Download - Research Tools & Techniques 4
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Research tools & techniques
Vasundhra GuptaSession VWeek 6
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Phase III - Research Process
STEPS
EMPIRICAL PHASE
DATA COLLECTION DATA PROCESSING
(editing, coding ,
tabulation)
PILOT STUDY
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Step 1 – PILOT STUDY
Initial primary/field study done to check the reliability of the questionnaire, among the sample size of 15-20 respondents.
If the results are positive, same questionnaire will be used. And if not changes will be made to questionnaire accordingly.
Test is being done with the help of SPSS 14 version.
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Step II– DATA COLLECTION
It means collecting data from the target market within specific period. Method - Primary sources of research. Tools: Observation, interview and survey.
Step III– DATA PROCESSING
Preparation for analysis. Feeding in the quantitative data collected by using Microsoft excel step by step. Coding – assigning codes to the options under each question. Tally sheet – feeding in the answers to the questions. Finally, analysis to the data with application of statistical tools.
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PROJECT BRIEF
Assessment: assignment (100%) Group work: 2 members
Mid term Assessment (PART 1 ) brief:
1. Identify a fashion magazine.
2. Do the secondary study (background study): evolution, history, cover pages and whole working of the magazine.
3. Upload all the information on the blog in week 9th.