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Research Pack

This is the research package for group 3’s classics by design project on the Swiss army knife. Contents:

Page 2-4 - Swiss Army Knife Introduction by Tahmina Rahman

Page 5-6 - Swiss Army Knife Background Information by Philippa Bingham

Page 7-8 - Swiss Army Knife Video History By Tahmina Rahman

Page 9-10 - The Demographic and Target Audience by Lucy Hicks

Page 11-12 - Cinematography and Camera Technique Research by Jack Watson

Page 13-15 - Research for Finding an Interviewee by Tia Phillips

Page 16-18 - Swiss Army Knives Modern Usage and Brand by Frankie Fleming

Page 19-20 - Platform Selection by Lucy Hicks

Page 21-24 - Location Research by Tia Phillips

Page 25-26 - Audio Research by Frankie Fleming

Page 27 – First Idea by Annabelle Yau, Bokyung Park and Madihah Hussain and Mood Board by Annabelle Yau

Page 28 - Props and Theme Mood Board by Bokyung Park

Page 29 - Colour and Texture Mood Board by Madihah Hussain

Page 30 – Typography Mood Board by Madihah Hussain

Page 31 – Typography Mood Board by Bokyung Park and Swiss Army Knife Diagrams by Annabelle Yau

Compiled by Philippa Bingham

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SWISS ARMY KNIFE – INTRODUCTION

A Swiss army knife is a multi-tool knife which caters to many needs and has a lot of purposes in everyday life. According to its original manufacturer ‘Victorinox’, ‘it is a trusted tool of adventurers around the world. Whether you’re exploring the city, the ocean, the mountains or even space, the Swiss Army Knife is the companion you can count on.’

ORIGINS:

At the end of 1880, Swiss Armies needed a new design of a pocket knife to supply to the soldiers which would help them complete simple tasks for everyday life (open canned food, dissembling rifles etc.) However, Switzerland companies didn’t have the essential requirements to build these. Therefore, it was originally produced in Germany by the manufacturer Wester & Co releasing around 15,000 knives. The first model made in Germany was very basic with a blade and three functions: a reamer, tin-opener and a screwdriver. These initial designs were not for military usage yet, but the designs made later on were.

VICTORINOX:

In 1891, Karl Eisenhower who also owned a company which created surgical equipment manufactured more of the Swiss Army knives in Switzerland. Initially, the German Swiss knife was never aimed for the soldiers. Therefore, Eisenhower decided to develop the design more best suited for officers, which he did by 1897 adding another but smaller cutting blade and corkscrew.

Victorinox the official company, was first founded in 1884 which Eisenhower later used to sell Swiss army knives. The company was named after his mother (Victoria) who died in 1909 calling the first half ‘Victor’. The ‘inox’ was short for the French term ‘acier inoxydable’, this translated to stainless steel which was what the Swiss army knives were made from.

Around the early 1900, Victorinox faced other major competitors in relation to Swiss Army knives. One of the main competitors were ‘Wegner’. To avoid any major problems in term or regional and legal issues, the Swiss Governments decided to brand (with mutual agreement from both companies) that Victorinox would be known as ‘the Original Swiss army knives’ and Wegner to be recognized as ‘the Genuine Swiss army knives’.

Figure 2 Logo of Victorinox

Figure 1 Original German Model (1980)

Figure 3 Logo of Wegner

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MILITARY USE: Swiss army knives were mainly used and designed originally for military use with Victorinox and Wegner being the main supplier for the militaries of Switzerland around 2005. Up until 2008, both companies sold approximately 50,000 each year to the military, and also were able to reach to a global market providing supplies for Germany, France, Netherlands and Malaysia. Below are the five main models Swiss army knives:

SOLDIER KNIFE MODEL 1890

100 mm long, 20.5 mm thick and weighed 144 g

Reamer, can opener, screw driver and spear point blade

Oak wood handles

SOLDIER KNIFE MODEL 1908

100mm long, 16.5mm thick and weighed 125g.

Clip point blade

Fibre scales with carbon steel tools SOLDIER KNIFE MODEL 1951

93 mm long, 13.5 mm thick and weighed 90g

Spear point blade

First knife given to army where tools where made out of stainless tools SOLDIER KNIFE MODEL 1961

93mm long 12 mm thick and weighed 72 g

Drop point blade, a reamer, bottle opener, screwdriver, wire stripper, can-opener and small screwdriver.

