week of december 6, 2015 weekly global retail promo update · men’s style gift guide 32 one day...

WEEKLY GLOBAL RETAIL PROMO UPDATE

WEEK OF

DECEMBER 6 , 2 0 1 5

DEBORAH WEINSWIGEXECUTIVE DIRECTOR - HEAD OF GLOBAL RETAIL & TECHNOLOGYFUNG BUSINESS INTELLIGENCE [email protected] NEW YORK: 646.839.7017 | CHINA: 86.186.1420.3016

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• Toys seem to be Kmart’s focus for gift giving for the second year in a row. Along with toys, Kmart is also promoting fall apparel, shoes and discounted board games.

• There’s not much difference between Target’s promo this week and the one from the same week last year. Once again, the retailer is offering buy one, get one 50% off on top toy brands, both in-store and online.

• Holiday-entertaining suggestions are Walmart’s major focus this time of year. This year, Walmart has extended its promo to 34 pages (from 12 pages last year), offering a wider variety of content and savings.

What’s inside:

WEEKLY YOY PROMO COMPARISON

WEEK OF DECEMBER 6, 2015

FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF DECEMBER 6, 2015Copyright © 2015 The Fung Group, All rights reserved

2015 2014

RETAILER NAME OF PROMOTION PAGES NAME OF PROMOTION PAGES

Merry Gift Sale 6 Big Jingle Sale 4

Super Saturday Sale 10 Super Saturday Sale 8

Friends & Family Sale 20 Macy’s Friends & Family 1

One Day Sale 50 One Day Sale 52

Men’s Style Gift Guide 32 One Day Sale 10

Women Holiday Glamour Guide 12 Extra Special Sale 24

Women’s Fine Jewelry 36 Super Saturday 32

Home Holiday Gift Book 70 Super Saturday 32

Holiday Gift Guide 68

Watch Gift Book 28

Super Buy Jewelry 8

Holiday Fragrance Guide 36

30 Years of I.N.C 15

CFOB: All That Glitters Is Gold 36

Buy One Get One 50% Off: Mix & Match Top Toy Brands 46 Buy One Get One 50% Off: Mix &

Match Top Toy Brands 40

Holiday Gatherings 34 Holiday Entertainment 12

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Retailer 2015 2014

• Just like other retailers, Kohl’s is featuring holiday gift ideas in its current promo.

• This year, the retailer is focusing on cold weather apparel and accessories for the family, whereas the focus was on jewelry during this week last year.

• Kohl’s is offering a $10 Kohl’s Cash Card with a purchase of $50 again this year, as well as an extra 25% off on selected departments.

THE COZIEST GIFTS

• The holidays are soon approaching and JCPenney is promoting gifts, focusing mostly on cold weather apparel and shoes for the family.

• Last year this week, the retailer also focused on holiday-related gift ideas in the clothing department.

• This year, JCPenney is offering $10 off a purchase of $25 or more and an extra 10% off merchandise in selected departments such as furniture and watches, exactly as it did last year.

MERRY GIFT SALE

• Toys seem to be Kmart’s focus for gift giving for the second year in a row.

• Just as it did this week last year, the retailer is featuring top toy choices in its promo this week—and the buy one, get one 50% off deal advertised last year is being promoted this year, too.

• Along with toys, Kmart is also promoting fall apparel, shoes and discounted board games.

MORE TOYS

56 pages

4 pages6 pages

32 pages

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US PROMO YOY HIGHLIGHTS



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Retailer 2015 2014

• Holiday-entertaining suggestions are Walmart’s major focus this time of year.

• As it did this week last year, the retailer is promoting discounted favorite products along with holiday-related recipes.

• This year, Walmart has extended its promo to 34 pages (from 12 pages last year), offering a wider variety of content and savings.

TASTY FAVORITES

• Macy’s is promoting the exact same Friends & Family Sale that it promoted this week last year.

• The retailer is offering an extra 25% off storewide on regular, sale and clearance items.

• Customers can enjoy 10% off electronics, furniture, mattresses and rugs, the same discount that Macy’s offered during this week last year.

FRIENDS & FAMILY

• There’s not much difference between Target’s promo this week and the one from the same week last year.

• Once again, the retailer is offering buy one, get one 50% off on top toy brands, both in-store and online.

• This year, besides toys, Target is promoting holiday giftwrap and partyware.

• Major discounts also apply to cold weather clothing for the family.

