SRestaurant

scene in Singapore

Renzo Streglio

Renzo Streglio

① WHERE SHOULD WE COMPETE?

② HOW SHOULD WE COMPETE?

Annual Total Sales Volume

=> 5 Mill. 68%

3 to 5 Mill. 30%

=< 3 Mill. 2%

Customers Spending Target

S$100 and above S$ 50 - 90 S$ 30- 490

0.1

0.2

0.3

0.4

0.5

0.6

0.285714285714286

57.1%

0.142857142857143

Customers Origin

Local Singaporean 51%

Expat - PR 41%

Tourist 7%

Customers Age

Senior - Above 50 19%

Mature - 30 to 50 62%

Younger - Below 30 19%

RED OCEAN

BLUE OCEAN