Handle made out of knurl allox and has a Swiss Cress logo

SOLDIER KNIFE MODEL 08

Width is 34.5 mm, thickness is 18 mm, overall length opened is 197mm and it weighed 131g

Point blade, wood saw, can opener, screwdriver, bottle opener, wire stripper/bender, reamer, keyring.

Double locked

Texture of handle was polymer

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The image above is a screenshot of the Swiss army knife developing and evolving throughout the last 120 years in terms of manufacturing the products and the tools they added.

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Swiss Army Knife Background information Creation: It was in Ibach, in 1884, where Karl Elsener started to produce the first knives sold to the Swiss Army from his mother’s hat shop. He saw the need for such a knife because of the introduction of the armies new riffle. The original model, called the Soldier Knife, was made for troops who needed a foldable tool that could open canned food and aid in disassembling a rifle. The Soldier Knife included a blade, a reamer, a can opener, a screwdriver, and oak handles. He had to beat out German competitors up until 1890 when the company won the contract to produce the knife for the military.

A brand is born: The term "Swiss Army knife" was coined by US soldiers after World War II, because they had trouble pronouncing its original name "Offiziersmesser”. These soldiers bought the inexpensive item as a gift for friends and family back home. The US is still Victorinox’s biggest foreign market. The "Swiss Army Knife" is being constantly copied abroad e.g. in Germany, France, Spain, USA, Japan, China, etc. but an official ruling, gives only the two Swiss manufacturers, VICTORINOX and WENGER, the right to use the Swiss cross on their knives. The Victorinox shield has remained virtually unchanged since the early days of the company with only slight variations of size. On 26 April 2005 Victorinox acquired Wenger, thus turning the Swiss Army knife market into a monopoly for supplying the knives to the Swiss Army once again. However, on the consumer side Victorinox has stated that it intends to keep both brands intact.

Features: As of 2015 across the entire brand Swiss army knives have featured over 35 different tools in many different models.

The Swiss Army knife has been added to the collection of the New York museum of modern art and Munich's State Museum of Applied Art for its iconic design.

The US television show MacGyver features different Swiss Army knives in various episodes

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The term "Swiss Army knife" has entered popular culture as a metaphor for usefulness and adaptability culminating in the 2016 film “Swiss army man” about an adaptable man.

Uses: Swiss army knives have been used by Nasa on missions since 1970. For the Space Shuttle program, NASA commissioned Victorinox to provide astronauts with a SAK as part of their personal equipment. Astronaut Chris Hadfield used his ‘Master Craftsmen’, to break into the Russian space station Mir, because the last crew had sealed up the hatch “just a little too enthusiastically.” Reference: Iconic designs 50 stories for 50 things: ISBN 978-0-8578-5352-3

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SWISS ARMY KNIFE– VIDEOS

Before planning to create a documentary about our product, I explored different types of videos already made for Swiss Army Knives. Most ranged/different from clips on YouTube to long films/documentaries. By watching this videos, I will be looking at different camera shots and editing used which would help us and inspire us to make our own videos. Below are the four videos I looked at when researching the different camera shots/movement and editing techniques used which are about Swiss Army Knives.

Figure 4 Video: Top 5 Best Swiss Army Knives Figure 5 Video: The Craziert Swiss Army Knife

Figure 7 Video: Victorinox Swiss Army Knives Production 2016 English

Almost all videos I came across fell under these main categories for the Swiss army knives:

History: Where the product was from, when it was first created or found

Manufacture: How the product is made, how it was made before and how this process has changed now with the rise of machinery and technology

Unboxing: Typical Youtube style videos, where a person or YouTuber just opens the product from the box and discusses what they see and their thoughts on the product. Some may test it but in general it is mainly the whole process of the audience getting the first glance and experience of opening the product for the first time.

Reviewing: Usually the presenter would analyse one or more than one type of products/design, discussing the pros and cons and giving their opinion on which is the best and which is the worst.

Testing/Tricks/Tutorials: Most practical and enjoyable to watch as the viewers get to see the product being used and see the outcome or result of it being used.

