• HEALTHY LIVING: Multi-channel campaign spotlights food, fi tness and OTC brands for NewYear’s weight-loss and smoking-cessation resolutions; includes custom packaging and displays from partnering vendors. Ran under a “Start Strong. Save Big” theme in 2015.

• COLD & FLU: Relevant products spotlighted via secondary merchandising.• SUPER BOWL: Long-running “Game Time” campaign concludes a season-long merchandising

program that launches each August. The fi nale includes in-house and custom P-O-P materials (mostly in grocery departments), sampling events, activity on walmart.com and, in 2015, a sweepswith Hershey Co.’s Reese’s.

• EARTH MONTH: Walmart leverages the month’s designation to drive traffi c to its“Sustainability Leaders” online shop.

• ALLERGY• LAWN & GARDEN• EASTER/SPRING

• SUMMER/4TH OF JULY: A second wave of promotions on grilling needs and seasonalmerchandise before back-to-school activity takes over the marketing plan.

• BACK TO SCHOOL: A massive, multi-channel program that includes exclusive overlaysfrom top CPGs.

• BREAST CANCER AWARENESS: General “pink” marketing isheadlined by an exclusive overlay to Procter & Gamble’s “PanteneBeautiful Lengths” program.

• HALLOWEEN: Themed merchandising, FSIs, features and email blastspromote products such as candy, costumes, cosmetics, decorations anda range of other products.

• COLD & FLU

• HEALTHY LIVING• COLD & FLU• TAX SEASON: Third-party tax preparation kiosks in stores, merchandising of related software

and a communications push to spend refund checks at the chain.• VALENTINE’S DAY: Fueled by a seasonal sign package spotlighting gifts and other

relevant products.• RACE TIME: Timed to NASCAR’s season opener and starring offi cial racing sponsors, the

season-long program benefi ts from a formal partnership inked in 2011. Merchandising levels aretailored to regional NASCAR interest.

• MARCH MADNESS: Feature and display activity has typically revolved around offi cial NCAAsponsors, with the “Game Time” theme returning for some elements.

• EASTER/SPRING: An extensive merchandising effort showcasing confectionery and other basket-fi llers, including many exclusive SKUs. The activity includes a spring-cleaning focus viacustom displays.

• ALLERGY: A spotlight on relevant products via ad space and temporary displays, with no unifying sign package.

• LAWN & GARDEN: Discounts on outdoor living and lawn & garden products.• WOMEN’S HISTORY MONTH: The retailer leverages the month’s designation to drive traffi c

to its “Empowering Women Together” e-commerce shop, which presents products from small women-owned businesses.

• MOTHER’S DAY: Feature and sign activity with a heavy focus on jewelry and other giftables.

• GRILLING: The summer-long marketing campaign shines a spotlight on Walmart’s premium beef offerings via customized displays and various supporting activity, with Clorox Co.’s Kingsford servingas lead partner for several years.

• NATIONAL BIKE MONTH: In-store signs and circular features spotlight bicycles with a growingband of brand supporters including Schwinn and Mongoose.

• FATHER’S DAY: A sign package supported by digitalactivation (in 2015 under a “Gifts for all Dadkind” theme) that puts the spotlight on giftables.

• SUMMER: Themed custom displays, Smart Networkspots and circular features support throughout the season.

• BACK TO SCHOOL• HOLIDAY: In 2015, Walmart began promoting its layaway program earlier than ever.

• COLD & FLU: Promotion for in-store fl u shots is supported by relevant OTC and cleaning brands,which receive a season-long spotlight.

• GAME TIME• GRILLING: An “Up Your Game & Grill” football theme has previously extended the activity

into fall.• HOLIDAY: Annual “Toy Week” includes a “Chosen by Kids” list of top toys from major

manufacturers.

• COLD & FLU• THANKSGIVING: Black Friday gets its own custom P-O-P plan; Cyber

Monday is one of multiple online-only sales events.• HOLIDAY: A huge media and P-O-P program that brings custom

displays to stores and extensive content to walmart.com; incorporatesmultiple exclusive SKUs and other manufacturer-specifi c activity.

• HOLIDAY

• NEW YEAR/SUPER BOWL: A wide-ranging effort typicallymerges the Super Bowl, New Year’s resolutions, house-hold organization plans and bulk-purchase trips.

• EASTER• SPRING CLEANING• EARTH MONTH: The retailer

leverages the month’s designationto heavily promote its Made to Matter collection of sustainable, organic and natural products in stores, in print and online.

• NATIONAL PET MONTH:In-store signage highlights the petdepartment.

• MOTHER’S DAY: A spotlight on gift ideas via seasonalsignage and circulars.

