging Innovation

1st company obtains the shampoo packaging patent in Taiwan.

Patent No.: D133527

A 10-Liter package equals 25 bottles of 400ml shampoo

O’right saves 120,000 bottles per year!!

10 Liter 400 ml

= 25 X

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- White Tea Hair Treatment Set - Gingko Hair Treatment Set

With ECOCERT or USDA organic ingredients, providing excellent anti-oxidization. Its professional deep repairing benefits restores hair strength and elasticity.

Innovative ice treatment – for summer use: Chill Hair Treatment set to 5-10 ℃ for an instant cooling effect that helps tighten hair scales with excellent results.

Warm treatment – for autumn and winter use: Soak Hair Treatment set in 35-40 ℃ warm water for a cozy, comforting experience. It also helps to restore hair moisture.

產品理念Green Product

Innovative Product & Service - ECO Organic Hair Repair

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 → Reduces 46,716,000 kg CO2 of emissions per year.

 → Equals to plant 4,246,909 trees for the Earth per year.

 → Equals to the forest size of 4,576 FIFA World Cup stadiums.

Calculation Formula: Having a hair treatment for 15 min. with 1000W hair steamer, emits 0.1557 kg of CO2

1000W × 0. 25 hr (15 min) ÷1000 = 0.25 KWH0.25 KWH x 0.636 kg = 0.1557 kg

If Taiwan hair salons all used steamers for hair treatment, the total CO2 emissions would be 46,716,000 kg per year.(0.1557 kg ＋ 0.2336 kg) × 500 (person-time)× 12 months × 20,000 salons

=46,716,000kg If Taiwan hair salons all used O’right Eco Hair Treatments, it would equal to plant 4,246,909 trees for the Earth per year. 46,716,000 kg ÷ 11 kg = 4,246,909 trees

Innovated Eco Hair Treatment

Green Product

Cost down

Serve more customers at a time

Save Energy No cost for hair steamer

Value Up

Plug off , Low CO2 & ECO

Lowest CO2 Hair Treatment Raise customer’s satisfaction

Organic White Tea/ Ginkgo Hair TreatmentCarbon Footprint ECO Hair Treatment

Creates More Values and Hair Treatment Profits!

NTD1,000 → NTD1,200~1,500

Raise Hair Treatment Pricing (long hair)

Value up － Cost down＝ More margins

Innovated Eco Hair Treatment

Green Product

=USD35 → USD40~50

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Innovative Product & Service

General Cold Perm Lotion

Unhealthy & Damaged hair

ECO Cold Perm Lotion

Healthy & Shiny Hair

ECO Cold Perm Lotion BRINGS:

Consumer: A healthy & shiny hairSalon: Energy & Money saving, environmental protection

產品理念Green Product

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Barcode System

Each product comprises 2 barcode labels. origin of raw materials →production→ delivery→ marketing→ quality trace.

Product Control

Product Information TraceabilityBarcode

International barcode (POS)

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Company Overview & Brand Concept Green Product & Product Control

CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session

Outline

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價值創造CSR

Corporate Social Responsibility

Focus on public welfare activities of Future Generation Concern in marketing campaigns.

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二、 管理維護品牌行銷密集度

Taiwan Fund for Children and Families Program:

In 2007, we sponsored US$455,200 worth of products and cash to help impoverished children and foster the next generations.

CSR

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二、 管理維護品牌行銷密集度

ORBIS Program:

Cooperate Sponsors:

In 2008, we sponsored ORBIS US$627,600 worth of products and cash for saving sight of blindness children.

CSR

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二、 管理維護品牌行銷密集度CSR

Sponsored Guo-An Elementary School attend International Junior Football Tournament in 2009.

Homeland Construction Project

CSR

In 2010, we sponsored “Association of Pingtung Indigenous Culture and Education” to rebuild joyful learning environments for children in typhoon-stricken regions with US$214,400 worth of products and cash.

Homeland Construction

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二、 管理維護品牌行銷密集度CSR

CSRFocus on Green Activities in marketing campaigns.

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二、 管理維護品牌行銷密集度

In 2008, we went to Kenting Beach to keep environment.

CSR

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”HOME”- DocumentaryIn 2009, we sponsored the premiere of “HOME”.

Invited 1,200 customers to participate and make the Eco Promise together. “We love the earth, we keep it green!”

CSR

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HOME 贊 助 廠 商

Gucci Organic T-shirtO’right Cleansing Set

Sponsor list of HOME:

Limited Edition

CSR

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二、 管理維護顧客關係管理

O’right Customers

CSR

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價值創造CSR

“ HOME” - Book Support the concept of saving the Earth - We all have the power to change.

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社會企業責任CSR

“ HOME” - Book To show our continuous support, we sponsored the publication of the continuation of “Home”. It helps us understand what we can do to make our Earth greener and better.

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社會企業責任CSR

“ ±2℃” – Taiwan’s first documentary of environmental

protection In 2010, we sponsored the DVD duplication of “±2 ” ℃ .To advocate the importance of environmental protection and send to the customers as complimentary DVDs.

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2010 Sight the New Green Salons

Value CreatingCarbon Neutral PlanCSR

-10 seminars were held in Taiwan- More than 1,700 customers attended

2010 Reforestation Project -O’right cooperated with NTU Experimental Forest

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緣起

Change the world, one step at a time!

In 2010, we sponsored the tree planting activity.

