responsibly engaged - nutricia · 5 nutrition is the key factor determining human health. bad...

rEport 2011-2013

responsibly EngagedEducation Supporting Life Quality

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Education Supporting Life Quality

Good nutrition – foundation for health of future generations

the NUtrICIA foundation – health protectionand promotion through nutrition

We share our knowledge to supportadequate baby and toddler nutrition

Support for the smallest consumers and their families

Educational programmes in response to real needs

NUtrICIA for health care professionals

the Medical Nutrition Division of NUtrICIA – to promote knowledge on patient and senior nutrition

NUtrInews

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Table of ConTenTs:

responsibly Engaged


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Education Caring for Quality of Life

Mariola Urbanowska Medical Director, Early Life Nutrition Division, NUtrICIA poland

president of the Board, NUtrICIA Foundation

In NUTRICIA we pay special attention to education concerning baby and toddler nutrition

because we are convinced that nutrition is an investment in the health of future generations. Studies supported by

the NUTRICIA Foundation show that dietetic knowledge is still insufficient. At the same time, more and more experts

highlight the fact that we can influence baby’s health and development from conception and even earlier, from the time

when parents start thinking about enlarging their family. We are greatly involved in initiatives aimed at acquiring a deeper

insight into baby and toddler diet in Poland. We support doctors and parents at every stage of parenthood by offering

them reliable evidence-base knowledge. And above all, we share the information in a clear and straightforward way.

Educational activities matter for us because we believe that healthy babies make healthy future.

Adam Aleksiejuk Medical Director, Medical Nutrition Division,

NUtrICIA poland

In NUTRICIA, we know that food quality significantly influences our health.

We also know that patient nutrition is the key to effective treatment. Being the leader

of the Polish medical nutrition market, we feel responsible for education concerning medical nutrition. Apart from

top quality products, we offer a well-structured training system for health care professionals, patients and NUTRI-

CIA employees. Within our structures, we have established a specialised medical department dedicated to specific

therapeutic issues such as: commercial enteral nutrition formulas, allergology, oncology, rare diseases (e.g. phenyl-

ketonuria), neurological conditions (e.g. cerebral stroke, Alzheimer’s disease, paediatric cerebral palsy), preoperative

period and advanced enteral nutrition devices (such as tubes and pumps). Our educational activities are both local

and national in scope. Reliable consumer information lies at the foundation of our business development. We offer

high quality products and, at the same time, deliver knowledge and solutions for patients and health care professio-

nals. Supporting medical nutritional in Poland is our priority.

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Nutrition is the key factor determining human health. Bad eating habits cause adverse health consequences

in smallest children and increase the risk of civilisation diseases – such as diabetes mellitus and cardiac

conditions – in adulthood. The report of KPMG made in cooperation with the NUTRICIA Foundation1 shows

that we are already facing epidemics of these diseases. It is forecasted that in 2030, the total cost of diabetes

and heart diseases treatment will exceed above 23 billion euro annually. Bad nutrition in infancy and adultho-

od causes health problems in Polish population and hits the national economy.

These alarming forecasts motivate us to undertake new initiatives in nutritional education. Good nutrition is impor-

tant at every stage of life, irrespective of health condition. We believe that it is better to be safe than sorry so

we educate pregnant women, parents and caretakers of the smallest children. We also stress the need of appropriate

nutrition in sickness as an important factor facilitating the therapy. Out activities are targeted at all age groups.

43,1%52,2%

10,3 mio1 1,5mio12,5 mio

19,1 mio20,8mio22,5 mio

in 1996

in 2009FORECASTED

in 2020

FORECASTED

in 2030

ESTIMATED

in 2011

FORECASTED

in 2020

FORECASTED

in 2030

ESTIMATED

in 2011

GROWING OVERWEIGHT

AND OBESITY RATES

IN POLISH POPULATION BELOW 15

PEOPLE ABOVE 15 YEARS

OF AGE WITH BMI > 27.49

(TOP RANGE OVERWEIGHT

AND OBESITY)