I believe in order to successfully present our iconic piece into a video, we must look at at least 2/3 of these categories in detail if not all of these categories. Without doubt, the history of

Figure 6 Video: Victorinox Swiss Army Knife Factor | PensAndLEather.com

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Swiss army knives would be explored as the viewers would want to know, like all iconic products, where it was first created. After looking at all these videos, I realised one of the essential camera shots they used were close up to show the detail of the knife as it was displayed on a blank background. The camera tended to pan a lot in slow motion as well, helping the product get more of a visual feel as if the knife was physically in front of them. Also, voice overs were present in all videos whilst presenting the object rather than the audience sees someone actually holding it and talking about it. When exploring the history of Swiss Army Knives, a lot of location shots were used of Switzerland, mainly exploring the nature rather than the city/urban/factories to create a more historical sense instead of a modern setting. There was a lot of cutaways from wide shots of location to close up of object and how it was used in everyday life. Videos which focused on the manufacture of Swiss Army Knives had a different range of camera shots, from wide shots to the factories, to extreme close up of each details/tools of the knives being created. They were mainly edited in fast motion to create a busy and hardworking atmosphere when working in a factory. As well as voice overs, there were a few interviews from people who worked in the factories, discussing about the product in great details. As the brief told us that we must have an interview, I believe it is essential to film someone discussing about the manufacture/history of the product and also review it. Overall, after watching these videos, I believe this helped generate inspiration and ideas on how about we should film and edit our videos. Although they were really long videos in general and our video is only 5 minutes’ long, there are some areas we can choose to explore. E.g the history and focus less on the manufacturing.

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The Demographic/Target Audience The history of Swiss Army Knives will affect the Target Audience, but we will also want to bring in a new audience so out format for our project may have to be more Comedic than Dramatic. The Swiss Army Knife was first produced in 1880’s as a pocket knife for the Swedish Army, from this fact in history we can gather that an audience that is interested in the either the History of Armies, just the Swiss Army or both will most likely watch our project. As it will focus partly on the Swiss Army Knife within the Army and how it has changed from the beginning to modern day, a crutial part of the audience will be from the Army wondering how it came it be. Along with the points above if we format in a dramatic and historic documentary style that you would most likely see on BBC or the Discovery Channel, we are more likely to get an older age group that have time on their hands and spend a lot of their time at home. Mostly anything regarding knives and guns are targeted at men, but in the modern age a lot of women will watch these programs as well. If we were to do it in a more comedic style, we may be more likely to get a younger audience watching it as they have a shorter attention span and comedy draws them in quickly. If it is done in the wrong way and puts too much comedy in it, we may lose a lot of the older Audience along with the Army Demographic. On the Guardian Website they had an interview with Carl Elsener the Chief Executive of the Victorinox and also the Great-Grandson of Karl Elsener the man who created the Swiss Army Knife he told them that:

“Over the decades, Victorinox has targeted hobbyists such as fishermen and mountaineers – one frightening-looking model, the SwissChamp XLT, boasts 50 tools, including a wire-crimping blade and pharmaceutical spatula. His favourite new feature is the LED light, although he admits his father, a purist who turns 90 this year, cannot understand the appeal of the memory stick.” (Wood, 2012) From this we can tell that the Swiss Army Knife hold a great history and has been loved through many Generations and will continue to not only be a big part of the Elsener family history but also the history of Switzerland itself.

From 1891, the Swiss Army Soldier Knife

Victorinox Presentation Master 32GB model includes USB drive and laser pointer

Victorinox AG, CEO Carl Elsener

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Bibliography: Wood, Z. (2012) Swiss army knife maker Victorinox adds ‘lifestyle’ range to its box of tools. Available at: https://www.theguardian.com/business/2012/apr/29/swiss-army-knife-victorinox-lifestyle-range (Accessed: 13 October 2016). Links to Pictures: Picture 1: https://gearjunkie.com/swiss-army-knife-history Picture 2: https://gearjunkie.com/swiss-army-knife-history Picture 3: http://www.bloomberg.com/news/articles/2014-10-02/swiss-army-knife-maker-victorinox-bets-on-own-stores

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Camera Research & Techniques

