RETIAL NETWORK INC.GOING SOCIAL!

IMKT120_Unit1_WilliamsKyleIndividual Project

Today’s Agenda

EMERGENCE History Integration into the Corporate World

INDUSTRY LANDSCAPE Current Uses Effectiveness Statistics

OPPORTUNITES & BENEFITS Becoming a SocialCorp! The WHY and the HOW

Key Definitions

New Media: a term that refers to computerized digital or network information communication technologies.

Social Media: (a type of New Media) used to interact and build relationships via the World Wide Web.

SocialCorp: a progressive, forward thinking company that has adopted social media effectively, in a way that accomplishes strategic business and communications objectives without compromising the company’s primary obligations as a corporation.

History of Social Media

History of Social Media

Business is about RELATIONSHIPS

Cultivated by:

Connecting with people!

Industry Landscape

Research, in reference to which social networking sites were being used for branding and marketing efforts, conducted on some of the top technology firms in the Richmond, VA uncovered the following:

• 100% of the 20 firms surveyed had both Facebook and Linked accounts.

• 75% of the firms also had Twitter accounts.

• 75% of the firms had social media links on their home page.

• 30% of the firms had YouTube accounts."How Social Media Helps Technology Firms Attract New Business."

Industry Landscape

Encouraging Staff Members

Use Social Media Showcase Work and Products

Welcoming Ideas

Customers help brainstorm BILLIONS of conversations

Opportunities & Benefits

Become a SocialCorp!

NorthWest Tech is a progressive, forward-thinking company that has adopted social media effectively, in a way that accomplishes

strategic business and communications objectives without compromising the company’s primary obligations as a corporation.

WHY Retail Network should become a SocialCorp?

INFORMATION FLOW

ENGAGEMENT

COLLABORATION

HOW Retail Network canbecome a SocialCorp?

Join the Conversation

Command YOUR Message!

Establshing ASocial Media Platform

Works Cited

"The History Of Social Media (1978-2012) [INFOGRAPHIC]." - AllTwitter. N.p., n.d. Web. 17 June 2012.

<http://www.mediabistro.com/alltwitter/social-media-history_b18776>.

"How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. N.p., n.d. Web. 17 June 2012. <http://socialmediatoday.com/daulton- west/315095/how-social-media-helps-technology-firms- attract-new-business>.

Joel Postman. SocialCorp: Social Media Goes Corporate. Berkley, CA. New Riders. eBook.