retail conference 2011 - michael fox, shoes of prey
TRANSCRIPT
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Keeping up with new technology for business innovation and growth
Michael Fox – Co-founder Shoes of Prey
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What we doWe make women happy. We bring out their creativity and allow them to wear
something they've created for themselves.
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Leveraging technology for innovation and growth
1. Innovation is more important than ever for retailers2. Mass customisation3. Social media4. Augmented reality – trying on clothing in the home5. Sales data mapped on Google Earth6. Developing a culture of innovation
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Innovation is more important than ever for retailers
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Mass Customisation - YouTailor
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Mass Customisation - Chocri
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Mass Customisation - NikeID
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Social Media• Video bloggers
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Facebook Product development Customer feedback Customer service
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Blogging• Shoes of Prey blog
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Blogging• 22michaels.com
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Augmented Reality
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Google Earth Sales Tracking
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Culture of Innovation
Tech Talks
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Insource Tech
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Be prepared for challenges Negative Facebook comments
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Competitors will copy you
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Innovation is the key to success in modern retailing