research online generation of empowers your surveys. the next...
TRANSCRIPT
The Next Generation of OnlineResearch
When Machine Learning
empowers your Surveys.
IIEX – Insights Innovation Exchange 2016, Atlanta USA
The OLD view of Machine Learning …
But Machine Learning is changing the
World…
AND IS NOW PART OF OUR DAILY LIVES!
Source: University of Washington – Machine Learning/ Coursera
The Machine Learning Pipeline
THE MACHINE LEARNING PIPELINE
DATA ML METHOD INTELLIGENCE
DATAML
METHOD
INTELLIGENCE
TASK EVALUATIONMODEL & PARAMETERS
OPTIMIZATION ALGHORYTHM
THE MACHINE LEARNING PIPELINE
Train Test
Some Real World Applications…
PREDICTING HOUSE PRICES ...
$$$ ???????
Source: University of Washington – Machine Learning/ Coursera
RESTAURANT SENTIMENT ANALYSIS ...
Source: University of Washington – Machine Learning/ Coursera
Good Restaurants???????
PRODUCT RECOMMENDATION & PERSONALIZATION
Source: University of Washington – Machine Learning/ Coursera
Recommended Products???????
Let’s bring ML to the context of Consumer Research…
Consumer – Brand Relationships ????
? ?
UNDERSTANDING CONSUMER-BRAND RELATIONSHIPS
Consumer –brand relationships
eConsumer Global Social Network
UNDERSTANDING CONSUMER-BRAND RELATIONSHIPS
Welcome to eCGlobal!
Make better consumer decisions.
Connect with brands that you care about.Help to build better products and services. Share reviews and consumer experiences. Be rewarded by your contributions.
or with your email account
ECGLOBAL’S ML PIPELINE...
+
Market Researchers are equipped to apply ML in
the context of Consumer Research.