Swiss Army Knife

Inspiration Apple – Introducing iPhone 7 (https://youtu.be/Q6dsRpVyyWs) From watching this video, I noticed the cinematic techniques that were used to showcase the new iPhone 7. The first few seconds of this video is of just the iPhone, I think this works well as the viewer will instantly come to realise what this video is about. From the first few seconds they can become familiar with the product. I think this would be a good idea to start off our video so that the viewer will instantly know what our product is. D5 Product Promo Video (https://youtu.be/2zMhWdt8ZWw)

This video starts off with a close-up of the product, which is a camera, of to one side of the frame with a short montage of footage masked around the camera. I like this because it shows the camera but also makes it interesting by adding footage of people using the camera. Instead of adding random meaningless footage, I would add archive footage or pictures that show the history and the legacy of the Swiss Army Knife.

Pawn Stars: Sword Play (https://youtu.be/7YQRmxGcOtM)

Pawn Stars is an American TV show were people come into the shop to pawn off belongings for money. I think one of the unique features about this show is the way they construct the dialogue. Instead of having a normal talking head, they have set up the dialogue as a conversation. This makes it more natural and more interesting for the viewer. I think it is a good way to put information across to the viewer, instead of having an interviewee listing off facts. I think this would be a useful technique

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when it comes to filming for our video. We could have a collector explaining the significance of the Swiss Army Knife to a young person who may only have a knife because its handy. This way it could show the history as well as the legacy of the knife. Cinematic Shots

Idea – Use green screen to be able to layer old footage and pictures beside pen knife. This would work well as a way to visually put across to the viewer the history of the Swiss Army Knife. The green screen or green cloth would be gotten from CLR.

Location We could set this up in any location, so the teaching room 205 would be suitable for this as there is plenty of space for set-up and crew. Apple. (2016). Apple – Introducing iPhone 7. [Online Video]. Available from: https://youtu.be/Q6dsRpVyyWs. [Accessed: 7 October 2016]. Jessops. (2016). D5 Product Promo Video. [Online Video]. Available from: https://youtu.be/2zMhWdt8ZWw [Accessed: 7 October 2016] History. (2016). Pawn Stars: Sword Play | History. [Online Video]. Available from: https://youtu.be/7YQRmxGcOtM. [Accessed: 8 October 2016] Brandmade.TV. (2015). How a Swiss Army Knife is made. [Online Video]. Available from: https://youtu.be/kq3HwrQ2a7Q. [Accessed: 9 October 2016]

D5 PRODUCT PROMO VIDEO (D5 Product Promo Video, 2016) [video] https://www.youtube.com/watch?v=2zMhWdt8ZWw: Jessops.

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Research for Finding an interviewee

When tasked with researching people and organisations to talk to about the Swiss Army Knife my mind instantly went to the power of social networks to find enthusiast and experts that would be willing to help us in this project. I then went on to research other organisation and museums, including Victorinox, the creators of The Swiss Army Knife, to find people to interview and give us some interesting visual material for the project.

Facebook My first idea was to use the power of crowd sourced information to find some people willing to show off their collections and perhaps give an interview. Facebook is one of the largest and easiest ways to contact people, and I was able to find a group of Swiss Army Knife enthusiasts to help me

build a list of contacts. (Swiss Army Knife Collectors, 2016)

Museums Ripley’s Believe it or not Do they possess any memorabilia related to the Swiss Army Knife?

(Ripley’s believe It or Not!, 2013)

Hi guys, We are working in association with Ravensbourne University to create on a short documentary about the history of the Swiss Army Knife. If anyone in London would like to have their collection featured in the documentary, or even give a short interview we would be really excited to work with you! If you are interested in this please contact me via Facebook or email me at t.phillips@students.rave.ac.uk

To whom it may concern, I am working with Ravensbourne University to produce a short documentary about the Swiss Army Knife and its history. Our primary query is, do you have in your London collection any exhibits related to the Swiss Army Knife? And if you do would anyone be available to give a tour and short on-camera interview about the exhibit? Thank you for your time and help, I am looking forward to your response. Sincerely, Tia Phillips

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I took and investigative trip to the imperial war museum to see if they had any

exhibits relating to the Swiss Army Knife, unfortunately they did not. I also had the opportunity to talk to one of the Tour Guides to enquire if they had anyone who was an expert on the era they were created in and would have some knowledge on the Knife itself, unfortunately the did not have anyone available.

