Digipak AnalysisBy Laxmi Shiyani

FEMALE POP ARTIST FRONT ALBUM COVERS

FRONT COVERS

The front digipak covers of Pop artists are usually bright coloured as this will attract their target audience. The front also shows either a close-up or mid-shot of the artist so that it stands out to the audience and makes it easier for them to know on what album is by who without looking for the artist too in depth. Here the artists are looking glamorous to appeal to the girl target audience as well as guys. Some artists ,like Katy Perry, choose to have an unusual interesting wacky style to make it more captivating. The front cover of digipaks connotates to the audience vaguely on what the album will be like.

DISKS

The disks inside a digipak are often created in a simple way that is interesting to look at. The design of the CD’s are usually just a colours or a pattern which reflect upon the genre and type of album. The main features found on a disk are the artists name, the record label and the album name. These features are quite important as it makes it easier for the audience to know what the disk is.

BACK COVERS

Most back covers of a digipak have an image of the pop artist. The shot of the artists usually takes up half the back cover, leaving the other half to show a list of tracks. This connotates to the audience on what tracks are in the album. The back covers usually link to the front of the colour and style. At the bottom corner, all back covers consist of a barcode.

RIHANNA

The cover amplifies Rihanna connotating to the audience that the genre is Pop.

Inside the digipak you see a longer image of Rihanna laying sideways. The props of roses being around here brings out the love side this album will have. The way she is also positioned shows a side of voyeurism.The disk also having

a rose photo brings the idea of love and elegancy of this album; being significant.

The back cover follows the convention of pop genre digipaks as there is a long shot of Rihanna on one side along with a list of tracks on the opposite.

This is the poster for Rihanna’s album ‘Loud’. The image of Rihanna being tonal really attracts the audience as it looks interesting and effective. The red colour portrays the idea of sexiness and love connotating the album being about love.The eyes and lips being

bold really grabs the attention to the audience of men as well as the target audience being young girls.

The close-up shot of her looking down gives the impression of the album having an edge and being inexplicable. The design being simple and clean portrays the genre of pop. The cover being fashion orientated due to the make-up styling gives the idea of it being a recent album.

KATY PERRY

This digipak by Katy Perry links in well with her music video of ‘California Girls’. Due to this song being a massive hit many people just by looking at this front cover will recognise the artist and at least one her songs. As that music video was a sweet based video the disks were printed in a candy like form and also had a candy scent on them. Just by looking at the cover of this digipak you can immediately tell that it is a pop genre based and that the songs will be happy and jolly due to the whole concept of candy. The digipak attracts the target audience being females due to the colour of pink and being that idea of a ‘teenage dream’ world. Men are also attracted to this digipak due to the seductive long shot of her posing following the convention of voyeuristic image. The main feature on a back cover of a barcode is clearly shown on the bottom left side. Having that barcode gives that professional and genuine finish. There is a list of songs that feature in the digipak which gives the audience an idea on what songs this album consists of; further promoting.

Innovative as the back cover has no shot of artist let alone long-shot.

This is the poster that goes with the digipak for ‘Teenage Dreams’ album by Katy Perry. This poster is very bright and bold linking with the genre of Pop beautifully and clearly.

This poster attracts the young teens not just because

of the album name but because of the theme being

candy and girly girl.

LADY GAGA This digipak by Lady Gaga is slightly innovative as it does not follow the usual convention of Pop albums being bright and colourful; it goes against it by being black and white. However she follows a part of the convention by having a mid-shot on the back cover

As Lady Gaga is not a conventional pop artist her style is easily recognizable. Although the front cover doesn't show the full face clearly people can automatically tell that it is Lady Gaga due to her quirky style which differs her from the other Pop artists.

The disks consists of the artists name and album name following the conventions of digipaks.

Here are the posters to Lady Gaga’s album of ‘The Fame Monster’.

Even her posters are black and white standing out to all the other typical pop artist.

There is information about the album and the release at the bottom of the poster for the audience.

This poster gives the audience a vague idea on what the album cover(digipak) will look like and therefore what the soundtrack will be like.

AVRIL LAVGINE

The genre for this artist is shown clearly through this digipak of being a mix of Pop Punk artist. The digipak consists of information which interests the audience.

The disk having a skull and the colours black and pink shows the side of Punk with Pop. The conventions of a disk here is followed as the name of the artist is shown as well as the record label along with album name.

The close-up follows the convention of pop showing voyeurism. The punk genre is also followed with the black framing and dark lighting

This is Avril Lavgine’s poster for her album release. It consists of information and a mid-shot of her telling the audience who’s album release it is.

The poster shows the genre of Pop Punk and stands out due to it being thick and bold capturing their target audience. The mid-shot of her also shows the seductive side of her which appeals to the men.

DEATH MAGNETIC From looking at this

digipak and the title you can immediately tell that it is a Heavy Metal genre.

The digipak consists of information about the album which may interest their target audience. There a long shots, across the digipak, of the band to tell the audience who the album is by.

The disks being simple with a bold album title of ‘Metallica’ gives that whole Heavy Metal genre feel. The disks consist of a record label, the name of the band and the track lists.

This is the poster for the ‘Metallica’ album by the Death Magnetic. It links well with their digipak as they both follow the style of colours being brown, silver and white with the metal feel.

From this poster the audience get a real good connotation of who this album is by and what the music will be like ; being heavy metal.