PEOPLE WITH

HYPERCHOLESTEROLEMIA

AGED 15 AND ABOVE

Good nutrition – foundation for health of future generations

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54 70 9

The NUTRICIA Foundation – health protection and promotion through nutrition

In NUTRICIA, we are convinced that good nutrition is the key to ensure adequate life

quality. Thanks to the activity of the NUTRICIA Foundation, for 18 years we have been

able to protect, promote and guarantee health through nutrition is three areas:

• human nutrition research• dietetic education for the society• dietetic education for health care professionals

Prof. MD, PhD

JACEk J.PIETRzYk

Scientific Council Chairman,

NUTRICIA Foundation

This year, for the 18th time, we have assessed scientific projects submitted in grant com-

petitions. We hope that by choosing the best ones we will be able to continue to satisfy

the main objective of the Foundation and Scientific Board that is to raise the quality

of scientific and clinical research in Poland and – with rational financing – increase access

to scientific studies for paediatricians, including young doctors. Among other activities of

our Foundation and Scientific Board we should mention short and long-term foreign study

grants. Grant beneficiaries have acquired skills that they can now use in Polish clinics and

hospitals. The Foundation and Scientific Board, with their 18 years of activity, are now

a permanent point in the calendar of grant competitions in Poland and without doubt they

have contributed to the improvement of the quality of submitted projects and enhancement

of clinical trial standards.

effeCTs of 18 years OF NUTRICIA FOUNDATION ACTIVITY:

RESEARCH AND

PROMOTION

GRANTS OFFERED

LACTATION

TRAINING

GRANTS

SCIENTIFIC

SCHOLARSHIPS

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▼ Scientific grants and scholarships offered by the NUTRICIA FoundationFrom the beginning of its existence, the NUTRICIA

Foundation has financed research and promotional

grants as well as scholarships for young scientists.

In this way we have supported innovative solutions

in human nutrition. Every application is analysed

in detail and assessed by members of the Scientific

Board of the Foundation. GRANTSSCIENTIFIC PUBLICATIONS54 172

SINCE 1996 WE HAVE:

SUPPORTED ISSUED

▼ Workshops on feeding disorders We see a need to help children struggling with feeding disorders. It is estimated that the problem concerns infants

and babies till 3-4 years of life who refuse to eat, cannot eat or have eating problems. In response to this issue,

a team of experts from the Gastroenterology, Hepatology and Immunology Clinic of the Children’s Memorial Health

Institute has developed workshops on feeding disorders with the objective of preparing specialist teams to care for

patients with feeding disorders. The workshops are organised and funded by the NUTRICIA Foundation.

▼ The Evidence-Based Medicine (EBM) CourseWe are convinced that continuous education

and qualification increase ensure development.

That is why every year we initiate the EBM Course

(Evidence-Based Medicine) concerning medical

research planning. The two-day programme

includes lectures and workshops on the clinical

trial theory and practice. Participants of the seminar

acquire comprehensive knowledge of research

organization and execution, practical budgeting,

legal and ethical issues, post-research publications

and result presentation. The programme manager

of the seminar is Prof. Hanna Szajewska MD, PhD

Scientific patronage over the workshops is held by

the Paediatric Clinic of the Warsaw Medical University.

▼ Lactation training

Through educational grants

for hospitals we finance lactation

training for medical personnel

that care for women during

pregnancy, labour and puerperium

LACTATION

TRAININGS

EVIDENCE-BASED

MEDICINE COURSES

HAVE BEEN HELD

DOCTORS

ENGAGED IN MEDICAL RESEARCH

HAVE PARTICIPATED IN THE PROGRAMME

PEOPLE INCREASED

THEIR QUALIFICATIONS

IN SUPPORTING BREAST-

FEEDING MOTHERS

3 400 70

11

540

WE HAVE FINANCED:

SO FAR

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Infancy is a very important period for shaping eating habits. The key is the way babies are fed.