To raise consumers and enterprises’ environmental awareness to create a green homeland.

CSR

Cut Co2 Emissions

17,038 tons/per year

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Outline

Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility)

Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session

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價值創造

Taiwan Vice President (left) with O’right CEO (right)

Value Creating

The press released on Office of the President’s website, Taiwan

The first hair care company awarded “ Taiwan Superior Commercial Service Brand” from government.

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World’s first SME passed “Product Carbon Footprint” verificationWorld’s first bottle of shampoo passed “Product Carbon Footprint” verification

碳中和計畫Value Creating

Taiwan Premier (left) with O’right CEO (right)

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Carbon Tracking

End User

Origin of raw materials (cradle) DeliveryManufacture

Disposal &Recycling (Grave) Customers

Cradle to Grave - Carbon Footprint Verification

Value Creating

From customers use to disposal: 602g

Practical CO2 emission : 789g

EPA labeling requirement: 800g

MaterialsManufacture

Delivery

Disposal & recycling

CO2 EmissionGreen Tea Shampoo (Organic) 400ml

Manufacture & Delivery :187g only

customer use

Value Creating

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Outline

Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating

Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session

Reducing carbon emission from transportationUse local raw materials to reduce international shipping.

Origin of raw material

Manufacture

Carbon neutral factoryBy using solar, wind power and recycled water to reduce carbon emission and the use of energy.

Delivery

“Tree in a shampoo bottle”Using biodegradable materials rather than the recyclable ones.

Deposal & Recycling

Public speaking tourPromoting the importance of keeping environment green to customers.

End UserCustomers

Developing greener and low carbon products.

Cradle to Cradle

51The bottle decomposing and seed sprouting condition depends on the temperature, humidity and nutrients of the soil.

瓶中樹

1 ： Bury empty used Seed Bottle into soil

2 ： 6 months later, bottle starts to decompose.

3 ： Bottle is almost decomposed after 12 months and the seed sprouts.

O’right developed the first shampoo bottle which can grow a tree after being buried into soil.

Carbon Neutral Plan

Tree in the Shampoo Bottle

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瓶 中 樹

0 month 2 months 8 months 12 months

Illustrations of biodegradable plastic bottle decomposing.

Carbon Neutral Plan

Tree in the Shampoo Bottle

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碳中和計畫

Media news of “Tree in the bottle”

CTV

TVBS

ETTV

iSET

UDN Newspaper

Carbon Neutral Plan

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Greener ． Low Carbon

GMP/ Carbon Neutral Factory

• ISO 9001• ISO 14001• ISO 22716• GMP• Green Building• Carbon Neutral Plan

O’right Factory-3D Look

Carbon Neutral Plan

GMP green factory will be completed in 2011. Wind and solar power will be applied to manufacture. Water Recycle System will be designed and included. Make products more eco-friendly and greener.

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Outline

Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan

Green Consumption Q&A Session

Serve competition and snatches of low priced chain stores have made the prices more competitive and margins compressed.

The market will decide what kinds of salon will survive in the trend of green consumption. The demands of green salon will be definitely much more than needs. Consumers are awaiting options from salons.

Dedicate to CSR Marketing and devote to raise consumers’ values & brand image.

Differentiation | Create higher values!

O’right Observation on Hair Salon Industry

Cut CO2|Make more profits!

Energy use and product cost are the key for salons to get more profits.

Charity Activity | Raise Corporation Image!

Green Opportunity | Offer More Options!

Green Consumption

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The Word’s Leading Green Products

SGS ISO9001 Int’l Quality Management System Certification

Taiwan Patent Certification for 5 patents

ECOCERT Organic Ingredient Certification

UK PAS2050 Product Carbon Foot Print Verification

Taiwan Carbon Footprint Certification

USDA Organic Ingredient Certification

Taiwan Superior Commercial Brand

Green ConsumptionGreen Consumption

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• World’s first SME (Small Medium Enterprise) passed “Product Carbon Footprint” verification.

• World’s first bottle of shampoo passed “Product Carbon Footprint” verification.

• World’s first bottle of shampoo passed UK2050 “Product Carbon Footprint ” verification.

• World’s first hair tonic developed according male & female’s needs.• World’s first Eco Bottle of “Tree in the Bottle” launched in 2010.• World’s first hair care brand indicates the percentage of natural

ingredients on product packaging.• Taiwan’s first brand executes Green Supply Chain.• Taiwan’s first hair care brand obtained 5 patents on its shampoo in

Taiwan.• Taiwan’s first company launched the design of “ Seed Paper”.• Taiwan’s first bottle of professional shampoo packaging(10L) obtained

Taiwan’s patent certification

O’right Green Supply Chain makes products BETTER!

Green Consumption

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• Products obtained SGS ISO9001 2008 Int’l quality management system certification

• Products use ECOCERT & USDA organic ingredients• All products use recyclable ECO plastic bottle and food grade ECO bottle• All product bottles printed with RoHS-compliant ECO ink• Use ecology paper and FSC (Forest Stewardship Council) certified paper to

make catalogues• Use soy ink to print catalogues• Use Eco-cartons which made of 80% recycled paper• Use reusable and recyclable airbags to protect goods while shipping.• Product labels and ink passed SGS inspection• Developed Fren Eco handbag

O’right Green Supply Chain makes products BETTER!

Green Consumption

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Q & A