retail mixes
DESCRIPTION
The retail marketing mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to attract its consumers.TRANSCRIPT
- 1. Retail Mixes
By Jessi Drury - 2. Types of Retail Mixes
Merchandise
Variety
Assortment
Services
Store design, visual merchandising
Location
Pricing
Customer Service - 3. Types of Merchandise
Variety-breadth of merchandise
Assortment-depth of merchandise - 4. Services Offered
What services are important to you? - 5. Store Design visual merchandising
- 6. Location
Location, Location, Location - 7. Pricing
- 8. Customer Service
- 9. Thats all folks!