resultsof a spontaneoussurvey july 2019 -...

young consumers &cars

results ofaspontaneous survey

July2019

totalsample 500

male 269female 231

18-19years 11920-22years 12623-26years 12927-30years 126

residentsofLuxembourg 410residentsofneighbouring countries 90

Luxembourgnationality 258othernationalities 242

professionallyactive 268professionallyinactive 232

havingadrivinglicense 340planningtohavealicense 150rejectingtohavealicense 10

owningordrivingacar 320noaccesstoacar 180

• This random survey is offered by Quest market research • The data was collected between April 18th and 10th May 2019

- 500 interviews

- capi method (camputer aided personal interviews)- in the urban area of Luxembourg city- targeting people of less than 30 years

• This report summarizes the main findings of the survey.

• To thank participants, we made a donation of 1.000.- euros to charities.

parta.) licensepenetration&accesstocars

Q.1 Do you currently have a driving license? (n=500)

penetrationofdrivinglicensesamongyoungpeople

68%

71%

65%

32%

73%

83%

82%

15%

14%

16%

39%

14%

6%

3%

15%

13%

17%

28%

11%

9%

12%

2

2

2

2

2

2

3

Total(n=500)

male(n=269)

female(n=231)

18-19years(n=119)

20-22years(n=126)

23-26years(n=129)

27-30years(n=126)

havingadrivinglicense intheprocessofgettingalicenseconsideringtogetalicense refusingtogetalicense

Q.3.1 Do you personally own a car?

42%

44%

39%

16%

33%

53%

62%

56%

25%

58%

56%

61%

84%

67%

47%

38%

44%

75%

Total (n=500)

male (n=269)

female (n=231)

18-19 years (n=119)

20-22 years (n=126)

23-26 years (n=129)

27-30 years (n=126)

professionally active (n=268)

professionally inactive (n=232)

Yes No

penetrationofpersonallyownedcars

64%

66%62%

30%71%74%79%

61%76%

70%58%

76%50%

4%

5%3

22

9%3

4%6%

26%

6%2

32%

29%35%

68%27%

17%18%

35%19%

28%36%

18%49%

Total(n=500)

male(n=269)female(n=231)

18-19years(n=119)20-22years(n=126)23-26years(n=129)27-30years(n=126)

residentsofLuxembourg(n=410)residentsofneighbouringcountries(n=90)

Luxembourgnationality(n=258)othernationalities(n=242)

professionallyactive(n=368)professionallyinactive(n=232)

license&accesstocar licensebutnoaccesstocar nolicenseyet

Overviewaccesstocars&licencepenetration

Q.3.1 Do you personally own a car?Q.3.2 Do you have a car in your disposal from your household but you aren’t the owner? Q.3.3 Do you have a company car that you can also use privately?

partb.) theappealofcarsandcarmodels

Questioning

Imagine,youremployergivesyouacompanycar.

Youcanalsouseitforprivatepurpose.

Youhavenothingtopay,noinsurance,nofuel,notaxes.

Ishowyou3options.

Whichcarwouldyouspontaneouslychoose?

Youalsohavethepossibilitytodeclinetheoffer.

IllustrationswereshowingconsumptionsandCO2emissions.

- 250consumerswereaskedthequestionupfrontbeforequestionsaboutprosandconsofdrivingacar

- 250consumerswereaskedthequestionsattheendafterhavingansweredproandconquestionsofdrivingacar

2%

25%

44%

29%

refusal option k option n option p

Only 2%ofthesamplerefusestheproposal

Q.4 Imagine,youremployergivesyouacompanycar.Youcanalsouseitprivately.Youhavenothingtopay,noinsurance,nofuel,notaxes.Ishowyou3options.Whichcarwouldyouspontaneouslychoose?Youalsohavethepossibilitytodeclinetheoffer.(n=500)

2%

33%45%

19%


+14% - 17%

2%

19%

43%36%


malerespondents(n=269)

femalerespondents(n=231)

groupb250respondentsbeingaskedthequestionafteransweringquestionsaboutprosandconsofdrivingacar

2%

30%39%

28%


+10% - 10%

2%

20%

49%

29%


groupa250respondentsbeingaskedthequestionupfrontbefore answeringquestionsaboutprosandconsofdriving

acar

partc.) summaryofadvantagesandbarrierstowardshavingacar

4%

5%

11%

28%

32%

36%

51%

58%

66%

96%

95%

89%

72%

68%

64%

49%

42%

34%

respondents disagree respondents agree

The car allows to be more flexible (n=493)

Having a car is above all convenient (n=492)

The car allows to be autonomous (n=484)

The car provides a feeling of freedom (n=487)People with a driving license have a greater chance of finding a job (n=475)

Parking problems are so bad that it is no longer practical to have a car (n=481)The impact of cars on the environment and on the climate are so significant that I am ready to give it up (n=472)

The costs of a car are so high that it is no longer advantageous to own one (n=463)

The aggressiveness and accidents are so common that it is no longer enjoyable to drive a car (n=472)

summaryofadvantagesandbarrierstowardshavingacar

advantages

barriers

partd.) focusonadvantages

Q.5 Inviewofthepositiveaspectsofacaranddrivinglicense,tellmehowfaryouagreewiththefollowingstatements.