However a study conducted by the Children’s Memorial Health Institute in cooperation with

the NUTRICIA Foundation has demonstrated as follows:

Properly composed, well-balanced and varied diet of a child older than 1 year influences their development and

contributes to reduction of diet-dependent disease risk at senior age – obesity, cardiovascular diseases,

diabetes mellitus and osteoporosis. Experts directed by Prof. Halina Weker from the Institute of Mother and Child

in cooperation with the NUTRICIA Foundation made a study report in 2011 which demonstrated areas for improve-

ment with respect to awareness of baby feeding principles.

We share our knowledge to support adequate baby and toddler nutrition

The NUTRICIA Foundation has supported two important studies by experts from removed Polish

centres who assessed baby and toddler nutrition in Poland.

THE STUDY: ‚assessMenT of feeDInG anD nUTrITIonal sTaTUs of PolIsH InfanTs aGeD 6 – 12 MonTHs’ 20122

THE STUDY: ‚CoMPreHensIVe assessMenT of feeDInG of PolIsH InfanTs aGeD 13 – 36 MonTHs’ 20113

OF BABIES HAD AN INCORRECT BMI54,5%

85%

90% 80% 80%

100%

OF BABIES CONSUMED TOO MUCH SALT

OF BABIES CONSUMED TOO MUCH SUGAR

OF BABIES HAD TOO LOW CALCIUM AND VITAMIN D INTAkE

OF POLISH BABIES EAT TOO LITTLE VEGETABLES

only 7%

1 in 3

20%As many as

60%

OF MOTHERS CLAIM THAT THEY HAVE ADEqUATE DIETETIC kNOWLEDGE TO CORRECTLY FEED THEIR BABIES

OF POLISH MUMS FOLLOW RECOMMENDATIONS ON INFANT NUTRITION

OF INFANTS AGED 6 – 12 MONTHS RECEIVE 10 OR MORE FEEDS A DAY, NOT TO MENTION SMALL SNACkS BETWEEN MEALS

OF BABIES AGED 12 MONTHS RECEIVE MEALS THAT ARE INAPPROPRIATE AT SUCH A YOUNG AGE

PARENT ADDS SALT OR OTHER CONDIMENTS TO READY-TO-USE BABY MEALS

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▼ The First 1000 Days in 2013 in figures:

MAREk BOROWSkI

President of the Board, Federation of the Polish

Food Banks

Food Banks regularly provide food to parents and caretakers of small children in difficult

situation. Studies of the NUTRICIA Foundation have revealed gaps in nutritional knowledge

in poor families too. Thus we have decided to take part in the First 1000 Days programme.

Face to face meetings, workshops and consultancy are the simplest and most effective

ways to share knowledge and experiences. Last year we educated 2000 people. In 2014,

we are extending our activities and start cooperating with hospitals, nurseries and universities.

Thanks to the cooperation with the NUTRICIA Foundation in the First 1000 Days programme,

Food Banks have attracted more partners and volunteers. The project is a very precious

experience for Food Banks.

LIkES

OF FACEBOOk

UNIqUE USERS OF THE WWW.1000DNI.PL

PLATFORM MONTHLY

120 000 50 000

▼ ‘The First 1000 Days’ educational programmeIn response to alarming study results and out of care for the smallest consumers, in 2013 the NUTRICIA Foundation

initiated the biggest Polish educational programme devoted to pregnant woman, baby and toddler nutrition. It was the

first national programme run by a wide coalition of partners under a prestigious patronage. The First 1000 Days pro-

gramme consists of social campaigns and education activities targeted at parents, future parents and caretakers

of small children across Poland. We execute it in cooperation with medical centres, educational and care institutions.

Engagement of numerous partners in the programme makes it possible to gather and disseminate precious know-

ledge and useful tools to popularise good eating habits in pregnant women and children. The following flagship

initiatives have been undertaken:

•Educational platform www.1000dni.pl with practical articles and advice

•Programme profile on Facebook•Two social education campaigns •6 golden principles of healthy feeding for the first 1000 days of baby life

•Grant competitions for food banks, public nurseries and NGOs

•6 episodes of the First 1000 Days TV programme •Nutrition manual – babies aged 1 – 3 years The manual can be downloaded free of change

from: www.imid.med.pl

•Nutrition manual – pregnant women The publication can be downloaded free of change

from the IMID website and: www.1000dni.pl

http://www.1000dni.pl

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• ‘Mothers’ Advice’ Club’ a cross-sourcing platform for mothers to share their stories, observations and advice on particular stages in baby development.

