responsabilidad social 2
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Responsabilidad socialTRANSCRIPT
THINK ABOUT IT. With the sting of the Enron debacle
and the questionable accounting practices at firms like
WorldCom and Xerox still fresh, it seems the best way to
play today’s market is to find companies whose manage-
ments are honest and ethical. But in this challenging econ-
omy, you also need to find companies that can generate
profits. What investors want is, in a word,
stocks of companies that operate with a
heart and a head.
Despite the negative headlines, many
companies are delivering on their goals of
financial and social sustainability. Why?
Because it makes business sense.
But where can investors find these
stocks? Fortunately, there’s a list of them
and they are all part of the Dow Jones
Sustainability Index. The index targets
companies that aim to create “long-term
shareholder value by embracing opportu-
nities and managing risks deriving from
economic, environmental and social
developments,” according to officials at
Dow Jones.
“The selection of the index is
extremely rigorous and has set the
benchmark for other indices,” says Abhay
Gadkari, the investor relations manager
for Intel Corp. (INTC), a high-profile
participant in the index.
To qualify for the prestigious index,
Dow Jones requires companies to achieve
superior grades in five distinct areas.
• Strategy: Integrating long-term eco-
nomic, environmental and social aspects
in their business strategies.
• Innovation: Investing in product and
service innovation that focuses on technologies and sys-
tems, which use financial, natural and social resources in
an efficient, effective and economic manner over the
long-term.
• Governance: Setting the highest standards of corporate
governance, including management quality and responsi-
industry SPOTLIGHT
Doing Well By Doing Good
B Y B E R N A D E T T E B A N K E R
RESEARCH AUGUST 2002
WITH MARKET DECLINES AND CORPORATE SCANDALS,
WEARY INVESTORS ARE LOOKING FOR COMPANIES THAT
ARE FINANCIALLY AND SOCIALLY SUSTAINABLE.
bility, organizational capability and
corporate culture.
• Shareholders: Meeting share-
holders' demands for sound finan-
cial returns, long-term economic
growth, long-term productivity
increases, sharpened global competi-
tiveness, superior intellectual capital
and reputation.
• Employees and other stakeholders:
Encouraging long lasting social well
being in communities where compa-
nies operate, engaging in an active dia-
log with different stakeholders (e.g.
clients, suppliers, employees, govern-
ment, local communities and NGOs)
and responding to their specific and
evolving needs, thereby securing supe-
rior customer and employee loyalty.
Telecom
More and more high-profile compa-
nies and smart investors are looking at
the Dow Jones Sustainability Index as a
key measure of success.
“We take the index very seriously
and are very proud of our [inclusion in
the index],” says Nils Paelmann of
Deutsche Telekom AG (DT). “We are
one of the leaders in environmental
and economic sustainability.”
Nils points to the fact that Deutsche
Telekom believes in the vision of devel-
opment that was formulated at the
1992 Earth Summit in Rio de Janeiro,
which argued that companies should
weigh the factors of economic prosper-
ity, social justice and environmental
protection equally.
On the economic and environ-
mental fronts, Deutsche Telekom is
looking to ways to protect the envi-
ronment and cut costs at the same
time. The firm is also stressing com-
munication and cooperation as key
elements in its policy to act responsi-
bly toward its employees specifically
and society in general.
Though telecom investing has been
tough recently, in May officials at
Deutsche Telekom said they expected
significant revenue growth and a fur-
ther increase in earnings before inter-
est, taxes, depreciation and amortiza-
tion throughout this year.
Deutsche Telekom isn’t the only
globally recognized telecommunica-
tions company that is a participant in
the index. Nokia (NOK), the world’s
largest mobile phone maker, is also
making great strides in its efforts to
find the point where a good invest-
ment meets a good company. Nokia
officials say that they recognize the
corporation’s role in “developing tech-
nological solutions that support sus-
tainable development ecologically,
economically and socially.”
The company works on environ-
mental projects with the World
Wildlife Fund and has a global part-
nership with International Youth
Foundation that focuses on educa-
tion. Nokia has made significant
donations and given disaster relief
support through charities and relief
organizations like the Red Cross,
UNICEF and others.
Nokia is also working on a turn-
around in its stock. The world's largest
mobile phone maker, Nokia recently
trimmed its sales target forecast for the
second half of 2002, but maintained its
profit target for the year.
Technology
Several top technology companies
have also been recognized as solid
corporate citizens through their
inclusion in the index. Computer
Associates International Inc.’s (CA)
efforts to do the right thing has put a
lot of smiles on people’s faces. One of
the company’s biggest efforts is “The
Smile Train,” an international chil-
dren's charity launched in 1999. The
Smile Train helps millions of children
in the world suffering from cleft lip
and palate. Its comprehensive
approach to the problem of clefts
includes free surgery for children, free
training for doctors, and research to
help find a cure.