• SUMMER: Season-long merchandising program focuses on productsstorewide; CPG activity includes a heavy dose of co-equity FSIs.

• SUMMER• FATHER’S DAY:A spotlight on gift ideas via circulars and seasonal

signage.• PRIDE MONTH: Target in

2015 introduced a #TakePrideadvertising campaign led by an 80-second TV spot and supported with social media activation.

• SUMMER• BACK TO COLLEGE: A broad program with a focus on electronics

and dorm-room furnishings employs a strong digital component; Chip Ganassi Racing partners provide an exclusive promotion; ads begin trickling out as early as May.

• BACK TO SCHOOL: A corresponding program launching a few weeks later puts a greater emphasis on a bulked-up inventory of apparel, accessories and stationery.

• BLACK FRIDAY IN JULY: An online-only sale.

• BACK TO COLLEGE: Includes after-hours shop-ping events for students atpartnering schools.

• BACK TO SCHOOL• FOOTBALL: Target kicked

off football marketing earlier than ever in 2015 thanks to an exclusive promotion fromPepsiCo’s Gatorade that earned a dedicated endcap.

• BACK TO COLLEGE• BACK TO SCHOOL• FOOTBALL: Typical emphasis on TVs and electronics bolstered by a

cross-merchandising promotion tying in to the annual August video release of EA Sports’ Madden NFL.

• HALLOWEEN: A takeover in the seasonal department boastsplenty of product exclusives; Mars Inc. is typically leadconfectionery partner.

• BREAST CANCER AWARENESS: Very minimal attention tocause-benefi tting products from a handful of vendors, including a brush set from beauty-product partner Sonia Kashuk.

• COLD & FLU: A push for in-store fl u vaccinations in previous yearshas been supported with signage and accompanied by endcap merchandising for OTC products, though activity may change as theretailer sells its pharmacy business.

• THANKSGIVING: A spotlight on the fresh food available in“P-Fresh” stores.

• HOLIDAY: A steady onslaught of sales events with toys, electronicsand exclusive packaged goods receiving the main focus.

• HOLIDAY

• NEW YEAR: Multiple national brands support an integratedcampaign that positions the chain as the place to fi nd all resolutionneeds and “restart your healthy habits.”

• SUPER BOWL: A recurring “Game Day Favorites” campaign typicallygains the support of offi cial National Football League sponsors PepsiCo, Anheuser-Busch InBev and Mars Inc.

• PEOPLE’S CHOICE AWARDS: Offi cial retail partner works annually with program owner Procter & Gamble for a variety of activity.

• VALENTINE’S DAY: Co-mingles typical gift items (e.g., fromHallmark and Lindt) with cosmetics and other ancillary products.

• COLD & FLU: Continues activity that began in August.

• HEART HEALTH MONTH: Supports the American HeartAssociation by offering free blood pressure tests and raising money. General Mills’ Cheerios and PepsiCo’s Quaker are regular participants.

• VALENTINE’S DAY• SUPER BOWL• COLD & FLU

• EASTER: Employs a P-O-P heavy campaign that typically boastsmultiple promotional partners, including Mars Inc.’s Starburst andHershey Co.’s Cadbury.

• MARCH MADNESS: Using its recurring “Game Day Favorites”theme, typically leverages the offi cial National Collegiate AthleticAssociation sponsorships of three manufacturers (Coca-Cola, Hershey and Mondelez International) for a tie-in to the Division I men’s basketball tournament. Also partners with Unilever.

• ALLERGY RELIEF: Launches an “Allergy Relief” campaign as the spring season begins to bloom with support from brands such as Sanofi ’s Allegra and Johnson & Johnson’s Zyrtec.

• COLD & FLU

• EASTER• ALLERGY RELIEF

• MOTHER’S DAY: Employs a consistent theme across multiplemarketing vehicles leading up to the Mother’s Day holiday.

• RED NOSE DAY: The exclusive retailer partner of the charity enlistssupport from manufacturers.

• SUMMER: Showcases essential products to be used in thesummer such as sunscreen, grilling accessories, insect repellent andsnacks/beverages.

• ALLERGY RELIEF

• FATHER’S DAY/GRADUATION:Similar to the Mother’s Day effort, promotes giftsfor both occasions.

• SUMMER

• BACK TO SCHOOL: Utilizes an integrated campaign thattypically launches the week after the Fourth of July. Supportcomes from Johnson & Johnson and Hallmark Cards’ Crayola,among others. Complementary “Get a Shot, Give a Shot” theme promotes immunizations and emphasizes a cause element.