•Websites and Facebook Funpage provide space for virtual dialogue between mothers and NUTRICIA brands. In BebiProgram.pl, Bebiklub.pl and BoboVita.pl articles on baby diet and development can be found

and questions can be sent by means of chat or e-mail directly to experts of different specialities.

Support for the smallest consumers and their familiesChildren’s health and parents’ trust are most important for us, thus one of our aims is to broaden consumers’

knowledge of adequate baby and toddler nutrition.

NUTRITION ADVISORS

ExTERNAL ExPERTS (PAEDIATRICIANS, NUTRITIONISTS, OBSTETRICIANS, GYNAECOLOGIST, PAEDIATRIC NEUROLOGIST, PSYCHOLOGIST)

FORMS OF CONTACT WITH PARENTS: PHONEE-MAILLIVE-CHAT

CARELINE SUPPORT IS USED MOST OFTEN BY:MOTHERS WITH CHILDREN UP TO 3 YEARS OF AGE, BREASTFEEDING MOTHERS AND PREGNANT WOMEN

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▼ On-line educationShaping the right eating habits with the use of on-line tools makes it possible to share important content in

a comprehensive way with a wide group of parents. Some examples of the interactive tools used by NUTRICIA:

•Parents' Manuals – e.g. ‘Baby Nutrition Manual’, ‘Allergic Baby Nutrition Manual’, ‘Manual for Parents of Pre-term Babies’ are comprehensive sources of knowledge

for parents.

•BoboVita mobile application – a unique tool developed by our specialists to support parents in shaping the right eating habits. Available free of charge, designed for iOS

and Android devices.

▼ NUTRICIA CarelineThe NUTRICIA Careline helps us satisfy parents’ needs.

Our experts make every effort to build a close trust-based

relationship with our consumers. Since we strive for continuous

improvement, in 2013 we extended the competence of Careline

advisors with the knowledge and experience of external experts.

http://www.bobovita.plhttp://www.bebiklub.plhttp://www.bebiprogram.pl

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Educational programmes in response to real needs

▼ Eating healthily – growing healthily This educational programme was initiated in 2011 in response to alarming results of studies concerning baby

and toddler nutrition. Our activity is targeted at nursery personnel who in special way care for baby nutrition.

In the framework of the programme, among other initiatives, we offer training for nursery staff and educational

competitions. Nursery employees can also receive an electronic newsletter with current information on baby

nutrition. Representatives of nurseries and parents who register in the programme can benefit form precious

support in shaping healthy eating habits in babies below 3 years of life.

2011RELATIVES’ SUPPORT IN EVERYDAY DUTIES

QUESTIONNAIRES RETURNED

▼ Mum’s back to workThe ‘Mum’s back to work’ action initiated by

the Bebilon brand was supposed to help

mothers solve problems associated with

returning to work. The www.BebiProgram.pl

portal presents comprehensive information

and expert advice on returning to work after

giving birth to the child. The fundamental tool is

an on-line questionnaire for mothers and expecting

women. The questionnaire gathers insights into

needs, feelings and doubts of mothers who are

about to come back to work. On the basis of

questionnaire results we develop an adequate content.

MaIn ToPICs of QUESTIONNAIRE-BASED

STUDIES MADE IN THE PAST:

23 000 20 000 22 000

2012 HOW DO MOTHERS MANAGE THEIR TIME?

2013 RECENT CHANGES IN THE LABOUR LAW

WE HAVE STARTED COOPERATION WITH NURSERIES IN:

ŁÓDŹ, WARSAW, WROCŁAWPOzNAŃ, GDAŃSk, SzCzECINLUBLIN AND RzESzÓW

WE HAVE ANALYSED

DIETS IN NURSERIES AND PREPARED RECOMMENDATIONS ON NUTRITION IMPROVEMENT

WITH FACE-TO-FACE MEETINGS AND THROUGH THE

WWW.zDROWOjEMY.INFO SERVICE

WE HAVE MANAGED TO CONTACT 500 EDUCATIONAL INSTITUTIONS FOR NURSERY EMPLOYEES

167

WE HAVE ORGANISED

EDUCATIONAL SEMMINARS

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503500

http:// www.zdrowojemy.info SERVICEhttp://www.bebiprogram.pl

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NUTRICIA For health care professionalsWe support doctors and specialists during face-to face meetings, workshops and conferences and by providing

them with recent scientific reports. We develop on-line platforms for doctors to present reliable evidence-based

medical information.

▼ The NUTRICIA scientific symposium The NUTRICIA Baby Nutrition Scientific Symposium - an annual conference organised since 2010 – provides

a platform for recent medical report sharing. The main topics of the ‘Early childhood and later quality of life’

conference in 2012 were: infant and toddler nutrition and its impact on health as well as social and economic

consequences of bad diet in early childhood.

▼ The Bebilon AcademyIn this project we organise

meetings dedicated to pae-

diatricians, allergologists

and neonatology specialists.

Workshops are held twice a year.

They offer a great opportunity

to extend one’s knowledge

in various branches of medicine.MARTA MILIk

Bebilon Brand Medical Manager

The Bebilon Academy Workshops are very

popular with doctors due to high quality lectures,

interesting discussions and experience sharing.

New forms of partnership with health care

professionals make it possible for us to contribute

to good health of generations to come.

▼ BebikoMedThe BebikoMed activity includes workshops for doctors and midwifes that focus

on the role of nutrition for healthy growth and development of infants and toddlers.

5 2 2

12 21 10

211 383 345

WORkSHOPSFOR MIDWIFES

WORkSHOPSFOR DOCTORS

PARTICIPANTS

ROUNDSSPRING AND AUTUMN

WORkSHOPSFOR DOCTORS

PARTICIPANTS

TYPES OF WORkSHOPS

LOCATIONS

PARTICIPANTS

2011 2012 2013

130DOCTORS

17PRESENTERS

III SYMPOSIUM IN 2012

4INTERACTIVE

WORkSHOPS

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The Medical Nutrition Division of NUTRICIAto promote knowledge on patient and senior nutritionMedical nutrition makes an integral part of effective therapy. Its main objective is to provide the patient with extra

nutrients that he or she is not able to absorb with food. Our experience shows that the knowledge on medical

nutrition in society is not adequate. That is why we emphasise the need of education of patients – children, adults,

seniors, patients and their families – concerning good nutrition in different medical conditions.

▼ Oncological Package For the StartThis project has been developed and executed by

the Medical Nutrition Division of NUTRICIA.

In 2013 and at the beginning of 2014 it was one of

the main actions in our company targeted at oncological

patients. The idea behind the For the Star Package was

to provide patients beginning their anti-tumour therapy

with information and advice on what to eat during treat-

ment, how to manage side effects and how to support

their organism during disease. The Oncological Package

For the Start included informational materials and ‘Feeding in Oncological Disease’ and ‘Facts and Myths of

Oncological Disease’ manuals. The manuals included useful information for patients and caretakers on how to ensu-

re proper nutrition during disease. Additionally, every package included Nutridrink Compact Protein

– a special medical nutrition preparation for oncological patients.

▼ The Healthy Seniors CampaignThe Healthy Seniors Campaign is a national action addressed at old people

focused on a range of aspects of senior life. NUTRICIA, as a strategic partner

of the campaign, has become engaged in activities targeted at education on senior patient nutrition. This issue is

often underestimated whereas nutrition plays a very important role during therapy, especially in seniors and people

with diseases, especially chronic ones. During the campaign, between October and December 2013 a range of

promotional activities were undertaken, such as press conferences, advertisement spots, lectures at the University

of the Third Age and meetings with seniors in shopping centres in different cities of Poland. Seniors were informed

about the impact of diet on health. An important tool in the campaign was the zdrowiwiekowi.pl website. Its users

had access to articles on topics tackled during the campaign. The campaign was joined by many experts and public

figures, e.g. jolanta kwaśniewska, Andrzej Supron and krystyna Czubówna.

