Research tools & techniques

Vasundhra GuptaSession VWeek 6

Phase III - Research Process

STEPS

EMPIRICAL PHASE

DATA COLLECTION DATA PROCESSING

(editing, coding ,

tabulation)

PILOT STUDY

Step 1 – PILOT STUDY

Initial primary/field study done to check the reliability of the questionnaire, among the sample size of 15-20 respondents.

If the results are positive, same questionnaire will be used. And if not changes will be made to questionnaire accordingly.

Test is being done with the help of SPSS 14 version.

Step II– DATA COLLECTION

It means collecting data from the target market within specific period. Method - Primary sources of research. Tools: Observation, interview and survey.

Step III– DATA PROCESSING

Preparation for analysis. Feeding in the quantitative data collected by using Microsoft excel step by step. Coding – assigning codes to the options under each question. Tally sheet – feeding in the answers to the questions. Finally, analysis to the data with application of statistical tools.

PROJECT BRIEF

Assessment: assignment (100%) Group work: 2 members

Mid term Assessment (PART 1 ) brief:

1. Identify a fashion magazine.

2. Do the secondary study (background study): evolution, history, cover pages and whole working of the magazine.

3. Upload all the information on the blog in week 9th.