Victorinox Flagship store London

We have contact the Victorinox (creators of the Swiss Army Knife) Flagship Store in London to find out if we could get permission to film some cut aways in the store, and perhaps interview someone. (Victorinox, no date)

(Mayfair Eccentrics, no date)

During my research into Victorinox I came across a man by the name of Kyle Bean

who has worked with them to create artistic advertisements for their products. I have

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contacted him for a possible interview to talk about how he was inspired by the brand to create these advertisements. (Bean, 2016)

If we need a presenter or actor I have contacted a young accomplished actor called

Ishmel Bridgeman to work for us, he is very professional and very happy to help with educationally focused projects.

We have also contacted The Scouts who are willing to give us an interview, as they

have a long history with The Swiss Army Knife and would be able to talk about some of the benefits of such a varied tool. References: Bean, K. (2016) Kyle Bean Victorinox Portfolio. Available at: https://kylebean.co.uk/portfolio/victorinox (Accessed: 13 October 2016).

Mayfair Eccentrics (no date) Victorinox London Store Front [Photograph]. Available at: http://www.mayfaireccentrics.com/wp-content/uploads/img_0052.jpg (Accessed: 13 October 2016).

Ripley’s believe It or Not! (2013) Contact us | Ripley’s believe it or not! London attractions. Available at: http://www.ripleyslondon.com/contact-us/ (Accessed: 13 October 2016). Swiss Army Knife Collectors (2016) Facebook - Swiss Army Knife Collectors. Available at: https://www.facebook.com/groups/SAKCollectors/ (Accessed: 13 October 2016).

Victorinox (no date) London flagship store | Victorinox global. Available at: https://www.victorinox.com/global/en/Explore/Visit-Us/Our-Stores/London-Flagship-Store/cms/store-london (Accessed: 13 October 2016).

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Swiss Army Knives Modern Usage Victorinox’s Swiss Army Knives and their modern uses/ designs ‘Over 34,000 are produced every single day.’ - http://www.maxim.com/gear/10-things-you-

never-knew-about-swiss-army-knives Accessed on 09/10/16

the first models included only a blade, a can opener and reamer for consuming canned food,

and a screw driver needed to assemble the Swiss Army’s rifles -

http://www.maxim.com/gear/10-things-you-never-knew-about-swiss-army-knives Accessed

on 09/10/16

Only 40 percent of the company’s output is still dedicated to their namesake knives. -

http://www.maxim.com/gear/10-things-you-never-knew-about-swiss-army-knives Accessed

on 09/10/16

Images: https://www.victorinox.com/uk/en/Products/Swiss-Army-

Knives/c/SAK?gclid=COLRjbCT0c8CFYcV0wodUzsKlA Accessed 09/10/16

The Swiss Army Knives has a lot of modern re-imaginations. From credit card size tools to bigger hand held knives. The reimagining is due to ever changing working environments and usage.

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Credit card and pocket size tools for an easier more convenient design. Designs had to change as the lives of us have changed. We are now more on the go and in need of more user convenience.

Bigger tools with many more assets made for construction workers and builders. However, only 40 percent of the company’s output is still dedicated to their namesake

knives. - http://www.maxim.com/gear/10-things-you-never-knew-about-swiss-army-

knives Accessed 10/10/16

In 2014, Victorinox made SFr (Swiss Franc) 510 million. This is because of the wide

range of products the designer now creates.

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Initially, its success was due to the home market, but it became an international favourite from 1945, because U.S. soldiers stationed in Europe bought the Swiss Army Knife in large quantities as a souvenir, and later, tourists followed suit. One visitor said in an interview for the Swiss television, "taking the knife back home is a little bit of Switzerland with you forever". - http://www.luxos.com/across-switzerland/things-to-do/6710-swiss-army-knife-by-victorinox-a-companion-for-life Accessed 11/10/16 Victorinox has expanded into many different products. They sell clothes, watches, cutlery and perfumes. The reason Victorinox had to expand into selling clothes, watches etc. was largely due to restrictions put in place after the events of 9/11. Airliners stopped allowing customers to carry Swiss army knives. ‘Almost overnight, after sharp objects were prohibited on airplanes, sales

of the fireman-red knives, which had been a duty-free staple in airport stores and on flights — collapsed.’ - http://www.worldcrunch.com/culture-society/how-the-swiss-army-knife-survived-9-11/c3s12692/ (Accessed 12/10/16) Carl Elsener (fourth generation CEO of Victorinox) recalled that "We lost over 40% of our business." Luckily, the company had other virtues to keep the company afloat whilst not firing a single employee.

