retail asign 2 - central business district(cbd)

8/8/2019 retail asign 2 - Central Business District(CBD)

1/12

Central Business District(CBD)& their comparison with malls

Presented By:

(Retro Co. )

Aman SharmaBhupesh Kumar

Himanshu Bhola

Manish Rana

Ravinder Kaur


2/12

Central Business District

A central business district (abbreviated to

CBD, also called central activities district)

The "CBD" is the central district of a city,

usually typified by a concentration of retail

and commercial buildings.

Higher-than-usual urban density


3/12

If an area meets many or all of the following

criteria, it would probably be considered a CBD: contains specialist shops and branches of majordepartment stores.

contains offices and other professional buildings.

has high pedestrian levels and the greatestparking restrictions.

is the geographical centre of the settlement.

is the area with the highest land value. is well connected by public transport, with largenumbers of passengers.

has high traffic levels.


4/12

CBD Examples

Sector 17


5/12

Store Visited Yougal Sons

Phase 7,Mohali


6/12

About Yougal Sons

Started on: 7 August 2010

No. of footfalls: 180

Store Timings: 10:30 AM 9PM

No. of employees : 50

Product : 10 12 categories

Prices : Normal price and offer seasonal discounts

Promotion Strategy: Print media and small hoardings on the main road

Its a 3 level Showroom, on rent

Having Brand tie ups

Product is replaced if some problem is there

Brands included: Mufti, Numero Uno, Levis, Uni Style, Yankees.


7/12

OUR PRODUCT

FRACHISE

OF

LEVIS


8/12

RETRO CO.

DETAILS OF FRANCHISE

Vertical: Clothing

Required Capital:

Rs 50 Lakh to Rs 5 crore depending on location

No. of Franchise Outlet: 200+ (North Region)

Industry Category: Clothing

Area Requirement: 1000-5000sqft


9/12

RETRO CO.

PREFERRED LOCATION


10/12

RETRO CO.

Comparison of CBD and Malls

CBD

Consists of an unplanned

shopping area around the

geographic points where

transportation converge, is in the

center of the city.

Heavy trafficking due to large

shops & product variety.

Different resources for different

shops.

High crime rate.

Centrally located in a city.

Huge parking.

Not clean environment as

compared to the malls.

Malls

Centrally owned or managed

shopping district that is planned

and competition of the

merchandise selling surrounded

by parking.

Heavy trafficking due to large

product variety.

Co operative planning and use

common resources.

Lower crime rate.

Easy accessibility to highways.

Huge space for parking.

Clean and neat environment.


11/12

RETRO CO.

CBD

Fixed store hours.

High rents.

No such restrictions.

Too much competition

Malls

Inflexible store hours

High rents

Restrictions to what themerchandise sold

Too much competition


12/12

RETRO CO.

retail asign 2 - central business district(cbd)

Documents