http://www.zdrowiwiekowi.pl

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▼ The OpiekaNadChorym.pl websiteThe OpiekaNadChorym.pl website was developed by NUTRICIA

in 2011. It is one of the ways to manifest our Best Care policy the objective

of which is to ensure best care for our patients and their families. The website is intended to educate and support

senior and patient caretakers by providing them with access to information on diseases, good nutrition and care

in disease and patient assistance. The website gives access to individual advice of experts in different fields:

doctors, psychologists, therapist and legal advisor. For more information read: www.opiekanadchorym.pl.

▼ Cooperation between NUTRICIA and the Polish Phenylketonuria Society For several years we have been a partner to the Polish Phenylketonuria Society and have supported various forms

of educational activity. Initiatives undertaken every year:

PROF. MD, phD

ANDRzEJ MILANOWSkI

the resident of the Polish Phenylketonuria Society

Phenylketonuria is a genetically conditioned phenylalanine hydroxylase deficiency that

blocks phenylalanine conversion to tyrosine. Patients with phenylketonuria, from diagnosis

throughout their life have to apply low-phenylalanine diet to prevent deep intellectual

disability. Patient education consists in informing them about the required diet, the ways

to introduce new low-phenylalanine foods and methods to diversify their menu.

It is tremendously important for women with phenylketonuria who prepare for pregnancy

to strictly observe the diet in order to prevent congenital disorders in the baby. Already

at school age, phenylketonuria patients should be informed that if they disobey the diet

at puberty they should introduce it again prior to conception.

MATERNAL

PHENYLkETONURIA

PREVENTION PROGRAMME

SUPPORTING PREGNANT

WOMEN WITH PHENYLkETONURIA

COOkING WORkSHOPS

FOR PATIENTS

WORkSHOPS

FOR DIETICIANS

▼ NUTRICIA supports Harold Harold, the sheep in a hospital is a project that prepares children for hospitalisation

and supports their parents with the necessary information. The book written

by Małgorzata Ohme, a paediatric psychologist and psychotherapist, informs

the smallest patients about rules of hospital stay. Harold, the sheep talks about

what happens in hospital wards and helps children understand that hospitalisation

is not a punishment but a way to quick recovery. The project includes also: a website

– Small Patient Compendium – and a lovely soft toy, Harold the sheep, that cares for

small patients in hospitals. NUTRICIA supports the programme in several ways -

by financing book reprinting, production of Harold soft toys and establishment

of Harold Play Room in the paediatric ward of Siemianowice Hospital.

Edukacja w trosce o jakość życia

http://www.opiekanadchorym.pl

NUTRICIA for years has supported educational programmes for doctors, dieticians and pharmacists. Together

we try to broaden the knowledge on medical nutrition, malnutrition and diet-dependent metabolic diseases.

Since 2013, NUTRICIA has been the main sponsor of the Nutrition in Oncology Academy. This is a project implemen-

ted in cooperation with the Polish Oncology Society and the Polish Society of Parenteral Nutrition, Enteral Nutrition

and Metabolism with the objective of educating oncologists in the biggest oncological centres in Poland. In this

way we want to tackle the subject of the role of nutrition in oncological therapy. Till today, the Academy programme

has been participated by 500 doctors from different parts of Poland. Moreover, for several years, in cooperation

with doctors from local centres, we have been organising regional meetings to extend the knowledge and share

experiences associated with medical nutrition. In 2013 we focused on the role of medical nutrition in neurological

patient therapy. The Eastern European Metabolic Society (EEMA) is an initiative that for the last 5 years has grouped

doctors who treat rare metabolic diseases (such as phenylketonuria) in the Central and Eastern Europe.

By supporting the conference, NUTRICIA facilitates experience sharing in dietetic management of rare disorders.

