Research Into Digipaks

David Jeffery-Hughes

The Clash – Hits Back

The digipak for this compilation album consists of the album cover and the track listing. There is only four colours within the album cover and that is green, red, white and black.

A band member is kicking radios which sends out an anti establishment anti pop message to people. Which would appeal to their angry adolescent audience.

There is no extra information about the band or backstage promotional images as you would typically see in a digipak. Generally the branding is plain and simple.

The fonts is almost military which would explain why the overriding colours are green and red. This contributes to the grunge feel about their branding.

The inside cover has a message “Play Loud” it is a comical message or order to those who buy the album. You would typically find this sort of message on a Punk album.

The Jam – Snap!

The band members stand laughing by the river Thames. Around them are malty coloured shapes on a black background.

The inside booklet consists of an in-depth excerpt about the band from a book that was subsequently released after this album. So within this album there is more band merchandise publicity

On the back it features more promotional photos of the band and a track listing of the songs that are on this album. There is more abstract graphic design quirks of malty coloured triangles and rectangles.

The Sex Pistols – Never Mind The BollocksThe front cover shows only the controversial title of the album and the name of the band. The colour scheme is yellow, pink and black so it particularly stands out on a shop shelf.

The CD itself follows the same colours, the background is yellow to so it merges in with the background. This album features no extra information about the band nor any promotional pictures.

The back of the album features a jumbled list of the tracks. The way it has been made makes it look like the letters have been ripped off various news papers to spell out the titles of the songs.

The inside booklet features the same picture but it folds out has a more detailed list of the track.