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Platform Selection When deciding on the type of program we wanted to make, we were leaning toward making a documentary with high information and factual points. We had a look at the brief for the project and it said we had to decide which platform it would need to be on and which channel. Firstly, we had to decide on making it for a web based platform or for TV and all agreed that we were all aiming at it being for TV, then online. It is known that the audience mostly watch documentaries to escape their normal lives and are most likely to watch something to do with the country they were born or live in. (Marieloulouu, 2014) By looking at it as escapism we can assume that on average no one would search for a documentary online to watch and would probably just put on a channel that is most well-known for showing many documentaries and keep the on as background noise. After deciding TV over web-based we were then given a choice between BBC 4 and Sky Arts, we looked at both channels carefully. When BBC 4 was first announced it was programmed for ‘Culture, controversy and cutting edge documentary’, (BBC, 2002) and since its first day it has kept the same focus but has changed with the years, it now focuses more on ‘comedy, documentaries, music, international film, original programmes, drama and current affairs’, (Remit, 2016) although that is a big list of changes it still has the main principles and does documentaries. Over the years BBC have done many reports about each of their channels, also keeping up to date on demographics and ratings. From a report done in 2014, BBC4 was watched by upper-class white men aged 55+, but back in 2011 although it was still watched mostly by the same race, sex and age it was more watched by the lower-class. (Service Review of BBC Television, 2014) In 2016 BBC 4 has become a place for watching original programs and has become more of a fan favorite with the 16-34 aged demographic, shows like The Disappearance (The Killing Times, 2016) have changed this from just a documentary channel for old men to a channel that an audience of any age will want to watch. Sky Arts is the other channel we could choose, and it is hard to get much on the channel as Sky doesn’t give most of their reports out to the public. Sky Arts was once called Artsworld until Sky bought them out, (Gibson, 2016) from there Sky, used the channel to show Star’s favorite tastes, interests and passions, even showing some music events. They started Sky Arts 2 in 2008, but in 2015 they had to shut that channel down. (Finbow, 2016) In the last few years Sky has become most well-known for its shows ‘Landscape Artist of the Year’ and ‘Portrait Artist of the Year’, I have looked online and although they are some on the most popular shows, sky is unwilling to give out the viewing figures. What we do know is that shows such as ‘Playhouse Presents’ and ‘The South Bank Show’ have high ratings.

BBC 4 Logo (2002-Present)

Sky Arts Logo (2015-Present)

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On the BARB (British Audience Research Board) viewing figures for September 2016 you can see that 0.87% of people in the UK watched BBC 4, and while you may think that’s low, only 0.10% of people in the UK watched Sky Arts. (BARB, 2016) From this information you can tell that although not a lot of people watch these channels, BBC 4 is the more favored. Looking between the two channels and all the information found above, it seems like BBC 4 is more credible in their audience obtaining and would be inclined to broadcast our 5-minute program.

Bibliography:

- Marieloulouu (2014) Why do people watch documentaries? Available at: https://oae-media-blog.com/2014/09/30/why-do-people-watch-documentaries-3/ (Accessed: 16 October 2016).

- BBC (2002) BBC press office - BBC Four - prepares to launch. Available at: http://www.bbc.co.uk/pressoffice/pressreleases/stories/2002/02_february/14/fourlaunch.shtml (Accessed: 16 October 2016).

- RemitBBCFour— (2016) ‘BBC Four’, in Wikipedia. Available at: https://en.wikipedia.org/wiki/BBC_Four#cite_ref-2 (Accessed: 16 October 2016).

- Service Review of BBC Television (2014) Available at: http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/regulatory_framework/service_licences/service_reviews/television_services/performance_analysis.pdf (Accessed: 16 October 2016).

