Audience Research- Results and Conclusions

I have put all my results together, and did graphs so it is clearly shows the results for each question that was on the questionnaire, I analysed the results of that question and also said why I chose to include that type of question in my questionnaire and how it will help me with the production of my music magazine. I did this on powerpoint then uploaded it to slideshare to then embed onto my blog.

Q1:Are You Male or Female?

Male: 8 Female: 12

The First question I asked in my questionnaire was ‘Are You Male Or Female?’. I asked this question on my questionnaire because then I can find out more about my target audience as I have asked them which Gender they are so I can aim my magazine at that specific genre. The results show that 8 Males filled in my questionnaire and 12 Females filled in my questionnaire. This question will help me make decisions for my music magazine because I can decide on the Genre for the target audience as I got questionnaires filled in from more females.

Q2:What Age Range Do You Fall Under?

Under 18 Years Old

18-20 Years Old

21-30 Years Old

31-40 Years Old

41-44 Years Old

54+ Years

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The Second question that I included on my questionnaire was ‘What age range do you fall under?’. I asked this question because then I can find out what is the most popular age range of who filled in my questionnaire so I can make my magazine specific to that age range. The graph shows for my results of this question is that the most popular age range was 18-20 years old, as most of the audience that I asked was in that target ages as I tried to get a range of different age ranges but I mainly gave them out to 18-2o years old as they were the main ages around where I handed my questionnaires out, this age range for the questionnaire had 10 people that filled my questionnaire out. The less Popular age range in my questionnaire results was the age 54+ as nobody in that age range filled in my questionnaire.I also had under 18’s that filled in my questionnaire, the number of under 18’s that filled in

my questionnaire was 2, and the age range 21-30 had a total number of 3 who filled in my questionnaire, also the age range 41-44, this age range had a number of 1 person that filled in my questionnaire. This will help me make decisions for my music magazine because it gives me an idea of a target audience for the age ranges for my magazine as the most popular age range was 18-20 years old so it will make me think about my age range for my target audience of the Music Magazine that I will produce. The person filling in this questionnaire just ticks one box.

Q3:How Often Do You Buy A Music Magazine?

Daily Weekly Monthly Yearly Never0

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The third question that I involved in my magazine was ‘How often do you buy a music magazine?’. I asked this question because I can find out how often my target audience that filled in my questionnaire would buy a magazine so I can think about decisions for my magazine as I would need a frequency of publication for my music magazine that I would produce. The graph shows on the left that the most popular frequency of publication with magazines that my target audience have bought is a monthly one, I think that the audience buys a magazine monthly the most because some magazines are quite expensive to buy especially because they are music magazines.

The less popular frequency of publication from my target audience that answered my questionnaire was never because most of my target audience that I asked buy magazines quite often. There was also some people that buy magazines daily there was 1 person that bought a magazine daily as they enjoy reading magazines. Also, some of the target audience that filled my questionnaire in bought magazines yearly, the number of people out of the 20 that filled in my questionnaire 3 of them bought a magazine yearly. This will help me with decisions for my magazine as I can decide the frequency of publication for my magazine so it will be better for the target audience of my music magazine. The person filling in this questionnaire only ticks one box.

Q4:What Are You Willing to Pay For A Music Magazine?

Under £1.50

£1.60-£2.50

£2.60-£3.20

£3.30-£4.00

£4.10-£5.00

£5.10+ Other0

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12The Fourth questionnaire that I included in my questionnaire was ‘What are you willing to pay for a music magazine?’. I included this in my questionnaire because it is important to ask about the prices that your audience would pay for a music magazine because if you priced your magazine expensive then nobody would buy it because they would think its too much to pay for a magazine but if you do it cheaper then the audience will think they are not paying enough for that magazine. The graph shows that the most popular price was between £1.60- £2.50 as the 20 people that I asked 12 of them said that price. I think that this was the most popular one because its not too expensive and also isn’t too cheap either.

The less popular price for this question was the other category as the audience thought that the prices that I put them down to tick were appropriate prices for a music magazine. Also there was 2 people that they pay under £1.50 for a music magazine, there was 3 people that would pay £2.60-£3.20, 1 person would pay £3.30-£4.00. 2 people that would pay £4.10-£5.00 and also 2 people that would pay over £5.10. This question will help me decide ideas for my music magazine because I can choose what the cost would be for my music magazine. The person filling this questionnaire in only ticks one box.

Q5:Do You Buy Music Magazines?