• SUMMER

• BACK TO SCHOOL• COLD & FLU: Kicks off the eight-month season by focusing

on fl u shots. Themed “Get a Shot, Give a Shot” to emphasize acause element.

• COLD & FLU• FOOTBALL: Stages a seasonal “Game Day Favorites” campaign with

support from multiple promotional partners, including alcoholic beverage manufacturers.

• HALLOWEEN: Employs a P-O-P heavycampaign. Support comes from Hersheyand Mars.

• BREAST CANCER: Leverages October’sdesignation as “Breast Cancer Awareness Month” by activating invarious ways including support for Susan G. Komen for the Cure.

• COLD & FLU

• HOLIDAY: Executes a fully integrated campaign with various themes that includes a toy drive in partnership with P&G’s Duracell. In recent years, the chain has temporarily renamed its Register Rewards “Jingle Cash” for the season.

• DIABETES AWARENESS MONTH: Offers free in-store glucosetesting and collects donations for the American Diabetes Associationat checkout. Partners with Wrigley.

• COLD & FLU

• COLD & FLU• HOLIDAY

• NEW YEAR: ExtraBucks loyalty rewards offered on wellnessitems such as weight-loss products, smoking-cessation aids, vitamins and supplements; fi tness advice posted on cvs.com. Beauty brands such as L’Oreal, Maybelline, Revlon, Sally Hansen, CoverGirl, OGX and Neutrogena were featured in 2015 as part of the multi-channel “Happy New You” campaign.

• SUPER BOWL: Programs usually center on purchase incentivesfor multiple brands that offi cially sponsor the NFL, often incorporating custom in-store merchandising displays.

• AMERICAN HEART MONTH: CVS/pharmacy typically hosts free health screenings in-store, conducts social media chats, and distrib-utes a booklet of information and related deals from relevant brands.

• VALENTINE’S DAY: Basic price promotions on standard gifts and related items are the norm. In 2015, CVS deployed a seasonal signage package employing a “Give a Little Love” message with brands such as Hershey, Dove and Russell Stover Candies merchandised on endcap displays in-store.

• ALLERGY RELIEF: ExtraBucks deals and other loyaltypromotions run from early spring through summer, while integrated activity intermingles relevant products from private labels and key national brands – the biggest 2015 activation being GSK’s February launch of Flonase.

• EASTER: CVS dangles loyalty offers on confectionery and other basket-fi llers, which get secondary placement in the seasonal aisle and near checkout, as well as strong feature support.

• MARCH MADNESS: The retailer positions itself as a destination for promotions with offi cial NCAA sponsors, as in the case of 2015’s “Must-Have Madness” campaign that shone a spotlight on multiple cosmetics and personal care brands and ran throughout the tournament.

• ALLERGY RELIEF• EASTER

• ALLERGY RELIEF• MOTHER’S DAY: CVS promotes ExtraBucks and other offers

on typical gift items and holiday needs via emails, features andsecondary merchandising.

• MEMORIAL DAY/SUMMER: A loose themeprovides the backdrop for seasonal merchandising and ongoing brand-specifi c promotions including 2015’s “Hottest Summer Trends” purchase incentive in which the drugstore retailer dangled $5 in ExtraBucks rewards with purchase of $15worth of eligible cosmetics.

• FATHER’S DAY: Fragrances, grooming products and selectconsumer electronics are spotlighted to position the chain as a destination for convenient and/or last-minute shopping.

• SUMMER

• SUMMER• BACK TO SCHOOL: Most typical are ExtraBucks and

“buy-one-get-one” deals on school supplies and personal care products. Also commonly merchandised are furniture and otheratypical but seasonally relevant categories.

• BACK TO SCHOOL• COLD & FLU: A strong push for in-store immunizations is

supported by season-long ExtraBucks offers and other deals on the retailer’s private-label offerings and national-brand remedies.

• BACK TO SCHOOL• COLD & FLU• HALLOWEEN:

Mars Inc. and Hershey have played lead roles in recent years by pro-viding basic feature/display support for seasonal merchandise along with ExtraBucks offers on candy and other treats.

• COLD & FLU• HALLOWEEN

• HOLIDAY: CVS puts a stronger-than-usual focus on general merchandise including electronics and other non-endemic categories,and positions itself as a “one-stop-shop” for last-minute shoppers. Feature and display activity begins well before Black Friday, which gets its own campaign.

• COLD & FLU

• HOLIDAY• COLD & FLU

• NEW YEAR: In 2015, staged a “Happy You Year” cumulative-purchase incentive forloyalty cardholders.

• SUPER BOWL:Circulars leading up to the game highlightparty necessities and bulk-purchase incentives.

