retail management - cp

8/2/2019 Retail Management - Cp

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RETAIL MANAGEMENT

PROJECT


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MMM

NAME : CHANDRAPRAKASH SINGH

ROLL NO. : 11

SEMISTER : IV


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BIYANI : BACKGROUND

Kishore Biyani is the Managing Director of

Pantaloon Retail (India) Limited and the Group

Chief Executive Officer of Future Group.

K. Biyani led the companys foray into organisedretail with the opening up of the Pantaloons

family store in 1997. This was followed in 2001

with the launch of Big Bazar, a uniquely Indian

hypermarket format that democratized shopping

in India.


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BIYANI- BACKGROUND

It blends the look, touch and feel of Indian

bazars with aspect of modern retail like choice,

convenience and quality. This was followed by a

number of other formats including food bazarcentral and home town.

The year, 2006 marked the evolution of future

group, that brought together the multiple

initiatives taken by group companies in the areas

of Retail, Brand, Space, Capital, Logistics Media.


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BIYANI- BACKGROUND

Kishore Biyani advocates Indianess as the corevalue driving the group. The groups corporatecredo is `Rewrite Rules, Retain Values`.

Kishore Biyani was awarded the Ernst and

Young Entrepreneur of the Year 2006 in theservices Sector and the Lakshmipat Singhania-IIM Lucknow Young BusinessLeader Awardby Prime Minister, Dr. Manmohan Singh in 2006.He was also awarded the CNBC FirstGeneration Entrepreneur of the Year 2006.


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BIYANI - BACKGROUND

Kishore Biyani was born in August, 1961

and is married to Sangita and they have

two daughters.

He recently authored a book, It Happened

In India that captures his entrepreneurial

journey and the growth of modern retailing

in India.


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PRODUCT RANGE AND STORES

1. FASHION

aLL

BIG BAZAR

BLUE SKY BRAND FACTORY

CENTRAL

ESTAM FASHION STATION

LEE COOPER


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PRODUCT RANGE AND STORE

NAVARAS

PANTALOON

TOP 102. e-tailing

Futurebazar.com


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3. Food

Brew Bar

Caf Bollywood Chamosa

Sports Bar

Caf Bollywood Food Bazar


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4 Home and ectronics

5 Telecom and IT

6 Geneal Merchandise7 Leisure and Entertainment

8 Wellness and beuty

9 Books and music


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BIG BAZAAR

IS SE SASTA AUR ACCHA KAHIN NAHI


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BIG BAZAAR

Launched in 2001

78 stores across the country


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TYPE OF STORE

Big Bazaar, a uniquely Indian hypermarket

chain.


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LOCATION

Agara

Ahmedabad Himalya mall , iskon , City mall, Bapu Nagar

Ambala

Ambala cant

Bangalore Salapuria Tower,BMTC Bus Stand, Mysore road, Old

Madras Road, Kathari Guppa


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LOCATION

Bhuvaneshwar

Khrvavelnaker, Patia

Delhi Wazirpur, Inderlok

Durgapur Durgapur city centre

Ghaziabad East Delhi mall (Kaushambi)


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LOCATION

Gurgaon Gurgaon road

Haldia

Durgachowk Hyderabad Maheshwari Palace Mall

Indore Kolkata Hiland Park, VIP Rpad


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LOCATION

Lucknow Saharganj

Manglore Bejaj

Mumbai Kandivali, Lower Parel, Mulund, Mumbai Central

Nagpur Dhantoliwadi Road,

Nasik College Road


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LOCATION

Noida

PuneSolapur Road

RajkotKalayad Road

Sangali

New Pride Multiplex Thane

Ghodbandar Road


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LOCATION

Vizag Station Road

Allahabad M.G. Road

Surart Surat Road

Coimbatore


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SIZE OF THE STORE

Spread over 40,000 to 45,000 sq. ft. well

planned and designed


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PRODUCT RANGE

Apparel

Mens Apparel

. Casual ShirtsFormal Shirts

Jackets

Jeans

Kurtas & Sherwani

Party Shirts


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PRODUCT RANGE

Trousers Sports Wear

Womans Apparels

Hand Bag

Gift Sets

Dupattas

Jeans


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PRODUCT RANGE

Mix & Match

Salwar Suits Skirts

Sleep ware

Tops Trousers


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PRODUCT RANGE

Watches Fast track, Titan, Timex, Citizen, Sonata, Omega, Cube

Health And Personal Body Care, Cosmetics, Health Care

Home and Dcor Office Furniture, Furnishings, Bed Linen, Bath Linen

Consumer Durables Washing Machine, Refrigerator, Iron, Air Conditioner

Kitchen Appliances Food Procesor, Microwaves, Juicer, Mixer Grinder


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PRODUCT RANGE

Kitchen Ware Casseroles, Container, Kitchen Utilities, Cooker

iPod & MP3 Players iPod, MP3, MP4

Home Entertainment Flat T.V., LCD T.V., DVD Player, Home Theatre

Books Comics, Children, Fiction, Nonfiction

Movies English, Hindi, More..


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PRODUCT RANGE

Toys & Games Board Games, Dolls, Soft Toys, Infant Toys, Gaming

Laptops

Sony, HP/Compaq Presario, Lenovo, Apple

Mobiles Nokia, Motorola, Samsung, Sony Ericsson

Cameras Digital Camera, Video Camera, Digital SLR

Memory & Storage Pen Drive, Memory Card

Foods & Grocery


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PRICING POLICY

Adopt the scheme kind of pricing policy normally.

Their pricing policy is seasonal and it varies

depending upon the festivals and several other

occassions. There are lot of promotional prices being offered

to the customers to enhance the sale.

Discounts are also offered to the customers

during the entire year subject to stock clearance

etc.


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CREARTIVE AND

ADVERTISEMENT

Newspapers

T.V. Hoardings


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SWOT ANALYSIS

1. STRENGTH

Assertive leadership by Mr.Kishore Biyani

Good financial support

More retail outlet across the country

Beautiful working atmosphere

Increasing profitability

Flexible and adoptable to meet chalanges.


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SWOT ANALYSIS

2 WEAKNESS

Availability only in cities

Not easily accessible by all people Less numbers of branded products


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SWOT ANALYSIS

3. OPPORTUNITIES

Very good growth opportunity

Future expansion of the stores in India Increasing demand of the retail

Growing fashion consciousness among

people


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SWOT ANALYSIS

4. THREAT

Tough competition

Price war


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RECOMMENDATION

Increase the number of stores in cities

Increase the range of products for better

competition

Prices must be affordable by common

people

Improve on after sale service.


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Thank you

retail management - cp

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