MIX AND MATCH

20 pages

34 pages

42 pages

12 pages

1 page

40 pages

US PROMO YOY HIGHLIGHTS



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Retailer Promotions

• At House of Fraser, customers can save up to 30% on selected women’s party clothing and party accessories for the home.

• The retailer is also offering up to 40% off selected men’s knitwear. Brands participating in the promotion include Barbour, Gant, Fred Perry, Lyle and Scott, and Polo Ralph Lauren.

• Additionally, selected toys and Christmas decorations are on sale at up to half off.

PARTY TIME

• Retailer Asda is offering a Christmas Gift Finder on its website, featuring a selection of ideas for those seeking just the right personalized or glamorous gift, or even a present for a superhero fan.

• At Asda’s Big Brand Toy Sale, selected gifts are up to half off.

• Customers can also save up to 20% on selected indoor furniture (online only).

GORGEOUS GIFTING

• Debenhams is offering up to 30% off gifts across many departments.

• Top Christmas Extravaganza deals include 33% off selected Fitbits and 50% off selected Disney Frozen toys.

• On Monday, December 7, the retailer ran a Manic Monday promotion, offering up to half off selected beauty and fragrance items, partywear, toys, electricals and other categories.

CHRISTMAS EXTRAVAGANZA

UK PROMO HIGHLIGHTS



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Retailer Promotions

• Tesco customers can download a free Christmas shopping list and budget planner for holiday shopping.

• The retailer is running promotions of up to half off on clothing and health and beauty, including gift sets.

• Tesco’s Clubcard Boost event, which ends on December 27, allows customers to double their loyalty points.

CHRISTMAS AT TESCO

• John Lewis started its 12 Days of Christmas promotion on Saturday, December 5, with daily offers across departments.

• On Monday, December 7, the promotion featured 20% off women’s, men’s and children’s partywear.

• Additionally, selected Playmobil toy sets, which are exclusive to John Lewis, are up to 20% off until December 11.

CHRISTMAS SHOP

• At the Marks & Spencer (M&S) Christmas Shop, customers can enjoy three-for-two offers on selected toys, cards and beauty gifts.

• M&S traditionally teams up with well-known British celebrities to promote its clothing ranges. This year, the retailer is featuring a women’s clothing line by Rosie Huntington-Whiteley and David Gandy is promoting menswear.

• On Monday, December 7, M&S ran a shopping event exclusive to its Sparks loyalty members, offering 20% off selected clothing, beauty items and homeware.

PREPARE FOR THE FESTIVE SEASON

UK PROMO HIGHLIGHTS


UK WEEKLY PROMO AT A GLANCE


Retailer Channel Promotion Details

In-store Star Wars figure clock: £16.99 (US$27.60)

In-store Roasting pan: £8.99 (US$14.60)

In-store Illuminated beauty mirror: £14.99 (US$24.35)

In-store and Online 20% off selected women’s, men’s and children’s boots

In-store and Online Two for £8 (US$13) on men’s tops

In-store and Online Women’s nightwear: two for £10 (US$16)

In-store and Online 20% off selected baby items

In-store and Online Sarah Jessica Parker fragrance: 55% off (£15, US$24)

In-store and Online 25% off selected iON action cameras

In-store and Online Kids’ clothes: up to half off

30% off selected big and tall menswear

In-store and Online £75 (US$122) gift card with purchase of selected Nespresso coffee makers

In-store and Online 25% off selected fragrances

In-store and Online Women’s Calvin Klein handbags: up to 30% off

In-store and Online Up to half off Phase Eight clothing

In-store Bresser telescope: £69.99 (US$113.71)

In-store Lexibook TV game console: £24.99 (US$40.60)

In-store Fan heater: £9.99 (US$16.23)

In-store and Online Pebble smartwatches: up to 27% off

In-store and Online Three for two on toys and books

In-store and Online Buy one, get one half price on selected jewelry and watches

In-store and Online Up to 50% off selected furniture

In-store and Online 25% off selected Christmas trees

In-store and Online Up to half off selected electrical shavers

In-store and Online Precision exercise bike: 30% off

In-store and Online Teenage Mutant Ninja Turtles playset: 33% off (£66, US$107)

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Deborah Weinswig, CPAExecutive Director - Head of Global Retail & TechnologyFung Business Intelligence CentreNew York: 917.655.6790 | Hong Kong: [email protected]

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week of december 6, 2015 weekly global retail promo update · men’s style gift guide 32 one day...

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