response analysis: what drives program choice?
TRANSCRIPT
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7/31/2019 Response Analysis: What Drives Program Choice?
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Z`}xen}` Lnlkq}a}7
_dlv Fzay`} Xzeozlc Mdeam`5
Flna`k Cltw`kkD`lvd`z ]vejlpod
4%
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7/31/2019 Response Analysis: What Drives Program Choice?
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I`an}v`an Anv`znlvaenlk M`nv`zLPOP]V :8
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I`an}v`an Anv`znlvaenlk M`nv`z LPOP]V :8pnf`z}vlnf vd` kanb ei ieef }`mpzavq lnf npvzavaen lnlkq}a} ve z`}xen}` mdeam` lnf xzeozlc
f`}aon2 $:! men}af`z vd` acxlmv ei vd`}` xzeozlc} an lffz`}}ano ieef an}`mpzavq. Vda}
z`}`lzmd xzevemek lffz`}}`f vd` iaz}v }v`x7 vd` kanb ei z`}xen}` lnlkq}a} ve z`}xen}` mdeam`lnf xzeozlc f`}aon. Vd` ejg`mvay` wl} ve j`vv`z pnf`z}vlnf vd` f`vlak} vdlv lo`nma`} lnf
fenez} p}` ve clb` lmvplk xzeozlc mdeam`} an z`}xen}` ve ieef }`mpzavq mza}`}2 pnf`z}vlnf
lxxzelmd`} lnf c`vdef} $iezclk ez aniezclk! p}`f an xzlmvam`2 lnf k`lzn dew ve jpakf l
}vzeno`z yaf`nm` jl}` ei vd` wlq lnlkqvamlk xzlmvam`} mln aniezc xzeozlc mdeam`}.
Vda} }vpfq wl} }pxxezv`f jq l ozlnv izec vd` Mlnlfaln Anv`znlvaenlk F`y`kexc`nv Lo`nmq
$MAFL!. Vda} z`xezv }pcclza`} vd` ianfano} ei vd` }vpfq+ lnf men}vavpv`} l ianlk z`xezv ve vd`
fenez. Vd` ianfano} }pcclza`f d`z` lz` }x`kk`f an oz`lv`z jz`lfvd lnf f`xvd an vwe evd`z
iezvdmecano epvxpv} vdlv z`}pkv`f izec vda} z`}`lzmd. Vd` iaz}v a} ln lzvamk` `nvavk`f+ _dlv
Fzay`} Xzeozlc Mdeam` an Ieef ]`mpzavq Mza}`}5 Vd` Z`}xen}` Lnlkq}a} \p`}vaen $Cltw`kk`v lk. :8
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7/31/2019 Response Analysis: What Drives Program Choice?
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I`an}v`an Anv`znlvaenlk M`nv`z LPOP]V :8
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7/31/2019 Response Analysis: What Drives Program Choice?
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I`an}v`an Anv`znlvaenlk M`nv`z LPOP]V :8
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I`an}v`an Anv`znlvaenlk M`nv`z LPOP]V :8
B`nql lnf @vdaexal wavd `tlcxk`} izec vd` ieef }`mpzavq mza}a} ei :8
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7/31/2019 Response Analysis: What Drives Program Choice?
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I`an}v`an Anv`znlvaenlk M`nv`z LPOP]V :8
`avd`z jpfo`vlzq lkkemlvaen ez npvzavaenlk `|paylk`nv}2 vd`z`iez`+ av a} faiiampkv ve
f`cen}vzlv` vd`}` }daiv} an an v`zc} ei cen`vlzq ylkp`}.
Mdlno`} an fenez z`}epzm`} }daiv`f nev enkq lmze}} vd` fenez meccpnavq+ jpv lk}e wavdan
}x`maiam fenez lo`nma`}. _` lnlkq`f vd` ipnfano xlvv`zn} iez vdz`` ei vd` iay` klzo`}v ieef
laf fenez}+ vd` Pnav`f ]vlv`} $P]LAF!+ vd` @pzex`ln Pnaen $@MDE!+ lnf Mlnlfl $MAFL!. Vda}
z`}`lzmd f`cen}vzlv`} vdlv vd` Eiiam` ei Ieef iez X`lm` $IIX! wavdan P]LAF+ wdamd wl}
vzlfavaenlkkq }``n ve ipnf enkq an#banf ieef laf $va`f ve P] clzb`v} lnf }daxx`z}!+ new
lkkemlv`} &=88C iez ml}d lnf evd`z iezc} ei `c`zo`nmq z`}xen}`. Vda} a} an lffavaen ve
evd`z z`}epzm`} clnlo`f jq vd` Eiiam` ei Iez`aon Fa}l}v`z L}}a}vlnm` $EIFL!+ vd` Jpz`lp ei
Xexpklvaen lnf Z`ipo`` Cey`c`nv $JXZC!+ lnf vd` P] F`xlzvc`nv ei Lozampkvpz` $P]FL!+
wdamd lkk dly` z`m`nvkq j``n lkkemlvano klzo`z lcepnv} ei ipnfano vewlzf} kemlkkq lnf
z`oaenlkkq xpzmdl}`f ieef laf+ ml}d+ yepmd`z}+ lnf kay`kadeef} xzeozlc}.