• VALENTINE’S DAY:P-O-P materials and circulars spotlight confectionery, greetingcards, and other gift items.

• EASTER: Focuses on confectionery and holiday novelties; also pulls in gardening tools and yard toys as a nod to spring in general. In 2015, the retailer ran an Easter sweeps and a separate Facebook contest with giftcard prizes.

• MARCH MADNESS: Teamed with Coca-Cola in 2015 to run a “Score More” sweepstakes and instant-win game.

• EASTER• ALLERGY RELIEF: wellness+ with Plenti points incentives supported by

brands continue in to May.• CHILDREN’S MIRACLE NETWORK: Annual two-month fundraising

effort gets attention at checkout and in circulars.

• CHILDREN’S MIRACLE NETWORK• MOTHER’S DAY: Deals for confectionery, gift cards and other giftables.• REVLON RUN/WALK FOR WOMEN: The cosmetics brand’s support

of the Entertainment Industry Foundation’s cancer research initiatives gets a boost from a sweepstakes and product deals.

• BEAUTY EXTRAVAGANZA: Runs sweepstakes and contest online viaTwitter and Instagram by presenting multiple beauty challenges users canenter by posting photographs.

• MEMORIAL DAY/SUMMER: A spotlight on outdoor cookware, furniture and other seasonal products; summer-long wellness+ withPlenti rewards deals on food and personal care items.

• NASCAR: Leverages offi cial brand sponsorships for account-specifi csweepstakes and wellness+ with Plenti cardholder incentives.

• ROAD TO HEALTHY SKIN TOUR: Annual cause partnership with theSkin Cancer Foundation consists of informational materials and athree-month mobile tour providing free skin-cancer screenings.

• FATHER’S DAY: The standard spotlight on greeting and gift cards. In2015, Rite Aid teamed with Procter & Gamble to tie in to Father’s Day using a “The World’s Greatest Dad Should Look and Smell Great” themeand offering gift sets.

• SUMMER

• SUMMER• ROAD TO HEALTHY SKIN

TOUR• BEAUTY EXTRAVAGANZA:

Staged four back-to-schoolcontests from July through Augustin 2015.

• BEAUTY EXTRAVAGANZA• ROAD TO HEALTHY SKIN TOUR• BACK TO SCHOOL: Bulked-up

inventory of college needs including TVs, computer accessories and dorm furnishings; basic school supplies and other packaged goods get wellness+ with Plenti points incentives. In 2015 the retailer ran an exclusive “Back to School Done Rite” program with P&G.

• COLD & FLU: Long-term push forin-store immunizations and relevantOTC products gets rolling in storesand circulars.

• BACK TO SCHOOL• COLD & FLU

• COLD & FLU• HALLOWEEN: Seasonal spotlight on confectionery, cosmetics and

costumes also loops in relevant home videos.• BREAST CANCER AWARENESS: A purchase-driven donation

program staged with Revlon includes a Facebook contest andbrand-specifi c incentives.

• AMERICAN PHARMACISTS MONTH: A longstanding promotion askscustomers to vote for their favorite pharmacist.

• HOLIDAY: Fairly extensive but run-of-the-millactivity spotlights cosmetics/fragrance gift setsamong the standard seasonal offerings.

• HOLIDAY

• NEW YEAR: A traditional spotlight on healthy foods homed in on the Simple Truthprivate label line in 2014 and 2015.

• SUPER BOWL: Partnered with NFL sponsors PepsiCo and Mars Inc. in 2015 for aninstant-win game while keeping its long-running “Game Day Greats” theme.

• DAYTONA 500: Rallies dozens of manufacturers to help activate its proprietarysponsorship of NASCAR’s season-starting race through a massive, near-storewide event centered on a bulk-purchase incentive and supported by custom packaging and displays.

• BLACK HISTORY MONTH: Partnered with P&G in 2015 for in-store events activating themanufacturer’s long-running “My Black is Beautiful” platform.

• VALENTINE’S DAY: Incentivizes purchase of third-party gift cards by offering bonus FuelPoints. Displays and circular features support.

• HEART HEALTH MONTH: Displays and circular features promote private-label bloodpressure monitors.

• EASTER: Displays and features spotlight confectionery, seasonal toys and otherbasket fi llers.

• EASTER• MARCH MADNESS: A “March to Savings” bulk-purchase

event involves brands from a bevy of manufacturers, though offi cial NCAA sponsors get spotlight. Other activity emphasizes party needs.

• SPRING ALLERGY RELIEF: Displays and circular activityspotlight OTC products from private-label and national brands

• EARTH DAY: Themed activity spotlights relevant private-label and national-brandproducts.

