Download - Retail Management - Cp
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RETAIL MANAGEMENT
PROJECT
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MMM
NAME : CHANDRAPRAKASH SINGH
ROLL NO. : 11
SEMISTER : IV
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BIYANI : BACKGROUND
Kishore Biyani is the Managing Director of
Pantaloon Retail (India) Limited and the Group
Chief Executive Officer of Future Group.
K. Biyani led the companys foray into organisedretail with the opening up of the Pantaloons
family store in 1997. This was followed in 2001
with the launch of Big Bazar, a uniquely Indian
hypermarket format that democratized shopping
in India.
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BIYANI- BACKGROUND
It blends the look, touch and feel of Indian
bazars with aspect of modern retail like choice,
convenience and quality. This was followed by a
number of other formats including food bazarcentral and home town.
The year, 2006 marked the evolution of future
group, that brought together the multiple
initiatives taken by group companies in the areas
of Retail, Brand, Space, Capital, Logistics Media.
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BIYANI- BACKGROUND
Kishore Biyani advocates Indianess as the corevalue driving the group. The groups corporatecredo is `Rewrite Rules, Retain Values`.
Kishore Biyani was awarded the Ernst and
Young Entrepreneur of the Year 2006 in theservices Sector and the Lakshmipat Singhania-IIM Lucknow Young BusinessLeader Awardby Prime Minister, Dr. Manmohan Singh in 2006.He was also awarded the CNBC FirstGeneration Entrepreneur of the Year 2006.
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BIYANI - BACKGROUND
Kishore Biyani was born in August, 1961
and is married to Sangita and they have
two daughters.
He recently authored a book, It Happened
In India that captures his entrepreneurial
journey and the growth of modern retailing
in India.
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PRODUCT RANGE AND STORES
1. FASHION
aLL
BIG BAZAR
BLUE SKY BRAND FACTORY
CENTRAL
ESTAM FASHION STATION
LEE COOPER
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PRODUCT RANGE AND STORE
NAVARAS
PANTALOON
TOP 102. e-tailing
Futurebazar.com
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PRODUCT RANGE AND STORE
3. Food
Brew Bar
Caf Bollywood Chamosa
Sports Bar
Caf Bollywood Food Bazar
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PRODUCT RANGE AND STORE
4 Home and ectronics
5 Telecom and IT
6 Geneal Merchandise7 Leisure and Entertainment
8 Wellness and beuty
9 Books and music
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BIG BAZAAR
IS SE SASTA AUR ACCHA KAHIN NAHI
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BIG BAZAAR
Launched in 2001
78 stores across the country
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TYPE OF STORE
Big Bazaar, a uniquely Indian hypermarket
chain.
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LOCATION
Agara
Ahmedabad Himalya mall , iskon , City mall, Bapu Nagar
Ambala
Ambala cant
Bangalore Salapuria Tower,BMTC Bus Stand, Mysore road, Old
Madras Road, Kathari Guppa
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LOCATION
Bhuvaneshwar
Khrvavelnaker, Patia
Delhi Wazirpur, Inderlok
Durgapur Durgapur city centre
Ghaziabad East Delhi mall (Kaushambi)
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LOCATION
Gurgaon Gurgaon road
Haldia
Durgachowk Hyderabad Maheshwari Palace Mall
Indore Kolkata Hiland Park, VIP Rpad
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LOCATION
Lucknow Saharganj
Manglore Bejaj
Mumbai Kandivali, Lower Parel, Mulund, Mumbai Central
Nagpur Dhantoliwadi Road,
Nasik College Road
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LOCATION
Noida
PuneSolapur Road
RajkotKalayad Road
Sangali
New Pride Multiplex Thane
Ghodbandar Road
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LOCATION
Vizag Station Road
Allahabad M.G. Road
Surart Surat Road
Coimbatore
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SIZE OF THE STORE
Spread over 40,000 to 45,000 sq. ft. well
planned and designed
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PRODUCT RANGE
Apparel
Mens Apparel
. Casual ShirtsFormal Shirts
Jackets
Jeans
Kurtas & Sherwani
Party Shirts
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PRODUCT RANGE
Trousers Sports Wear
Womans Apparels
Hand Bag
Gift Sets
Dupattas
Jeans
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PRODUCT RANGE
Mix & Match
Salwar Suits Skirts
Sleep ware
Tops Trousers
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PRODUCT RANGE
Watches Fast track, Titan, Timex, Citizen, Sonata, Omega, Cube
Health And Personal Body Care, Cosmetics, Health Care
Home and Dcor Office Furniture, Furnishings, Bed Linen, Bath Linen
Consumer Durables Washing Machine, Refrigerator, Iron, Air Conditioner
Kitchen Appliances Food Procesor, Microwaves, Juicer, Mixer Grinder
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PRODUCT RANGE
Kitchen Ware Casseroles, Container, Kitchen Utilities, Cooker
iPod & MP3 Players iPod, MP3, MP4
Home Entertainment Flat T.V., LCD T.V., DVD Player, Home Theatre
Books Comics, Children, Fiction, Nonfiction
Movies English, Hindi, More..
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PRODUCT RANGE
Toys & Games Board Games, Dolls, Soft Toys, Infant Toys, Gaming
Laptops
Sony, HP/Compaq Presario, Lenovo, Apple
Mobiles Nokia, Motorola, Samsung, Sony Ericsson
Cameras Digital Camera, Video Camera, Digital SLR
Memory & Storage Pen Drive, Memory Card
Foods & Grocery
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PRICING POLICY
Adopt the scheme kind of pricing policy normally.
Their pricing policy is seasonal and it varies
depending upon the festivals and several other
occassions. There are lot of promotional prices being offered
to the customers to enhance the sale.
Discounts are also offered to the customers
during the entire year subject to stock clearance
etc.
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CREARTIVE AND
ADVERTISEMENT
Newspapers
T.V. Hoardings
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SWOT ANALYSIS
1. STRENGTH
Assertive leadership by Mr.Kishore Biyani
Good financial support
More retail outlet across the country
Beautiful working atmosphere
Increasing profitability
Flexible and adoptable to meet chalanges.
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SWOT ANALYSIS
2 WEAKNESS
Availability only in cities
Not easily accessible by all people Less numbers of branded products
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SWOT ANALYSIS
3. OPPORTUNITIES
Very good growth opportunity
Future expansion of the stores in India Increasing demand of the retail
Growing fashion consciousness among
people
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SWOT ANALYSIS
4. THREAT
Tough competition
Price war
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RECOMMENDATION
Increase the number of stores in cities
Increase the range of products for better
competition
Prices must be affordable by common
people
Improve on after sale service.
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Thank you