Yes No Sometimes Never0

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The Fifth Question that I included in my questionnaire was ‘Do you buy music magazines?’. I included this in my magazine because I needed to know if my target audience actually do buy magazines because I am going to be producing a magazine for them so If they didn’t buy magazines it would be no help to me. The graph on this slide shows that my target audiences most popular answer to this question was Yes, the number of people that said yes out of 12 was 12, also 8 people said that they sometimes buy music magazines, and nobody said that they don’t buy magazines. This will help me with decisions for my music magazine because I know that my target audience mainly buy magazines or will sometimes buy music magazines, I know that they definitely buy music magazines. The person filling in this questionnaire only ticks one box.

Q6:What Music Magazines Do You Already Buy?

Jazz

Wise

Acous

tic

Blues

&Soul

Tota

l Gui

tar

Blues

Mat

ters

Other

Never

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The sixth question that I included in my questionnaire was ‘What Music magazines do you already buy?’. I involved this question in my questionnaire because it will help me in a range of different ways when producing my magazine. The graph to the left shows that the most popular magazine for the target audience that I handed out my questionnaire too was Acoustic a total of 12 people said that they buy Acoustic Magazines. The less popular response that I got for this question was that they have never bought one of these magazines as my target audience would buy one of these magazines as they were my target audience for this genre of the music that I want to do. A number of 2 people buy JazzWise Magazine out of the 20, the number of people that I asked that buy Blues&Soul is 4. Also Total Guitar and Blues matters are equally amount bought both magazines had a number of 6 each. Some people buy more than one of these magazines not just one. The person filling this questionnaire out could tick more than one box.

This will help me with decisions for my music magazines because the most popular magazine that was most bought by my target audience, I can research into a lot more detail so it can help me with a numerous of different things that I can have an idea for when I produce my magazine such as Layouts, Colour Schemes, Content so I can see the mains in this magazine that will help me with my production.

Q7:What Colors Would You Associate with the Genres Jazz, Blues&Soul, Acoustic?

Blue Red GreenOrangeBrown Black White Other0

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The seventh question that I included in my questionnaire was ‘What colours would you associate with the genres Jazz, Blues&Soul, Acoustic?’.I included this question in my questionnaire because I can find out the target audiences favourite colours and also their opinion on the colour schemes. The person filling in this questionnaire could tick more than one box The graph shows that the three most popular colours for this question was blue with 15 people that ticked that box on the questionnaire, also orange and white were popular both with a number of 13. The number of people that said red was 9, the number of people that said brown was 2 and black was 5, nobody said another colours.

This question will help me with decisions for my music magazine because I have got the target audiences opinion of colours for this genre of music, also it could be their favourite colour so it will help me with decisions as I will have to choose a colours scheme for my magazine so I have some opinions and suggestions that I can use, I will properly use the top 3 which would be Blue and white with some orange.

Q8:What Words Would You Associate With The Genres Jazz, Blues&Soul , Acoustic?

Uniqu

e

Tale

nted

Hardw

orki

ngCal

m

Relax

ed

Guita

rs

Strin

gsGig

sSl

owDee

p0

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12 The eighth question that I included in my questionnaire was ‘What words would you associate with the genres Jazz, Blues&Soul , Acoustic?’. I included this question because I can see what words my target audience would associate words with this type of genre of music. The graph shows that the most popular word was Unique with a number of 12 people that said this word. The less popular word that was in my results was five different words, the words talented, Hardworking, Gigs, Slow, Deep, this is properly because people have different opinions on this type of music. The words that are involved in this graph are the words that appeared on my questionnaires. Also 8 people suggested that calm was a word that is associated with this genre of music.

5 people suggested that relaxed was a word for this genre, and also 7 people put guitars down as a word and 2 people put the word string. This will help me with my music magazine because these words can be used for buzz words for the front of my magazine so it is more eye-catching as the words would catch the readers attention. The person filling in this questionnaire would write three different words down that they think associated with these genres of music.

Q9:What Font Would You Say Is More Suitable for a Jazz, Blues&Soul, Acoustic Masthead?

Royal

Del

ight

Choco

late

Dea

ler

Disco

Night

Groov

alicio

us T

wea

k

Cube

Font

Snow

Dre

am

00.5

11.5

22.5

33.5

4

The ninth question I included in my Questionnaire was ‘What font would you say is more suitable for a Jazz, Blues&Soul, Acoustic Masthead?’. I included this question in my questionnaire because then I can get ideas of what style title my target audience prefers.

In the graph it shows that the most popular font was Chocolate Dealer, Disco Night and Snow Dream, all had a number of 4 people that chose this font, also Royal Delight had 2 people that preferred this font, Groovalicious Tweak and Cube font also had the same number of people that preferred this font with a number of 3 people. This will help me with my music magazine ideas because I can see which font is the most popular as it also my magazine needs to meet my targets audiences opinions too otherwise they wouldn’t buy the magazine, as the audience is an important thing in magazines but I can see the masthead font that I will use in my magazine. The person filling in this questionnaire would circle one font.

Q10:What Is Your Favourite Regular Content In A Music Magazine?

