By: Tanya ArkoBy: Tanya Arko810 201 426 810 201 426

Internet Marketing Internet Marketing Recommendation Recommendation

Agenda Agenda Perspective Perspective

OverviewOverview

Business ReviewBusiness Review

RecommendationsRecommendations

Rationale Rationale

PerspectivePerspective

PerspectivePerspectiveSocial media is a fundamentally new type of marketing, but it is still marketing; at its core is the requirement to engage and connect with customers in interactive dialogs.

Perspective Perspective Key insights from the 2014 Key insights from the 2014 Canada Digital Future in Focus Canada Digital Future in Focus report include:report include:- Canada is the leader in online - Canada is the leader in online engagement 35 hours per month engagement 35 hours per month onlineonline- Smartphone and tablet TV/video - Smartphone and tablet TV/video viewing is growing rapidlyviewing is growing rapidly- More than 600 billion display ad - More than 600 billion display ad impressions impressions - Smartphone adoption soared to - Smartphone adoption soared to 75 percent among Canadian 75 percent among Canadian mobile usersmobile users

PerspectivePerspective

OverviewOverview

Blog TopicBlog Topic

Relatively easy topicRelatively easy topic

Worked in a restaurant Worked in a restaurant for yearsfor years

Like to eat out & try Like to eat out & try new placesnew places

PersonaPersonaJackie Campbell, 19 years oldJackie Campbell, 19 years old

From Temiskaming Shore, From Temiskaming Shore, OntarioOntario

Obsessed with food & loves Obsessed with food & loves to eat to eat

New to the city & wants to New to the city & wants to share her restaurant share her restaurant experiences experiences

Blog Post TitlesBlog Post TitlesThe Keg Restaurant ExperienceThe Keg Restaurant ExperienceThe Halifax Donair ExperienceThe Halifax Donair ExperienceThe Jack’s Experience The Jack’s Experience The Axia Experience The Axia Experience The Olive Garden Experience The Olive Garden Experience The Copacabana Experience The Copacabana Experience The Big Smoke Burger Experience The Big Smoke Burger Experience The Walker’s Fish Market ExperienceThe Walker’s Fish Market ExperienceThe Roncy Public Experience The Roncy Public Experience The La Carnita ExperienceThe La Carnita ExperienceThe K&B Experience The K&B Experience The Moxie’s Experience The Moxie’s Experience

FacebookFacebook

Twitter Twitter

YouTubeYouTube

Pinterest Pinterest

SummarySummary

Facebook was the #1 element Facebook was the #1 element usedused

Pinterest & Twitter second best Pinterest & Twitter second best element usedelement used

YouTube was the worst element YouTube was the worst element

Business Review Business Review

Blog Blog

http://restaurantsinthecity.blogspot.cahttp://restaurantsinthecity.blogspot.ca

FacebookFacebook

https://www.facebook.com/restaurantsinthecity404https://www.facebook.com/restaurantsinthecity404

TwitterTwitter

https://twitter.com/tanyaarko404https://twitter.com/tanyaarko404

YouTubeYouTube

https://www.youtube.com/user/tanyaarkohttps://www.youtube.com/user/tanyaarko

Pinterest Pinterest

TextText

http://www.pinterest.com/tanyaarko/http://www.pinterest.com/tanyaarko/

Social BookmarksSocial Bookmarks

http://www.stumbleupon.com/stumbler/tanyaarkohttp://www.stumbleupon.com/stumbler/tanyaarko https://delicious.com/tanyaarkohttps://delicious.com/tanyaarko

RecommendationRecommendationss&&

RationaleRationale

WebsiteWebsite

Hosted by GoDaddy.com Hosted by GoDaddy.com

Unlimited storage and bandwidthUnlimited storage and bandwidth

24/7 Technical support 24/7 Technical support

Easy, one click set-upEasy, one click set-up

BlogBlog

More postsMore posts

Add videosAdd videos

Connect with audienceConnect with audience

Link all social media Link all social media elements togetherelements together

SEOSEO

Video Testimonials Video Testimonials

Red Hot RoundupsRed Hot Roundups

KeywordsKeywords

PPCPPC

DisplayDisplayGoogleGoogleFood NetworkFood NetworkYahooYahooSerious EatsSerious EatsFood GawkerFood GawkerFacebookFacebookFood Blog Alliance Food Blog Alliance YelpYelpFood Bloggers of CanadaFood Bloggers of CanadaAskAsk

PRPR

Creative & CurrentCreative & Current

Relevant & Relevant & InterestingInteresting

Exposure Done RightExposure Done Right

Mobile MarketingMobile Marketing

Thank - You ! Thank - You !