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Creating  Operational  Effeciencies And  Digital  Transformation  At  Shoes  Of  Prey

Jodie  Fox,  Co-­‐founder  &  Chief  Creative  Officer,  Shoes  Of  Prey

W E W A N T T O G I V E C U S T O M E R S

W H A T T H E Y W A N T , W H E N T H E Y W A N T I T.

F O U N D E R S

W H Y C U S T O M I Z E ?The consumer need has shifted from not only wanting convenient access to products and

services, but to be able to easily find exactly what they want, when they want it. So where did this consumer need come from?

I C A N ’ T F I N D A N Y T H I N G

I L I K E

I W I S H I T C A M E I N A N O T H E R C O L O U R

I T D O E S N ’ T R E A L L Y F I T P R O P E R L Y

T H E Y D O N ’ T H A V E M Y S I Z E

E V E R Y O N E I S W E A R I N G

T H E S A M E T H I N G

I ’ L L J U S T B U Y I T F O R T H E

S E A S O N A N D T H R O W I T A W A Y

I U S E D T O H A V E O N E I L O V E D , B U T

T H E C O M P A N Y D O E S N ’ T M A K E I T

A N Y M O R E

I H A T E S H O P P I N G

P A S TCustom and Local

R E C E N T P A S TIndustrial Revolution

T O D A YMass production

I need a new pair of shoes - I’ll go and see the

cobbler

T H E W A Y W E M A D E

I wish I could buy more shoes more quickly - But I can only buy shoes from a cobbler. That takes too

long

I need a new pair of shoes - I’ll go to

the store

W H A T W E N E E D T O D A Y

I wish I could buy shoes I like that fit well - But I can only buy what’s on

the shelf

T O M O R R O WMass Customisation

P A S TCustom and Local

R E C E N T P A S TIndustrial Revolution

T O D A YMass production

I need a new pair of shoes - I’ll go and see the

cobbler

I wish I could buy more shoes more quickly - But I can only buy shoes from a cobbler. That takes too

long

I need a new pair of shoes - I’ll go to

the store

M A S S C U S T O M I Z A T I O N T A K E S T H E B E S T

C U S T O M Q U A L I T Y M A S S

T O G I V E Y O U W H A T Y O U W A N T, W H E N Y O U W A N T I T.

O P E R A T I O N A L C H A L L E N G E S

T E C H N O L O G Y

M A N U F A C T U R I N G

S H I P P I N G

P A Y M E N T S

C U S T O M E R S E R V I C E

R E T U R N S

Q U A L I T Y A S S U R A N C E

The consumer desire will continue to evolve.

To meet it, we have to observe the friction points and figure out which ones are critical to solve first.

L O O K I N G F O R W A R D

@S H O E S O F P R E Y

@ J O D I E F O X

@ J O D I E A N N E F O X

youtube.com/jodiefox

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