• ADMINISTRATIVE PROFESSIONALS DAY: Displays promote fl owers, greeting cardsand third-party gift cards.

• SUMMER/GRILLING: Circular features and displays put an early spotlight onseasonal needs.

• SPRING ALLERGY RELIEF

• HONORING OUR HEROES: Ditched its standard scale event benefi ting the USO in2015 in favor of soliciting in-store donations. Partnered with Coca-Cola for an exclusivecause-based overlay to “Share A Coke” in 2014 and 2015.

• 2X FUEL POINT WEEKENDS: Taps into summer traveling by offering loyalty cardholders bonus rewards on grocery purchases made Friday through Sunday.

• GRADUATION: Spotlights prepared foods for parties.• RED, WHITE & BARBECUE: A massive campaign launched in 2015 spotlights grilling needs

through multiple sweepstakes and customized brand displays.

• 2X FUEL POINT WEEKENDS• FATHER’S DAY: Themed displays incentivize third-party gift card purchases with

bonus Fuel Points.• RED, WHITE & BARBECUE: Activity spikes ahead of the 4th of July.

• 2X FUEL POINT WEEKENDS• BACK TO SCHOOL: 2015 activity included a sweepstakes from General Mills leveraging

the manufacturer’s “Box Tops for Education” cause platform, plus a seasonal microsite hosting recipes from major CPGs. Digital coupons for hundreds of SKUs drive a standard sales event.

• RED, WHITE & BARBECUE

• BACK TO SCHOOL• LABOR DAY: Circular features promote perimeter department offerings, beverages,

grilling needs and snacks.

• BACK TO SCHOOL• FOOTBALL/TAILGATING: Partnered with several CPGs in 2015 for a themed sweep-

stakes. Digital content and circular features employ the retailer’s long-running “Game DayGreats” theme.

• ROSH HASHANAH: A spotlight on kosher products in recognition of the Jewish New Year.• BREAST CANCER AWARENESS: Roughly 50 brands join the annual “Sharing Courage”

program by providing pink packaging and custom displays; General Mills takes a leading rolewith donations triggered by social media activity.

• HALLOWEEN: Standard merchandising of holiday needs, with the display attention givento confectionery, beverages and snacks.

• BREAST CANCER AWARENESS• HALLOWEEN• CELIAC AWARENESS MONTH: Gluten-free products get attention in circulars.

• THANKSGIVING/ HOLIDAY: Seasonalactivities launch with in-store open house events; incentivizes purchase of third-party gift cards by awarding bonus Fuel Points.

• HOLIDAY: Additional cause components from major CPGs spiced up the annual“Bringing Hope to the Table” campaign in 2015. Seasonal SKUs receive plenty of secondary display space.

• NEW YEAR’S EVE: Circular features primarily promote seafood and party platters.

• SUPER BOWL: Focuses mainly on bakery goods, prepared foods and bulk-purchase incentives.

• MONOPOLY: A multi-faceted promotion that centers on a collect-and-win game and is supported by a volley of in-storeP-O-P materials, circular features and digital marketing.

• VALENTINE’S DAY: Activity includes a strong P-O-Pcomponent, often emphasizing the fl oral department along withgifts and greeting cards while looping in national brands.

• FROZEN FOOD MONTH: Promotes frozen fare in circular features; has previously offered a coupon booklet with purchaseof a freezer; also has run chain-specifi c sweepstakes.

• ST. PATRICK’S DAY: Circular and online activity spotlightsrelevant products.

• EASTER/PASSOVER: Focus on confectionery and noveltyitems; Kosher and unleavened foods receive attention as well.

• SPRING: Heavy circular promotion for grilling needs

• HUNGER IS: Cause campaign to help solve childhood hungerinvites consumers to donate at stores or online.

• MOTHER’S DAY: Circular support for typical holiday buysincluding gift cards and fl oral arrangements.

• GRADUATION: Promotion for bakery goods and preparedfoods.

• MEMORIAL DAY/SUMMER: Category-specifi c promotionssupported by exclusive programs from manufacturers. Focus ongrilling and backyard entertainment.

• FATHER’S DAY: Delivers purchase incentives on gift cardsand grill fare.

• DAIRY MONTH: Some chainsrun contests, others solicit donations for Feeding America’sGreat American Milk Drive.

• BEST ROAD TRIP EVER: A caption contest awarding a car sponsored by multiple manufacturers including PepsiCo, Mondelez International andEarthbound Organics.

• 4TH OF JULY/SUMMER: Holidaymarketing typically entails big bulk-purchase and Gas Rewards incentives.

