research & knowledge management market research working group dick sherron, m.d. chair sid...
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tMARKET RESEARCH
WORKING GROUP
Dick Sherron, M.D. Chair
Sid Sumner, Vice Chair
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tMarket Research Working
GroupReviewed FY2006 Accomplishments• Consumer Behavior Tracking• Brand Enhancement• Youth New Product Development• Ground Beef Assessment• Meat Case Labeling
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tMarket Research Working
GroupReviewed FY2007 Authorization Request• Product Market Research
– Consumer Tracking– Retail Programs– New Product Development
• Industry Resource Market Research– Consumer Market Opportunities– Brand Enhancement Follow-up– Consumer Index– Natural and Organic
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tMarket Research Working
GroupReviewed FY2007 Authorization Request• Nutrition Market Research
– Consumer/Influencer Nutrition Communication
– Meat Case Nutrition Messages– Consumer Nutritional Attitude Tracking
Other Business• Discussed timing and purpose of Market
Research Working Group meetings moving forward.