resume (oswald)
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CO
CHARLES OSWALD
346 Sweet St. NE
Grand Rapids, MI 49505
P: 616.560.4143
SUMMARY: Marketing professional desiring to be a part of a dynamic team with the purpose of ensuring brand integrity by actively contributing through creative and analytical processes. Skilled in communication, relationship building, project management and delivering market-based research solutions. EDUCATION: Cornerstone University, Grand Rapids, MI Master’s degree in Business Administration Major in Global Mergers and Acquisitions Graduation: May 2014 – 4.0 GPA
ACG Cup Competitor.
Global Studies Program in Israel. Davenport University, Grand Rapids, MI Bachelor’s degree in Business Administration Major in Marketing Graduation: May 2010 – 3.86 GPA
EXPERIENCE: Spectrum Health – Grand Rapids, MI June 2015 – Present | Senior Market Intelligence Analyst
Analysis o Develop corporate intelligence to support
and drive strategic decisions through identifying new trends and growth opportunities.
o Design, conduct and synthesize data into recommendations for senior stakeholders.
o Analyze economic data to quantify competitive impact within relevant markets.
o Proposed program to provide preventative health care to the homeless and increase revenue by $6 million.
Communication o Regularly field research requests and
formulate dashboards to visually display outcomes.
o Turn insights into actionable intelligence and regularly present findings to executives.
o Forge relationships with industry analysts to ascertain relevant research and innovative ideas.
Cornerstone University – Grand Rapids, MI August 2011 – June 2015 | Senior Admissions Counselor
Promotions o Managed and travelled geographical
territory that included 40 countries and 14 states.
o Added $6 million in revenue through increased territory sales of 400%.
o Project management experience through collaboration with marketing on web and print design.
o Regularly gave oral presentations and attended tradeshows.
CO
CHARLES OSWALD
346 Sweet St. NE
Grand Rapids, MI 49505
P: 616.560.4143
Market Research o Leveraged market research to analyze the
scope of opportunity to increase multiculturalism and promote urban diversity.
o Utilized two CRM database systems to regularly collect customer data and target audiences with concentrated messages.
o Increased international student population by 200% and the urban student population by 100%.
o Administered focus groups to develop social media and marketing communication strategies based on insights gained.
Our Daily Bread Ministries – Singapore, Singapore July-October 2010 | International Internship
Copywriting o Edited and adapted 40-80 page Discovery
Series booklets. o Contributed written copy to the
YMIblogging.org website. o Traveled to seven countries to visit
churches and mission agencies to promote the launch of the site.
EXTRA-CURRICULAR ACTIVITIES:
2015-present: Aid refugee families in their establishment to Grand Rapids through local non-profit.
2013-present: Serve at-risk teens through local non-profit.
2011-2015: Served underrepresented youth through the Center for Leadership Development to promote higher education.
2006-present: Traveled to 31 countries to aid in humanitarian relief efforts, fact-finding initiatives and service projects.