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oUr aCTIVITIes saTIsfyDIFFERENT NEEDS OF PATIENTS AND SENIORS

small patients

30 medical centres engaged in the programme 100 toys and books

distributed

SUPPORT FOR THE ‘HAROLD, THE SHEEP IN A HOSPITAL’ PROJECT

CHROniC Diseasepatients

30 patients in the Maternity Phenylketonuria Prevention

Programme annually At least 15 cooking

workshops a year

SUPPORT FOR THE POLISH PHENYLkETONURIA SOCIETY

▼ Education for health care professionals

patients witH

DiffeRent Diseases

8 000 unique users a month 95 000 visits a year

WWW.OPIEkANADCHORYM.PL

SENIORS 6 meetings with seniors in shopping

malls – 480 000 participants 20 lectures at the University

of Third Age – 8000 participants

PARTNERSHIP IN THE ‘HEALTHY SENIORS’

CAMPAIGN

‘FOR THE START’ PACkAGE

OnkOlOgiCalpatients

10 000 packages distributed among oncological patients

across Poland 15 medical centres engaged

in the programme

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NUTRINEWS

ALREADY FOR THE SIxTH TIME WE SHARE kNOWLEDGE IN THE‘lanGUaGe anD HearT’ ProGraMMe

PKUconnect.pl WHAT MATTERS IN LIFE IS WHAT YOU CAN ACHIEVE, NOT WHAT LIMITS YOU

In June 2014, we celebrated the completion of the sixth semester of the ‘Language

and Heart’ programme, in which employees of the NUTRICIA Production Plant in

Opole in cooperation with Opole University students tutored kids form the Orphanage

in Tarnów Opolski. During the sixth edition of the programme children visited

the Collegium Maius and University Museum. Awards for good scores in school

were handled by Andrzej Drosik, Director at NUTRICIA Opole and Prof. Andrzej Ciuk,

Dean of Philology Faculty. The ‘Language and Heart’ programme is a part of the

‘Supporting Life’ campaign of NUTRICIA. We want to show children the opportunities

that our own, systematic work can give. We are convinced that this form of support

to children will bear fruit in future.

For many years NUTRICIA has been engaged in activities supporting phenylketonuria

patients. One of our recent initiatives is the PkUconnect.pl portal – a unique space

designed to satisfy the needs of people with phenylketonuria. The portal offers:

•PkUpedia – a database with information on the disease•Database of low-protein recipes•Cooking blog run by teenagers with phenylketonuria•Database of phenylketonuria-friendly places (restaurants, kindergartens, hotels in which people with phenylketonuria can eat low-protein meals)

•Calendar of PkU meetings (workshops, summer camps).We believe that such a place in the Internet, full of ideas, inspirations and positive

energy will motivate people with phenylketonuria to persist with the special diet

and in this way contribute to the quality of their lives.

DURING THE FIRTS

MONTHS

OF ITS

FUNCTIONING

5

UżYTkOWNICY PODzIELILI SIę NA FORUM FORUM USERS HAVE SHARED WITH OTHERS:

109 27DELICIOUS

LOW-PROTEIN RECIPES

40PkU – FRIENDLYPLACES

PkU STORIES

PEOPLE jOINED

OUR SOCIAL

PORTAL

+ 450

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MUMMY, TOGETHER WE CAN learn How To breasTfeeD!

Under this slogan, in May 2014, we started a new edu-

cational campaign of the First 1000 Days programme

run by the NUTRICIA Foundation. Breastfeeding is an

important element in the early life nutrition programming.

The World Health Organisation (WHO) recommends ex-

clusive breastfeeding during the first 6 months and its

continuation after weaning even till the child is 2 years old. Mothers have

very different experiences with breastfeeding. Sometimes the success in natural

feeding is not instant and mothers have to repeat their attempts many times.

We want to make women aware of the fact that breastfeeding can be learned.

In the educational campaign titled ‘Mummy, together we can learn how to

breastfeed’, being a part of the First 1000 Days programme, we have prepared

and implemented the following activities:

•A questionnaire-based study on breastfeeding on nearly 3,500 mothers and pregnant women

•Educational workshops for parents and future parents organised by grant beneficiaries across Poland

•Educational posters and congratulation cards available in maternity hospitals across Poland

• Educational media campaign.More information of healthy diet during the first 1000 days, educational materials

and practical tools are available at: www.1000dni.pl.