Computer Associates also uses its
technology to help the National Center
for Missing & Exploited Children
(NCMEC), an internationally recog-
nized organization dedicated to resolv-
ing cases of child abduction, molesta-
tion and sexual exploitation. Today,
through donations of management
technologies from Computer
Associates, NCMEC is able to capital-
ize on the power of the Internet to
carry out its mission more effectively
than ever before.
“CA has always believed in the
notion that technology should serve
humanity first,” said Susannah
Schaefer, Computer Associates’ vice
president and a NCMEC board mem-
ber. “We thoroughly enjoy working
with the folks at NCMEC in the U.S.
and around the world, and are delight-
ed to be providing solutions and ser-
vices that make a critical difference in
so many lives.”
Many long-term investors are smil-
ing at Computer Associates. Despite a
tough market for software, the compa-
ny recently achieved quarterly operat-
ing breakeven earlier than anticipated
INDUSTRY SPOTLIGHT: BE RN AD E TTE BA N KE R
AUGUST 2002 RESEARCH
and exceeded its performance for the
March 2002 quarter compared to the
December 2001 quarter in several key
areas. For instance, total revenue
increased to $772 million from $747
million, net operating income
improved to $3 million from a loss of
$33 million and total new deferred
subscription revenue increased to $656
million from $554 million.
Intel’s Gadkari thinks that participa-
tion in the Dow Jones Sustainability Index
makes a critical difference to customers,
investors and the public in general.
“The Dow Jones Sustainability
Index is by far the most recognized
socially screened index in Europe and
known to all in the SRI (socially
responsible investing) circles,”
Gadkari says. “We were in the inau-
gural index and have been ever since,
culminating with our recognition as
Sector Leader for 2002.”
He says that the semiconductor
giant’s inclusion in the index is the
result of its efforts to be proactive and
open with the socially responsible
investing community. In this era of
skepticism towards large corporations,
Intel believes that these efforts will help
its shareholders. The company is cor-
rect. Researchers at DePaul University
found that the financial performance
of companies on Business Ethics maga-
zine's 100 Best Corporate Citizens list
performed “significantly better” than
others in the S&P 500. Notably, Intel is
ranked #11 on Business Ethics’ list.
Though the semiconductor market
is starting to pull out of a severe down-
turn in sales, Intel is still delivering
earnings for shareholders. First-quar-
ter net income was $936 million, up 86
percent sequentially and up 93 percent
year-over-year. Earnings per share were
$0.14, double the $0.07 in both the first
and fourth quarters of 2001.
Health Care
Companies like Pfizer Inc. (PFE) are
helping out by more than creating
medicines that extend and improve the
quality of our lives. According to Hank
McKinnell, Ph.D., Pfizer’s chairman
and chief executive officer, the purpose
of the world's largest and fastest-grow-
ing pharmaceutical company is to help
realize humanity's quest for longer,
healthier, happier lives.
“Our company is thoroughly
grounded in our values,” McKinnell
says. “Our values include leadership,
innovation, performance, teamwork,
customer focus, and respect for people.
These values guide every decision we
make, everywhere we make them.”
For example, McKinnell toured
Africa in April as part of a U.S. delega-
tion led by Secretary of Health and
Human Services Tommy Thompson.
The group took a firsthand look at the
HIV/AIDS epidemic in four African
countries — Mozambique, South
Africa, Botswana and Ivory Coast —
and considered various ways to combat
the problem. At the time, McKinnell
announced that Pfizer will support a
new initiative to recruit, train and
equip medical volunteers in the
Limpopo District of South Africa. Like
Peace Corps workers, the volunteers
will be given 18-month assignments in
which they will care for HIV-infected
patients and educate others on pre-
venting infections.
“HIV/AIDS is the most serious
public-health issue of our time,”
McKinnell said.
McKinnell knows more than social
issues; he knows how to run a success-
ful company. Pfizer reported that net
income in the first quarter of 2002
increased 22 percent to $2.4 billion and
diluted earnings per share grew 23 per-
cent to $.37. Not bad for a health care
company whose industry is being hit
hard by investors.
Another major health-care compa-
ny that is doing what it can to help
combat illness around the world is
Swiss-based Novartis (NVS). The com-
pany is the brains behind Diovan/Co-
Diovan, which treats hypertension,
Neoral/Sandimmun, an immunosup-
pressant agent used in transplantations
and Lamisil, an antifungal agent. These
are some of the drugs that have driven
the company’s stock up nearly 20 per-
cent over the past year.