- The Killing Times (2016) The disappearance racks up record viewing figures on BBC4; Is released on DVD in July. Available at: https://thekillingtimestv.wordpress.com/2016/06/23/the-disappearance-racks-up-record-viewing-figures-on-bbc4-is-released-on-dvd-in-july/ (Accessed: 16 October 2016).

- Gibson, O. (2016) Sky buys out arts channel. Available at: https://www.theguardian.com/media/2005/jun/20/broadcasting.uknews (Accessed: 16 October 2016).

- Finbow, K. (2016) Sky arts is becoming one ‘super channel’. Available at: http://www.digitalspy.com/tv/news/a644682/sky-is-closing-one-of-its-arts-channels-to-make-a-single-super-channel/ (Accessed: 16 October 2016).

- BARB (2016) Monthly viewing summary. Available at: http://www.barb.co.uk/viewing-data/monthly-viewing-summary/?_s=4 (Accessed: 16 October 2016).

Photos taken from: Photo 1: http://logos.wikia.com/wiki/BBC_Four Photo 2: http://logos.wikia.com/wiki/Sky_Arts

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Locations

Greenwich Park We need a wooded area for cutaway shots of the Swiss army knife in action, Greenwich Park is close to everyone and easy to access with public transport. The park offers a wooded area that is secluded and view of the whole of London for cinematic shots. I managed to do a recce and took pictures. Address: London Hours: 6am–9:30pm Phone: 0300 061 2380 Nearest Hospital: University Hospital Lewisham Nearest Police Station: Greenwich Police Station Management: The Royal Parks London borough: Royal Borough of Greenwich Public Transport: DLR Cutty Sark, Buses 188, 129, 286, 180, N1, 177, N199, 199, 386

= Toilet

= Shelter

Google (2016)

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Penthouse For Cinematic shots we needed a large space with clean worktops and a modern feel. There is also an outside where we can get the city landscape for cutaways. The place is owned by our Director and we will have a small crew working there. Ideally we will be using the kitchen/living room area. We will have access to toilets and security for our equipment. There are many plugs around the room and we have permission to block light from windows.

Address: Flat 54, loop court, 1 telegraph avenue, se10 0ta Phone: +44 7921 935378 (Jack) Public Transport: North Greenwich, Jubilee line, Buses 188, 422 Nearest Hospital: Queen Elizabeth Hospital Nearest Police Station: Greenwich Police Station

Ravensbourne

Google (2016)

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Ravensbourne One of ideas for our documentary was to have a large table with lots of props, we need a large area to crab across this table. Lighting will also play a big part in filming this section of our documentary so we will need to be in total control of the lights, so lots of plugs. There are two possible locations in Ravensbourne which we can use.

Address: 6 Penrose Way, Greenwich Peninsula, London SE10 0EW Phone: 020 3040 3500 Public Transport: North Greenwich, Jubilee line Nearest Hospital: Queen Elizabeth Hospital Nearest Police Station: Greenwich Police Station

Room 210

The room is very spacious, it already has tables in there we can use. The room has special black out curtains that can stop natural light from coming in. There are many power points in the room. The lights can also be controlled in the room.

The Studio The studio is our ideal location to shoot this long crabbing shot. Lots of power points. Lighting can be spotlighted on a particular item, we can do so much with lighting. We are able to use a dolly maybe even some over head shots.

Google (2016)

(2016d)

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Swiss Store The Victorinox shop is a location is our main goal, the shop is filled with all of its products it is neat and tidy and the shop floor is filled with natural lighting. Address: 95-96 New Bond St, London W1S 1DB Phone: 020 7647 9070 Public Transport: Bond Street, Jubilee and Central Line Nearest Hospital: Westmoreland Nearest Police Station: Snow Hill

