ERIN WATERS KUCHERAGRAPHIC DESIGNER

612.803.4333 | erinwaterskuchera@gmail.com626 8th street sw | rochester, mn 55902

WORK EXPERIENCE: GRAPHIC DESIGNER - MAYO CLINICRochester, MN February 2012 - present

• Lead designer for Mayo Clinic School of Health Sciences publication

• Use creative problem solving to design within Mayo Clinic’s brand identity standards

• Responsible for coordinating, scheduling and art directing photo shoots

• Design layouts for printed and digital materials, including magazines, newsletters, brochures, pamphlets, DVD covers and digital pieces

• Manipulate images and layout information in a understandable and visually pleasing way

• Assist with production and design of visual presentations for internal and external use

• Interpret statistical data and translate into visual form including charts, graphs, diagrams and illustrations for presentations and publications

GRAPHIC DESIGNER - CHRISTOPHER & BANKS CORPORATEPlymouth, MN May 2011 - February 2012

• Collaborated with internal departments to develop marketing plan and strategy

• Designed marketing materials including newspaper ads, direct mail pieces, & store signage

• Created email marketing campaigns and promotions, corresponding homepages & banner ads

• Coordinated and designed social media launch

• Analyzed marketing results focusing on refining and enhancing marketing performance outcomes

• Communicated and presented design concepts and mock-ups

DESIGN MANAGER - JUNONIA LTDMendota Heights, MN March 2009 - May 2011

• Designed business materials including new company logo, letterhead, business cards, brand identity

• Created direct mail pieces including catalog layouts, postcards and mailers using brand standards

• Coordinated and designed promotional email campaigns and required artwork

• Facilitated photo shoots, determining photo shoot concepts and elements

• Provided art direction, retouched, color corrected, and formatted images for various applications

• Participant in team meetings and presentations focused on improving design and production

• Demonstrated flexible and effective time management skills under tight deadlines

PRODUCTION ARTIST - INTERNATIONAL DAIRY QUEEN HEADQUARTERSEdina, MN August 2008 - November 2008

• Provided creative direction in development of advertising and marketing projects

• Developed and redesigned external and internal graphic materials

• Assisted in updates of the Dairy Queen Intranet site

• Coordinated prepress, production, file preparation and assembly of digital print materials

EDUCATION: MASTER OF ARTS IN ORGANIZATIONAL LEADERSHIPSaint Mary’s University of Minnesota August 2017

BACHELOR OF FINE ARTS DEGREE IN GRAPHIC DESIGNUniversity of Wisconsin - Stout December 2007