The company is delivering on its
products. In the first quarter of 2002,
Novartis’ group sales were up 13 per-
cent in local currencies. Its pharma-
ceuticals were up 16 percent in local
currencies, driven by strong demand
for cardiovascular, oncology and
ophthalmic products. Net profits
increased 20 percent, driven by sharp
rises in operational performance and
financial income.
“Our consistent strategy of invest-
ing in innovation and growth resulted
in the continued dynamic perfor-
mance,” Dr. Daniel Vasella, M.D.,
chairman and chief executive officer
said. “We gained segment share in the
critical U.S. market and strengthened
our leadership in the cardiovascular
and oncology fields. In 2002, we plan
to further invest in R&D to enhance
our competitive edge over the long
term, and will focus our resources on
INDUSTRY SPOTLIGHT: BE RN AD E TTE BA N KE R
RESEARCH AUGUST 2002
INDUSTRY SPOTLIGHT: BE RN AD E TTE BA N KE R
growing our strategic brands.”
Part of Novartis’ strategy includes its
efforts towards sustainability. Its efforts
include supplying at cost an innovative
malaria treatment — Coartem — to
the World Health Organization
(WHO) for use in developing coun-
tries. It serves as a powerful tool against
an illness that today kills one child
every 20 seconds in Africa. And, in a
global effort to eliminate leprosy, the
Novartis Foundation for Sustainable
Development provides multi-drug
therapy for free to the WHO. It is a $35
million commitment to eliminate the
disease by 2005. In addition, there are
various patient-assistance programs for
leukemia and support projects for the
children of AIDS victims.
“Thanks to the success of our business
in 2001, it was possible for us once again
to support needy and financially disad-
vantaged patients and to launch new ini-
tiatives for their benefit,”Vasella said.
Real Estate
One of the best stocks in the market for
many years has been Fannie Mae. In
fact, if you purchased shares of Fannie
Mae at the beginning of 1985 and held
them until current levels, you would
have multiplied your money by a factor
of more than 50!
Fannie Mae officials see their busi-
ness as one of helping people buy
homes. The company’s mission is to
provide affordable housing and home-
ownership for low-, moderate-, and
middle-income Americans. This
unique public mission results in what
the company believes is a heightened
sense of corporate responsibility. Proof
of this came when the company deliv-
ered on the promise it made on March
15, 1994, to commit $1 trillion to help
10 million American families achieve
the dream of homeownership by the
end of the year 2000.
Another real estate company in the
Sustainability Index is Equity Office
Properties Trust (EOP).The company
has dramatically broadened its investor
base in the past couple of years
through a global bond offering and
recognition in listings such as the S&P
500, the Fortune Most Admired and
the Fortune 500.
“Equity Office has the advantage in
appealing to investors who are partial to
environmentally and socially conscious
companies. Under the Dow Jones
brand, this is a leading index for these
investors,” says Diane Morefield, senior
vice president of investor relations for
Equity Office Properties Trust. “We see
the Dow Jones Sustainability Index as
another means to introduce EOP and its
principles to new investors.”
Food & Beverage
Ahold’s corporate social responsibility
drives both its profile and its profits.
Because the company’s consumer-dri-
ven businesses demand high quality
and consistent foods, services and cus-
tomer satisfaction, sustainability is
integral to Ahold's business philosophy.
Ahold strives for best practice in all
areas of its business and is committed
to adding value to all stakeholders.“The
bottom line is sustainability is good for
business,” says James Dausch, investor
relations manager for Ahold (ADR—
NYSE:AHO), a grocery-store retailer
which has been a component of the
index since its inception in September
1999, and has seen double-digit earn-
ings growth for the past six years.
“We have been committed to corpo-
rate social responsibility long before the
index was established,” he says. “We are
pleased that our efforts and commitment
to the environment and communities
have been recognized by the DJSI.”
Though Ahold is a trans-continen-
tal corporation, it thinks about how to
improve the local communities in
which it operates. Ahold operating
companies — including Giant, Tops
and Stop & Shop in the United States,
and Albert Heijn in The Netherlands
— take the lead in revitalizing inner
cities by opening stores in economical-
ly disadvantaged neighborhoods previ-
ously lacking a full-service supermar-
ket, while participating in neighbor-
hood groups and local government to
improve the overall environment.
“It’s good for business, and it’s good
for the local economy, creating mutually-
beneficial economic advances with lasting
community improvements,”Dausch says.
With Ahold’s impressive string of
six years of double-digit earnings
growth in a row, sustainability is also
good for investors. RRRR
The following clients included in the Dow JonesSustainabilty Index havefree Investor Fact Sheet
reprints available. Please Call 1-800-458-2700
to order.
Ahold AHOComputer Associates CADeutsche Telekom DTEquity Office Properties EOPIntel Corporation INTCNokia NOKNovartis Corporation NVS(available in September)
AUGUST 2002 RESEARCH