• ANNIVERSARY SALE:Offers bulk-purchase incentives.

• BACK TO SCHOOL:Focus on General Mills’ “Box Tops for Education”cause program.

• BACK TO SCHOOL• FOOTBALL/TAILGATING: Activity centers on tailgating and

cookout themes.• COLD & FLU: Grocery discounts with pharmacy immunizations

throughout winter; tactical focus is on pre-shop.• HUNGER IS: In 2015 the retailer activated the cause campaign

in fall with in-store signage.

• COLD & FLU• HALLOWEEN: Focus on seasonal produce, confectionery

and beverages.

• THANKSGIVING: Activities include “Black Friday” three-daysales, a turkey price guarantee with price matching and requestsfor donations to local food banks at checkout.

• HOLIDAY: Bulk deals and bakery focus continue throughoutthe season.

• HOLIDAY

• NEW YEAR: Periodic “Gigantic Stock-UpSale” theme encourages post-holiday purchases. In 2015, grocery items with a long shelf-life (such as Campbell’s Soup) were highlighted in circulars under a “Pack Your Pantry” theme.

• SUPER BOWL: Circulars near month’send spotlight party and tailgatingnecessities. Typically activates offi cial sponsorships of the NFL’s New EnglandPatriots and Baltimore Ravens in stores.

• RETURN TO SCHOOL: Circular features reference the post-holiday return toschool and plug the “A+” program, in 2015, spotlighted General Mills’ “Box Tops for Education” cause program.

• VALENTINE’S DAY: Begins expected focus on confectionery and incentives forgift and greeting card purchases.

• BLACK HISTORY MONTH: “Profi les in Excellence” booklets recognizeAfrican-American achievements without corresponding product deals.

• AMERICAN HEART MONTH: Circular features and website activitypromote heart-healthy SKUs and tips. In-store nutritionists provide additionalsupport and information.

• VALENTINE’S DAY

• EASTER/PASSOVER: Features and displays showcase fresh and packaged mealsolutions, basket-fi llers and other products; Jewish holiday gets strong feature and display support as well.

• ST. PATRICK’S DAY: Circulars spotlight products for holiday meals and parties.• FROZEN FOOD MONTH: Multiple bulk-purchase incentives are usually

supported by manufacturer- or brand-supplied offers.• MARCH MADNESS: Circular features tout bulk-purchase incentives that tie in

to the NCAA’s men’s basketball tournament.

• TRIPLE WINNER: Evergreen fundraiser (since 1991) benefi ting pediatric cancer causes; it centers on a storewide instant-win game awarding thousands of free product from hundreds of brands.

• TRIPLE WINNER• MOTHER’S DAY: Standard spotlight on seasonal items has been bolstered by

programs activating P&G’s campaign in recent years.• CINCO DE MAYO: Circular features promote bulk-purchase incentives on party

needs.• MEMORIAL DAY/SUMMER: Barbecue necessities merchandised on endcaps

with a “Summer Grilling Center” theme; circular features tout similar products.• NATIONAL PET MONTH: Department-wide bulk-purchase incentives deliver

discounts on future transactions.• PRODUCE FOR KIDS: Among the handful of retailers that team annually with

nonprofi t Produce for Kids to support Feeding America.• ARTHRITIS MONTH: Circulars highlight relevant aids and remedies.• CHILDREN’S MIRACLE NETWORK: Giant-Carlisle stores collect donations at

checkout to benefi t the nonprofi t.

• SUMMER/4TH OF JULY: Features plug “Independence Day Savings” onprivate labels and national brands and bulk-purchase incentives on frozen SKUsand party needs.

• JUNE DAIRY MONTH: Activates the National Frozen & Refrigerated FoodsAssociation’s campaign in circular features offering department-wide, bulk-purchase incentives. In 2015, stocked an exclusive fl avor of Dannon Light & FitGreek yogurt that spotlighted the campaign.

• BACK TO SCHOOL: Fairly pedestrian activity bolstered in 2015.• SUMMER/4TH OF JULY: Though relatively subdued in recent years, periodic

programs include activation of offi cial sponsorships with MLB’s New York Yankees and Boston Red Sox.

• BACK TO SCHOOL:Seasonal displays from top manufacturers provide theatmosphere in storesthroughout the month. In 2015,ran a bulk-purchase incentive leveraging General Mills’evergreen “Box Tops forEducation” cause program.

• BACK TO SCHOOL: “A+ School Rewards” program typically gets heavy featureand display support once schools are back in session.

• FOOTBALL: Promotions on tailgating/TV viewing needs get a boost throughoffi cial sponsorships of the NFL’s Ravens, Giants and Patriots; “Game On” promosspotlight perimeter fare and packaged goods.