1

1

1

6%

9%

3

4

9%

22%

23%

39%

46%

46%

41%

36%

57%

49%

43%

31%

32%

thecarallowstobemoreflexible(n=493)

havingacarisaboveallconvenient(n=492)

thecarallowstobeautonomous(n=484)

thecarprovidesafeelingoffreedom(n=487)

peoplewithadrivinglicensehaveagreaterchanceoffindingajob(n=475)

stronglydisagree disagree agree absolutelyagree

summary ofperceived advantages

the car allows to be more flexible

1

2

121

1

11

3%

4%2

5%35%

25%

25%

39%

34%43%

40%35%

38%41%

38%39%

33%49%

57%

60%55%

55%61%

56%58%

58%56%

64%45%

Total(n=493)




owningordrivingacar(n=319)noaccesstoacar(n=174)


having a car is above all convenient

1

2

122

11

11

4%

5%3

5%26%2

5%3%

36%

46%

42%52%

49%49%

35%52%

45%47%

42%55%

49%

51%46%

46%48%

57%43%

49%48%

54%38%

Total(n=492)






the car allows to be autonomous

1

2

2212

12

3%

9%

10%9%

12%7%11%8%

10%9%

7%13%

46%

45%48%

55%41%

41%48%

42%52%

45%49%

43%

43%43%

31%50%47%43%

48%38%

47%35%

Total(n=484)






the car provides a feeling of freedom

6%

5%6%

6%7%6%

3%

4%8%

5%7%

22%

17%27%

17%27%

25%18%

21%23%

21%23%

41%

42%41%

45%34%40%

48%

43%39%

41%42%

31%

36%25%

32%32%29%31%

32%30%

32%28%

Total(n=487)






people with a driving license have a greater chance of finding a job

9%

9%9%

15%7%9%

5%

7%11%

9%8%

23%

19%28%

25%19%

22%27%

26%20%

23%23%

36%

34%38%

35%37%

33%39%

33%39%

35%39%

32%

38%25%

24%37%37%

29%

34%30%

33%31%

Total(n=475)






parte.) focusonbarriers

Q.6 Tell me how far you agree with the following statements, which critical consumers formulated in relation to the car..

7%

15%

14%

25%

29%

36%

44%

41%

43%

32%

33%

26%

21%

17%

9%

8%

Parking problems are so bad that it is no longer practical to

have a car (n=481)

The impact of cars on the environment and on the climate are so significant that I am ready to give it up (n=472)

The costs of a car are so high that it is no longer advantageous

to own one (n=463)

The aggressiveness and accidents are so common that it is no longer

enjoyable to drive a car (n=472)

strongly disagree disagree agree absolutely agree

summary ofperceived barriers

7%

9%5%

7%9%

6%7%

9%5%

8%6%

29%

28%30%

39%25%

27%26%

23%35%

30%28%

43%

40%47%

39%52%

42%40%

42%44%

42%45%

21%

23%18%

15%14%

26%28%

25%16%

20%22%

Total(n=481)






Parking problems are so bad that it is no longer practical to have a car

15%

20%10%

13%10%

21%17%

18%12%

17%13%

36%

35%37%

31%42%

35%34%

38%33%

41%26%

32%

28%37%

38%32%24%34%

26%40%

31%34%

17%

17%17%

18%15%

19%15%

19%15%

12%28%

Total(n=472)






The impact of cars on the environment and on the climate are so significant that I am ready to give it up

14%

16%12%

16%13%12%

17%

15%13%

15%13%

44%

43%44%

44%39%

48%44%

41%47%

44%43%

33%

31%36%

31%37%

35%30%

34%32%

33%34%

9%

10%8%

9%11%

6%9%

9%9%

8%10%

Total(n=463)






The costs of a car are so high that it is no longer advantageous to own one

25%

29%19%

23%32%

23%20%

25%24%

27%19%

41%

40%43%

45%33%

38%51%

41%42%

42%40%

26%

23%31%

24%28%

32%22%

27%26%

23%33%

8%

8%7%

9%7%8%7%

8%8%

7%8%

Total(n=472)






The aggressiveness and accidents are so common that it is no longer enjoyable to drive a car

• Thank you for your attention.

• This survey is offered by Quest market research

• Should you wish to discuss, feel free to contact [email protected]

donationgenerated bythis surveyhttp://www.questions.lu

resultsof a spontaneoussurvey july 2019 -...

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