researchss
TRANSCRIPT
Hello
Hello
Research:Current Methods
1. browse current and upcoming and past shows
2. purchase tickets
3. interact with social media
The Seattle Art Museum wants to develop an iPad App.
Product Goals1. experience SAM2. drive them to visit3. share with others4. increase awareness of SAM’s wide range of programs
Let’s Get to Know the Users
Let’s Get to Know the Users
Seattlelites
Let’s Get to Know the Users
Seattlelitesipad Owners
Let’s Get to Know the Users
Seattlelitesipad OwnersArt Lovers
Let’s Get to Know the Users
Seattlelitesipad OwnersArt LoversTourists
Source: City of Seattle
Seattlelites
Number Percent
Seattle Population: 563374 100.00%
Sex and Age
Male 280973 49.87%
Female 282401 50.13%
Source: City of Seattle
Seattlelites
Median age (years) 35.4
Race
One race 538226 95.54%
White 394889 70.09%
Black or African American 47541 8.44%
American Indian and Alaska Native 5659 1%
Asian 73910 13.12%
Source: City of Seattle
Seattlelites Households by Type
Total Households 258499 100.0 %
Family households (families) 113400 43.87%
With own children under 18 years
46310 17.91%
Married-couple family 84648 32.75%
With own children under 18 years
32349 12.51%
Female householder, no husband present
20916 8.09%
With own children under 18 years
10949 4.24%
Non Family households 145099 56.13%
Householder living alone 105542 40.83%
Householder 65 years and over
24029 9.3%
Households with individuals under 18 years
50783 19.65%
Households with individuals 65 years and over
49171 19.02%
Average Household size 2.08
Average family size 2.87
Source: City of Seattle
Seattlelites
ipad users
ipad users
Art Lovers
Educators, Students, Community,Researchers and Artists
Source: City of Seattle
Tourists
User Groups
Tech-Savvy
• 24-55 years old Male• Graduated from
University• Currently works at
Information Technology Company
• Likes arts and entertainment around Seattle
Educator
• 30-50 years old Female
• Master’s in Education• Currently works at a
local Middle School• Wants students to
have well-rounded education
Student
• 12-24 years old Female
• is currently taking art classes
• Wants stuff do with her friends that isn’t shopping
Uh… that’s the last page.