Quizz

es/Q

uest

ionn

aire

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Album

Rev

iews

Compe

tiito

ns

News

Inst

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ents

Even

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atio

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Top

Song

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Other

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12 The tenth question I included was ‘What is your favourite regular content in a music magazine?’. The person filling in my questionnaire could tick more than one box. I included this question in my questionnaires because I can find out my target audiences most favourite things in a music Magazine. The graph shows that the most popular for favourite regular content was event information with a number of 12 people ticked that box on the questionnaire.

Quizzes/Questionnaires and album reviews we are both the second most popular regular content both with 10 people that ticked these boxes, 8 people ticked the box competitions, 4 ticked news, 5 ticked instruments and also 5 ticked top songs, nobody ticked other. This will help me with my ideas because I can make sure I include the target audiences favourite regulars in my music magazine so it suits them.

Q11:What Is Your Favourite Exclusive Content In A Music Magazine?

Inte

rvie

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Top

Tips

Tour

Info

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Less

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Dress

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Other

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16 The eleventh question that I included in my questionnaire was ‘What is your favourite Exclusive Content In a music magazine?’. I asked this question because then I can see the most popular exclusives that my target audience has actually put. The person filling in my questionnaire could tick more than one box.

The graph shows that the interviews were the most popular response as 14 people ticked this box on my questionnaire also dress style was popular as my target audience had 12 boxes ticked, 4 people said top tips, 6 people said tour information and 1 person said lessons. This question will help me with my music magazine because I know my audiences favourite content so I can make sure that I include these content in the magazine that I will be producing.

Q12:What Do You Want To See More Of In A Music Magazine?

Inte

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The twelve question that I involved in my questionnaire was ‘What do you want to see more of in a music magazine?’. I asked this question because then I can see what the most popular response is so then I could perhaps include some in my music magazine. The person filling in my questionnaire could tick more than one.

The graph shows that the most popular content that they want to see more in magazines was event information with a number of 10 people that ticked this box. Also the box competitions was popular too with a number of 9 people that ticked this box, 2 people said interviews, 5 people said quizzes, 7 people said styles and 5 people said songs, nobody said other. This question will help me with my magazine because I can make sure that I include the most popular response in my Magazine so it will make my target audience happy.

Q13:What Incentives Do You Prefer In A Music Magazine?

Posters DVDs CDs Free Lessons

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10 Another question that I included in my questionnaire was ‘What Incentives do you prefer in a music magazine?’. I included this question in my questionnaire because I can find out about the different fee incentives that my target audience prefer in music magazines.

The graph shows that the most popular incentives that my target audience preferred in a music magazine is posters, 10 people ticked this box on my questionnaire, the second most popular incentive was CDs with a number of 8 people that ticked this one, also 7 people ticked DVDs and nobody ticked other. This question will help me with my questionnaire because I can then choose if I am going to include an incentive in my magazine which incentives that I can involve in my magazine when I Produce it as free incentives attract the reader.

Q14:Do You Prefer A Lot Of Images Or A lot Of Text?

Images Text Both0123456789

Another question that I asked in my questionnaire was ‘Do you Prefer a lot of images or a lot of text?’. I asked this question because I can see what my target audience prefers so I can involve it in my magazine. The person filling in my questionnaire could only tick one box.

The graph shows that the most popular response was Both images and text as the number of people that ticked this box was 8 people, 6 ticked that they prefer a lot of text and 4 ticked that they prefer images. This question will help me with the production of my music magazine because I can involve a lot of images and also a lot of text especially on my double page spread page, as I can involve more images instead of just one image so it is more attractive to the reader, and that way they have a mixture of both, and more than one image on that page.

Q15:What Do You Like or Dislike About Music Magazines?

Like-

Hou

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tyle

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Like-

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5Another question that I included in my questionnaire was ‘What do you like or dislike about music magazines?’. I included this question because it will give me a range of the target audiences opinion for their likes/dislikes. The person filling in my questionnaire had to write down their likes or dislikes on a line, then I collected the ones that they wrote down and got a number for each one, as people said most of the same things.

The graph shows that for like section for a music magazine that the house styles were the most popular response as the number of people that said this was 4 people, also people said that they like the detail in the magazines, 2 people said the detail. The same amount of people said that they like the key information and the posters involved in the magazine, the number of people that said for these was 1 and also a number of 3 people said that they like the colours used in the magazines. For the dislike section for a music magazine the most popular dislikes about magazines was adverts with a number of 5 people that said this, some people also said that there is too much detail in magazines , and a number of 1 person said that there isn’t enough images. This question will help me with my production of my music magazine because I can make sure that I have there likes covered and also to sort out their dislikes as I can improve them for example adding more images to the article, contents page or front cover of my music magazine.