‘PaTIenTs for PaTIenTs’ CAMPAIGN

‘Patients for Patients’ is an educational campaign designed by the Polish Coalition of Oncolo-

gical Patients whose main partner is NUTRICIA. The campaign provides education to onco-

logical patients on healthy nutrition in oncological disease and informs about medial nutrition

products. The activity was started in March 2014 and will continue till the end of this year.

So far, 9 meetings were held and each of them was attended by ca. 40-50 patients.

The following 7 meetings will take place in the second half of 2014.

One of the assumptions in the campaign, suggested by its name, was to talk to patients

in their own language – every person leading the meeting has or had oncological disease.

Thus the meeting leader not only makes a lecture on nutrition in oncological disease but

also shares their experiences associated with the therapy and runs the discussion.

The campaign has been offered the patronage of the Polish Clinical Oncology Society.

For more information on the campaign go to: www.pkopo.pl/pacjenci_pacjentom.

http://www.pkopo.pl/pacjenci_pacjentomhttp://www.1000dni.pl

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Editorial cooperation and report design: katarzyna żuk, Beata Głuszcz, ALERT MEDIA Communications Sp. z o.o.

This Report has been printed on EU Ecolabel Certified MediaPrint Silk paper.

The editorsNUtrICIA report “responsibly Engaged”

part 2 – Education Supporting Life Quality

WE WOULD LIkE TO THANk THE FOLLOWING PEOPLE FOR THEIR SUPPORT IN DATA AND INFORMATION GATHERING FOR THE REPORT:

Agnieszka Dolna, Alicja koenig, Natalia kurlanc-kościelna, Anna Laskowska, Magdalena Pabjaszkarolina Pawluczuk, Urszula Ratyńska-Bojar, Beata Sawicka, Anna Szczygłowska, Tijana Śliżewska

MARTYNA MALAkBrand Manager Oncology, NUTRICIA Poland

ALEkSANDRA ŁAkOMAIntern in the Corporate Social Responsibility Department, NUTRICIA Poland

JAROSŁAW LEPkA Social Innovation Manager, NUTRICIA Foundation

MAŁGORzATA kOŁODRUBCommunication Manager, NUTRICIA Poland

MARTYNA kACzMAREkJunior Medical Sales Effectiveness Manager, NUTRICIA Poland

ELIzA CzECHAkRegulatory Affairs Manager, NUTRICIA Poland

JUSTYNA TOMALAJunior Marketing Project Specialist, NUTRICIA Poland

MAŁGORzATA SzCzYGIELSkABrand Manager Metabolics, NUTRICIA Poland

MAŁGORzATA SAkOWICzBrand Manager Assistant, NUTRICIA Poland

AGATA PROROkPR Specialist, NUTRICIA Foundation

JOANNA PINDRALNutrition and Educational Programme Specialist, NUTRICIA Foundation

MARTA MILIkBebilon Brand Medical Manager, NUTRICIA Poland

Resources:

1. Analysis of social and demographic changes and impact of bad nutrition, insufficient physical activity and other risk factors on prevalence and costs

of diabetes mellitus and cardiovascular diseases in Poland. Current status and forecast for 2030, kPMG, Warsaw 2012. A report made in cooperation

with the NUTRICIA Foundation.

2. ‘Assessment of feeding and nutritional status of polish infants aged 6 – 12 months’, 2012, a study made under supervision of Dr Anna Stolarczyk

and Prof. Piotr Socha from the Children’s Memorial Health Institute in cooperation with the NUTRICIA Foundation

3. ‘Comprehensive assessment of feeding of polish infants aged 13 – 36 months’, 2013, a study directed by Prof. Halina Weker from

the Institute of Mother and Child in cooperation with the NUTRICIA Foundation.

www.nutricia.com.pl

www.nutriciamedyczna.pl

www.nutrimed.pl

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