Referencing Google (2016) Greenwich park. Available at: https://www.google.co.uk/maps/place/Greenwich+Park/@51.4764484,0.0025908,17z/data=!4m5!3m4!1s0x487602849e18e569:0xe0b4893b3675cd0!8m2!3d51.4769095!4d0.0014643 (Accessed: 14 October 2016). In-text citations: Google (2016) 1 telegraph Ave. Available at: https://www.google.co.uk/maps/place/1+Telegraph+Ave,+London+SE10+0AG/@51.4905911,0.005002,17z/data=!4m5!3m4!1s0x47d8a82116c408cb:0x3ba252cb7f5a4b39!8m2!3d51.4906546!4d0.0038433 (Accessed: 14 October 2016). Google (2016) Ravensbourne. Available at:

https://www.google.co.uk/maps/place/Ravensbourne/@51.5016527,0.0033895,17z/data=!3m1!4b1!4m5!3m4!1s0x47d8a81c7b6dfe23:0xc31e4c0ca6a4ace2!8m2!3d51.5016527!4d0.0055782 (Accessed: 14 October 2016). (2016d) Available at: http://webmediology.com/webmediology/wp-content/uploads/2012/07/iCinnaStudio.png (Accessed: 14 October 2016). Google (2016d) Victorinox flagship store London. Available at: https://www.google.co.uk/maps/place/Victorinox+Flagship+Store+London/@51.5139996,-

0.148648,17z/data=!3m1!4b1!4m5!3m4!1s0x4876052b5939d2b3:0x4a395738206bb58c!8m2!3d51.5139996!4d-0.1464593 (Accessed: 14 October 2016). mayfaireccentrics (2016e) Available at: http://www.mayfaireccentrics.com/wp-content/uploads/img_0052.jpg (Accessed: 14 October 2016). Victorinox (2016e) Available at: https://assets.victorinox.com/medias/?context=bWFzdGVyfGJyYW5kfDExNzIzMHxpbWFnZS9qcGVnfGhjNi9oZjUvODc5OTY4MTgzOTEzNC5qcGd8NWVlNjE5OGRlZWM1YjhmMWMyYzg1NWE3MzI3ZWUxOTE5NTIyNWM5ZmEzYjkwYTlkYWVhY2U2MmQ1MTgxM2NlNg (Accessed: 14 October 2016).

Google (2016d)

mayfaireccentrics (2016e)

Victorinox (2016e)

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Audio Research: https://www.youtube.com/watch?v=NDQtctK3074 - Victorinox advert. Sound: clicks of tools made into a song. Swiss army knife famously known for its clicks. Adopted in WW2 armies used knives for the tools needed for their rifles. However, since they have become a symbol for adaptability. Because of this I thought a WW2 marching song might be a good tempo and tone for a historical segment. https://www.youtube.com/watch?v=LKyk5D5t0F4 - WW2 Marching song for historical reference. https://www.youtube.com/watch?v=Oe9RwAFVn9U - A LITTLE BIRD TOLD ME ~ Evelyn Knight & The Stardusters (1948) I thought that a song that was popular when the Swiss army knife was, would be a good tone/time setter to have in a historical segment. Swiss army knives are also used by survivalists. Because of this I thought about shows such as bear Grylls mission survive/ the island. Songs used throughout the series are usually fast tempo, suspenseful and full of jungle style fast drums and vocal chants. This gives a real survival sound. This would be great for segments that show how useful Swiss army knives are today. Because I think songs from the series would fit our theme so well I managed to find the composer of the series soundtrack. Wayne Roberts and his website http://www.blipaudio.com include a vast array of his previous work.

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From ‘Educating Yorkshire’ to ‘SAS who dares wins’. After looking through many of his songs. The song ‘Action Men’ Stood out as a definite song we could use throughout our film. Fast jungle drums and survivalist sound make the song fit the survivalist nature of the Swiss army knife perfectly. https://soundcloud.com/wayneroberts_blipaudio/action-men-1?in=wayneroberts_blipaudio/sets/the-island-with-bear-grylls-channel-4

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Five-minute Film Layout First idea- Proposed idea: 5 second opening sequence leading onto a cinematic shot of a room with a table, filled with vintage props such as old rugged books, stamps, post cards, cups of coffee, old paper, anything that resembles the 1890’s- including old photographs of the Swiss army knife and also photographs of the creator. The camera pans/ tracks along, taking shots of each object, which looks seamless---with added voice over on top, maybe of a person describing how the knife came about. https://vimeo.com/45142761 Other ideas: 3D shots of the knife itself, which is then generated on software, where we add on type (motion tracking.) Moving into the 21st century, maybe another version of the history (1900s) era bit in this currant age, looking into how many people use the knife now, and not just army people.

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