• BREAST CANCER AWARENESS: Dedicates some secondary merchandisingspace to “pink” items from national brands.

• BREAST CANCER AWARENESS• HALLOWEEN: Seasonal aisles load up on candy pallets while features tout deals

on confectionery, snacks and beverages.

• THANKSGIVING/HOLIDAY:Seasonal 16-page booklet distributed in storescarries ads and coupons for numerous brands.

• HOLIDAY: Concurrent Hanukkah effortpresents coupons and deals on Kosher products and other relevant items.

• NEW YEAR: A “Start Your Year Out with Big Savings” event delivers coupons from lead partner Kimberly-Clark and additional manufacturers.

• SUPER BOWL: A value campaign focused mainly on prepared foods and perimeter departments, typically with an exclusive promotion from offi cial NFL sponsor PepsiCo.

• SPECIAL OLYMPICS: A decades-old fundraising campaign with P&G trades coupons for shopper donations.

• VALENTINE’S DAY: A spotlight on greeting cards, confectionery and wine/champagne.

• VIVA ITALIA: An annual multiweek program uses heavy circular and display activity to promote authentic brands and other products used in Italian-inspired cooking.

• AMERICAN HEART MONTH: In-store, circular and digital activity promote store-brand blood pressure monitor and prescription drug services.

• BLACK HISTORY MONTH: Digital activity provides recipes anddownloadable activity sheets.

• EASTER/PASSOVER: Circular and display activity focus on meal needs and basket-fi llers from the perimeter and center store for the Christian holiday, along with kosher favorites for Passover.

• DIABETES AWARENESS: Promotes free workshops offered through store pharmacies.

• SUPER BOWL: Digitally focused activity spotlight party recipes and snacks from a few key brands.

• VALENTINE’S DAY:Confectionery gets most of the attention in stores.

• MARCH MADNESS: Promotions typically lean on offi cial NCAA sponsors to provide the sizzle and substance.

• NEW YEAR: An annual push for home furnishingsand accessories, largely from private labels.

• SUPER BOWL: Generic activity focuses onparty needs.

• VALENTINE’S DAY: Circular, display and digital activity for typical holiday gifts and other needs.

• BLACK HISTORY MONTH: Partners withColgate-Palmolive to host dental health screenings in select stores. The manufacturer also provides themed account-specifi c displays.

• SPRING CLEANING: Circular features spotlight supplies from national brands.

• EASTER: Confectionery and other inexpensive basket fi llers get the space in circulars and stores.

• EASTER• EARTH MONTH: Promotes sustainability

efforts while encouraging reusable bag purchases.

• MARCH FOR BABIES: Annual campaign to benefi t March of Dimes enlists manufacturersfor coupon offers and donations.

• SPRING CLEANING: Displays and circularspromote relevant household products from major brands.

• CINCO DE MAYO: In-store samplingevents for relevant products.

• MOTHER’S DAY: Dedicated circularspotlights packaged foods and drinks.

• SUMMER/GRILLING: Loosely themed,often category-specifi c promotionsthroughout the season.

• SUMMER• PRODUCE FOR KIDS: Among the handful of retailers that team

annually with the nonprofi t to support Feeding America.• FATHER’S DAY: Delivers purchase incentives on perimeter buys.• STORM BASICS: An annual program for hurricane season emergency

needs (batteries, fl ashlights) and non-perishables, with ConAgra Foodsas lead partner.

• SPRING CLEANING: Offers digital coupons for relevant national and private-label products.

• EASTER: Displays, circular features and digital activity promote confectionery, baking needs, gift cards and seasonal products.

• AUTISM AWARENESS MONTH: Stores solicitdonations at checkout for Autism Speaks.

• MOTHER’S DAY: Basic gift ideas promoted in stores and online.

• MEMORIAL DAY/SUMMER:Seasonal merchandiseand outdoor cooking needs are spotlighted.

• NATIONAL PET MONTH:Partnered with NestlePurina in 2015 for a “Pet Dash” campaign. Digital and circular activity promoted private-label andnational brand cate-gory products.

• FATHER’S DAY: Online and feature promotion of grilling tools, apparel and other gift options.

• SUMMER

• MEMORIAL DAY/SUMMER: Circular features and in-store displays promote grilling and picnic needs. In 2015partnered with celebrity chef Patrick Neely for an “Ultimate Family Reunion” contest.

• SUMMER: Themed features emphasize general merchandise and apparel.

• FATHER’S DAY: Men’s personal care products and apparel get the primary focus in features and online ads.

