Research into Album Digipacks

Digipack One

The cover contains three different fonts. The first of these is the font for the Artist. This is a dark black font, that looks angry and negative. This gives the impression and connotation that the band is dark, evil and gives it a rock/metal feeling to the band.

The second font is the album title and song titles. This is a handwritten style font that looks Victorian, old and gives a Shakespearean feel to the digipack. This gives the group and the album a kind of precious feel and a higher class feel. This is a binary opposite to the stereotypical metal group idea.

The third and final font is the copyright notice on the back. This is small so that it doesn’t stand out but uses an ‘Impact’ font to show its importance.

The photo on the cover is of a woman who has been crying. This creates the impression of sadness about the photo, something common of the metal genre. The fact she has tape over her mouth gives a victim style of feeling, which is again another common feature of the genre. It’s in black and white which gives the photo atmosphere and edge. The eyes are still in colour though as this is where the focus is and the eyes being the main focus helps create a relationship with the audience.

The photo on the bottom two are of the group and crowd. This is to show popularity of the band and to show what they look like. This creates a further relationship between them and the audience.

The two most common colours are black and white, which has a depressing feel.

Digipack 2

The only font on this digipack is the artist name. This is ‘Desert Rose’. The font is a western style font, which links in with the album name (‘Desert’) and the desert-style photo in the background.

The front cover photo is of the artist, not looking at the cover, in a desert style location. This links in with the font and album name. This creates a desert feel about the album. The colours are bright and vibrant. This draws the audience into the album. They will be attracted by the bright colours and the black contrast she brings. The background is out of focus to put all the focus on the album artist.

Both photos on the back cover have a red, orange style tint. This again helps create the desert style and theme as these colours are commonly associated with the desert. In both photos, she again isn’t looking at the audience. This creates a solitude feel. Solitude is a connotation the desert has and therefore this helps to give the album an overall theme and feel.

In the photo on the right, there is someone else with the artist, which helps give this photo some contrast and originality about it.

The hear shape on the CD helps to give a love feel, not only linking in with the western genre (most western songs are about love) but also the photo with the man as this could be the man she loves.

Digipack 3

This digipack again has three fonts. The first is the albumname ‘Worldwide’. This is quite a hi-tec, futuristic curvy font which gives connotations of the future. It’s also reminiscent of 70s discos fonts which means the album could be looking into the past and the future. The second font is another round font, but clearer and easier to read. It has the same future connotations. The third font is the song names and this is a font probably selected for ease of read.

The photo on the top section links in with the album name as it is showing different landmarks from across the world in one, which has this worldwide feel.

The photo on the cover has similar connotations. It shows the artist in the world photo which makes the artist appear to be worldwide.

The main colours used are blues, greens and turquoise. These colours blended do help to create this futuristic feel to the digipack.

This digipack includes a instituional reference to the record label “Viper”. This tells the audience which label decided to publish the album onto the market.

The back cover contains a more transparent version of the worldwide image, giving the entire digipack this worldwide idea.