• SUMMER• BACK TO SCHOOL: Uses a “Back to School Sale” theme to highlight

discounts on key categories and runs an annual fundraiser for United Way.• NATIONAL ICE CREAM MONTH: Spotlighted its private-label ice

cream and frozen yogurt with an in-store tasting event in 2015.

• SUMMER• BACK TO SCHOOL• ROSH HASHANAH: Products suitable for

Jewish New Year celebrations get circular and display support.

• FOOTBALL/TAILGATING: “UltimateTailgate Party” effort aligns with snack and beverage brands for sports-themedpromotions and activates the retailer’s own NFL sponsorships. Partners with P&G for a “Tackle Everything” sweepstakes.

• FLU SEASON: Displays promote in-storevaccinations.

• FOOTBALL/TAILGATING• ROSH HASHANAH• FLAVOR EXCURSION: Spotlights internationally inspired packaged

foods through recipes and deals.• HISPANIC HERITAGE CELEBRATION MONTH: Circular activity

promotes traditional Hispanic foods.• BACK TO SCHOOL

• BACK TO SCHOOL: A value-focused program generally steers clear of college needs to showcase basic school supplies, apparel and some grocery products.

• SUMMER

• BACK TO SCHOOL• SUMMER

• BACK TO SCHOOL• HALLOWEEN: Themed

confectionery and snacks enjoy secondary merchandising space with website spotlighting costumes, decor and party supplies along with recipes from major brands.

• SUMMER• BACK TO SCHOOL: A value-focused program

generally steers clear of college needs to showcase basic school supplies, apparel and some grocery products. In 2015 partnered with major CPGs for a fundraiser for Feeding America.

• BACK TO SCHOOL

• FOOTBALL/TAILGATING: Digital and circular activity focuses on party needs from private-label and national brands, with offi cial NFL sponsors receiving special attention.

• HALLOWEEN: Heavily promotes generic, national and private-label seasonal products through in-store, digital and circular activity.

• BREAST CANCER AWARENESS: Circular/display activity usually involves a loose grouping of several brand-driven promotions presented under a general theme.

• HALLOWEEN: The typical focus on general merchandise and candy gets the retailer’s own spin toward perimeter food solutions, although confectionery still enjoys prominent attention.

• FOOTBALL/TAILGATING

• THANKSGIVING/HOLIDAY: Prepared meals and other perimeter department offerings get the primary push, with center-store baking needs running a close second. Recent efforts have included strong digital activation, as well as spotlights on gift cards and the pet department. Sampling events and cause campaigns round out the activity.

• VETERAN’S DAY: Active service members, veterans and their families receive an 11% discount on online and in-store purchases.

• FOOTBALL/TAILGATING

• HOLIDAY: Hanukkah needs get some play amidst the more standardholiday fare.

• HALLOWEEN• HOLIDAY: Activity kicks off with the release of an

“Affordable Holiday Guide” highlighting deals on toysand seasonal decor.

• THANKSGIVING/HOLIDAY: Account-specifi cprograms drive packaged goods sales. The retailer also runs multiple cause campaigns.

• HOLIDAY

• HALLOWEEN: In 2015 received an exclusive sweeps from Coca-Cola Co.’s Fanta.

• HOLIDAY: Activity kicks off with the release of an online and in-store “Toy Book.”

• THANKSGIVING/HOLIDAY: Partners with CPGs for account-specifi c incentives and sweepstakes along with ex clusive seasonal products.

• VETERAN’S DAY: The chain offers a storewide discount for active-duty and retired members of the military and National Guard.

• HOLIDAY

Offers free in-store glucose

designation as “Breast Cancer Awareness Month” by activating in

earlier than ever in 2015 thanks to an exclusive promotion from

Activity centers on tailgating and

• VALENTINE’S DAY: A takeover of the seasonal department boastsproduct exclusives.

• RETRO CEREAL: General Mills supplies exclusive, retrocereal packaging.

• TARGET RACING: Periodic promotions through November activateretailer’s NASCAR and IndyCar sponsorships, with support from multiple vendors.

• LAWN & GARDEN: Merchandising program in the seasonaldepartment.

• MARCH MADNESS: Themed CPG promotions in store and onlinetypically center on a vendor tie-in to NCAA basketball.

• EASTER: A takeover of the seasonal department with plenty of exclusive product offerings and feature support.

• SPRING CLEANING: Household brands tapped for feature anddisplay activity, often involving exclusive promotions.

R ETA I L PROMO G U I D EPUBLISHED AS ASUPPLEMENT BY:NOVEMBER 2015

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800.232.0473 | menasha.com

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